This presentation was delivered on Mar 17, 2015 at the IRCE Design Focus Conference in Los Angeles, CA. The annual conference is sponsored by Internet Retailer Magazine
Gamifying Enterprise e-Commerce Applications
This is based on real time e Commerce Application - which is live and using Gamifications Process in various part in functionalists , process and other part of these application.
Marksman can help to - Gamify your e Commerce business ...
So Go Gamify ..................
Unique Shopoping Experience with eCommerce Gamification Extension Mike Taylor
Enhance your online Customer's Shopping Experience with the next big things of e Commerce. Brainvire provides the Gamification Extension for your online Store.
For More Details :http://www.brainvire.com/gamification/
As many businesses increase their global footprints, corporate employees have the chance to work anywhere around the world. While job mobility provides the opportunity to develop new skills, broaden experience and cultivate professional networks, how does one prepare for job mobility and maximise the value of such an opportunity when it arises?
For those looking outside of your current industry, what are the important areas you need to take note of to ensure that you are emotionally, financially, and professionally ready for this next step?
Whether you are looking at progression within or outside your industry, in this talk I share some of the practical lessons I have seen work for myself, as well as for peers, when in comes to the development of my career.
Investor Presentation on RewardMe.
RewardMe is a Mobile Tech that uses gaming mechanics to get customers addicted to physical stores. We take the success factor of Farmville offline.
Dass sich eine Investition in Gamification lohnt, das versucht Scott Schnaars (Badgeville) anhand verschiedener Beispiele erfolgreicher Gamification-Programme zu zeigen. »Heutzutage tun die Kunden nicht das, was ich mir als Unternehmen wünsche, also muss ich ihr Verhalten ändern, um Waren zu verkaufen und sie an mich zu binden und genau das gelingt mir mit Hilfe von Gamification«, ist sich Schnaars sicher.
Gamifying Enterprise e-Commerce Applications
This is based on real time e Commerce Application - which is live and using Gamifications Process in various part in functionalists , process and other part of these application.
Marksman can help to - Gamify your e Commerce business ...
So Go Gamify ..................
Unique Shopoping Experience with eCommerce Gamification Extension Mike Taylor
Enhance your online Customer's Shopping Experience with the next big things of e Commerce. Brainvire provides the Gamification Extension for your online Store.
For More Details :http://www.brainvire.com/gamification/
As many businesses increase their global footprints, corporate employees have the chance to work anywhere around the world. While job mobility provides the opportunity to develop new skills, broaden experience and cultivate professional networks, how does one prepare for job mobility and maximise the value of such an opportunity when it arises?
For those looking outside of your current industry, what are the important areas you need to take note of to ensure that you are emotionally, financially, and professionally ready for this next step?
Whether you are looking at progression within or outside your industry, in this talk I share some of the practical lessons I have seen work for myself, as well as for peers, when in comes to the development of my career.
Investor Presentation on RewardMe.
RewardMe is a Mobile Tech that uses gaming mechanics to get customers addicted to physical stores. We take the success factor of Farmville offline.
Dass sich eine Investition in Gamification lohnt, das versucht Scott Schnaars (Badgeville) anhand verschiedener Beispiele erfolgreicher Gamification-Programme zu zeigen. »Heutzutage tun die Kunden nicht das, was ich mir als Unternehmen wünsche, also muss ich ihr Verhalten ändern, um Waren zu verkaufen und sie an mich zu binden und genau das gelingt mir mit Hilfe von Gamification«, ist sich Schnaars sicher.
Get 150+ pages of actionable insights for smarketing - smart & aligned sales & marketing.
Mike Tyson once said that everybody has a plan until they get punched in the mouth.
The coronavirus has punched us all – humans and businesses.
We need a new plan.
The old sales & marketing techniques are not going to survive 2020.
Welcome to the world of Smarketing – smart aligned sales & marketing.
