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Events Management

    5th May 2012
Introduction to Events
Celebrate

               Brand Awareness
Educate

              Commemorate
Enjoyment

          Fundraising
Definition
 An event can be defined as “something
that happens at a given time and place.”

It can also be defined as a “consequence,
            effect or outcome.”

An event is just that – a planned outcome
     or a consequence of planning.
Common Attributes
1. Planning

3. A goal or purpose

5. Transient and unique by nature

4. Offer a social experience
Event Clusters
High Cluster – Gauteng, Western Cape &
Kwazulu-Natal

Medium Cluster – Eastern Cape,
Mpumalanga & North West Province

Low Cluster – Free State, Northern Cape &
Limpopo
Event Sectors
Sports                   Political
Professional / Amateur   Rallies / Inaugurations

Private                  Business & Trade
Weddings / Reunions      Trade Shows / Exhibitions

Cultural                 Recreational
Festivals / Parades      Sports & games / Fun

Educational              Arts & Entertainment
Seminars / Workshops     Concerts / Award
                         Ceremonies
Sport Event
Pick’nPay and Cape Argus Cycling Tour
Art and Entertainment Event
         Concert
Private Event
  Wedding
Cultural Event
    KKNK
Benefits of events
Benefits to the guests:
•Education and information
•Tangible guest experience – all five senses

Benefits to the destination:
•Unique local atmosphere
•Added attraction as a tourist destination
Benefits of events
Benefits to the sponsor:
•Fulfillment of sales and marketing objectives
•Face-to-face engagement with customers

Benefits to the event owner:
•Return on investment (ROI) and profit
•Platform for discussion and negotiation
Roles and Responsibilities

http://www.youtube.com/watch?v=2qCHSpcb
Characteristics of an Event Manager
•Organisational ability
•Attention to detail
•Strong character
•Nerves of steel
•Decision-making ability
•Good communication skills
•A people’s person
Characteristics of an Event Manager
•Creativity
•Flexibility
•Tact
•Leadership quality
•Good Time Management
Summary
• Definition of an event
•Attributes of an event
•Identification of Event Clusters in SA
•Event Sectors
•Benefits to Event Role Players
•Role and Responsibilities of a Manager
•Characteristics of an Event Manager
References
•   Dimitri Tassiopoulos. 2010. Events
    Management: A developmental and
    managerial approach. Juta

•   Contact Publications:
    www.contactpub.co.za/CG/Publication_.htm


         allisondumont@gmail.com
Rlabs Graduation

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RLabs Events Management Week 1

  • 1. Events Management 5th May 2012
  • 3. Celebrate Brand Awareness Educate Commemorate Enjoyment Fundraising
  • 4. Definition An event can be defined as “something that happens at a given time and place.” It can also be defined as a “consequence, effect or outcome.” An event is just that – a planned outcome or a consequence of planning.
  • 5. Common Attributes 1. Planning 3. A goal or purpose 5. Transient and unique by nature 4. Offer a social experience
  • 6.
  • 7. Event Clusters High Cluster – Gauteng, Western Cape & Kwazulu-Natal Medium Cluster – Eastern Cape, Mpumalanga & North West Province Low Cluster – Free State, Northern Cape & Limpopo
  • 8. Event Sectors Sports Political Professional / Amateur Rallies / Inaugurations Private Business & Trade Weddings / Reunions Trade Shows / Exhibitions Cultural Recreational Festivals / Parades Sports & games / Fun Educational Arts & Entertainment Seminars / Workshops Concerts / Award Ceremonies
  • 9. Sport Event Pick’nPay and Cape Argus Cycling Tour
  • 10. Art and Entertainment Event Concert
  • 11. Private Event Wedding
  • 13. Benefits of events Benefits to the guests: •Education and information •Tangible guest experience – all five senses Benefits to the destination: •Unique local atmosphere •Added attraction as a tourist destination
  • 14. Benefits of events Benefits to the sponsor: •Fulfillment of sales and marketing objectives •Face-to-face engagement with customers Benefits to the event owner: •Return on investment (ROI) and profit •Platform for discussion and negotiation
  • 16.
  • 17. Characteristics of an Event Manager •Organisational ability •Attention to detail •Strong character •Nerves of steel •Decision-making ability •Good communication skills •A people’s person
  • 18. Characteristics of an Event Manager •Creativity •Flexibility •Tact •Leadership quality •Good Time Management
  • 19. Summary • Definition of an event •Attributes of an event •Identification of Event Clusters in SA •Event Sectors •Benefits to Event Role Players •Role and Responsibilities of a Manager •Characteristics of an Event Manager
  • 20. References • Dimitri Tassiopoulos. 2010. Events Management: A developmental and managerial approach. Juta • Contact Publications: www.contactpub.co.za/CG/Publication_.htm allisondumont@gmail.com