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THE JOURNEY OF A WOMAN
ENTREPRENEUR:
INNOVATION, LEADERSHIP & BALANCE
Benu Aggarwal
President and Founder
Milestone Internet Marketing
benu@milestoneinternet.com
Milestone Confidential
Curiosity and Ambition
NewYorkCity
TimesSquareSouth
Hotel Chains
Management
Companies
Independent
Hotels/Groups
Branded Hotels
Preferred Vendor
Preferred Vendor
Preferred Vendor
Live Life
to the
Fullest
Milestone Confidential
My Journey: Innovation, Leadership and Balance
Milestone Confidential
What is Milestone Today?
Digital Marketing Software and Services
Silicon Valley ~ Chicago ~ DC – India 240 employees ~ 1950 hotels ~ 175+ Awards
Unalytix Dashboard and Analytics
Milestone Confidential
Our Customers ~ Over 1,950 Hotels and Retail
Hotel Chains
Ownership Groups and
Management
Companies
Independent
Hotels/Groups
Retail
Milestone acquired Micros eCommerce (former TIG Global) from Oracle in Sep. 2015
Milestone Confidential
Digital Marketing
Milestone Confidential
Always Return High ROI
ENTREPRENEURSHIP
Milestone Confidential
Journey In India – Trying to create my Identity
Your confidence – Making the best out of every opportunity
Park Hotel New Delhi
Sheraton New Delhi
Milestone Confidential
Marry Smart
Milestone Confidential
First Job – Not Taking No for An Answer
Selling Vacuum
Cleaners
Pizza Hut Coupons
Fixing my desk
First 4-7 days in US
Sales, Front Desk,
Revenue
Management
Revenue
Management
SV Hotels
Sales &
Marketing
2 years in US
Milestone Confidential
Know What You Want and Discover Your Passion
Milestone Office
Started at 4 a.m.
Office Alone
Long Day
Computer
classes
Picking up
my son
Sales calls
Meeting
clients
Accountin
g
Design
Building
House
Milestone Confidential
“The Only Way to Do Great Work is to Love
What You Do”
Milestone Confidential
Have courage to follow your intuition and heart
Moved at home - when I had my second kid
Milestone Office
Lobby & Waiting
Area
Offices
Office Number 2 – 1999 – 2004
Milestone Confidential
Milestone Confidential
Curiosity and Ambition - Ability to connect dots
• Taking red eye
• Speaking 50+ in one year (AHLA and AAHOA)
• Published books
• Managing kids
• Building house
Sima Patel
Tina Patel Bina Patel
Vijay Patel Alkesh Patel Chris Conley
Ray Patel Kirk
Tarun Patel
Dilip Patel
Milestone Confidential
Taking Calculated Risks
Milestone Office
Kchitiz and
design
Sales & Finance
Benu’s Office
Office Number 3 – 2005 – 2006
Milestone Confidential
Well Cannot Run Business Out of Home
Office #4
Milestone Confidential
Established India Office
Ahmedabad Office Insight
Milestone Confidential
Chicago Office
Milestone Confidential
DC Office
Milestone Confidential
Milestone Today
Have courage to follow your intuition and heart
Milestone Confidential
How did it happen?
Milestone Confidential
Tips for Success
Your
Confidence –
Embracing
every
opportunity
Don’t take
no for an
answer
Challenge
your
comfort
zone
Have the
courage to
follow your
intuition and
heart
Know what
you want and
discover your
passion
Curiosity and
Ambition -
Ability to
connect the
dots
Taking
calculated
risk
LEADERSHIP SKILLS
Milestone Confidential
Speak with Confidence =
Knowledge + Practice + Experience
(Countless Speaking Engagements)
Milestone Confidential
Invest in Training and Development
Search Engine and Technology Conferences
Milestone Confidential
Create Culture
Review system, transparent reward
system, 360* appraisals, challenging all
processes that slow us down.
Milestone Confidential
Milestone Confidential
Hire Quality Talent and Build Strong Teams
Milestone Confidential
“Focus on your
actions. You can
not control results
or worry about the
destination”
Milestone Confidential
Convert Every Challenge into an Opportunity
Milestone Confidential
Plan Your Day – Weekly, Monthly and Daily Goals
Milestone Confidential
How Do You Lead Effectively?
Invest in
Training and
Development
Focus on
converting
every
challenge into
opportunity
Speak with
Confidence
Hire Quality
Talent and
Build Strong
Teams
Plan –
Weekly,
Monthly,
Quarterly,
Yearly
Create
Culture
Organization
Goals,
Mission &
Vision
HOW DO YOU
BALANCE
WORK, FAMILY AND
YOU?
Milestone Confidential
Positive and Negative
Milestone Confidential
We Fall into a Combat Mentality
Milestone Confidential
Feeling Guilty, Feeling Low, Letting It Go, Getting
Too Comfortable
Milestone Confidential
We Get Hooked
Lose Sight
Milestone Confidential
Change Your Priorities
• P14.jpg • Live your dreams - you
only live once, so live
life to the max
• Grass is greener on
the other side,
blossom flowers on
your side
• Learn from mistakes &
avoid traps
• Stay hungry, stay
foolish
Milestone Confidential
Thank You
Questions?
www.milestoneinternet.com
blog.milestoneinternet.com
http://twitter.com/milestonemktg
http://www.facebook.com/Milestoneinc
Shanelle Thadani
Stephen Fitzgerald
Milestone Confidential
Milestone Culture
Milestone Confidential
What Is Important to Your Customer?

