The document discusses the roles and responsibilities of an event manager which includes meeting with clients, planning programs and budgets, coordinating suppliers, and ensuring compliance. It also outlines key event stakeholders such as hosts, guests, financiers, and suppliers. Finally, it provides guidance on creating an event vision including determining objectives, audiences, budgets, and measures of success.

1. Events Management
Chapter 2: Event Manager
Chapter 3: The Market for events and
the event stakeholders
Chapter 4: Creating the event vision

2. Roles and Responsibilities
 Meet clients to determine objectives
and requirements for the planned
event
 Plan and develop programs,
itineraries, budgets and services
according to client’s requirements
 Coordinate with organizing committee
and sponsors

3. Roles and Responsibilities
 Draft  Catering
specifications and  Signage
select suppliers:  Displays
 Venue  Printing
 Accommodation  Security
 Transportation  Entertainment
 Facilities  Special needs
 Equipment

4. Roles and Responsibilities
 Compliance with venue regulations
and local laws
 Check events bills for accuracy and
approve payment

5. Event Stakeholders
 The market for events can be divided
into social and corporate events
 Event Stakeholders are individuals
and groups that have some form of
financial, emotional, political or social
interest or otherwise any form of
personal involvement

6. Event Stakeholders
 Events Stakeholders include the
host, the guest, the event
committee, the financer, the
suppliers, and the externals

7. WWWWWHOW
Why must the event
be held?
Why would
stakeholders would
want to invest in the
event?
Why?

8. WWWWWHOW
Who are expected
to attend the
event?
Who would want to
come to the event?
Who?

9. WWWWWHOW
What will delight
the audience?
What are the
expectations of
the stakeholders?
What?

10. WWWWWHOW
When is the best
time to hold the
event?
When will the
event be held?
When?

11. WWWWWHOW
Where will the event
be held?
Where will the
attendees/participants
be coming from?
Where?

12. WWWWWHOW
How many
participants are
expected?
How will be the
budget be set for
this?
How?

13. Setting the Objectives
 S- Specific
 M- Measurable
 A- Attainable
 R- Realistic
 T- Time Bound
 E- Exciting
 R- Responsible

14. Formulating your objective
To + Action Word + Specific,
Measurable, Attainable, Realistic,
exciting responsible result + Time
bound

15. Drafting the Event Vision
• Write a brief backgrounder on why
Purpose the events must be held
• Write a brief backgrounder
• List the objectives of the event
Objectives • Financial Objectives
Audience • Describe the target audience

16. Drafting the Event Vision
Budget • State the estimated cost
• Describe how the objectives
Measures will be checked or measured