SpotOn is like a Swiss Army Knife for small businesses. It's a full-featured loyalty and marketing platform that makes it fast and easy to increase customer loyalty and grow your business. SpotOn does all the work of collecting customers data so you can get back in touch anytime. In just a few clicks, you can craft and send beautifully-designed marketing campaigns to your customers via email, mobile, and social media.
17 Tips, Tricks And Growth Hacks To Sky-rocket Your Conversions Using On-site...WebEngage
Online conversion funnel optimization has mostly been limited to use of emails and analytics tools. This document highlights the use of on-site overlays (as modal windows, or nudges or pop-ups etc) in some very interesting ways to plug the leak in your funnel by pro-active and personalized messaging.
In the world of CRO, there's always a room to do more. And, at WebEngage, we are committed to provide you more ways to do so.
Let's convert! More ...
This is without a doubt, the worst presentation I have ever seen. An agency (name hidden to protect privacy) walked in and presented this gem to us over 45 minutes that I will never ever be able to recover.
What started out as a BTL activity pitch for a daily deals site (Groupon India), morphed into the world's worst crash course in marketing.
There is a something bizarre on each and every slide. Enjoy.
20 Tips to Improve Sales on your Ecommerce SiteJosh Levine
Just returned from Surf Expo 2015 in Orlando, FL. The presentation, which was tailored to small businesses in the surf & skate industry, shares 20 practical tips to increase ecommerce sales based on our years in the trenches across multiple industries. (I'll be uploading video of presentation shortly)
Session Description:
20 Tips to Improve Sales on your Ecommerce Site
Speaker: Josh Levine, CXO and co-founder of Alexander Interactive
Whether you’re an ecommerce newbie or been in the game for years, your site must evolve in order to meet customers’ rising demands. Josh Levine, ecommerce design expert and frequent speaker throughout the retail industry, will pull from his 15 years in the trenches with brands like Saks Fifth Avenue, Lowes, and Schwinn, to show you how your site can rise above the competition and convert browsers into buyers.
He’ll share tactics to improve sales, focusing on high impact areas of your site– navigation, homepage, product page, cart, and checkout. Learn how to make it easy for customers to discover, research and ultimately buy the products they need. You’ll also learn techniques to strike a balance between lifestyle content and commerce in order to maximize engagement and inspire customers to act. So bring the notepad to this one and be prepared to walk away with actionable tips to boost that bottom line.
Learn why your in-store experience is your secret weapon for competing with/beating online retail. How do you continually surprise and delight your customers and still leave them anticipating more? Learn how every touchpoint – before, during, and after the purchase – impacts your customers’ perception of your business, and how to connect your brand’s online personality with your in-store experience.
The Marketing Journey: Transforming For SuccessSparkPost
Jay Henderson from IBM Marketing Cloud presents: The role of the marketing department is evolving at a rapid pace, with increasing pressure on teams to drive more revenue and to redefine the customer experience. While many CMOs are struggling to keep up, others are completely transforming the way they are doing business and meeting these challenges head-on. Hear insights from IBM's CMO research; assess where your company stands; and learn where the market leaders are focusing their efforts.
Gamification is changing the way we do business. Learn why companies are rethinking incentives and strategies for keeping employees engaged in the workplace.
Pointstic è la prima e unica mobile promoting & rewording in italia che premia gli utenti/consumatori che interagiscono con i brand sul punto vendita. Grazie alla gamification trasformiamo gli utenti/consumatori in veri e propri promoter.
Get 150+ pages of actionable insights for smarketing - smart & aligned sales & marketing.
Mike Tyson once said that everybody has a plan until they get punched in the mouth.
The coronavirus has punched us all – humans and businesses.
We need a new plan.
The old sales & marketing techniques are not going to survive 2020.
Welcome to the world of Smarketing – smart aligned sales & marketing.
SpotOn is like a Swiss Army Knife for small businesses. It's a full-featured loyalty and marketing platform that makes it fast and easy to increase customer loyalty and grow your business. SpotOn does all the work of collecting customers data so you can get back in touch anytime. In just a few clicks, you can craft and send beautifully-designed marketing campaigns to your customers via email, mobile, and social media.
