1. Tour 4-Events Management
EVENT AND EVENT MANAGEMENT
Definition and Framework
Chapter 2

2. “ Every human society celebrates with ceremony and ritual its
joys, sorrows and triumphs.”
- Victor Turner, anthropologist
An EVENT is commonly understood as an
occurrence; something that happens.
Special Events are:
That phenomenon arising from those non-routine
occasions which have leisure, cultural, personal or
organizational objectives set apart from the
normal activity life, whose purpose is to
enlighten, celebrate, entertain or challenge the
experience of a group of people.

3. • “ A special event recognises a unique moment
in time with ceremony and ritual to satisfy
special needs.”
- Joe Goldblatt-
• “ To the customer .... A special event is an
opportunity for a leisure, social or cultural
experience outside the normal range of
choices or beyond everyday experience.”
- Donald Getz-

4. Categories of Special Events
Special
Events
Leisure
Events(leisure,
Sports,
Recreation)
Cultural Events
(Ceremonial,
sacred, heritage,
art, folklore)
Organizational
Events
(Commercial,
political,
charitable,
sales)
Personal Events
(Weddings,
Birthdays,
anniversaries)

5. Characteristics of Special Events as a Service
SPECIAL
EVENTS
UNIQUENESS
PEISHABILITY
AMBIENCE
AND SERVICE
LABOUR
INTENSIVE
FIXED
TIMESCALE
INTANGIBLE
RITUAL OR
CEREMONY
PERSONAL
INTERACTIONS

6. “EVENTS ARE UNIQUE
HAPPENINGS THAT BRING
PEOPLE TOGETHER FOR A
PURPOSE”

7. EVENT MANAGEMENT
• A function requiring public assembly for the
purpose of celebration, education, marketing
and reunion; and
• The process that includes research, design,
coordinating and evaluation of events.
- Goldblatt-

8. Categories of Events
• According to purpose
• According to the number of participants
• According to frequency
• According to magnitude of impact

9. According to Purpose: The C’s of
Events
 CELEBRATE
 Life cycle events
 Religious rituals
 Commemorative ceremonies
 Socio civic vents
 COMMUNE
 Reunions
 Hallmark events
 CONVENE
 Meetings, Conferences, Conventions
 COMMERCE
 Marketing events
 Exhibits and trade shows

10. According to the number of
participants
• Few
• Many
• Multitude

11. According to Frequency
Monthly
•January
•February
•March
•April
•May
•June
•July
•August
•September
•October
•November
•December
Quarterly
•January- march
•April-June
•July-September
•October- December
Semestral
•January- June
•July - December
Annual

12. According to magnitude of impact
• Long lasting and far reaching events

13. Sub-fields of Specialization on events
• Civic events
• Expositions
• Hallmark events
• Incentive travel
• Retail events
• Social life cycle events
• Tourism
• Conventions
• Fairs and festivals
• Hospitality
• Meetings and
conferences
• Reunions
• Sports events