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Conducting Experiments
Example
• Hypothesis: Eating candy with peanuts
improve memory performance
• How might we test this with an
experiment?
Constants vs. Variables
• Characteristics of the psychological
situations
– Constants: have the same value for all individuals in
the situation
– Variables: have potentially different values for each
individual in the situation
Constants:
• M&Ms are eaten
Variables:
• Type of M&M: peanut vs plain
• Memory performance
Variables
• Conceptual vs. Operational
– Conceptual variables (constructs) are abstract
theoretical entities
– Operational variables are defined in terms within
the experiment. They are concrete so that they
can be measured or manipulated
Conceptual
Peanut candies
Memory
Operational
Peanut M&Ms
Memory test
Underlying
assumptions
Manipulating the IV
• Straightforward manipulations
– Stimulus manipulation - different conditions use
different stimuli
– Instructional manipulation – different groups are
given different instructions
• Staged manipulations
– Event manipulation – manipulate characteristics of
the context, setting, etc
Asch’s Study
Choosing your independent
variable
One IV: Candy type (3 levels)
Peanut M&Ms Plain M&Ms Bottlecaps
• What about our candy experiment?
Strength of Manipulation
• The strength of a manipulation can effect how
results are interpreted
– Maximizes difference between groups
– Increases likelihood IV will effect the DV
Cost of Manipulation
• Funding limitations
– Staged is usually more costly than straightforward
Choosing your dependent
variable
• How to measure your construct:
–Can the participant provide self-report?
–Is the dependent variable directly
observable?
• Choice/decision
–Is the dependent variable indirectly
observable?
• Physiological measures
• Behavioral measures
Self-Report Measures
• Used to measure aspects of human
thought and behavior:
–Attitudes
–Judgments about oneself or another
–Emotional states
–Confidence
Rating Scale:
Strongly Disagree --------- Strongly Agree
Behavioral Measures
• Things to consider with behavioral
measures:
–Rate/Frequency
–Reaction Time
–Duration
Physiological Measures
• Recordings of responses of the body
– Galvanic Skin Response (GSR)
– Electromyogram (EMG)
– Electroencephalogram (EEG)
– Magnetic Resonance Imaging (MRI & fMRI)
Multiple Measures
• Dependent measure selection depends
on:
–Nature of study
–Cost
–Ethics
order effect
Sensitivity
• The dependent variable should be
sensitive enough to detect differences.
• Floor Effect
– A value below which a response cannot be made
• Ceiling Effect
– When the dependent variable reaches a level that
cannot be exceeded
Choosing your dependent
variable
• Conceptual level: Memory
 Operational level: Form of
memory test
 e.g.: Memorize a list of words
while eating the candy
 Then 1 hour after study time,
recall the list of words
 Measure the accuracy of recall
Extraneous Variables
• Control variables
–Holding things constant
• Controls for excessive random variability
•Number of M&Ms consumed
•Time of day test taken
Extraneous Variables
• Random variables
–Desire equal variability across all
experimental conditions
–Randomization
 What your participants ate
before the experiment.
Control Considerations
• Participant Expectations
–Demand Characteristics
• Cues may allow participants to figure out
experiment
• Influences how they behave
Control Considerations
• Deception
• Irrelevant measures
• Filler questions
• Standardized instructions
• Placebo group
Control Considerations
• Experimenter Expectations
–Experimenter Bias
• Sources:
–Researcher treats participants
systematically different
–Researcher records/analyzes in biased
manner
Control Considerations
• Proper training
• Simultaneous conditions
• “Blind” experiment
Additional Considerations
• Write thorough Research Proposal
• Pilot Study
– Trial run
• Manipulation Checks
– Measures if the IV effects DV
• Debriefing
– meeting with the participants after the conclusion
of the study to discuss

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RM wk 9

  • 2. Example • Hypothesis: Eating candy with peanuts improve memory performance • How might we test this with an experiment?
  • 3. Constants vs. Variables • Characteristics of the psychological situations – Constants: have the same value for all individuals in the situation – Variables: have potentially different values for each individual in the situation Constants: • M&Ms are eaten Variables: • Type of M&M: peanut vs plain • Memory performance
  • 4. Variables • Conceptual vs. Operational – Conceptual variables (constructs) are abstract theoretical entities – Operational variables are defined in terms within the experiment. They are concrete so that they can be measured or manipulated Conceptual Peanut candies Memory Operational Peanut M&Ms Memory test Underlying assumptions
  • 5. Manipulating the IV • Straightforward manipulations – Stimulus manipulation - different conditions use different stimuli – Instructional manipulation – different groups are given different instructions • Staged manipulations – Event manipulation – manipulate characteristics of the context, setting, etc
  • 7. Choosing your independent variable One IV: Candy type (3 levels) Peanut M&Ms Plain M&Ms Bottlecaps • What about our candy experiment?
  • 8. Strength of Manipulation • The strength of a manipulation can effect how results are interpreted – Maximizes difference between groups – Increases likelihood IV will effect the DV
  • 9. Cost of Manipulation • Funding limitations – Staged is usually more costly than straightforward
  • 10. Choosing your dependent variable • How to measure your construct: –Can the participant provide self-report? –Is the dependent variable directly observable? • Choice/decision –Is the dependent variable indirectly observable? • Physiological measures • Behavioral measures
  • 11. Self-Report Measures • Used to measure aspects of human thought and behavior: –Attitudes –Judgments about oneself or another –Emotional states –Confidence Rating Scale: Strongly Disagree --------- Strongly Agree
  • 12. Behavioral Measures • Things to consider with behavioral measures: –Rate/Frequency –Reaction Time –Duration
  • 13. Physiological Measures • Recordings of responses of the body – Galvanic Skin Response (GSR) – Electromyogram (EMG) – Electroencephalogram (EEG) – Magnetic Resonance Imaging (MRI & fMRI)
  • 14. Multiple Measures • Dependent measure selection depends on: –Nature of study –Cost –Ethics order effect
  • 15. Sensitivity • The dependent variable should be sensitive enough to detect differences. • Floor Effect – A value below which a response cannot be made • Ceiling Effect – When the dependent variable reaches a level that cannot be exceeded
  • 16. Choosing your dependent variable • Conceptual level: Memory  Operational level: Form of memory test  e.g.: Memorize a list of words while eating the candy  Then 1 hour after study time, recall the list of words  Measure the accuracy of recall
  • 17. Extraneous Variables • Control variables –Holding things constant • Controls for excessive random variability •Number of M&Ms consumed •Time of day test taken
  • 18. Extraneous Variables • Random variables –Desire equal variability across all experimental conditions –Randomization  What your participants ate before the experiment.
  • 19. Control Considerations • Participant Expectations –Demand Characteristics • Cues may allow participants to figure out experiment • Influences how they behave
  • 20. Control Considerations • Deception • Irrelevant measures • Filler questions • Standardized instructions • Placebo group
  • 21. Control Considerations • Experimenter Expectations –Experimenter Bias • Sources: –Researcher treats participants systematically different –Researcher records/analyzes in biased manner
  • 22. Control Considerations • Proper training • Simultaneous conditions • “Blind” experiment
  • 23. Additional Considerations • Write thorough Research Proposal • Pilot Study – Trial run • Manipulation Checks – Measures if the IV effects DV • Debriefing – meeting with the participants after the conclusion of the study to discuss