17 Tips, Tricks And Growth Hacks To Sky-rocket Your Conversions Using On-site...WebEngage
Online conversion funnel optimization has mostly been limited to use of emails and analytics tools. This document highlights the use of on-site overlays (as modal windows, or nudges or pop-ups etc) in some very interesting ways to plug the leak in your funnel by pro-active and personalized messaging.
In the world of CRO, there's always a room to do more. And, at WebEngage, we are committed to provide you more ways to do so.
Let's convert! More ...
This is without a doubt, the worst presentation I have ever seen. An agency (name hidden to protect privacy) walked in and presented this gem to us over 45 minutes that I will never ever be able to recover.
What started out as a BTL activity pitch for a daily deals site (Groupon India), morphed into the world's worst crash course in marketing.
There is a something bizarre on each and every slide. Enjoy.
20 Tips to Improve Sales on your Ecommerce SiteJosh Levine
Just returned from Surf Expo 2015 in Orlando, FL. The presentation, which was tailored to small businesses in the surf & skate industry, shares 20 practical tips to increase ecommerce sales based on our years in the trenches across multiple industries. (I'll be uploading video of presentation shortly)
Session Description:
20 Tips to Improve Sales on your Ecommerce Site
Speaker: Josh Levine, CXO and co-founder of Alexander Interactive
Whether you’re an ecommerce newbie or been in the game for years, your site must evolve in order to meet customers’ rising demands. Josh Levine, ecommerce design expert and frequent speaker throughout the retail industry, will pull from his 15 years in the trenches with brands like Saks Fifth Avenue, Lowes, and Schwinn, to show you how your site can rise above the competition and convert browsers into buyers.
He’ll share tactics to improve sales, focusing on high impact areas of your site– navigation, homepage, product page, cart, and checkout. Learn how to make it easy for customers to discover, research and ultimately buy the products they need. You’ll also learn techniques to strike a balance between lifestyle content and commerce in order to maximize engagement and inspire customers to act. So bring the notepad to this one and be prepared to walk away with actionable tips to boost that bottom line.
Learn why your in-store experience is your secret weapon for competing with/beating online retail. How do you continually surprise and delight your customers and still leave them anticipating more? Learn how every touchpoint – before, during, and after the purchase – impacts your customers’ perception of your business, and how to connect your brand’s online personality with your in-store experience.
The Marketing Journey: Transforming For SuccessSparkPost
Jay Henderson from IBM Marketing Cloud presents: The role of the marketing department is evolving at a rapid pace, with increasing pressure on teams to drive more revenue and to redefine the customer experience. While many CMOs are struggling to keep up, others are completely transforming the way they are doing business and meeting these challenges head-on. Hear insights from IBM's CMO research; assess where your company stands; and learn where the market leaders are focusing their efforts.
Gamification is changing the way we do business. Learn why companies are rethinking incentives and strategies for keeping employees engaged in the workplace.
Pointstic è la prima e unica mobile promoting & rewording in italia che premia gli utenti/consumatori che interagiscono con i brand sul punto vendita. Grazie alla gamification trasformiamo gli utenti/consumatori in veri e propri promoter.
The following slides have been presented at the Google Campus as part of the Secret Sauce Conference "How to hack your business to success", and they offer a brief overview of User Experience, and how to achieve the best mobile experience with minimum resource.
http://www.secretsauceconference.com/#speakers
Creating compelling mobile apps start with good UX. In this session we'll take a look at what it takes to create a mobile app from the UX side of the fence. We'll start with experience maps, to task flows, wireframes, design plans, testing and prototyping. The workflow of UX.
Sales Gamification Case Study: Lawley InsuranceLevelEleven
Presentation by Tom Engelhardt at the Buffalo Salesforce User Group meeting on how they used gamification of Salesforce to improve activity and opportunity management.
10 Ways to Innovate the Retail Industry with Engagement and GamificationFabio Viola
The rise of new generations of shoppers require a deep change in the retail industry. The engagement scientist and top 10 Gamification Guru Worldwide Fabio Viola explores 10 (unexpensive) ways to innovate your physical and online shopping experience.
