Generation “C” is not a demographic. It's everyone. Your existing and potential customers are all connected, and in control. Today’s connected consumers require all businesses, including collision repairers to connect, communicate, market to, sell and service them in the same ways they connect and communicate!
Om September 18th 2015 Frank Terlep, CEO and Lead Sherpa of Summit eMarketing Sherpa’s introduced more than 250 Canadian Collision Industry Forum attendees to several tools, technologies and techniques today’s Canadian collision repairers, insurers and other industry participants need to utilize to connect with, communicate, market to, sell and service today’s “connected consumer.”
SEMA 2015: How to Market to, Sell and Service Today's Connected Consumer asTech
Generation “C” is not a demographic. It's everyone. Your existing and potential customers are all connected, and in control. Today’s connected consumers require all businesses, including collision repairers to connect, communicate, market to, sell and service them in the same ways they connect and communicate! This session helped attendees understand the tools, technologies and techniques today’s automotive businesses need to utilize to connect with, communicate, market to, sell and service today’s “connected consumer.
How to Market to, Sell and Service the Connected Consumer and Grow Your Busin...asTech
The version of How to Market to, Sell and Service Today's Connected Consumer was presented to the AKZO Acoat group at the Northeast Experts event on May 5, 2016.
SEMA 2015: How to Market to, Sell and Service Today's Connected Consumer asTech
Generation “C” is not a demographic. It's everyone. Your existing and potential customers are all connected, and in control. Today’s connected consumers require all businesses, including collision repairers to connect, communicate, market to, sell and service them in the same ways they connect and communicate! This session helped attendees understand the tools, technologies and techniques today’s automotive businesses need to utilize to connect with, communicate, market to, sell and service today’s “connected consumer.
How to Market to, Sell and Service the Connected Consumer and Grow Your Busin...asTech
The version of How to Market to, Sell and Service Today's Connected Consumer was presented to the AKZO Acoat group at the Northeast Experts event on May 5, 2016.
Automechanika: How to Use Digital Marketing to Grow Your Business in a Consol...Summit eMarketing Sherpas
Now that almost 90% of consumers search online for local business, almost 70% use a smart phone, almost 75% participate in social media, over 90% check their email and text messages daily and 79% trust online reviews as much as personal recommendation, independent auto body and repair shops can use these tools to increase sales, customer counts and referrals.
Session participants were introduced to how a website, email, text messaging, social media and online reviews can help them grow their business in today’s competitive and consolidating market.
Let's understand how can we generate sales lead by various ways. Here I will help you to understand many aspects of sales lead generation. I have explain the ways like Landing Page Optimization, Social Media Marketing, Offline Strategies, User Reviews and Referral Programs and some other lead generation tools and services.
The presentation "How to Leverage Social Media to Generate Revenue" provides details on how businesses can establish social media best practices and use social media to achieve business goals including increasing revenue.
LSA Bootcamp Austin: Email Marketing in a Mult-Device EraLocalogy
This presentation was given to an audience of small businesses at LSA Bootcamp, a one day digital marketing intensive in Austin 1/24/16. For more about the event and for a look at future events visit: http://bit.ly/LSABootcamp16
LSA Bootcamp Austin: Boost Your Business with Local VideoLocalogy
This presentation was given to an audience of small businesses at LSA Bootcamp, a one day digital marketing intensive in Austin 1/24/16. For more about the event and for a look at future events visit: http://bit.ly/LSABootcamp16
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
Digital pivot conversion rate optimization.Digital Pivot
Digital Pivot is SEO and brand reputation agency, however, we believe that it is not enough to get more visits to your website, it is important to get more clients, with SEO efforts or with media buying it is important to optimize the website for sales
For more info please contact us at digitalpivot.net
Whereoware: 5 E-commerce Trends to Try OutWhereoware
How can the latest tech trends help your business? Wondering how tablets can help you boost sales? Curious to see how video or a more dynamic website can grow profits? Whether you manage a website and want to see the latest trends or just want to be better able to discuss e-commerce with your customer, this presentation is sure to be an eye-opener.
Online Reputation has gained immense importance in today's virtual world. It is paramount to save your reputation on the Web.
This presentations tells you about how various celebrities and brand saved their online reputation and built on it.
How to Grow Your Auto Body Business and Dominate Your Local Market in a Conso...asTech
How to Grow Your Auto Body Business and Dominate Your Local Market in a Consolidating Industry was presented to several auto body shops in Springfield, MA on October 2, 2014. A special thank you to Sherwin Williams for sponsoring this event.
