Yohanes Widodo is a social media expert who teaches at Atma Jaya University in Yogyakarta, Indonesia. He has experience managing radio stations and founding an internet radio. The document discusses the importance of understanding context, objectives, communication approaches, content, resources, planning, and monitoring for effective social media management. It emphasizes building relationships with target audiences by understanding their interests and providing valuable content through various social media tools. The key is focusing on people, not just technology.
PR Bootcamp: How to Build Media Relationships and Maximize CoverageJacki Halas
This presentation teaches you the following: How to build strong media/blogger relationships, how to prepare for and nail the interview, how to maximize that great coverage and how to measure and show PR results.
Benchmarking Your Initiatives: Findings from the 2016 Survey of Social Media ...mStoner, Inc.
For the past seven years, CASE, Huron Consulting, and mStoner have worked together on the Survey of Social Media in Advancement, the only longitudinal survey of its kind. In this section, you'll be the first to learn what respondents said about their social media activities in 2015.
Presentation slides for a workshop on “eMail + Social Media Marketing for NonProfit Organizations” on July 19, 2012, hosted by the Edmonton Chamber of Voluntary Organizations and presented by Marilyn Jones of www.mediamag.ca
A workshop designed for small non-profit organizations to help them use online marketing to increase donations, attract Board Members and Volunteers. Audience targeting, developing compelling messaging, and selecting the right media are demonstrated in this presentation. A template is provided to be used as an aid to implementing effective online marketing. Contact Art@ohiobusinesshelp.com
A 5-minute presentation I gave at H&K London's Demystifying Digital event in March 2010.
There's a narrated version on vimeo: http://vimeo.com/10556892
PR Bootcamp: How to Build Media Relationships and Maximize CoverageJacki Halas
This presentation teaches you the following: How to build strong media/blogger relationships, how to prepare for and nail the interview, how to maximize that great coverage and how to measure and show PR results.
Benchmarking Your Initiatives: Findings from the 2016 Survey of Social Media ...mStoner, Inc.
For the past seven years, CASE, Huron Consulting, and mStoner have worked together on the Survey of Social Media in Advancement, the only longitudinal survey of its kind. In this section, you'll be the first to learn what respondents said about their social media activities in 2015.
Presentation slides for a workshop on “eMail + Social Media Marketing for NonProfit Organizations” on July 19, 2012, hosted by the Edmonton Chamber of Voluntary Organizations and presented by Marilyn Jones of www.mediamag.ca
A workshop designed for small non-profit organizations to help them use online marketing to increase donations, attract Board Members and Volunteers. Audience targeting, developing compelling messaging, and selecting the right media are demonstrated in this presentation. A template is provided to be used as an aid to implementing effective online marketing. Contact Art@ohiobusinesshelp.com
A 5-minute presentation I gave at H&K London's Demystifying Digital event in March 2010.
There's a narrated version on vimeo: http://vimeo.com/10556892
Music Success Teleseminar Series - Social Media Mastery: Tools & DiscourseAriel Publicity
Register here for the Social Media Mastery 9-Week Course:
http://arielpublicity.com/9weekcourse/
In this call we will talk about:
- What Musicians Do Online vs. What Expert Marketers Do Online and How You Can Become an Expert Marketer Quickly
- Who is Currently Using Social Media and What Drives Them
- WWW = What Went Wrong: Common Mistakes Being Made By Musicians Online
- Marketing Basics 101. You’ll be Surprised as What Really Works
- How to REALLY Use Facebook and Twitter to Effectively Promote Your Music and Brand
- Top 5 Social Media Sites Every Musician Should Be On
Building, Growing & Sustaining Social Media Communities Keynote Presentation Pam Moore
Building, Growing & Sustaining Social Media Communities. Pam Moore, CEO /Founder Marketing Nutz, full service social brand, digital marketing, conversion optimization agency & consultancy used this presentation for her closing keynote presentation at the American For the Arts, National Art Project Conference in Portland, Oregon, November, 2013. Pam shares 10 tips to help business leaders birth, grow and sustain communities both on and offline.
http://www.pammarketingnut.com/2013/11/building-growing-sustaining-social-communities-includes-slideshare-presentation
Social Media ROI Measurement Workshop University Central Florida Pam Moore
Social media roi measurement requires alignment to business goals. Select business goals and objectives where social can have the greatest impact. Know what transformations you want to make by leveraging and integrating social media into the DNA of your business. Know the difference between social business and social media.
This presentation was delivered as part of a workshop for the University of Central Florida Nicholson School of Communication.
