This document summarizes the services offered by OSF Global to help companies optimize their ecommerce presence and grow online sales. It highlights how OSF provides expertise in areas like customer segmentation, development, marketing and analytics to help businesses achieve explosive growth. Statistics are presented showing the massive growth of internet users expected by 2020 and how most websites fail to achieve optimal user experiences. OSF's services include custom analysis, inbound marketing techniques like email campaigns and affiliate marketing, search engine optimization, and omnichannel solutions to integrate online and offline shopping. Case studies demonstrate how OSF has helped brands increase sales through approaches like migrating platforms and implementing one-page checkout.
Get best-practice solutions for Customer Segmentation and the benefits of collaborating with a single ecommerce solution provider who offers expertise in development, marketing and optimization.
Industry Boot Camp
November 8-9, 2010
Hyatt Regency Resort & Spa // Huntington Beach, Calif.
It’s crucial to have a marketing plan for your e-commerce website that drives results. This seminar will expand on the necessity of a well-designed, innovative site, and how to properly market it through a hands-on approach of planning, analysis, and optimization. Learn the art of SEO and PPC tactics and how to expand your brand and increase your sales on the web.
Get best-practice solutions for Customer Segmentation and the benefits of collaborating with a single ecommerce solution provider who offers expertise in development, marketing and optimization.
Industry Boot Camp
November 8-9, 2010
Hyatt Regency Resort & Spa // Huntington Beach, Calif.
It’s crucial to have a marketing plan for your e-commerce website that drives results. This seminar will expand on the necessity of a well-designed, innovative site, and how to properly market it through a hands-on approach of planning, analysis, and optimization. Learn the art of SEO and PPC tactics and how to expand your brand and increase your sales on the web.
How to Leverage AI-Powered Call Intelligence to Drive More Revenue from Paid ...MediaPost
With the ubiquity of mobile search and rise of voice interactions, it’s more important than ever to make calls a critical part of your paid search strategy. The latest advances in call intelligence and AI make it possible to get real-time, closed loop attribution and customer intent data from calls. Learn how Fortune 500 brands are leveraging this technology to optimize their bid strategy, lower acquisition costs, and drive more revenue from paid search.
Online reviews have become extremely important for companies. They can help improve your businesses’ search engine ranking, as well as generate conversions. Today, 92% of consumers read online reviews (vs. 88% in 2014), and are more likely to click on your business listing if they see those golden stars. Consequently, online reviews generate more clicks from potential customers. Check out this post for more information on the importance of online reviews.
Digital Marketing Depot - Personalized Local Content: Frightful or Insightful?Rio SEO
In this webinar Mary Bowling of Ignitor Digital, Brandon Fleming of Protection1/ADT and Cynthia Sener of Rio SEO provide best practices and insights into how brands can connect with local consumers through more personalized, meaningful website content. Learn how to make your website more accessible to search engines, and how to take your SEO to even higher performance levels with Consumer Generated Content.
Transforming the Omni-channel Customer ExperienceCafeX
Today’s customers demand a flawless, seamless experience and rapid problem resolution. Now with CaféX Live Assist for Microsoft Dynamics 365 you can deliver best-in-class customer service that can increase customer loyalty, improve agent productivity, and grow your business. Learn how Live Assist is uniquely integrated with Dynamics 365 and enables:
- Highly personalized, Omni-channel customer experiences Proactive live engagement between agents, supervisors and customers
- Faster problem solving with co-browse, text chat and in-app assistance
- Effective campaigns with a 360-degree view throughout the customer’s journey
Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice SearchRio SEO
In this webinar Sophia Elson of MindMeld, Steve Beatty of iProspect and Tyler Ludwig of Rio SEO explore the growth of voice search and provide marketers with local SEO best practices to capitalize on the voice search opportunity. Learn the nuances of voice search keywords and phrases, on-page content strategies to optimize for voice search and more.
Driving Growth With Omnichannel Marketing MoEngage Inc.