To compete and win in 2016 and beyond auto body and repair shops need to consider the following:
Operating their Business Better, Faster, Cheaper
Operate a Process Driven Business VS Whack “A” Mole Management
Insure You are Capable of Repairing Today's Vehicles - Certification
Use Technology…Don’t Fight It...
Use Technology to Sell More
Use Technology for More Focused and Measurable Marketing
Use Technology to Focus on Today’s Consumer
Automechanika: How to Use Digital Marketing to Grow Your Business in a Consol...Summit eMarketing Sherpas
Now that almost 90% of consumers search online for local business, almost 70% use a smart phone, almost 75% participate in social media, over 90% check their email and text messages daily and 79% trust online reviews as much as personal recommendation, independent auto body and repair shops can use these tools to increase sales, customer counts and referrals.
Session participants were introduced to how a website, email, text messaging, social media and online reviews can help them grow their business in today’s competitive and consolidating market.
Let's understand how can we generate sales lead by various ways. Here I will help you to understand many aspects of sales lead generation. I have explain the ways like Landing Page Optimization, Social Media Marketing, Offline Strategies, User Reviews and Referral Programs and some other lead generation tools and services.
The presentation "How to Leverage Social Media to Generate Revenue" provides details on how businesses can establish social media best practices and use social media to achieve business goals including increasing revenue.
LSA Bootcamp Austin: Email Marketing in a Mult-Device EraLocalogy
This presentation was given to an audience of small businesses at LSA Bootcamp, a one day digital marketing intensive in Austin 1/24/16. For more about the event and for a look at future events visit: http://bit.ly/LSABootcamp16
LSA Bootcamp Austin: Boost Your Business with Local VideoLocalogy
This presentation was given to an audience of small businesses at LSA Bootcamp, a one day digital marketing intensive in Austin 1/24/16. For more about the event and for a look at future events visit: http://bit.ly/LSABootcamp16
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
Digital pivot conversion rate optimization.Digital Pivot
Digital Pivot is SEO and brand reputation agency, however, we believe that it is not enough to get more visits to your website, it is important to get more clients, with SEO efforts or with media buying it is important to optimize the website for sales
For more info please contact us at digitalpivot.net
Whereoware: 5 E-commerce Trends to Try OutWhereoware
How can the latest tech trends help your business? Wondering how tablets can help you boost sales? Curious to see how video or a more dynamic website can grow profits? Whether you manage a website and want to see the latest trends or just want to be better able to discuss e-commerce with your customer, this presentation is sure to be an eye-opener.
Online Reputation has gained immense importance in today's virtual world. It is paramount to save your reputation on the Web.
This presentations tells you about how various celebrities and brand saved their online reputation and built on it.
How to Grow Your Auto Body Business and Dominate Your Local Market in a Conso...asTech
How to Grow Your Auto Body Business and Dominate Your Local Market in a Consolidating Industry was presented to several auto body shops in Springfield, MA on October 2, 2014. A special thank you to Sherwin Williams for sponsoring this event.
To compete and win in 2016 and beyond auto body and repair shops need to consider the following:
Operating their Business Better, Faster, Cheaper
Operate a Process Driven Business VS Whack “A” Mole Management
Insure You are Capable of Repairing Today's Vehicles - Certification
Use Technology…Don’t Fight It...
Use Technology to Sell More
Use Technology for More Focused and Measurable Marketing
Use Technology to Focus on Today’s Consumer
Generation “C” is not a demographic. It's everyone. Your existing and potential customers are all connected, and in control. Today’s connected consumers require all businesses, including collision repairers to connect, communicate, market to, sell and service them in the same ways they connect and communicate!
Frank Terlep, CEO and Lead Sherpa of Summit eMarketing Sherpa’s, facilitated this session and helped attendees understand the tools, technologies and techniques today’s auto body and repair shops need to utilize to connect with, communicate, market to, sell and service today’s “connected consumer.
“Marketing To, Selling and Servicing the Connected Consumer.”asTech
Generation “C” is not a demographic. It's everyone. Your existing and potential customers are all connected, and in control. Today’s connected consumers require all businesses, including collision repairers to connect, communicate, market to, sell and service them in the same ways they connect and communicate! Frank Terlep, CEO and Lead Sherpa of Summit eMarketing Sherpa’s, facilitated this session for an AKZO Acoat Meeting in Wilmington,NC and helped attendees understand the tools, technologies and techniques today’s auto body and repair shops need to utilize to connect with, communicate, market to, sell and service today’s “connected consumer.”
In this webinar, I'll be sharing how to Maximize Conversion (from visitor to caller) on your restoration website and specific tweaks that can be made to double or even triple the number of calls you are getting from the visitors already getting to your website.
