Connect - Enabling Personalization through Facebook Connect (by Stefan Laengin)

•

2 likes•1,624 views

The document discusses how social web technology can be used for data-driven advertising and personalized experiences. It describes Adtelligence's platform that uses data from social networks and other sources to power personalized product recommendations and targeted digital advertising. Enabling personalization through Facebook Connect provides retailers with more customer insights and data to increase relevance, drive more revenue, and enable new forms of market research.

Technology Business

AllFacebook Conference Stefan Laengin
Berlin, 05.12.2011 VP Europe, Adtelligence

SOCIAL WEB TECHNOLOGY FOR DATA DRIVEN ADVERTISING

Social network Social
Sell Side Platform Real time insights
trading desk for personalization
for publishers and research
advertisers & engine for
agencies ecommerce

ADTELLIGENCE
Platform
DATA FUSION LAYER
Business Billing & Analytics &
Social Targeting Ad Serving Intelligence Payment Reporting

Enabling
Personalization
Through
Facebook Connect

PERSONALIZATION

Custom Web Pages are
delivered to individuals based
on explicid or inferred inputs.

Social Commerce

Helping people ...and connect where they buy.
buy where they connect...

WHY PERSONALIZATION MATTERS

Enabled by external tools allows retailers to increase relevance

More Relevance
More Revenue
through activities like matching cross-sells to customers based on
interests or customizing clickstream paths based on previous
purchase, visit histories, etc.

HOW IT WORKS

INPUT ALGORITHM OUTPUT

Time on Site Collaborative filtering Personalized
Keyword Searches Choice modeling Products
Customer Reviews Simple data mining Offers
Location ID etc. Designs
Product attributes Information
Merchant-driven rules Usability
Clicks, Sales, Margin Functions
External Data Recommendations

FACEBOOK CONNECT MAKES YOUR LIFE EASIER...

Shop
Social baskets
networks
CRM Data
data exchanges

...EXPANDS RANGE OF PERSONALIZATION..

INPUT ALGORITHM OUTPUT

Time on Site Collaborative filtering Personalized
Keyword Searches Choice modeling Products
Customer Reviews Simple data mining Offers
Location ID etc. Designs
Product attributes Information
Merchant-driven rules Usability
Clicks, Sales, Margin Functions
External Data Recommendations
Interests & Likes Friends activity
Demografic data Friends opions
Activities Friends reviews
Friends/Network Friends likes

What`s about
OUTPUT
delivering
personalized
Personalized
Products
Offers
Designs
products, designs,
Moduls
Usability
Functions
Recommendations
functions, etc?
Market research
Friends activity
Friends opions
Friends reviews
Friends likes

Facebook Login or
Sign up
Experience a
website tailored
to you.

AND:

Users
want it!
Source: North American Technographics®

OUTSTANDING RESULTS

Conversions
New Customers

328%
191% 221%
146%
A/B Testing 114%

Time:~12 weeks

Live data from one of our German eCommerce clients

BUT:

„Ich glaube Ihnen die Wirkung und den Nutzen
von Facebook Connect - aber das ist für uns nicht
relevant - nur knapp 4% loggen sich über Social
Sign-On ein.“ Big German ECommerce Website

THE BENEFITS AGAIN

MORE INSIGHTS
MORE RELEVANCE
= MORE REVENUE

The question is not
how many connectors
we have now - if
Facebook Connect is
beneficial we should
incentivize the
Sign-On.

Enabling
Perzonalization
Through
Facebook Connect
brings you higher
performance!

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Connect - Enabling Personalization through Facebook Connect (by Stefan Laengin)

1. AllFacebook Conference Stefan Laengin Berlin, 05.12.2011 VP Europe, Adtelligence

2. SOCIAL WEB TECHNOLOGY FOR DATA DRIVEN ADVERTISING Social network Social Sell Side Platform Real time insights trading desk for personalization for publishers and research advertisers & engine for agencies ecommerce ADTELLIGENCE Platform DATA FUSION LAYER Business Billing & Analytics & Social Targeting Ad Serving Intelligence Payment Reporting

3. Enabling Personalization Through Facebook Connect

4. PERSONALIZATION Custom Web Pages are delivered to individuals based on explicid or inferred inputs.

5. SOCIAL COMMERCE PERSONALIZATION

6. Social Commerce Helping people ...and connect where they buy. buy where they connect...

7. WHY PERSONALIZATION MATTERS Enabled by external tools allows retailers to increase relevance More Relevance More Revenue through activities like matching cross-sells to customers based on interests or customizing clickstream paths based on previous purchase, visit histories, etc.

8. HOW IT WORKS INPUT ALGORITHM OUTPUT Time on Site Collaborative filtering Personalized Keyword Searches Choice modeling Products Customer Reviews Simple data mining Offers Location ID etc. Designs Product attributes Information Merchant-driven rules Usability Clicks, Sales, Margin Functions External Data Recommendations

10.

11.

12.

13. FACEBOOK CONNECT MAKES YOUR LIFE EASIER... Shop Social baskets networks CRM Data data exchanges

14. ...EXPANDS RANGE OF PERSONALIZATION.. INPUT ALGORITHM OUTPUT Time on Site Collaborative filtering Personalized Keyword Searches Choice modeling Products Customer Reviews Simple data mining Offers Location ID etc. Designs Product attributes Information Merchant-driven rules Usability Clicks, Sales, Margin Functions External Data Recommendations Interests & Likes Friends activity Demografic data Friends opions Activities Friends reviews Friends/Network Friends likes

15. ... AND ENABLES MARKET RESEARCH

16.

17. 1 2 3 4

18.

19.

20.

21.

22.

23. Companies already started.

24. Customize?

25. What`s about OUTPUT delivering personalized Personalized Products Offers Designs products, designs, Moduls Usability Functions Recommendations functions, etc? Market research Friends activity Friends opions Friends reviews Friends likes

26. Facebook Login or Sign up Experience a website tailored to you.

27. AND: Users want it! Source: North American Technographics®

28.

29.

30.

31. OUTSTANDING RESULTS Conversions New Customers 328% 191% 221% 146% A/B Testing 114% Time:~12 weeks Live data from one of our German eCommerce clients

32. BUT: „Ich glaube Ihnen die Wirkung und den Nutzen von Facebook Connect - aber das ist für uns nicht relevant - nur knapp 4% loggen sich über Social Sign-On ein.“ Big German ECommerce Website

33. THE BENEFITS AGAIN MORE INSIGHTS MORE RELEVANCE = MORE REVENUE

34. The question is not how many connectors we have now - if Facebook Connect is beneficial we should incentivize the Sign-On.

35. Enabling Perzonalization Through Facebook Connect brings you higher performance!

36. THANK YOU

Connect - Enabling Personalization through Facebook Connect (by Stefan Laengin)

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