This document discusses social media advertising and marketing. It covers key topics such as how social media can build brand awareness, the importance of customer engagement and service, and how to measure the return on investment of social media campaigns. Examples are provided of both successful and unsuccessful social media marketing campaigns from brands like Wendy's, KFC, and Blackberry. The document emphasizes that brands must adapt to changing technologies and find ways to authentically engage customers through social conversations in order to build loyalty and influence purchase decisions.
Strategies for Creating Interesting, Engaging, and Effective Social Media Con...Brian Huonker
Thanks to the proliferation of social media, brands are no longer competing against each other. They are competing against every form of messaging.
Consumers (particularly Millennials) know when they are being marketed to, and anything that sounds like a pitch will be ignored.
Peer opinions, in fact, are considered two to three times more reliable than brand messaging.
Bloggers, Vloggers & More: How Influencers Matter for Beauty and Fashion Brandsfairfieldista
Influencer marketing has become an essential strategy for beauty and fashion brands. In our webinar, we look at the growth of influencer marketing, the challenges of identifying bloggers and vloggers, and best practices for working with influencers.
Traditional marketing channels are becoming less effective in capturing and engaging the attention of today’s perpetually connected consumers.
The challenge of today’s brands is to adapt their marketing strategies in an effort to build brand advantage in the face of consumers’ rapidly changing media consumption landscape.
In addition, today’s millennial generation does not trust traditional advertisements, only 6% of millennials consider on-line advertising to be credible.
Branded content will allow brands to meet this challenge, building a trusted, remarkable, unmistakable, and essential brand in the eye of the consumer.
A presentation I delivered with Dr. Leahcim Semaj at the annual Jamaica Employers Federation Conference.
Truncated Abstract: The standard marketing broadcasting function of social platforms are just the tip of the iceberg. These networks are the world’s first listening platform, allowing businesses to directly engage with prospective and existing customers in real time to solve problems, streamline customer service, and convert sales by giving insight into when, why, where and how they buy.
Kemal Brown (C)
A 30,000 foot view of Social Media strategy and application outlining simple steps CPG / FMCG companies can begin to take to use social more effectively.
Social Media Marketing Strategy for Business GrowthSlideTeam
This presentation is about how to increase business growth using social media marketing strategies which help to achieve social media and business goals.
Strategies for Creating Interesting, Engaging, and Effective Social Media Con...Brian Huonker
Thanks to the proliferation of social media, brands are no longer competing against each other. They are competing against every form of messaging.
Consumers (particularly Millennials) know when they are being marketed to, and anything that sounds like a pitch will be ignored.
Peer opinions, in fact, are considered two to three times more reliable than brand messaging.
Bloggers, Vloggers & More: How Influencers Matter for Beauty and Fashion Brandsfairfieldista
Influencer marketing has become an essential strategy for beauty and fashion brands. In our webinar, we look at the growth of influencer marketing, the challenges of identifying bloggers and vloggers, and best practices for working with influencers.
Traditional marketing channels are becoming less effective in capturing and engaging the attention of today’s perpetually connected consumers.
The challenge of today’s brands is to adapt their marketing strategies in an effort to build brand advantage in the face of consumers’ rapidly changing media consumption landscape.
In addition, today’s millennial generation does not trust traditional advertisements, only 6% of millennials consider on-line advertising to be credible.
Branded content will allow brands to meet this challenge, building a trusted, remarkable, unmistakable, and essential brand in the eye of the consumer.
A presentation I delivered with Dr. Leahcim Semaj at the annual Jamaica Employers Federation Conference.
Truncated Abstract: The standard marketing broadcasting function of social platforms are just the tip of the iceberg. These networks are the world’s first listening platform, allowing businesses to directly engage with prospective and existing customers in real time to solve problems, streamline customer service, and convert sales by giving insight into when, why, where and how they buy.
Kemal Brown (C)
A 30,000 foot view of Social Media strategy and application outlining simple steps CPG / FMCG companies can begin to take to use social more effectively.
Social Media Marketing Strategy for Business GrowthSlideTeam
This presentation is about how to increase business growth using social media marketing strategies which help to achieve social media and business goals.
In this presentation, Robin will discuss how businesses can better connect with their customers by developing an omnichannel marketing strategy. By seamlessly integrating all channels of communication, businesses can offer a seamless customer experience and increase customer engagement and loyalty, ultimately driving higher revenue and success. Robin will talk about how to build a cohesive and effective marketing strategy that leverages the power of social media, email marketing, mobile optimization, and more to deliver an exceptional customer experience and build lasting customer relationships.