Feel free to leverage content with full attribution to source with link to http://www.themarketingnutz.com and http://www.pammarketingnut.com. No copy/paste or duplication of content is permitted. Protected by Copyright 2014.
Community Training Institute Presentation - Social Media Level 2Cooper Koch
Presentation about social media to made to staff members from various nonprofit groups in Dallas-Fort Worth who attended the annual Community Training Institute conference. This was the second of two presentation made at the conference on the topic of social media - the first being a very basic intro/overview, and this one, with some more advanced advice and examples.
Capitalising on the social media movement - IHRSA European Congress October ...Ray Algar
This is a copy of the combined presentation delivered by Ray Algar, Jon Moody, Gianluca Scazzosi and Rasmus Ingerslev at the IHRSA European Congress held in Barcelona during October 2010
How to Prioritize Social Networks Your Business Should Invest In Pam Moore
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break our business success.
When it comes to digital marketing, social media and branding, it is no different. In my 20 years of business and marketing experience I have never heard a marketer exclaim, "I have so much time, resource & budget I don't know what to do with it."
Unfortunately, there are far too many "experts" online touting that you must be on every new shiny object and social network. They'll even go so far as to warn you that if you don't start snapping on Snapchat, storytelling on Instagram and delivering live video on Periscope that your business is destined to fail. Let me tell you right now this is 100% false.
Register for the full webinar and podcast on this topic at http://www.socialzoomfactor.com/214
Successfully Outsourcing Your Accounting Function4Good.org
For startup or small nonprofits, hiring the right financial expertise can be challenging. Outsourcing to a qualified firm allows you to focus your efforts on mission and fund raising, can strengthen internal controls and often results in significant improvements in your overall financial management and reporting. The keys to success are to clarify your expectations for outsourcing and identify the right outsourcing partner with whom your organization can build a collaborative relationship.
A overview of what Jewish day schools (and other nonprofits) need to know about measuring social media impact and creating social media guidelines/policies. Workshop delivered as part of AVI CHAI's Social Media Training Academy.
Best Practices in Social Media for NGO's [Report]Social Samosa
As an NGO, your social media activities should aim at creating awareness, generating interest, encouraging sharing, and enlisting support and participationfor your initiatives.
Social Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiamiPam Moore
What is Your Social Brand Zoom Factor? This is the keynote deck I used at the Social Media Week Miami event 2014. http://www.socialzoomfactor.com http://www.themarketingnutz.com http://www.pammarketingnut.com
Marketing methods for nonprofit organizations of all types to build effective relationships with donors, volunteers, and clients. Addresses how to create effective social media, email, and web-based marketing programs at low cost and time requirements.
Care about learning 'The Social Enterprise of 2014' You will find this deck presented by Bhupendra Khanal (CEO, Simplify360) during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Music Success Teleseminar Series - Social Media Mastery: Tools & DiscourseAriel Publicity
Register here for the Social Media Mastery 9-Week Course:
http://arielpublicity.com/9weekcourse/
In this call we will talk about:
- What Musicians Do Online vs. What Expert Marketers Do Online and How You Can Become an Expert Marketer Quickly
- Who is Currently Using Social Media and What Drives Them
- WWW = What Went Wrong: Common Mistakes Being Made By Musicians Online
- Marketing Basics 101. You’ll be Surprised as What Really Works
- How to REALLY Use Facebook and Twitter to Effectively Promote Your Music and Brand
- Top 5 Social Media Sites Every Musician Should Be On
Building, Growing & Sustaining Social Media Communities Keynote Presentation Pam Moore
Building, Growing & Sustaining Social Media Communities. Pam Moore, CEO /Founder Marketing Nutz, full service social brand, digital marketing, conversion optimization agency & consultancy used this presentation for her closing keynote presentation at the American For the Arts, National Art Project Conference in Portland, Oregon, November, 2013. Pam shares 10 tips to help business leaders birth, grow and sustain communities both on and offline.
http://www.pammarketingnut.com/2013/11/building-growing-sustaining-social-communities-includes-slideshare-presentation
Social Media ROI Measurement Workshop University Central Florida Pam Moore
Social media roi measurement requires alignment to business goals. Select business goals and objectives where social can have the greatest impact. Know what transformations you want to make by leveraging and integrating social media into the DNA of your business. Know the difference between social business and social media.
This presentation was delivered as part of a workshop for the University of Central Florida Nicholson School of Communication.
Feel free to leverage content with full attribution to source with link to http://www.themarketingnutz.com and http://www.pammarketingnut.com. No copy/paste or duplication of content is permitted. Protected by Copyright 2014.