Today’s consumers live in a hyper-connected world. They switch between mobiles, desktops, using multiple channels and platforms. This presentation covers the strategies and best practices to implement omni-channel user engagement to drive growth for your company in 2019.
Internet Marketing Strategies for Ecommerce WebsitesHubSpot
Learn how to increase traffic quantity and quality, improve your conversion of visitors to sales, and measure the whole process with inbound marketing strategies.
Case study: Square Meal - How to use Intelligent Data to Implement Successful...Emarsys
This slide share presents the benefits of using intelligent data to implement successful recommendation campaigns. Looking specifically at email and web recommendations highlighting the benefits personalisation can provide when delivering the right message to the right person at the right time.
Bazaarvoice Webinar: Driving Local Revenue with Consumer Generated ContentRio SEO
In this webinar Trey Simonton of Bazaarvoice, Todd Werden of Boston Retail Partners and Warren Raisch of Rio SEO outline how to take your SEO efforts to the next level by combining the power of consumer-generated content with local search marketing. Learn a series of techniques that have proven to deliver double-digit search traffic improvements, higher in-store traffic and increased conversions.http://rioseo.co/2abSzoP
2021 business and digital marketing trendsMilestone Inc
In this webinar, Milestone experts Erik Newton and Benu Aggarwal discussed key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing for when business returns to normal.
Promote your B2B eCommerce to other business owners could be a challenge. However, you can do so with digital marketing in a smart way and bring you a big ROI. Check out how now.
How to Leverage AI-Powered Call Intelligence to Drive More Revenue from Paid ...MediaPost
With the ubiquity of mobile search and rise of voice interactions, it’s more important than ever to make calls a critical part of your paid search strategy. The latest advances in call intelligence and AI make it possible to get real-time, closed loop attribution and customer intent data from calls. Learn how Fortune 500 brands are leveraging this technology to optimize their bid strategy, lower acquisition costs, and drive more revenue from paid search.
Online reviews have become extremely important for companies. They can help improve your businesses’ search engine ranking, as well as generate conversions. Today, 92% of consumers read online reviews (vs. 88% in 2014), and are more likely to click on your business listing if they see those golden stars. Consequently, online reviews generate more clicks from potential customers. Check out this post for more information on the importance of online reviews.
Digital Marketing Depot - Personalized Local Content: Frightful or Insightful?Rio SEO
In this webinar Mary Bowling of Ignitor Digital, Brandon Fleming of Protection1/ADT and Cynthia Sener of Rio SEO provide best practices and insights into how brands can connect with local consumers through more personalized, meaningful website content. Learn how to make your website more accessible to search engines, and how to take your SEO to even higher performance levels with Consumer Generated Content.
Transforming the Omni-channel Customer ExperienceCafeX
Today’s customers demand a flawless, seamless experience and rapid problem resolution. Now with CaféX Live Assist for Microsoft Dynamics 365 you can deliver best-in-class customer service that can increase customer loyalty, improve agent productivity, and grow your business. Learn how Live Assist is uniquely integrated with Dynamics 365 and enables:
- Highly personalized, Omni-channel customer experiences Proactive live engagement between agents, supervisors and customers
- Faster problem solving with co-browse, text chat and in-app assistance
- Effective campaigns with a 360-degree view throughout the customer’s journey
Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice SearchRio SEO
In this webinar Sophia Elson of MindMeld, Steve Beatty of iProspect and Tyler Ludwig of Rio SEO explore the growth of voice search and provide marketers with local SEO best practices to capitalize on the voice search opportunity. Learn the nuances of voice search keywords and phrases, on-page content strategies to optimize for voice search and more.
Driving Growth With Omnichannel Marketing MoEngage Inc.
Today’s consumers live in a hyper-connected world. They switch between mobiles, desktops, using multiple channels and platforms. This presentation covers the strategies and best practices to implement omni-channel user engagement to drive growth for your company in 2019.
