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- 2. The world ofevents - history • First Olympic Games - Greece - 776BC • SA: began with meetings/conferences in the 1960s and 1970s • Market growth since 1994 • Marketed as a business, sports, cultural & lifestyle destination • WC: 1995 Rugby World Cup (Newlands) • 2010 Soccer World Cup: changes image/perception of Sa
- 3. Benefits for SA •Address the historical imbalances of the past • Create a favourable image • Establishes the destination as a tourist attraction • Attract repeat visitation • Create global competitive advantage • Pride in the local community/support
- 4. • “Event managementis the process by which an event is planned, prepared, and produced. As with any other form of management, it entails the assessment, definition, acquisition, allocation, direction, control, and analysis of time, finances, people, products, services, and other resources to achieve objectives”. • “An event manager’s job is to oversee and arrange every aspect of an event, including researching, planning, organizing, implementing, controlling, and evaluating an event’s design, activities, and production”. The Definition of Event Management
- 5. The events industry described Eventtourism is defined as: -the systematic development -planning -marketing -holding of events as tourist attractions
- 6. Event Tourism Objectives/goals: -to createa favourable image -to expand traditional tourism season -to spread tourism demand evenly -to attract domestic and foreign visitors
- 7. Event Tourism Event tourist: -thosetraveling away from home to a destination for business or pleasure -stays overnight at a destination Event visitor: -returns home the same day
- 8. Types of events(genres) 1. Cultural events 2. Business or trade events 3. Educational events 4. Private events 5. Sports events 6. Art/entertainment events 7. Political events 8. Recreational events
- 9. Sports Event Segment Sports Event Segment Business and trade event segment Business and trade event segment Personal(anniversaries, family holidays, rites de passage) Social (parties, galas, reunions) Personal (anniversaries, family holidays, rites de passage) Social (parties, galas, reunions) Art & Entertainment Event Segment Art & Entertainment Event Segment Educational Event Segment Educational Event Segment Recreation al Events Segment Recreation al Events Segment Political Event Segment Political Event Segment •Amusement events •Recreational sport and games •Amusement events •Recreational sport and games •Seminars, workshops, clinics •Congresses •Seminars, workshops, clinics •Congresses Event Genre Event Genre •Concerts •Award Ceremonies •Various performances •Concerts •Award Ceremonies •Various performances Festivals Carnivals Religious pageants Parades Heritage commemorations Festivals Carnivals Religious pageants Parades Heritage commemorations Inaugurations Investures VIP visits rallies Inaugurations Investures VIP visits rallies Professional Amateur Professional Amateur Cultural Events Cultural Events Private Event Segment Private Event Segment •Fairs, markets, sales •Trade shows •Expositions •Meetings and conferences •Publicity events •Fund-raiser events •Incentive events •Fairs, markets, sales •Trade shows •Expositions •Meetings and conferences •Publicity events •Fund-raiser events •Incentive events
- 10. Class activity (discussion) •It is expected of you to provide two examples of existing Western Cape events for each event genre (16 events) Trends and Dynamics • Major trends in the Events Industry (additional handouts)