Community Training Institute Presentation - Social Media Level 2Cooper Koch
Presentation about social media to made to staff members from various nonprofit groups in Dallas-Fort Worth who attended the annual Community Training Institute conference. This was the second of two presentation made at the conference on the topic of social media - the first being a very basic intro/overview, and this one, with some more advanced advice and examples.
Capitalising on the social media movement - IHRSA European Congress October ...Ray Algar
This is a copy of the combined presentation delivered by Ray Algar, Jon Moody, Gianluca Scazzosi and Rasmus Ingerslev at the IHRSA European Congress held in Barcelona during October 2010
How to Prioritize Social Networks Your Business Should Invest In Pam Moore
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break our business success.
When it comes to digital marketing, social media and branding, it is no different. In my 20 years of business and marketing experience I have never heard a marketer exclaim, "I have so much time, resource & budget I don't know what to do with it."
Unfortunately, there are far too many "experts" online touting that you must be on every new shiny object and social network. They'll even go so far as to warn you that if you don't start snapping on Snapchat, storytelling on Instagram and delivering live video on Periscope that your business is destined to fail. Let me tell you right now this is 100% false.
Register for the full webinar and podcast on this topic at http://www.socialzoomfactor.com/214
Successfully Outsourcing Your Accounting Function4Good.org
For startup or small nonprofits, hiring the right financial expertise can be challenging. Outsourcing to a qualified firm allows you to focus your efforts on mission and fund raising, can strengthen internal controls and often results in significant improvements in your overall financial management and reporting. The keys to success are to clarify your expectations for outsourcing and identify the right outsourcing partner with whom your organization can build a collaborative relationship.
A overview of what Jewish day schools (and other nonprofits) need to know about measuring social media impact and creating social media guidelines/policies. Workshop delivered as part of AVI CHAI's Social Media Training Academy.
Best Practices in Social Media for NGO's [Report]Social Samosa
As an NGO, your social media activities should aim at creating awareness, generating interest, encouraging sharing, and enlisting support and participationfor your initiatives.
Social Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiamiPam Moore
What is Your Social Brand Zoom Factor? This is the keynote deck I used at the Social Media Week Miami event 2014. http://www.socialzoomfactor.com http://www.themarketingnutz.com http://www.pammarketingnut.com
Marketing methods for nonprofit organizations of all types to build effective relationships with donors, volunteers, and clients. Addresses how to create effective social media, email, and web-based marketing programs at low cost and time requirements.
Care about learning 'The Social Enterprise of 2014' You will find this deck presented by Bhupendra Khanal (CEO, Simplify360) during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
An overview of social media marketing for small businesses. This was presented during the First MSU Main E-Commerce Expo in Marawi City last October 7, 2013.
DreamBank Final Slide Deck for AttendeesDon Stanley
Are you confused about how to use & choose the best social network/s for your business? This is the slide deck from my presentation at American Family Insurance's DreamBank on February 23, 2016.
Defining social success through the lens of corporate use at Nxtbook Media, the psychology of social sharing, and individual users' success. - May 2014 Event
This workshop will discussed how to strategically evaluate areas within a nonprofit in which integrating digital tools can increase an organization’s effectiveness, while also saving time, money, and stress. The workshop concludes by zeroing in on steps a small to medium size organization can take to optimize their Facebook Page, and help to answer the ever-elusive question of how to effectively use Social Media without it becoming a full-time job.
Sunshine Coast Business Expo 2013 - Is communication DEAD?Lisa Harrison
Communication is Dead. Right?
What does it mean to say that communication is dead? Surely this can’t be true? Let’s take a closer look…
Part of the philosophy behind what we do at POMO is the idea that certain types of communication are now in a state of decline and because of this, a new form of communication is emerging – what we call engagement.
Take one example – the newspaper industry. It’s a fact that the newspaper publishing industry is shrinking globally.
As Christopher Zara says of the situation in Amercia, “the hemorrhaging of advertising revenue has been the greatest challenge for newspaper publishers. According to the Newspaper Association of America, or NAA, total advertising revenues have declined by more than 50 percent in just five years, going from $49.3 billion in 2006 to $23.9 billion last year.” [2011]
We believe that underlying this decline is a recognition by marketers that today there are more effective ways to communicate a message than placing an ad in a newspaper.
Newspaper ads are, generally speaking, a classic example of a one-way communication. TV ads are another. Both reach a wide range of people from diverse backgrounds with many different interests.
It is often only a small fraction of these people who may be interested in the message contained in the ad and a smaller fraction still who are motivated to act because of it.