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The Journey of a Woman Entrepreneur: Innovation, Leadership, and Balance - AAHOA's Women's Conference 2015

Editor's Notes

  1. Wanted to be a doctor, Did my MBA? 7 to 8 pictures – parents, wedding, childhood, school, Work, did not become doctor, Married Smart, My story – what did it take to build Milestone? Marry Smart
  2. Add Picture of Selling Vacum Cleaner, Pizza Hut Coupon – day 4 and 7th in USA, Fixing my Desk , Biltmore hotel did not hire – very heavy accent From Desk Training, Writing for AAHOA Sales Training Revenue Management SV hotels Collaterals Sales Marketing It was not part of my job but was needed to get job done..
  3. Taking Computer Classes My Son = Aditya Picture Sales Calls, Accounting, Design,
  4. Sima, Vijay Dilip Chip Tarun PATEL Hema Ray Alkesh Kirk Vimal Bina Speaking's 100+ in one year (AHLA and AAHOA) Taking Redeye – speaking, managing kids, pictures of sima, Dilip, Vimal, Tarun, Ray, Chip, Hema, AHLA, AAHOA Speaking's, Sima, Dilip, Vimal, Best Western Book Picture of kids Some activities
  5. Anil Joined Milestone
  6. Fix current One
  7. – Speaking's, Establish DNA, Organization Goals, Mission/Vision, Scale Services, Inspire others to lead- Idea, Innovation, Scale and Process, DNA SMART Goals Every single minute is important Challenge status quo Sharpen your self Networking Establish Role models Your confidence – Do not take no for an answer Sharpen your leadership skills
  8. 1000 + Speaking's Search, Lodging, Inspirational Always speak on different topic – Helped me learn and recognized as industry leader in search Why direct answer resulted in to FAQ? http://searchengineland.com/google-search-for-fun-facts-serves-up-random-qas-via-dynamic-answer-box-229604 http://searchengineland.com/optimizing-google-quick-answers-box-215037
  9. High Performance Culture  Customer Satisfaction  Innovations  Financial Objectives  Personal Growth 
  10. Put Miletsone Employee Pictures – Add picture of Milestone employees – Selin and India and Here
  11. Free your mind without putting constraints – Challenge, problems are created by us, opportunities are created by people who wants to do well
  12. Today’s biggest unmet challenge of leadership is not learning more about what to do, it is learning how to make sure that what is known is done.” Invest in Training and Development Inspire others – Idea leads to Innovation, If successful, We Scale by creating process+ checklist, We follow-through to ensure proper execution Multiplier Today’s biggest unmet challenge of leadership is not learning more about what to do, it is learning how to make sure that what is known is done.”
  13. Fat Women, Feeling low, feeling that they are not smart, Feeling guilty and feeling too comfortable with what you know..
  14. Cooking whole day Entertailing whole day