This document provides information about attaining a Level 2 Octalysis Certificate. It begins by congratulating the recipient on achieving Level 1 competency and informing them that Level 2 requires additional skills in applying the Octalysis Framework and Strategy Dashboard. Level 2 is meant to be more challenging and prestigious than Level 1. The document outlines the requirements to submit a design applying Octalysis concepts to improve a chosen experience. It provides rewards and benefits of attaining Level 2 like prestige in the community, job opportunities, and in-game rewards. Testimonials from certificate holders praise how Octalysis changed their perspectives and is evidence of engagement skills. It encourages the recipient to attain Level 2 certification.

1. August, 2021

2. Welcome
Level 2
Hi Octalysis Primer,
You have proven your competency in the usage of the fundamentals of the
Octalysis Framework in attaining your level 1 Certificate. Since, you have
watched even more videos to learn, as well as discussed more complicated
topics on Slack.
Now it is time for a level higher, an Octalevelis higher!
While a level 1 Certificate is quite impressive, it is still entry-level into Octalysis
gamification. A level 2 has additional requirements and the overall standard is
much higher.
For a level 2 you must demonstrate skill in the application of the Octalysis
Framework as well as apply all elements of the Octalysis Strategy Dashboard.
It is not meant to be quick, nor easy. It is meant to be rare and prestigious.
If you have any questions, reach out to myrte@chouforce.com.

3. TheOctalysisCertificate
The Octalysis Certificate is the official badge of honor by Yu-kai and his team to validate that
someone has the proper understanding and skills to wield the Octalysis Framework.
Instead of taking an easy multiple-choice quiz, like many other certificates require (sometimes
after a $1000+ payment), the Octalysis Certificate is earned by submitting a free form design.
Following the Octalysis Strategy Dashboard, an Octalysis Analysis and Brainstorming.
This is the type of work and discipline that true experts and designers use in real life projects
to improve the world.

4. WhatOthersSayAboutOctalysis
”Yu-kai is at the cutting edge of the field of behavioral design."
Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
"Octalysis is a powerful and pragmatic framework to understand human nature and positive motivators that
encourage people to do their best work. It should be required reading for anyone building, managing, or
collaborating with a team, community, or ecosystem.”
Susie Wee, CTO of Networked Experiences at Cisco Systems
“Yu-kai’s Insights were instrumental in helping Lucky Diem supercharge our client La Quinta’s bookings per user by
206% and incremental revenue per user by $157 (132% Lift) against the control group. Being able to achieve a viral
coefficient of 530%, I would recommend any business to work with Yu-kai and learn his Octalysis Framework.”
Andrew Landis, Founder & CEO of Lucky Diem
"Yu-Kai’s Octalysis framework is a powerful addition to the tool kit of any creative professional."
David Webster, Managing Director of IDEO

5. HowtoStart
Level 2
• Attain your level 1 Octalysis Certificate (under the current Model - May 2020).
• Buy the Certification Preparation on the Island and prepare yourself.
• Make sure you are currently a Premium Member of Octalysis Prime.
(If not, you can submit via email, along with a $150 [$400 incl. feedback] PayPal
payment sent to general@chouforce.com.)
• Pick an experience you are familiar with and want to improve.
(This cannot be something that has already been covered in any level
certificate submission, or was the subject of a Challenge.)
• To guarantee good quality, in both submissions and given feedback, Members
can resubmit one time. After this follows a 3 month waiting period to have time
to get educated more, starting at the date of the last received feedback.
• Read and follow the requirements on the next slide.

6. Level 2
• Shortly summarize the chosen experience.
• Apply the Octalysis Strategy Dashboard and define the following:
• Business Metrics
• Player Types (with an Octalysis graph for the main Player Type)
• Desired Actions (through the four phases)
• Feedback Mechanics (with Vehicles)
• Rewards
• Analyze the Current Experience (with Octalysis graph).
• Compare the Octalysis graphs of the main Player Type and the Current Experience to
motivate the focus for the Brainstorming.
• Brainstorm new features (come up with new ideas or use existing game techniques as
inspiration).
• Make Wireframes that explain three of your best ideas. You can use Keynote/PowerPoint,
you can draw, any visual means to represent, explain and/or further detail them.
Submit your work as a PDF file of 15-27 slides (excl. wireframes) to the Challenge Section.
You can expect feedback within 3 weeks.
Requirements

7. APPLYING
• On the Island: EXP in Core Drives 235
for every upvote.
• The opportunity to truly practice and
apply your Octalysis knowledge.
• Receive official feedback from an
expert.
• Help the community by letting them
learn from your submission.
• Learn new skills, like making human-
focused presentations.
ATTAINING
• On the Island: 3000 EXP in all 8 Core
Drives as well as 7000 Chou Coins.
• Prestige and recognition in the
Octalysis community and the outer
world as bearer of a level 2 certificate.
• Job opportunities in Gamification,
Behavioral Design and User Experience
within many companies.*
RewardsandBenefits
Level 2
* Yu-kai has been told by hiring managers that they saw applicants
with an Octalysis Certificate and interviewed them because of that.

8. WhatCertificateHoldersSay
Level 2
“The Octalysis Framework has changed my vision for life and human behavior. It made me see the world from a whole new
perspective. Attaining my Level 1 Octalysis Certificate is my the first step in becoming a better teacher with powerful
engagement techniques.”
Sameh Ibrahim Emam, Teaching Assistant at Future University in Egypt
“The Octalysis Framework is for engagement and gamification, what HTML is for the World Wide Web. On Octalysis Prime
anyone can learn to understand and improve real-life and digital experiences. Certification is the evidence that you are ready
to make school, workplace, events and life in general, more engaging and effective.
Sergio Ligato, Learning Designer, Blogger at gameifications.com

9. PRIMEON!
1 2
3
4
5
Unlocked when
40 people attain
Level 2.
View the Hall of Fame for Octalysis Certificate Holders
www.octalysisgroup.com/certificates-list/
View the Hall of Fame for Octalysis Certificate Holders
www.octalysisgroup.com/certificates-list/