PlayVox - The Call Center Gamification Platform playvox
PlayVox is a Learning, Coaching and Performance platform designed to manage and motivate people at Call Centers.
PlayVox helps call centers onboard and retain new agents through gamification and rewards. The results are improved morale, decreased staff turnover rates, better training quality and increased profits.
Bizom is a ‘Mobile First’ platform for retail channels and teams to transact, collaborate and accelerate.
Bizom allows sales rep to capture orders right from their mobile phones. Sales managers can plan and track field salesman activity, set targets and track achievements. Visibility on inventory and knowledge of previous outlet performance allows salesman to do a better job.
Create dynamic dashboards for your top management.
Get a single view glimpse of your sales topline and bottom line for your managements purview.
Real-time insights help our customers take tough decisions in split seconds.
Customizable Dashboards & Analytics is key differentiator for Bizom. Bizom is full of thoughtful touches to make a field executive's life simpler and more productive.
Transactions done are captured in real-time and sync'ed with your CRM if required on a periodic basis.
Intelligently suggested orders ensure that you give the optimal quantity to your retailer to avoid stockouts or on the other hand, prevent high returns.
The Gamification extension allows you to set targets in a social context for your sales team.
Ability to flexibly define the game type, the game parameters and the success KRAs with minimal/no customisation.
Covers all your supply chain workflows Van Sales, Distribution, Warehouse, Assets/Inventory, and dozens of others. All with minimal customization.
I costosi programmi di retention e loyalty delle aziende stanno vivendo un momento di transizione. L'emergere di nuove fasce demografiche, social networks, apps e smartphone rende necessario ripensare dalle fondamentale il modo col quale si disegnano e gestiscono questi programmi. Scopriamo come la gamification e le teorie gaming possono colmare questo gap!
Videogiochi, gamification, giochi pervasivi, augmented reality games, virtual reality games alternative reality games possono aiutare a ripensare e riprogettare le nostre città, gli spazi urbani in cui viviamo ed il concetto di coinvolgimento e partecipazione attiva della cittadinanza. E' l'idea di Playable City.
Gamification brings game experience to real world and in non-game contexts aiming at keeping people engaged, making them collaborate, driving their behaviors.
This report - part of the "Inspiring Route" project - analyses and understands the main themes related to Gamification through stories, examples, numbers, case studies.
An explanation of eCommerce Trends for 2015. Discussion of eCommerce on Mobile, Responsive Design, UPS and FedEx Dimensional Weight Changes, and advice for eCommerce Startups. Presented at #TechCampMemphis 2014 on November 1st, 2014.
AdCreative.ai Use an AI-powered creative tool to generate stunning ad campaignsDiaaNet
AdCreative.ai lets users generate high-converting ad creatives quickly with the help of data-trained artificial intelligence. https://appsumo.8odi.net/9WyrMe
Generate data-backed, high-converting creatives quickly with the help of AI
Alternative to: Celtra and Marpipe
Connect your ad and analytics accounts to train the AI from your data
Best for: Startups, solopreneurs, and marketers who want to streamline creating and testing dynamic ad creatives
Here's a workshop I gave on growth hacking. It's a presentation of 15 different practical startup growth hacks, plus a workshop session where we brainstorm how to market / grow 3 fictional startups.
Growth Hacking tips for your new product and its launch. Tips for B2C products with large public appeal. This short presentation is meant to boost your digital marketing and launch strategy.
“What Is ViralDashboard Ai?
Your ideal social media sidekick, ViralDashboard Ai, makes it simple to master and rule the social media environment. Picture it as your very own social media genie, making your online presence a breeze.
It’s the first-ever A.I. program that does more than just schedule your posts—it also does research, creates content, designs, and engages audiences on all the main social media platforms. In a nutshell, it’s your best-kept secret for boosting sales and visitors.
That’s not all, though. This behemoth just received an amazing makeover. It’s now a 21-in-1 social media marketing suite, designed to catapult your business across 15 social platforms. Imagine, one tool to rule them all!