Pete Read has a background helping people to get the most from technology. After 20 years working in the corporate environment he started a small IT project that later became a successful business.
Voluntary Action LeicesterShire (VAL) was delighted to welcome Pete to our 2013 Future Focus Conference. Pete's workshop focused on the way in which people use technology has changed and continues to evolve. He looked at the use of social media and marketing, on the world of Pay and Click marketing, and gave attendants a simple process to get started on social media.
While the 2013 Future Focus conference is now over, VAL runs trainings and workshops like Pete's year-round. If you'd like to learn more about training for your organisation, visit www.Valoneline.org.uk.
OMiG at Inaugural GMIT Marketing Society talk, Tuesday 25th November 2014. Be sure to like our Facebook page www.facebook.com/GalwayMarketing and follow us on Twitter @GalwayMarketing and our website www.GalwayMarketing.ie
Social Media Marketing Role in Lead Generation is This Done .pdfFirstDigiAdd3
Social media marketing is just one part of a comprehensive lead-generation strategy. It should be integrated with other marketing channels and efforts to achieve the best results. As the social media landscape evolves, businesses should stay updated with the latest trends and best practices to maximize their lead-generation efforts.
5 Tips To Make Your Social Media Marketing Campaign Successful.pptxFirstDigiAdd3
Define your target audience: Identify your ideal customer and tailor your content and messaging to appeal to them.
Set clear goals: Determine what you want to achieve with your social media marketing campaign, whether it's increased brand awareness, website traffic, or sales.
Create valuable content: Share valuable and informative content that educates, entertains, or inspires your audience.
Digital Space Consulting presentation for 2013 Luna Conference - Dallas, Texas. Digital marketing approach including social media, Facebook, Twitter, LinkedIn, SEO, content marketing, content strategy, market intelligence, social amplification, social listening, online media budget, and social strategy.
Engaging youth – using social media networks to generate valuable insights - ...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
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Introduction to AI for Nonprofits with Tapp NetworkTechSoup
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Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
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Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
2. ● “Digital influence, and influence in general, can convey social proof, also known as informational
social influence:a psychological phenomenon where people assume the actions of others in an
attempt to reflect correct behavior for a given situation.”
● “Facebook stands tall as the largest recipient of social media advertising dollars in the world by a
long shot.”
● “Social media marketing has always been a peculiar animal…we’re now witnesses to an era with
rock-solid platforms, useful advertising options, and plenty of free opportunities to make our
content public.”
6. 4 Things Consumers Expect From Brands In
The Now Economy
● On Demand Convenience
● Real Time Customer Support
● Personalized Service
● Memorable Brand Experiences
7. Earned Media + Conversions
● When customers “relay their positive experiences to others “via social
media sites for reviews and ratings”
● Conversion Process: Having interest Completing a sale
8. Examples of Earned Media
● A blogger reviews a product
● Social media followers share posts
● Press mentions
● Organic search result ranking
10. Advertising + Marketing Theories
● Top-of-mind awareness: most remembered or most recalled brands;
influence customers at the time of purchase
● Frame-of-mind awareness: reaches potential customers when they are
actively shopping and buying mode
● Friend-of-mine awareness: prospective customers must consider you a
friend for their loyalty
12. Consumer Psychology and Electronic Word-of-
Mouth (EWOM)
● Consumer Psychology. Social media marketing customer-driven path
Brand Loyalty
Social media conversation
●EWOM. Buzz marketing and it can become viral
13. Branding
1. Procter & Gamble
2. AT&T
3. General Motors
4. Comcast
5. Verizon
6. Ford
7. American Express
8. Fiat
9. L’Oreal
10.Disney
1. Samsung
2. Procter & Gamble
3. Microsoft
4. AT&T
5. Amazon
6. Verizon
7. Nestle
8. Unilever
9. American Express
10.Walmart
2015 2013
14. Promotions, Market Research and
Segmentation
● Simple consumer-generated media are created without prior request.
● Consumer-solicited media, or participatory advertising, occur when brands
ask consumers to create, for example, their own advertisement.
● Incentivized consumer-generated media offer prizes for submissions.
● Consumer-fortified media results occur when a professional advertisement
sparks trusted consumer conversation.
