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Uploaded byCharlene Li
The Role Of Social Media In The Organization
This document discusses the impact of social media in organizations and provides guidance on developing an open leadership strategy. It recommends goals that define an open strategy, understanding the benefits of openness using metrics, building trust and managing risk, orchestrating openness through new workflows, finding open leaders, and planning for failures. The key theme is that social media will become as important as air in how organizations engage with customers and stakeholders.