Internet Marketing Strategies for Ecommerce WebsitesHubSpot
Learn how to increase traffic quantity and quality, improve your conversion of visitors to sales, and measure the whole process with inbound marketing strategies.
Case study: Square Meal - How to use Intelligent Data to Implement Successful...Emarsys
This slide share presents the benefits of using intelligent data to implement successful recommendation campaigns. Looking specifically at email and web recommendations highlighting the benefits personalisation can provide when delivering the right message to the right person at the right time.
Bazaarvoice Webinar: Driving Local Revenue with Consumer Generated ContentRio SEO
In this webinar Trey Simonton of Bazaarvoice, Todd Werden of Boston Retail Partners and Warren Raisch of Rio SEO outline how to take your SEO efforts to the next level by combining the power of consumer-generated content with local search marketing. Learn a series of techniques that have proven to deliver double-digit search traffic improvements, higher in-store traffic and increased conversions.http://rioseo.co/2abSzoP
2021 business and digital marketing trendsMilestone Inc
In this webinar, Milestone experts Erik Newton and Benu Aggarwal discussed key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing for when business returns to normal.
Promote your B2B eCommerce to other business owners could be a challenge. However, you can do so with digital marketing in a smart way and bring you a big ROI. Check out how now.
Get best-practice solutions for customer segmentation and the benefits of collaborating with a single ecommerce solution provider who offers expertise in development, marketing and optimization.
SEOzone 2015 - Andraz Stalec - Lean Digital MarketingSEOzeo
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encendo helps you understand how your digital marketing activities will impact your end objective. Francis Mac Aonghus, Head of Online at encendo, explores the principle of a digital marketing strategy.
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Reaching the digital consumer is becoming a more fractured experience. Measuring accurate return on marketing spend requires the correct attribution model. Make sure your campaigns get the credit they deserve. Another top tip that is not mentioned here... Factor in lifetime value.
Digital transformation has been around for a while now but what it takes to be successful at it continues to change at pace. Here we look at the latest trends and how businesses are implementing them in real-world examples.
Local Business SEO Services Boosts Online Visibility by 379% (case study)Online Visibility Pros
Local business SEO services company, Online Visibility Pros, designed and developed a new responsive website that is now represented the on all device sizes.
The proven on-page SEO strategies implemented by OVP has pointed the website pages in the best possible direction. Along with Direct Response Advertising best practices implemented the new site is now leveraged to increase conversion opportunities.
Branding and SEO foundation setup outside of website including a complete Social Media branding and optimization package with Google My Business optimization and much more.
Local search engine optimization campaigns were launched – focusing specifically on Maps and Organic SEO – to drive laser-targeted traffic to the most important pages on the website. Organic traffic increased by 378.88% year-over-year.
The client now has peace of mind knowing that every customer will receive a review request from their company. This was huge for the business owner who now has new 5-star reviews consistently come in for all 4 of the company’s store locations. Pay-Per-Click (PPC) campaign rebuilt and optimized and leveraged for targeted supplemental traffic.
If you want similar results for your local service business, schedule a Strategy Call with Online Visibility Pros here: https://onlinevisibilitypros.com/schedule/
Graduate from Email Marketing to Marketing AutomationMarketo
Plain old email marketing just doesn't cut it anymore. Watch this presentation to see how easy and powerful marketing automation software can help you engage your audiences in relevant, 1:1 conversations across the channels of their choice, and drive impressive bottom line results fast.
Whether you are looking to optimize your CMS or Re-platform to a new one, attend this webinar to walk away with actionable best practices. This webinar will also help you understand the latest cutting edge features available today in best of breed CMS systems and how to use these features to its maximum potential to drive real results.
Presenting our growth series to discover how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention for today and beyond.
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-Find out where successful growth leaders are investing acquisition resources for optimal ROI.
2021 business and digital marketing trendsMilestone Inc
Your roadmap to maximize opportunities with 2021 digital trends
In this webinar, Milestone experts Anil Aggarwal and Erik Newton will discuss key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing for when business returns to normal.
