Sensory evaluation is a scientific discipline that analyzes human responses to foods and beverages through the five senses of sight, smell, taste, touch, and hearing. Sensory evaluation measures both psychological and physiological reactions to food products. It is used to understand how people perceive characteristics of foods and how formulation, processing, or storage changes impact those perceptions. Sensory evaluation uses trained panels and various testing methods to elicit, measure, analyze, and interpret sensory responses in order to evaluate food products.