Here's a link to the webinar replay: https://webinars.restorationmarketingexperts.com/website-conversion-replay
If you would like to book a FREE Marketing Strategy Session with me to discuss how we can help you implement these strategies to your business, here's a link to my calendar: https://restorationmarketing.link/strategy
Visit our website to learn more: https://www.restorationmarketingexperts.com
In this webinar, I'll be sharing how to Maximize Conversion (from visitor to caller) on your website and specific tweaks that can be made to double or even triple the number of calls you are getting from the visitors already getting to your website.
Here's a link to the webinar replay: https://webinars.socialspheremedia.com/website-conversion-replay
If you would like to book a FREE Marketing Strategy Session with me to discuss how we can help you implement these strategies to your business, here's a link to my calendar: https://socialsphere.link/strategy
Visit our website to learn more: https://www.socialspheremedia.com
All businesses should be taking advantage of the internet for marketing their brand, generating leads, nurturing their existing customers, and reducing expense. Find out what major components are important for an overall internet marketing strategy.
Beyond digital to grow your building products brandLeigh Simpson
Covering why technology and the internet have changed buyer behaviour, what the strategic risks and opportunities and what you need to do as a business to thrive during this period of digital shift
Mark Selmi Marketing Plan - Avanti Media - Mark Selmi, Marketing ConsultantMARK SELMI
Quest Nutrition strategic marketing plan - Mark Selmi
Avanti Media - Mark Selmi marketing consulting
I have been fortunate enough to achieve invaluable experience as a Chief Marketing Officer at a prestigious legislative law firm that brought cases before the Supreme Court & catered to an elite clientele, a CMO at a successful, mission-driven, marketing agency & as a Vice President of Marketing at an innovative eCommerce company.
I create unique branding value, while delivering a collaborative, supportive leadership style that mentors & develops team members to achieve their full potential. I am experienced in creating inspired digital strategic marketing & business development plans that leverage deep consumer insights that add value & connect with the customer on a deep, personal level that reflects their core ethical & cultural values.
I am skilled in the ability to address a comprehensive spectrum of marketing challenges, while striking the correct balance between creativity, strategy & execution. Extensive skill-sets in strategic planning, business development, lead generation, website design & conversion insight, SEO, SEM, SMM, all social media management, custom APP & chatbot development, remarketing & OTT ads, Native & display ads, newsletter campaigns, written content, earned media placement, video production, photography & editing.
I also have expertise in public relations & communication with a media list of over 300 reporters from every major national publication, TV & radio network - From the New York Times, to the Wall Street Journal & Washington Post, to all of the major networks. I've placed my clients on magazine covers, secured featured stories in the AP, to creating custom podcasts & webinars which helped bolster their reputation as authoritative thought leaders.
One of the biggest challenges with company websites is converting visitors to sales. This session will explain how participants can utilize a four-step process to digital marketing success, rise above the noise of their competitors and supercharge sales. This session will help the participants understand the value and strategy of crafting user experiences that enhance their message and engage their visitors.
When you're just starting out, it's tough to know what forms of marketing are going to give you the most bang for your buck. This presentation covers the essential elements of Internet marketing for the new dentist.
How the changing consumer trends due to change in technology and political scenario in India has induced the growth for ecommerce industry with snapdeal as the business model for analysis
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
Marketing to, Selling and Servicing The Canadian Connected Consumer
1. Marketing to, Selling and
Servicing The Connected
Canadian Consumer
Frank Terlep | Lead Sherpa
2. Digital Sales, Marketing and Customer Service
Solutions for Automotive Businesses
Digital Marketing Planning and Strategy
Custom Website Design and Development
Template Based Websites
SEO (Search Engine Optimization)
Social Media Marketing
Email Marketing
Mobile and Text Message Marketing
Mobile App Design and Development
Online Reviews & Reputation Management
Content Creation and Curation
Local Search Optimization
Custom Application Design and Development
Mention this Brochure and receive a FREE Digital
Marketing Evaluation and Recommendation Report
888.377.2661 www.emarketingsherpas.comsales@emarketingsherpas.com
3. What is a “Connected Consumer”?
93% of the 10,000 consumers surveyed by A.T.
Kearney were “connected” to the Internet 2 or
more times per day!
More than 50% of the 10,000 consumers
surveyed were “connected” EVERY HOUR!
7. The Canadian Connected Consumer
• 4 Hours and 53 Minutes: Amount of time
individual Canadians spend EVERY DAY online
using a desktop or laptop computer
• Canadian mobile device users are connected
for an average of 1 hour 51 minutes.
