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Key elements that should influence the 
design of the event: 
• Why is the event being staged and what are 
its objectives? 
• What is the nature of the attendees? 
Who are they; what are their backgrounds, 
why are they taking part? 
• What sort of event will work best to achieve 
the event objectives? What experiences 
will motivate these attendees, given their 
demographics, their interests and their tastes
Key elements that should influence the 
design of the event: 
• What kinds of events have they experienced in the 
past? What worked and what failed? What can be 
done that has not been experienced before? 
• Is the budget adequate and realistic? 
• Will the event be planned and delivered using you 
or will an outside specialist be contracted to come 
up with ideas and fulfil the management required?
Event Brief 
Name of Event: Work Christmas Party 
Brief description of event: 
What are you trying to achieve, 
what are your objectives: 
Outline your preferred venues: 
• Options 
• Venues
Catering: 
• Cocktail style food 
• Three course sit down dinner 
• Buffet style dinner 
• Interactive roving style food 
• Beverage package 
• Beverages charged on consumption 
• Do you want to include spirits 
• Do you want to include cocktails
Proposed Activities: 
• Speeches 
• Dancing 
• Entertainment 
• Interactive activities
Who do you want to attend this event: 
• Management 
• Staff 
• Clients 
• Suppliers
What are the preferred dates for the event: 
• Month of the year 
• Week day 
• Week end 
• Day event 
• Evening event 
• Make sure the event does not 
clash with any other major sporting 
or social events
How many people do you want 
to attend this event: 
Other considerations: 
• Themeing 
• Decorations 
• Band 
• Entertainers 
• Insurance 
What is your total budget 
inclusive of GST:
Making a themed event special 
• Creativity 
• First impressions 
• Atmospherics 
• Lighting and sound 
• The unexpected 
• The ‘big moment’ 
• The MC and other entertainers
Making a themed event special 
• Decoration and themeing 
• Food and beverage 
• Off site venues 
• Organisation
Event Checklist 
Venues Security 
Marquee Hire Signage 
Catering Photography/Video 
Equipment Hire Decoration 
Special Effects Audio Visual 
Designer Entertainment 
Publicity/Marketing Delivery/Transportation
Event Checklist 
Venues Security 
Crowd Control 
Marquee Hire Signage 
Catering Photography/Video 
Equipment Hire Decoration 
Special Effects Audio Visual 
Designer Entertainment 
Publicity/Marketing Delivery/Transportation
Event Checklist 
Venues Security 
Marquee Hire Signage 
Inflatables 
Catering Photography/Video 
Equipment Hire Decoration 
Special Effects Audio Visual 
Designer Entertainment 
Publicity/Marketing Delivery/Transportation
Event Checklist 
Venues Security 
Marquee Hire Signage 
Catering Photography/Video 
Food/Beverage Photographers 
Event Staffing Videographers 
Equipment Hire Decoration 
Special Effects Audio Visual 
Designer Entertainment 
Publicity/Marketing Delivery/Transportation
Event Checklist 
Venues Security 
Marquee Hire Signage 
Catering Photography/Video 
Equipment Hire Decoration 
Linen Floral/Plants 
Floral/Plants Centrepieces 
Audio Visual Balloons 
Staging Designers 
Toilet Hire Sets 
Furniture Themeing 
Computer Hire 
Communications 
Special Effects Audio Visual 
Designer Entertainment 
Publicity/Marketing Delivery/Transportation
Event Checklist 
Venues Security 
Marquee Hire Signage 
Catering Photography/Video 
Equipment Hire Decoration 
Special Effects Audio Visual 
Pyrotechnics Staging 
Designers Lighting 
Inflatables Sound 
Production 
Designer Entertainment 
Publicity/Marketing Delivery/Transportation
Event Checklist 
Venues Security 
Marquee Hire Signage 
Catering Photography/Video 
Equipment Hire Decoration 
Special Effects Audio Visual 
Designer Entertainment 
Printing Bands 
Banners DJ'S 
Flags Trivia 
Recreation 
Activities 
Publicity/Marketing Delivery/Transportation
Event Checklist 
Venues Security 
Marquee Hire Signage 
Catering Photography/Video 
Equipment Hire Decoration 
Special Effects Audio Visual 
Designer Entertainment 
Publicity/Marketing Delivery/Transportation 
Printing Transport Companies 
Public Relations 
Giveaways 
Advertising
Pitfalls and keys to success 
• Venues - site inspection 
• Time for planning the event 
• Budget preparation and tracking 
• Insurance 
• Critical Plan or detailed Running sheets 
• Full beverages package
Further training and advisory Services 
Meetings Industry Association of Australia 
The Association offers a structured training 
and education program for both new and 
experienced members of the industry 
wishing to develop and upgrade their skills. 
Industry Accreditation ie. AMIAA or AMM 
www.miaanet.com.au
Advisory Bodies 
Each of the Bureaus in each State 
offers information services on venues 
and suppliers to the industry. 