Here’s the cherry on top: Say goodbye to those pesky monthly fees that other social media tools demand. With ViralDashboard Ai, it’s a one-time investment, and it comes with a commercial license, so you can help other businesses thrive too.
Prepare to streamline your social media strategy and watch the company grow. Enter now to explore the fascinating universe of ViralDashboard Ai!
Features Of ViralDashboard Ai
Features that’ll make your social media dreams come true!
All-in-One Social Media Hub: Connect Facebook, Instagram, Twitter, Pinterest, LinkedIn, and more! Manage all your social accounts from a single, mighty dashboard.
Video Mastery: Hook up your favorite video platforms like Motvio, Vimeo, YouTube, and others. Schedule video announcements, connect with your followers across platforms, and watch your profits soar.
WordPress Wonderland: Got a bunch of WP blogs? No sweat! Integrate them all into ViralDashboard AI. Post, share, and read all your content in one central hub. Plus, share your posts on social media with a single click. Boost your readership effortlessly!
Content King: Find trending content in a flash. Simply enter a keyword, and let our tech-savvy wizardry do the work. No more endless web hunting – we bring the best campaigns right to your doorstep.
Topic Subscriptions: Forget tedious searches. Enter your topic, and we’ll fetch relevant articles for you. Smart work, not hard work. Get remarkable results with remarkable ease!
Ad-Free Reading: Dive into your content with zero distractions. Our built-in feed reader cancels out the noise and serves up pure substance.
Visual Extravaganza: Access a treasure trove of GIFs, memes, and quotes to captivate your social media audience. Become the trendsetter you were born to be!
Enlightening Tutorials: We’ve got your back, even if you’re a newbie. Our tutorials will guide you through all the fantastic features ViralDashboard Ai has to offer. It’s like having a social media mentor in your pocket!
With these features, ViralDashboard Ai isn’t just a tool; it’s your social media sidekick, ready to make your online presence a breeze!
Attention Grabbing Only 4 Steps Way
Step #1 Create Brand
And Connect your Social Media Channels and Sources.
Step #3 Publish And Schedule
And
Anders Lang Head Of Marketing Gucci The Modern GamificationCIO Edge
Nordics Digital Enterprise Festival Copenhagen 7th February 2019
Go to www.digitalenterprisefest.com/nordics to grab 241 tickets for our Stockholm event!
Anders Holmberg Lange gets to tell Gucci’s story across all touchpoints from SoMe to Retail, E-Commerce, Influencer to Models. The way he tells Gucci’s story is through Gamification, a reward system where the consumer earns something. Higher engagement gives higher rewards. Anders will talk in more depth about how he’s integrated Gamification into Gucci’s flagship stores and the key components, pit falls, roadmaps, as well as how to build a social reward systems and the social vs benefits.
– Social vs benefits
– Build a social reward system
– Key components
– Fall pits
– Roadmap
Why you’re a Brand Shaper (knowingly or not) and what you can do about itRupert Platz
Held at IxDA Berlin, Nov 19 //
What do you feel when you hear the B-word?
The term „brand” often translates to us designers as “annoying regulations from the marketing department” or “some generic Powerpoint voodoo before we get to the real thing”.
But most of all, as Marty Neumeier put it, a brand is „a person‘s gut feeling about a product, a service, or an organization“. A gut feeling that will affect this person’s decisions and actions. That’s why organizations care about their brand and try to influence how people feel about them.
Now trying to influence people’s gut feelings about a product or service is something we’re quite familiar with – we call it “Experience Design”. That’s why we shouldn’t leave the task of caring about the brand to marketers alone and just grudgingly follow their style guides. The interactive products and services we design will influence our user’s brand perception more profoundly than award-winning campaigns or fancy image videos can.
So if brands are such a big deal and we’re all at least co-shapers of brand perceptions – deliberately or not -, why does the B-word almost never appear in our UX discussions and frameworks? In this talk, I’d like to share my ideas on how we can leverage the brand perspective to make sound design decisions and create better experiences.