Key topics they will address:
• Top macroeconomic trends for 2021
• Digital transformation and how to leverage all the opportunities aligned with it
• Key steps to adapt to deliver better digital experiences
• Mobile, local, and page load speed
• Content security, compliance, and trust
• Technologies that will be key in 2021 – Entity, Schema, Speed, and Core Vitals
Top Tips To Create Best-In-Class Web And Mobile ExperiencesMilestone Inc
In this webinar, Milestone’s experts Anil Aggarwal, CEO and Erik Newton, VP of Marketing, discussed key trends impacting web/mobile experiences.
This webinar covered the following:
How customer experiences are even more important in the post-covid world
2021 CMS must-haves for SMB and Enterprise- Agile CMS, CaaS, and Omnichannel marketing capabilities
Adapt an SEO-First approach to deliver a customer-focused page experience
Case studies and best practices
Similar to Commerce Optimization_OSF Global Services (20)
Top Tips To Create Best-In-Class Web And Mobile Experiences
Commerce Optimization_OSF Global Services
1. COMMERCE OPTIMIZATION
Get best-practice solutions for Customer Segmentation and the benefits of
collaborating with a single ecommerce solution provider who offers expertise in
development, marketing and optimization.
2. ARE YOU READY FOR EXPLOSIVE GROWTH?
IMAGINE…
the number of Internet
users by 2020!
2,925,249,355
2,034,259,368
413,425,190
7,243,784,121
6,916,183,480
6,127,700,430
7.9 %
16.1 %
47.2 %
1.14 %
1.19 %
1.26 %
10.4 %
29.4 %
6.7 %
Internet
Users
Users
Growth
World
Population
Population
Growth
Penetration
2010
2014
2000
The first billion internet connections was
reached in 2005
The third billion reached by the
end of 2014
The second billion in 2010
Source: Internet Live Stats
3. MOST WEBSITES FAIL TO ACHIVE AN OPTIMAL UX
87%
CONVERSION
If a visitor to your website has a
successful user experience, they
are 87% more likely to buy
from you
44%
ACQUISITION RETENTION
44% of online shoppers
tell a friend about a bad
online experience
62%
62% of customers base
future purchases on
past experiences
User Experience Influences all your KPI’s
Source: Usabilitysciences Source: Business2CommunitySource: Kissmetrics
4. WHAT IS YOUR LEVEL OF MATURITY?
OPTIMIZING digital presence
for heightened customer
engagement by creating
processes, infrastructure and
resources.
DIGITAL COMMERCE
MARKET EXPANSION
GLOBALISATION
LEVEL OF MATURITY
INITIATION
IMPLEMENTING global
development strategies
and monitoring the
growth of your business.
LAUNCHING commerce
services and complying
with first customer
requests.
Web Commerce
Outsourced or Custom
Emerging Business by
Replatforming Commerce
Solutions
Global Commerce
and Omnichannel
Solutions
5. SUMMARY
CUSTOM ANALYSIS
• UX & UI Performance Analysis
• Leveraging Data With Analytic Tools
INBOUND MARKETING
• Email Marketing Campaigns
• Customer Groups
• Affiliate Marketing
• Marketplaces
COMMERCE OPTIMIZATION EXPERTISE
SEM & SEO
• Search Engine Marketing
• Search Engine Optimization
OMNICHANNEL SOLUTIONS
• Mobile Application
• In-Store Solutions
CUSTOMER SUCCESS STORIES
6. LEVERAGING SITE DATA WITH ANALYTIC TOOLS
Custom Analysis
Identify
improvement
opportunities.
OUR WEB ANALYTICS
EXPERTS CAN HELP
YOU
Understand how visitors found your site
and what they are looking for.
Analyze the way
visitors engage
with your
website.
87%
If a visitor to your website has a successful
user experience, they are 87% more likely
to buy from you.
