The document discusses building out a B2B marketing infrastructure using marketing automation. It begins with an overview of marketing automation, its benefits including bigger lead generation, and that half of B2B marketers will use it by 2015. It then discusses leveraging automation to power nurturing campaigns and business processes, including integrating it with CRM and sales. The document provides examples of automation uses like segmentation, forms, and integrated lead scoring and routing processes.
This document discusses important topics in B2B marketing. It begins by asking what really matters in B2B marketing and provides an agenda that covers why the reader should tune in, what B2B marketing is, and what matters most in B2B. It then delves into various aspects of B2B marketing such as the differences between marketing and sales, key elements of an effective marketing engine, metrics and analytics, and how marketing will continue evolving.
Poniendo en primer lugar la voz del cliente dentro de su modelo corporativo d...Mundo Contact
The document discusses putting the customer's voice at the center of a company's business agility framework. It emphasizes gathering customer data from across the enterprise to drive intelligent customer interactions. CRM is presented as the central system that can exploit customer insights and coordinate marketing campaigns across channels to increase sales and reduce churn.
Marketing, Technology, and the Empowered CustomerJay Henderson
The document discusses how marketers can better engage with customers in today's connected world. It outlines that marketers need to:
1. Take a holistic view of the customer experience beyond just marketing.
2. Develop a long-term plan for an integrated marketing system that connects customer data across channels.
3. Foster a marketing culture that balances analytics and creativity, collaborates effectively with IT, and embraces learning from mistakes.
Smb direct and social marketing presentationTim Tracey
The document discusses different approaches to marketing and sales programs, including traditional, targeted/direct, and web-based methods. Traditional marketing uses ads, newsletters, sponsorships and community involvement to generate prospects that are passed to sales. Targeted/direct marketing mines customer data to personalize outreach through email, mail, telemarketing and social media. Web-based marketing focuses on social networking and using a company website and blog to engage customers and prospects online. The goal of all approaches is to track responses and results in a CRM system to measure the effectiveness of marketing and sales efforts.
The document discusses RewardMe, a social CRM platform for local commerce. It provides loyalty rewards, social media integration, and real-time data access and personalization to help brick-and-mortar stores improve customer retention and sales. Key features include a centralized loyalty program, social sharing tools to drive word of mouth, and analytics to understand customer behavior and influence purchasing. The company aims to enable data-driven and socially connected sales for local businesses.
The document describes RewardMe, a company that provides a real-time customer relationship management (CRM) platform for local businesses. It summarizes the backgrounds of the founding team members and describes the opportunity for RewardMe to help the many local businesses that struggle with customer retention. The platform captures customer purchase data using loyalty programs to provide personalized offers, social media integration, and business intelligence insights that can boost sales and improve relationships. Early customer pilots showed increases in repeat purchases and average cart size.
Big Data, Bigger Campaigns: Using IBM’s Unica and Netezza Platforms to Increa...graemeknows
Is your organization challenged by the explosion of data and increasing expectations for results? Unica Campaign Management and IBM Netezza appliances can provide capabilities to address and overcome them. This presentation offers customer case histories and performance studies that provide insights in today's world where digital and traditional channels are increasingly intertwined.
This document discusses important topics in B2B marketing. It begins by asking what really matters in B2B marketing and provides an agenda that covers why the reader should tune in, what B2B marketing is, and what matters most in B2B. It then delves into various aspects of B2B marketing such as the differences between marketing and sales, key elements of an effective marketing engine, metrics and analytics, and how marketing will continue evolving.
Poniendo en primer lugar la voz del cliente dentro de su modelo corporativo d...Mundo Contact
The document discusses putting the customer's voice at the center of a company's business agility framework. It emphasizes gathering customer data from across the enterprise to drive intelligent customer interactions. CRM is presented as the central system that can exploit customer insights and coordinate marketing campaigns across channels to increase sales and reduce churn.
Marketing, Technology, and the Empowered CustomerJay Henderson
The document discusses how marketers can better engage with customers in today's connected world. It outlines that marketers need to:
1. Take a holistic view of the customer experience beyond just marketing.
2. Develop a long-term plan for an integrated marketing system that connects customer data across channels.
3. Foster a marketing culture that balances analytics and creativity, collaborates effectively with IT, and embraces learning from mistakes.
Smb direct and social marketing presentationTim Tracey
The document discusses different approaches to marketing and sales programs, including traditional, targeted/direct, and web-based methods. Traditional marketing uses ads, newsletters, sponsorships and community involvement to generate prospects that are passed to sales. Targeted/direct marketing mines customer data to personalize outreach through email, mail, telemarketing and social media. Web-based marketing focuses on social networking and using a company website and blog to engage customers and prospects online. The goal of all approaches is to track responses and results in a CRM system to measure the effectiveness of marketing and sales efforts.
The document discusses RewardMe, a social CRM platform for local commerce. It provides loyalty rewards, social media integration, and real-time data access and personalization to help brick-and-mortar stores improve customer retention and sales. Key features include a centralized loyalty program, social sharing tools to drive word of mouth, and analytics to understand customer behavior and influence purchasing. The company aims to enable data-driven and socially connected sales for local businesses.
The document describes RewardMe, a company that provides a real-time customer relationship management (CRM) platform for local businesses. It summarizes the backgrounds of the founding team members and describes the opportunity for RewardMe to help the many local businesses that struggle with customer retention. The platform captures customer purchase data using loyalty programs to provide personalized offers, social media integration, and business intelligence insights that can boost sales and improve relationships. Early customer pilots showed increases in repeat purchases and average cart size.
