The document discusses planning and ideas for various merchandise items including phone cases, lanyards, t-shirts, and mugs to promote an indie pop music artist named Soraya. For phone cases, the document suggests using purple text and images of Soraya, with text below the image. A lanyard design is shown using bold purple text. Several t-shirt designs are discussed, with one being selected that features sleeves and a collar in different colors without a "girly" heart image. Mug designs on vistaprint are proposed using colorful images and bold text below the image.