This document analyzes conventions used in Digipak advertisements. It notes that artist names are typically featured prominently in bold font to draw attention. Biographical details like nationality and music genre help audiences learn more about the artist. Images are important to put a face to the name and draw audiences in. Close-up shots and eye contact aim to connect more directly with fans. Color schemes, font sizes, and other visual elements are strategically designed to highlight the artist and appeal to audiences. Overall, Digipak ads aim to promote the artist and entice fans to purchase their music.