Customer Centricity requires meeting and exceeding their expectations at all digital touchpoints. Campaigns not longer work, it's about their unique interactions within the digital ecosysttem. Direct Marketing Educational Foundation Career Forum Presentation 2012
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5. Points, Badges and Leaderboards
• not synonymous with gamification
• when done badly hurt revenues and brand
• can be appallingly overused
• try to apply cookie cutter solutions to
complex problems
• can be implemented through a variety of services
• many times are synonymous in users
heads with loyalty programs
• can be made interesting and effective and useful
if applied sparingly and creatively
6. STEP2 BUZZBOARD
Reviewers level from New Bee to Honey Bee to Super Bee to
Queen Bee as they review, post videos and photographs,
share to Facebook, and earn positive ratings from other BuzzBoard -ers.
Points earn $5 to $20 credits toward future purchases.
7. BEYOND PBL
Appointments
Avatars
Behavioral Momentum
Blissful Productivity
Bonuses
Duels
Cascading Information Theory
Challenges
Combos
Community Collaboration
Context menus
Countdown
Creating
Discovery
Easter Eggs
Epic Meaning
Free Lunch
!
Infinite Gameplay
Loader images
Levels
Loss Aversion
Lottery
Narratives
Ownership
Priming
Progression
Puzzles
Quests
Reward Schedules
Scarcity
Status
Urgent Optimism
Virality
10. In Ecommerce, many of these things happen
via your website AND in social media
!
First person to answer gets a +20 bonus to Salesmanship.
What are the Four Stages
of the sales cycle?
? $
11. 4 stages in game adoption cycle
!
Discovery, Onboarding, Scaffolding and Endgame
? $ !
12. 4 stages in Gamification cycle!
(the alchemy bit)
!
Initiation, Realization, Transformation, Integration
!
!
? !
$
13. ARCANum
!
Gamification and gaming are not the same thing.
Great gamification fuses the normal sales cycle
with appropriate game mechanics, tools or concepts
to achieve measurable goals.
!
Sometimes those methods are subtle.
!
14. Great. So I need to
hire a game designer?
(No. You just need someone who can think diagonally.)
15. You don’t have to use badges, points
and leaderboards.
Any designer or creative content provider
can implement these gamification ideas in
different aspects of the sales cycle.
Congratulations, Your Initiation as a Digital Sales Alchemist has begun.
You may leave the Noob Cave.
16. How do we do this?
Let’s look at a few examples of gamification
without overt PBL apps.*
!
!
!
!
*These are relatively low complexity/tech
18. !
Discovery / Lead Generation / Initiation
Appeals to: Explorers, Achievers
SkilledUp Quizzes
Growth from 20 new email subscribers each
month to over 500 each month - a 2400% increase
20. !
Quest / Prospecting / Initiation
Appeals to: Achievers, Explorers, Killers
Autodesk Free Trial
Increased trial usage by 54%,
buy clicks by 15% and channel revenue by 29%
Before
After
22. !
Priming / Sales / Transformation
Appeals to: Explorers
Hubspot Loader Messages
Practiced by one of the most successful
internet marketing companies in the world, often seen in web apps
24. Discovery / Evangelization / Integration
Appeals to: Achievers, Explorers, Socializers
M&Ms Find the Pretzel
25.000 likes on their Facebook page,
6.000 shares and 10.000 comments.
25. Virality, Bonuses, Status / Evangelization / Integration
Appeals to: Socializers, Achievers, Killers
!
Rewarding Shares!
In January 2014, Dropbox raised $250 million at a $10 billion valuation.
1 billion files are saved to Dropbox every 24 hours
Over 200 million users, over 500 employees
Installed on 250 million devices
27. !
Priming, Discovery / Lead Generation / Initiation
Appeals to: Socializers, Killers, Achievers, Explorers
Heinz Table Games
QR Code, prompt to enter email address, gain coupon.
29. !
Cascading Information Theory / Prospecting / Realization
Appeals to: Achievers, Explorers, Killers, Socializers
JNM Menu Tunnels
250% increase in web site conversions
(phone calls/initial meetings) within 2 weeks
31. !