Marketers have realised that there are far more effective ways to pinpoint markets and deliver messages to people who are genuinely interested.
In our video about engagement we state that the audience has been replaced by the individual. Communities of individuals who we know and understand are ready to engage with brands in ways that were simply not possible just a few years ago.
Our philosophy at POMO is that one way communication is dead. Customer engagement is everything. Create, engage, succeed.
This is published by POMO – a creative agency specializing in customer engagement based in Brisbane and the Sunshine Coast, Queensland Australia
Social Media Marketing: To Be Or Not To Be Chloe Lim
A starter guide to social media marketing - understanding when to priortize social media marketing as well as 8 key steps to create an effective social media marketing strategy.
The presentation was created for TSMN ( Travel sales & marketing network) social media marketing workshop.
PR Bootcamp: Building Media Relationships & Maximizing CoverageNikki Little
This presentation teaches you the following: How to build strong media/blogger relationships, how to prepare for and nail the interview, how to maximize that great coverage and how to measure and show PR results.
Measurement is Not Counting: Social Media & Return on Investment, presented b...craigslist_fndn
You are actively using Facebook or Twitter or LinkedIn or a blog as part of your organization’s marketing or fundraising strategy. But do you know what your audience wants from you? Are you measuring how effective you are with these tools? Can you answer your boss’s or board’s questions about the value of spending time on social media? How do you know social media is a good investment and that you are getting strong results? Beth’s session addresses how to measure social media return on investment, including a strong framework and practical tips to measure and refine your social media tactics.
Social Media & Philanthropy Workshop (Miami, FL.)KDMC
Knight Digital Media Center presented a workshop on May 1, 2016 for participants in the Knight Media Learning Seminar in Miami. Workshop participants learned about effective practices for gaining visibility and engagement on social platforms.
Similar to Mastering Social Media: Pengelolaan Media Social untuk Menjangkau Publik (20)
Oleh Widihasto W. Putra (Koordinator Sekber Keistimewaan Yogyakarta), disampaikan pada penyampaian materi Jogja Istimewa bagi mahasiswa PMM-Modul Nusantara di UAJY, Sabtu (3/9/2022).
Presentasi pada Webinar Agama dan Media Digital di Masa Pandemi, diselenggarakan oleh Magister Ilmu Komunikasi Universitas Atma Jaya Yogyakarta, Rabu, 8 Juli 2020.
Materi presentasi penerima Hibah Internal Pengembangan Digital Learning pada Mata Kuliah Produksi Multimedia Berbasis Student Center Learning di Program Studi Ilmu Komunikasi Universitas Atma Jaya Yogyakarta Semester Genap 2018/2019.
Materi Lokakarya KHM UAJY tentang kasus-kasus hukum dan pelanggaran Etika dalam realitas Jurnalistik di Indonesia, disampaikan oleh Bonaventura Satya Bharata
Disampaikan pada acara Launching dan Diskusi Buku “HIDUP NYAMAN BERSAMA BENCANA: Pengalaman Radio Komunitas Lintas Merapi.” Senin, 12 November 2012 di Ruang Auditorium FISIP UAJY
Get Ahead with YouTube Growth Services....SocioCosmos
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Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
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How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
2. • Yohanes Widodo, S.Sos, M.Sc
• Masboi
• Ayah Anjelie dan Anjani.
• S1: Ilmu Komunikasi UAJY 1993-1999
• S2: Applied Communication Science,
Wageningen University, NL 07
• Station Manager Radio Sonora Palembang
1999-2007
• Salah satu Pendiri Radio Internet
www.radioppidunia.org
• Admin akun Komunitas.
• Dosen Komunikasi Massa da Digital, Prodi lmu
Komunikasi FISIP UAJY, sejak 4 Januari 2010.
PAGE 2
10. The 7 Drivers of
Social Media
Management
• Context
• Objectives
• 3 Ps of Communication
• Content
• Resources
• Planning
• Monitoring
11. Driver 1
Context
> Inside Analysis: Company
> Outside Analysis: Environment
• Competitors
• Target Audience
What is the context of the
story we want to tell?
12. THE INSIDE ANALYSIS: COMPANY
• Who are we?
• What knowledge do we have in-house?
• What content is already available or can
be created in-house?
13. THE OUTSIDE ANALYSIS: ENVIRONMENT
Target Audience:
• What distinguishes their mind-set?
• Where do they *e-mingle*?
• What needs and wants define them?
• What characteristics describe our consumer in
control?
Adapted from: The Tanning of America, Steve Stoute
14. Driver 2
Objectives
How many? How much? What else?