• 68% of Canadians have a Smartphone
• 89% of Canadian Smartphone users search for
local product or service information
Source: Canadianinternet.com 2014
8. The Canadian Connected Consumer
• Canadian’s have the highest social media
network penetration in the World. 82%
of Canadians use a social network by
comparison to 75% of Americans.
• 91% of Canadian Internet users have a
social media account and 66% have used
social media in the past month.
• 85% have a Facebook account and 57%
have used Facebook in the past month.
Source: Canadianinternet.com 2014
21. Your Shop’s Website
• Your shop’s website is your on-
line/digital lobby
• #1 Reason to have a website is
drive business t o your door
• SEO
• Social Media
• 5-15 Seconds
• Call to Actions
• Include videos
• Include a Blog
22. Your Shop’s Website
• Include appointment options
• Include repair status options
• Integration with social media
sites
• Include reviews and ratings
• Include digital ads, promotions
and coupons
• Incorporate Analytics
• You MUST have a Mobile site
strategy
27. • CASL covers the sending of "commercial electronic messages" that may be
accessed by a computer in Canada (which usually just means cases where the
recipient is in Canada). CASL covers more than just email -- it also covers texts, IMs,
and automated cell phone messages sent to computers/phones in Canada.
• Explicit Consent
• Implied Consent
28. • EXPLICIT CONSENT DEFINED: All requests for consent must touch on the following three points:
• Purpose(s): You must specify exactly why you want the consent (e.g., "We'd like to send you
newsletters and occasional special offers").
• Information: You must give your identifying/contact information as well as the contact info of
anyone else you're getting the consent on behalf of. This includes name, mailing address, and
a phone number or email for contact.
• That they can "un-consent": You must tell them that if they want to withdraw their consent,
they can.
29. IMPLIED CONSENT
• 1) You have an active business relationship with the recipient.
– An active business relationship exists if you have sold something to the recipient within the past 2 years, or the recipient has made an
inquiry about your products at any point within the 6 months before you sent the email in question.
• 2) The recipient published his or her email for the world to see with no caveats about terms
of being contacted.
– For instance, if someone puts their email address on their website, but doesn't include a caveat like "but don't send me anything" or
"no spam, please".
• 3) Someone whose "business activities" are relevant to the message you're sending has
given you their contact info without indicating they don't want to receive your messages.
30. • All messages you send must include the following three points:
• Identity: You must identify yourself as the sender of the message, and give the
identity of anyone you're sending it on behalf of.
• Contact Info: You must provide contact information that lets the recipient easily
contact you.
• Unsubscribe Mechanism: You must give the recipient a free and easy way to
unsubscribe via a link to a website. That link has to be valid for at least 60 days,
and you have to make sure the unsubscribe request is honored within 10 days.
34. • Emails to Unsold Estimates
or Repair Quotes
• Thank You Emails with
Integrated Customer
Surveys or Request for
Online Reviews
• 30 Day After the Repair
Follow Up
• Special Offer Emails
• Educational
What Type of Emails Should You Send?
35. • Informational Emails
• New Service Offering
Emails
• Shop or Employee
Certifications
• Co-Marketing Emails
• Event Invitations
• Holiday Emails
• Seasonal Emails
• Use Your Imagination
What Type of Emails Should You Send?
40. • 90% of the Canadian population can
send/receive a text message
• 98% of consumers read their texts in 3 minutes
or less!!!
• New and Novel
• Less intrusive than phone calls
• More effective than email
• Creates a “buzz”
• SMS/Text marketing has a 7-10% response rate
• Mobile number should be required during
vehicle check in process
• Ideally used for vehicle status , online review
requests, special communicatons/offers
Mobile/Text Message Marketing and
Communications
43. Mobile Marketing Recommendations
You MUST have a Mobile Website
Text Messaging is required today
• Unsold Estimate Follow Up
• Vehicle Repair Status
• 7-10% Promotion Response Rate
Smartphone Apps
• Real estate on the consumer’s smart
phone
• Communications, Branding, & Retention
• Makes is EASY to contact your business
• Now more affordable than ever !!!
• No excuse not to offer one!!!
50. • 88% Read Reviews/8-10% Provide
Reviews
• Take ownership, have a plan
• Respond to ALL reviews
• Your responses should not be generic
• Short, simple and sweet
• Leave your personal emotion out of
your reply
• Don’t offer gifts or bribes
• Take the conversation off-line
• Don’t sell
React & Respond
51. Online Reviews Recommendations
You Must Get Reviews – Not an
Option ANYMORE!
Focus
• Yellowpages.ca
• Google +
• YELP
Its as Simple as Asking
• Make it Easy!!!