They will assist in sourcing venues 
and give advice on what works well.
Thank you 
Robyn Buccheri AMM 
Accredited Meeting Manager 
Professional Conference Services 
www.profconferences.com

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Organising Corporate Events

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  • 6. Key elements that should influence the design of the event: • Why is the event being staged and what are its objectives? • What is the nature of the attendees? Who are they; what are their backgrounds, why are they taking part? • What sort of event will work best to achieve the event objectives? What experiences will motivate these attendees, given their demographics, their interests and their tastes
  • 7. Key elements that should influence the design of the event: • What kinds of events have they experienced in the past? What worked and what failed? What can be done that has not been experienced before? • Is the budget adequate and realistic? • Will the event be planned and delivered using you or will an outside specialist be contracted to come up with ideas and fulfil the management required?
  • 8. Event Brief Name of Event: Work Christmas Party Brief description of event: What are you trying to achieve, what are your objectives: Outline your preferred venues: • Options • Venues
  • 9. Catering: • Cocktail style food • Three course sit down dinner • Buffet style dinner • Interactive roving style food • Beverage package • Beverages charged on consumption • Do you want to include spirits • Do you want to include cocktails
  • 10. Proposed Activities: • Speeches • Dancing • Entertainment • Interactive activities
  • 11. Who do you want to attend this event: • Management • Staff • Clients • Suppliers
  • 12. What are the preferred dates for the event: • Month of the year • Week day • Week end • Day event • Evening event • Make sure the event does not clash with any other major sporting or social events
  • 13. How many people do you want to attend this event: Other considerations: • Themeing • Decorations • Band • Entertainers • Insurance What is your total budget inclusive of GST:
  • 14. Making a themed event special • Creativity • First impressions • Atmospherics • Lighting and sound • The unexpected • The ‘big moment’ • The MC and other entertainers
  • 15. Making a themed event special • Decoration and themeing • Food and beverage • Off site venues • Organisation
  • 16. Event Checklist Venues Security Marquee Hire Signage Catering Photography/Video Equipment Hire Decoration Special Effects Audio Visual Designer Entertainment Publicity/Marketing Delivery/Transportation
  • 17. Event Checklist Venues Security Crowd Control Marquee Hire Signage Catering Photography/Video Equipment Hire Decoration Special Effects Audio Visual Designer Entertainment Publicity/Marketing Delivery/Transportation
  • 18. Event Checklist Venues Security Marquee Hire Signage Inflatables Catering Photography/Video Equipment Hire Decoration Special Effects Audio Visual Designer Entertainment Publicity/Marketing Delivery/Transportation
  • 19. Event Checklist Venues Security Marquee Hire Signage Catering Photography/Video Food/Beverage Photographers Event Staffing Videographers Equipment Hire Decoration Special Effects Audio Visual Designer Entertainment Publicity/Marketing Delivery/Transportation
  • 20. Event Checklist Venues Security Marquee Hire Signage Catering Photography/Video Equipment Hire Decoration Linen Floral/Plants Floral/Plants Centrepieces Audio Visual Balloons Staging Designers Toilet Hire Sets Furniture Themeing Computer Hire Communications Special Effects Audio Visual Designer Entertainment Publicity/Marketing Delivery/Transportation
  • 21. Event Checklist Venues Security Marquee Hire Signage Catering Photography/Video Equipment Hire Decoration Special Effects Audio Visual Pyrotechnics Staging Designers Lighting Inflatables Sound Production Designer Entertainment Publicity/Marketing Delivery/Transportation
  • 22. Event Checklist Venues Security Marquee Hire Signage Catering Photography/Video Equipment Hire Decoration Special Effects Audio Visual Designer Entertainment Printing Bands Banners DJ'S Flags Trivia Recreation Activities Publicity/Marketing Delivery/Transportation
  • 23. Event Checklist Venues Security Marquee Hire Signage Catering Photography/Video Equipment Hire Decoration Special Effects Audio Visual Designer Entertainment Publicity/Marketing Delivery/Transportation Printing Transport Companies Public Relations Giveaways Advertising
  • 24. Pitfalls and keys to success • Venues - site inspection • Time for planning the event • Budget preparation and tracking • Insurance • Critical Plan or detailed Running sheets • Full beverages package
  • 25. Further training and advisory Services Meetings Industry Association of Australia The Association offers a structured training and education program for both new and experienced members of the industry wishing to develop and upgrade their skills. Industry Accreditation ie. AMIAA or AMM www.miaanet.com.au
  • 26. Advisory Bodies Each of the Bureaus in each State offers information services on venues and suppliers to the industry. They will assist in sourcing venues and give advice on what works well.
  • 27. Thank you Robyn Buccheri AMM Accredited Meeting Manager Professional Conference Services www.profconferences.com