● Compensated consumer-generated media is a term used to describe paid
bloggers and other arrangements.
15. Integrated Marketing Communication (IMC)
● “Brands and small businesses want to look relevant, engaged, and
authentic” - Vaynerchuck
● Outstanding content: 1) Native to platform; 2)Does not interrupt the social
media flow; 3) Rarely makes demands; 4) Leverages pop culture; 5)
Contains micro-nuggets of “information, humor, commentary, or
inspiration; 5) Stays consistent and self-aware.
16. Awareness and Engagement
1) Consumers spend time researching in mobile
2) Mobile research starts with search
3) Location proximity matters to mobile consumers
4) Purchase immediacy is key
5) Mobile Influences across Channels
17. Search Engine
Optimization (SEO)
❖ Online searches is the most important way people receive their information from
the internet
❖ Press releases and Bloggers - Headlines and words should be SEO friendly
❖ Google Search starts when a person enters a word or phrase they’re looking for
❖ Google then suggests keywords that are the most popular
❖ Best social media site to practice great SEO - YOUTUBE
❖ Social Media Conversation is key - Start a dialogue with positive SEO and build trust
and authority
❖ Google Analytics - Organic and Paid traffic. Demographics, interest, geo-location
and other behaviours are used to track active users to collect the right data
18. ● Website operators are able to
control “search engine result
placements.” (SERP)
19. ROI-Return on Investments
● Consumers search terms & those terms are connected to a keyword, an
advertisement, or a sponsored search result.
● ROI is related to the use of online platforms for generated leads and
conversion to sales.
● Certain terms will generate a large amount of traffic
● Alignment counts-Eye tracking patterns-put the sponsored ads at the top
of the page or to the left-hot areas
20.
21. Cost of Ignoring (COI)
● Measurement of “social shyness”
● Companies need to respond to those consumers and customers using
social media to communicate
● Social listening is very important for customer service, reputation,
crowdsourcing, collaboration and recruitment
● Social Media helps build personal and corporate relationships over time
● There are 12 things to consider before beginning a social media marketing
campaign
● https://www.youtube.com/watch?v=WfKg2PfFvc0
22. 12 Considerations
● Define campaign goals for specific actions.
● Use numbers to define and measure success.
● Focus on one platform at a time.
● Create a social media mission statement, and write all expectations.
● Use visuals because they drive nearly all Facebook engagement, and help on other sites.
● Use Google Analytics and other tools to monitor the campaign.
● Use a social media management tool.
● Profile an ideal customer.
● Audit social presence on all sites.
● Use metrics as success indicators.
● Test ideas on Twitter.
● Create and curate highly engaging content.
23.
24. Real Time Social Marketing
❖ Smart phones put people in the position where they can react to social
media quickly.
❖ Check in’s are important
❖ Also, apps such as yelp are able to suggest nearby restaurants
❖ Customer Relationship Management-customer satisfaction, loyalty and
retention.
❖ When marketers approach social media as a viable business intelligence
platform, they often get unexpected insights into consumer opinions and
shared experiences
25.
26. Successes
● Wendys
● Series of commercials based off of the Pretzel Bun
● #PretzelLoveStories
● Crowdsourcing
● Brand confusion
27. Engagement Management
● Robert Moore
● WoM vs. eWoM
● Constantly aware
● New skills required
● Integration of “new”
and “old”
29. Lessons
● Need to adapt
● Valuable exchange
● Indirect influence
● Influencer marketing
● Planting seeds
● ROI?
30. Discussion Questions
1. How can we better understand relationships consumers have with brands
through social media sites? What are the most important benefits and
constraints within these interactions?
2. What risks may exist for brands using native advertising and sponsored content to
drive media exposure within contexts that appear similar to traditional news stories?
3. How can brands leverage the importance of social media interaction with
consumers to grow product sales through indirect effects from ongoing online
communication?
Editor's Notes
Robert Moore is a senior consultant at a highly reputable marketing firm, Lipman Hearne with 30 years experience with marketing.
eWoM is dangerous because it is unedited and sometimes not even true
KFC- 2013 campaign- high engagement, but not good engagement
assaulted and beaten to death by twitter and instagram users
Snapchat- 2018 Advertisement, Would You Rather game that had “slap Rhianna” or “Punch Chris Brown” as choices
Blackberry- 2015 tweet that had the stamp “Twitter for iPhone”
People hate advertising, and reaching social media users