• Use Email and Text to Request Reviews
• Hand Out Review Request Cards
• Use Point of Sale Technology
52.
53.
54. Social Media Recommendations
You Must Have a Presence
Focus…
• Whatever You Feel Works
• Facebook
• Google+
• LinkedIn
What…
• Educational, Entertaining and
Community
• Customer Service
• Advertising
• Fun
55. • One minute of video equates to 1.8 Million
Words. (Dr. James McQuivey, Forrester)
• 59% of viewers will watch a video to completion
that is less than one minute. (Wistia)
• 92% of mobile video viewers share videos with
others. (Invodo)
• 65% of executives have visited a vendor’s site
after watching a video. (Forbes 39% have called a
vendor after watching a video)
• When marketers included a video in an email,
the click-through rate increased by 200 to 300%
(Forrester)
The Connected Consumer and Video
• The average internet user spends 88% more time
on a website with video. (Mist Media)
• 64% of consumers are more likely to buy a
product or service after watching a video about
it. (comScore)
• Visitors who view videos stay on a shop’s web site
an average of 2 minutes longer than those who
don’t view videos (comScore)
• 74% of all internet traffic in 2017 will be video:
• 69% of smartphone users say videos are a perfect
solution for viewing as it offers a quick way for
consumers to grasp an overview of a product or
service
56. Video Marketing Recommendations
Keep it Simple
Where
• YouTube Channel
• Website
• Vimeo
• Facebook
• Instagram
• Periscope
What Types of Video
• Welcome Video on Site
• Shop Tour
• Customer Referrals
• Cool Cars
• Repair Stories
58. What is Point of Sale Marketing Technology?
1Collision, WI: “The Digital Lobby Platform gives us the
ability to upsell”
Golden West Collision, CA: “We recently got our The
Digital Lobby Platform up and running in our lobby and
on the first day we received so many compliments”
60. A CRM System……
• Automates and Manages a
Shop’s Web, Social, Mobile
and POS Marketing Activities
– Unsold Estimate/Quote
Follow Up and Sales System
– Website and Integration
– On-Line Appointments
– Email Marketing & Retention
– Text Messaging & Retention
– Social Media Integration and
Management
– Digital Ads and Promotions
– Mobile Apps
– Customer Reviews
– Reputation Management
– Point of Sale Marketing
Technology
61. Where Does a CRM Platform “Fit” in a Collision Repair Business?
Estimating
Systems Shop Management
Accounting
Software
CRM Platform: Sales.
Marketing,
Communications,
Customer Service
63. • Increase Sales:
• Sell Consumers How, Where and When
They Want Your Service
• Unsold Estimate Sales and Follow Up
• Additional Services
• More Referrals
• Improve Customer Service
• Service Consumers Where, When and How
They Want
• Email, Text, Web, Social Media and Mobile
• Improve Local and National Brand
• Touch Consumers Where, When and How
They Want
• More and Better Online Reviews
• Own Real Estate on the Consumer’s Smart
Phone
• Educate Consumer
Your Return On Investment
64. 10 MUST HAVE Tools and Technologies Needed to Market
To, Sell and Service Today’s Connected Consumer
65.
66.
67.
68.
69. We Help Businesses Capture, Service and Retain More Customers, Revenue and
Profits Through the Proper Use of Web, Social and Mobile Tools, Technologies and
Techniques
888.377.2661 www.emarketingsherpas.comsales@emarketingsherpas.com
Editor's Notes
And….todays consumer spends a majority of their connected life on their mobile devices
And….todays consumer spends a majority of their connected life on their mobile devices
And….todays consumer spends a majority of their connected life on their mobile devices
And….todays consumer spends a majority of their connected life on their mobile devices
And….todays consumer spends a majority of their connected life on their mobile devices
So where does e-MarketPlace “fit” in my business? Good Question…
Let me try to compare our e-MarketPlace platfom to other systems your shop is probably already using today.
Your shop is probably using one or more automated estimating systems to document and estimate vehicle damage and in many cases your shop is using that same estimating platform to communicate with and invoice insurance companies
Your shop may also use a shop management system to help you manage scheduling, production, job costing, technicians and more…….finally my guess is your shop also uses accounting software like quickbooks, business works, peachtree or others to manage the financial performance of yourbusiness.
While all of these systems play an important part in your business none of them are designed to help your shop capture, service and retain more customers, revenue and profit…
E-MarketPlace is the collision industry’s first and only AUTOMATED system designed to help your shop improve sales, marketing, communications and customer retention results which ultimately leads to more customers, revenue and profit!