Source: Usabilitysciences
7. UX & UI PERFORMANCE ANALYSIS
Custom Analysis
INCREASE your conversion rates by
591%
making Call to Action more prominent
Source: Kissmetrics Case Study
86%
using Video on landing pages
Source: Eyeview Case Study
GROWING?
Are Your KPIs
with the Trend?
• Website Performance Analysis
• Customer Behavior Analysis
• Ongoing Optimization Strategy
GET
HELP
WITH:
8. CUSTOMER GROUPS
OUR EXPERTISE &
SERVICES FOR
INBOUND MARKETING
IS YOUR SITE PERSONALIZED FOR SUCCESS?
54%
Source: RedBranchMedia
EMAIL MARKETING
AFFILIATE MARKETING
MARKETPLACES
Inbound Marketing
Compared to traditional outbound practices,
INBOUND PRACTICES generate:
62% less cost
more leads
9. EMAIL MARKETING CAMPAIGNS
Inbound Marketing
• Campaigns Analysis & Optimization
• Platform Integration
• Campaign Management
95%
of online consumers use email
Source: Exact Target
1$
for every $1 spent, $44.25 is the average
return on an email marketing investment
Source: Exact Target
GENERATE?
Do Your Campaigns
revenue per email?
Did you KNOW ?
GET
HELP
WITH:
10. CUSTOMER GROUPS
Inbound Marketing
• Campaigns Strategy & Configuration
• Platform Integration
• Campaign Management
94%
of marketers agree that website personalization
is critical to current and future success
Source: eConsultancy
74%
of online consumers get frustrated with websites when
content has nothing to do with their interests
Source: Dinamicyield
GROUPS?
Do You Use
to improve the UX?
Did you KNOW ?
GET
HELP
WITH:
11. AFFILIATE MARKETING
Inbound Marketing
• Analysis of Audience and Affiliate Networks
• Implementing & Testing Tracking Codes
• Campaign Management
$4.1Billion
affiliate marketing spending reached
$4.1 billion in 2014
Source: Forrester
Low Risk
affiliate marketing is considered low risk
because you pay only for the results
Source: Kissmetric
NETWORK?
Are You in the
to reduce costs?
Did you KNOW ?
GET
HELP
WITH:
12. MARKETPLACES
Inbound Marketing
• Marketplaces Research
• Implementation & Customization
• Campaign Management
63%
only sell on Marketplaces
Source: WebRetailer
55%
have a profit margin above 20%
Source: WebRetailer
SELLING?
Do You Plan on
on Marketplaces?
Did you KNOW ?
GET
HELP
WITH:
13. ARE YOU ON THE FIRST PAGE OF RESULTS?
60%
of internet users click to the TOP 3
ORGANIC SEARCH RESULTS
OSF’s RANGE OF
SERVICES FOR SEO
& SEM
MARKET & COMPETITION ANALYSIS
SEARCH ENGINE OPTIMIZATION
SEARCH ENGINE MARKETING
Source: HubSpot
SEM & SEO
14. SEARCH ENGINE OPTIMIZATION
SEM & SEO
• Keyword & Competition Analysis
• International, Local & Multi-Language SEO
• Site Architecture & Indexation
• Ongoing Optimization & Reporting
• CMS Optimization for SEO
96%
of all internet traffic is generated
through search engines
Source: Ipoint-Tech
75%
of users never scroll past the first page of
search results
Source: MarketShareHitLink
SEO PLAN?
Need an Integrated
to Increase Traffic?
Did you KNOW ?
GET
HELP
WITH:
15. SEARCH ENGINE MARKETING
SEM & SEO
• Market & Competition Research
• Strategy & Planning
• Account Configuration
• Campaign Management & Reporting
93%
of online experiences begin with a
search engine
Source: Search Engine Jurnal
85%
of retailers said that search marketing is the
most effective customer acquisition tactic
Source: Forrester
PAY-PER-CLICK?
Need a Cost-Effective
Campaign?
Did you KNOW ?
