1. The Golden Era of
Game-Based Solutions
For: GWC 2016 By: Yu-kai Chou
@yukaichou / #octalysis / yukai@yukaichou.com

2. Guild Leader:Yu-kai Chou
@yukaichou / #octalysis / yukai@yukaichou.com

3. Early Pioneer of Gamification for since 2003
Serial Entrepreneur in Gamification
President of the Octalysis Group
Regular Keynote Speaker/Lecturer at Stanford
University, Google, LEGO,Accenture, BCG,TEDx
Work featured in Forbes,Wall Street Journal, PBS
Rated #1 in “Top 100 Gamification Gurus” in 2014
and “Gamification Guru of theYear” in 2015
@yukaichou / #octalysis / yukai@yukaichou.com

4. http://yukaichou.com/books

5. http://yukaichou.com/books
Octalysis Prime

6. “Human-Focused Design”
• As opposed to “Function Focused Design”
• System that is designed to optimize for the
motivations and feelings of the human inside
• ...instead of assuming the people within are robots
that will complete the task
vs

7. “Human-Focused Design”
• Gaming industry = first to master Human-Focused Design
• Games have spent decades/centuries mastering how to
engage people without a mandated purpose
• Now we are learning from games, hence “Gamification”
@yukaichou / #octalysis / yukai@yukaichou.com
vs

8. Gamification
+Behavioral Economics
Game Mechanics
+Motivational Psychology
+Neurobiology
+UX/UI
+Technology Platforms
+Business Systems
=

9. Gamification
+Behavioral Economics
Game Mechanics
+Motivational Psychology
+Neurobiology
+UX/UI
+Technology Platforms
+Business Systems
=
Required to
make a great
game

10. Gamification
+Behavioral Economics
Game Mechanics
+Motivational Psychology
+Neurobiology
+UX/UI
+Technology Platforms
+Business Systems
=
Required to
make a great
game
Combined with
Business Systems
that generate ROI

12. More Business Implementations

13. Games

14. Octalysis
Avoidance
Ownership
Empowerment
Meaning
Unpredictability
Accomplishment
Scarcity
Social
Influence
-Narrative
-Elitism
-Humanity Hero
-Revealed Heart
-Beginners Luck
-Free Lunch
-Destiny Child
-Creationist
-Status Points
-Badges (Achievement Symbols)
-Fixed Action Rewards (Earned Lunch)
-Leaderboard
-Progress Bar
-Quest Lists
-Dessert Oasis
-High Five
-Crowning
-Anticipation Parade
-Aura Effect
-Step-by-Step Overlay Tutorial
-Boss Fights
-Milestone Unlocks
-Real-Time Control
-Evergreen Combos
-Instant feedback
-Boosters
-Blank Fills
-Plant Pickers
-Poison Pickers
-Exchangeable Points
-Virtual Goods
-Build from Scratch
-Alfred Effect
-Collection Sets
-Avatar
-Protection
-Recruiter Burden
-Monitor Attachment
-Brag Button
-Water Cooler
-Conformity Anchors
-Mentorship
-Social Prod
-Friending
-Social Treasure/Gifting
-SeeSaw Bump
-Group Quests
-Tout Flags
-Appointment Dynamics
-Magnetic Caps
-Dangling
-Prize Pacing
-Options Pacing
-Last Mile Drive
-Count Down Timer
-Torture Breaks
-Moats
-The Big Burn
-Glowing Choice
-MiniQuests
-Visual Storytelling
-Easter Eggs
-Random Rewards
-Obvious Wonder
-Rolling Rewards
-Evolved UI
-Sudden Rewards
-Oracle Effect
-Sunk Cost Prison
-Progress Loss
-Rightful Heritage
-Evanescence Opportunity
-Status Quo Sloth
-Scarlet Letter
-Visual Grave
-FOMO Punch

15. Octalysis
Avoidance
Ownership
Empowerment
Meaning
Unpredictability
Accomplishment
Scarcity
Social
Influence

16. Octalysis
Avoidance
Ownership
Empowerment
Meaning
Unpredictability
Accomplishment
Scarcity
Social
Influence
White Hat +
Left Brain (Extrinsic)
White Hat +
Right Brain (Intrinsic)
Black Hat +
Left Brain (Extrinsic)
Black Hat +
Right Brain (Intrinsic)
“Evergreen Engagement”
“Gambling-like guilty
addiction”
“Obsessive Short-Term
Behavior”
“Overjustification Effect”

17. Octalysis
Avoidance
Ownership
Empowerment
Meaning
Unpredictability
Accomplishment
Scarcity
Social
Influence
4.White Hat +
Right Brain (Intrinsic)
Autonomy
Meaningful Choices
Boosters
“Evergreen Happy
Engagement”
@yukaichou / #octalysis / yukai@yukaichou.com

18. The Promise is still there
• Gamification is now going from promising
theory to large scale impact (because of you)
• More revenue going to the space
• Increased sophistication with Intrinsic/White
Hat Designs
• Ability to increase motivation and make
things engaging will NEVER become obsolete
• Game-Based Solutions and Gameful UX

19. http://yukaichou.com/octalysisbook

20. http://yukaichou.com/books
Octalysis Prime

21. ThankYou.
Truly.
YukaiChou.com @yukaichou
yukai@octalysisgroup.com