With metrics & Return of
Investment (RoI)
Margaret Francis suggests
“Measure strategy, not stuff.”
17. Define Your
Objectives/
Goals
Corporate Objectives:
Provide basic direction for activities of an
organization in pursuit of its mission.
Marketing Objectives:
Sales-related objectives, such as market share,
sales revenues, volumes, ROI, etc.
Communication Objectives:
Awareness levels, perception, comprehension,
attitudes and overall degree of preference for
the brand.
18. ROI of Social Media
• It will result in a cost reduction.
• It will generate more revenue.
Olivier Blanchard
Why management would
allocate resources to
social media?
21. ...with these 4 kinds of
applied metrics:
> Brand Perception
> Marketing Efficiency
> Revenue Growth
> Support Savings
measure ROI
here
Margaret Francis
22. Define Your
Objectives/
Goals
Corporate Objectives:
Provide basic direction for activities of an
organization in pursuit of its mission.
Marketing Objectives:
Sales-related objectives, such as market
share, sales revenues, volumes, ROI, etc.
Communication Objectives:
Awareness levels, perception,
comprehension, attitudes and overall
degree of preference for the brand
measure ROI here!
23. Define Your Partners
It’s not necessairy your direct clients or
partners.
Who can help you?
Who can promote you?
Who can boost awareness?
Who loves you?
Who cares about you and/or your goal?
24. Their ‘Habitat’
• Which networks do they
use?
• Where it is easier to find or
contact them?
Find They (Your Partners) Live
25. What do They Love?
People do many things. Not only work.
• What are their favourite hobbies?
• Religious and politics view?
• Causes They care about?
• Sports? Music? Films? VIPs?
• Whatever
26. What can You GIVE to Them?
What can YOU do? Be realistic.
• How much time do you have?
• What budget?
• Do you have a team or are you
alone?
• WHAT can you do?
• How often?
• How long
27. Build Relationships
Make THEM love you
• Dialogue. Mention. Invite. Engage. Be open.
• Ask and answer. Help.
• Share nice things. Make others smile.
• Be polite. Be kind. Be generous.
• Be natural. Be true. Be credible.
• You’ll never manage to appear someone
you’re not.
29. Driver 3
3-Ps
Internet content is static
Internet behavior is dynamic
Approach of Social Media
Communications
• PUSH
• PULL
• PROFILE
30. PUSH
Pushing out content to
the target audience
...and its three imperative adjectives:
• anticipated
• personal
• relevant
31. PULL
Target audience pulls
content on own initiative
• Actions to maximize the power of pull strategies:
• ❑ Provide good content
• ❑ Refresh it often
• ❑ Skip the flash (and Flash)
• ❑ Make it fast
• ❑ Help visitors navigate
• ❑ Optimize for various devices
• ❑ ...
32. Basing the brand’s pull
strategy on visibility is the
first step for the strategy
to be successful.
34. Think, Trust.
“The number one reason
why people don’t listen to
you is because they are
too busy listening to their
friends! The people they
trust.”
Tara Hunt, The Whuffie Factor
35. Think, Social Capital.
[=] the value of social
networks, bonding
similar people and
bridging between
diverse people, with
norms of reciprocity.
Dekker and Uslaner
36. Driver 4 Social Media Mix:
Content and Tools
create original content
and/or remix
39. 3-M of Content
MAKE
MANAGE
MARKET
Achieve organic growth by regularly
creating consistent content.
Use 5 Ws Model:
Who/Where/What/How/When
It’s about teaching, not selling.
inform & educate
persuade
remind
maintain contact
Source: Service Marketing,
Module 11, Edinburgh
Business School
to do:
43. Driver 5 Resources
Financial Resources
A budget for different activities has to be set-up and allocated,
if social media campaigns are to be successful.
Human Resources
Tasks concerning social media activities have to
be allocated to at least one manager in charge.
Hybrid positions are possible.
44. Driver 6 PLANNING & SCHEDULING
Planning the production of content
LEVEL vs CHASE strategy
• Level Strategy: Provide content on a regular basis.
• Chase Strategy: Allocate resources according to need
of situation.
46. Driver 7 MONITORING
Use a
scorecard
to track
and
analyze
your
activities
Source: http://mike.schwede.ch/2012/05/15/social-media-analytics-3-scorecard-
en/
47.
48. “SOCIAL MEDIA IS MORE ABOUT
RELATIONSHIPS, SOCIOLOGY AND
PSYCHOLOGY, NOT TECHNOLOGY.”
Brian
Solis
49. The essence of social media is
knowing your audience and engaging
them in something they love.
Molchanova Natalia