GET
HELP
WITH:
16. GROWTH SOLUTIONS
Omnichannel Integration
Mobile Browsing &
Shopping
360° Customer
View
POS
.
Global Inventory
Management
Location-Based
Marketing
Order
Management
Cross Channel
Shipment
$370 billion
Online retail sales will hit $370 billion by
2017 from $220 billion in 2014.
Source: Business2Community
STRATEGY?
Is Your Growth
Built to Succeed?
17. MOBILE APPLICATION SOLUTIONS
Omnichannel Integration
MOBILE APPLICATIONS
CONTEXTUALIZATION
QR CODE
AUGMENTED REALITY
INDOOR PROXIMITY SYSTEMS
FINGERPRINT CHECKOUT
TARGETED CONTENT
19. CUSTOMER SUCCESS STORIES
Top brands worldwide count on OSF Global Services to turn their online presence into a true ecommerce
strategy for long-term growth.
20. ECOMMERCE REPLATFORMING & SF INTEGRATION
Customer Success Stories
L’Oréal Canada and USA Cosmetics, Beauty
CLIENT INDUSTRY
"OSF assisted us with new technology and gave us the ability to
deploy many brand sites in an efficient manner, making
technology our driver for growth.“
Martin Aubut,
Director, Interactive Marketing and Ebusiness Strategy at L'Oréal Canada
• Launched 6 sites, 4 brands with an average
delivery time of 3 months
• Large increase in mobile traffic, conversion rates
and revenue
• Data from Demandware automatically pushed to
3rd-party systems
• Consistent layout across all brands, languages
and geographies
6 sites & 4 brands
21. OpenYard Sporting Goods
CLIENT INDUSTRY
"OSF’s developers had valuable industry-specific experience that
we could utilize and combine with our specific experience at
OpenYard. The experience was really healthy—we were able to
share and benefit from each other’s knowledge base and grow
together.“
Justin Pfister, Founder at OpenYard
Results in 3 months
IMPLEMENTING MAGENTO FOR THE LONG RUN
Customer Success Stories
41% Increase in site
transactions
62% Increase in
purchase quantities
22. DEMANDWARE MIGRATION BRINGS NATIONAL SALES
Customer Success Stories
Gracious Home Home Decor
CLIENT INDUSTRY
“The migration went without a hitch. The enhanced gift registry
system and new payment gateway allow us to provide a much
better experience than we had on the old website.”
Amy Chernoff,
Chief Marketing Officer at Gracious Home
174% more mobile sales
12% Increase in ecommerce
conversion rate
67% Increase in
organic traffic
23. OSF’S OPTIMIZED CHECKOUT SOLUTION
Customer Success Stories
Sanuk Footwear
CLIENT INDUSTRY
"This is great for Sanuk, and a great introduction as we consider
OPC for Deckers’ other sites. I expect with those we will see a 4%
increase in conversions, at least.“
Sean Knots,
Associated Online Producer at Deckers
$775,000 in revenue
3.8% OSF One Page Checkout (OPC)
resulted in a 3.8% lift in orders per
visitor and an 8% lift in conversions.
610k •OPC contributed $6,567.62 in
additional revenue over a two-week
period. (data from Deckers)
24. GEO-TARGETED MOBILE APPLICATION
Customer Success Stories
InZonaTa Deals Website
CLIENT INDUSTRY
Thanks to a series of successfully implemented marketing
initiatives, InZonaTa managed to gain a leading position on the
deals market in Romania.
Higher conversions
37% Increase in conversions from 3rd-cart
recovery emails with dynamic codes for
extra discounts
1.5% Higher conversions on geo-targeted
mobile application with push
notification
26. THANK YOU
www.osf-global.com | www.osf-commerce.com
Gerard SZATVANYI
President & CEO
Chris HOOVEN
SVP Sales & Business Development
gerard.szatvanyi@osf-global.com chris.hooven@osf-global.com
Adela SZATVANYI
Head of Commerce Optimization
adela.szatvanyi@osf-global.com