Epic Meaning and Calling, Free Lunch / Sales / Transformation
Appeals to: Socializers, Killers, Achievers, Explorers
Amazon Smile
Incentivizes users to buy from Amazon
rather than another online retailer
by shopping from smile.amazon.com.
33. !
Levels, Status / Sales / Integration
Appeals to: Socializers, Killers, Achievers, Explorers
Ebay Seller Reviews
Encourages sellers to stay ethical and
buyers to give feedback and recommendations
(crowdsourcing content creation)
34. ARCANUM
!
Using combinations of game concepts or mechanics
at different targeted points of the sales cycle can generate
huge returns for you. These tools may or may not be recognizable as “games.”
35. Congratulations
You are now an Apprentice in Digital Sales Alchemy
tweet something you have learned to me
@redtoadmedia
First three to tweet get my gamification planning template.
36. The Next Level
Thoughtful tools to help you NOT unlock the
Mayor Badge of Meaninglessness
!
!
It’s a Journey, Man.
37. HOW TO avoid pointsification
by Steve Bocska
Source: http://gamificationexamples.com/gamification-pitfalls-badge-fatigue-and-loyalty-backlash/
38. “People don't contribute because
they’re given stars by a teacher or bribed”
- can lead to gaming the system
- results in low long term retention
- achieves low quality user-generated content
!
EFFECTS OF pointsification
39. 1. Know your objectives
2. Know your audience
3. Tap into intrinsic motivators for
SHARED GOALS
4. Be willing to listen and improve
how to avoid pointsification
40. it must be fun.
Sensation / Sense-pleasure
Fantasy/ Make-believe
Narrative / Unfolding story
Challenge / Obstacle course
Fellowship / Social framework
Discovery / Uncharted territory
Expression / Soap box
Submission / Mindless pastime
41. CATALYSTS (Intrinsic Motivators)
Autonomy / Give creative choices and freedom
power words: “I choose”
!
Mastery / Allow for learning and overcoming adversity
power words: “I grow”
!
Purpose / connect people to causes
power words: “I matter”
!
!
!
45. arcanum
The secret to lasting bonds
and deep impact on a person’s relationship
with your brand is the combination of
shared goals, catalysts in the form of
intrinsic motivators and old-fashioned fun.
46. ConGratulations
You now have the tools to be a
Journeyman Digital Alchemist
For a mixie game that helps you,
generate game ideas,
subscribe to my newsletter at
redtoadmedia.com/gamify
47. A GAME CAN BE YOUR VEHICLE: HSN
Home Shopping
Network Arcade
!
Over the first year,
650,000 users
logged 116 million
gameplays. Arcade
users spent twice as
long on the HSN
website, returned
twice as often, and
purchased more units
of merchandise and
in more categories
than their non-arcade
customers. #epicwin
#wordofmouthrocks
48. A GAME CAN BE YOUR VEHICLE: INGRESS
INGRESS
Mobile Augmented Reality Gaming
brings customers to you. Around 10
million downloads on Android and iOS
!
!
Partnerships with ZipCar, Hint
Water, Anker, AXA and more
49. ARCANUM
Whether you integrate your brand into a game
or use games to enhance your web presence, you can
build community, garner name recognition and
win significant market share by using a vehicle
that fits your audience.
50. Who Is Anne Miles?
- Designed a cutting edge interface for the financial services sector
- Branded, designed and developed multimillion dollar retail
ecommerce presence for brick and mortar wholesaler,
vidavici.com
- Art Director, UX team, Stonestreet One Software
!
- Currently working with Indiana University Health on a gamified
admin system for updating and managing employee training
materials.
!
- Contributor for Smashing Magazine’s
Navigation and Interaction design book
- Toad-in-Chief, Red Toad Media, 2001 to present
!
- Global Unight16 Coordinator, Ingress Resistance
!
!
!
!
!
anne@redtoadmedia.net
www.redtoadmedia.com
@redtoadmedia