Big Data, Bigger Campaigns: Using IBM’s Unica and Netezza Platforms to Increa...graemeknows
Is your organization challenged by the explosion of data and increasing expectations for results? Unica Campaign Management and IBM Netezza appliances can provide capabilities to address and overcome them. This presentation offers customer case histories and performance studies that provide insights in today's world where digital and traditional channels are increasingly intertwined.
Integrate provides high quality, pre-screened sales leads to buyers through an online platform. Leads are verified through multiple checkpoints to ensure accuracy. Both buyers and sellers benefit through this real-time system - buyers get qualified leads and sellers get exposure and revenue. Integrate has solved common issues in lead generation through screening out invalid sources, accurate tracking, effective delivery, and verification.
The document outlines various customer relationship marketing blueprints using iMarketing automation. It provides visual step-by-step templates for lead generation, nurture campaigns, newsletters, sales qualification, targeted campaigns, and multimode upsells. The blueprints are designed to illustrate typical communication interactions with prospective and current customers from initial lead generation through event marketing and retaining customers.
This document discusses customer relationship management (CRM) and provides examples of how CRM can be implemented. It outlines the four basic phases of a winning CRM system: identification, differentiation, interaction, and customization. It also discusses change management and the importance of identifying and interacting with the most valuable customers. Additionally, it presents examples of contact points and marketing programs that can be used as part of a CRM strategy.
Driving Demand Generation Results via Digital NurturingLeft Brain DGA
Understand the modern digital nurturing impetus in the era of Buyer 2.0 and the strategic role of content + email/ Web nurturing in the new content- based buyer dialogue.
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
Data & Marketing Analytics Theatre; Less communication is more conversationTFM&A
The document discusses using data to plan digital marketing channels for acquisition, conversion, and retention. It provides examples of optimizing a hotel booking website and a health club's website using data. Data was used to reduce customer acquisition costs and increase conversion rates and repeat visits for both examples. The document advocates using data from various sources like search analytics, on-site behavior, and CRM systems to improve marketing performance across channels, goals, and the customer journey.
RewardMe provides an in-store intelligent customer relationship management system using iPads in stores to collect customer purchase data and enroll customers in a rewards program. They have signed up over 66,000 users across 20 pilot stores, capturing 27.58% of all purchases. RewardMe users buy 20.5% more on average and generate a provable 2% increase in bottom-line revenue for stores. RewardMe has secured a $1 million contract with a 90-store burger chain and is raising a $5 million Series A funding round to scale the business.
Interactive Marketing – Being Relevant to your CustomerIBM Sverige
How can you be relevant to each an every customer and prospect and respond to their needs in today's multi-channel world? We explore how leading brands across Europe are delivering this highly personalised experience to drive revenues, profits and greater customer experience.
Vladimir Mosewicz, EMM Subject Matter Expert, IBM Europe
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For similar content visit http://www.autosuccesssocial.com/
In this presentation Douglas & Breitner presented its vision on how the online channel plays a role in the process from attracting visitors online to seduce them to testdrive a vehicle with a dealer.
Intershop provides e-commerce solutions including:
- An e-commerce platform used by over 500 customers in 114 countries.
- Consulting services to support customers and partners with projects.
- A partner network for business development, projects, hosting, payments, and fulfillment.
This document discusses modern marketing processes and how they have changed with the rise of the internet. It provides 3 key points:
1. The internet has changed how buyers buy and sellers sell by providing more direct engagement opportunities through various digital channels.
2. Today's marketing requires a dynamic push and pull approach across both outbound and inbound tactics like email, social media, mobile, and more to drive real-time interaction and conversion.
3. Successful campaigns must be designed to fit strategic goals, reach the right audiences through the right channels at the right times, and measure tactics to determine what is most effective.
1) CRM focuses on understanding customers throughout the entire customer lifecycle from initial awareness to repeat purchases. Segmenting customers based on metrics like recency, frequency, and monetary value allows companies to better target high-value customers.
2) Analysis of a yogurt company's loyalty program showed that a small percentage of highly engaged customers accounted for a disproportionate amount of sales and brand advocacy.
3) Developing targeted marketing strategies for different customer segments through a "customer map" can help companies improve retention of high-value customers and re-engage inactive customers.
CRM & Multi-Channel Marketing Theatre; Discover how Aimia is using IBM Unica'...TFM&A
This document provides an overview of Aimia's use of IBM Unica's enterprise marketing solution to deliver personalized marketing communications to millions of UK consumers in the Nectar loyalty program. It discusses Aimia's business, the Nectar program, why they chose Unica, how they use Unica's tools in their campaign process, examples of campaigns, and benefits they have realized. It also looks to the future of marketing in an evolving consumer landscape.
Infrastructure And Application Consolidation Analysis And DesignAlan McSweeney
This document summarizes an infrastructure and application consolidation analysis and design project. The objectives are to understand the existing IT landscape, identify consolidation options and costs, produce an optimized architecture design, and provide all information needed to understand if server virtualization will deliver benefits. The analysis will inventory servers and applications, define a virtualization architecture including disaster recovery, and produce an implementation plan and cost-benefit analysis to quantify savings from consolidating infrastructure. The deliverables will document findings and provide a roadmap for a virtualization implementation.
This document discusses customer relationship management (CRM) strategies and implementation. It covers CRM strategy topics like understanding customer needs, reducing churn, and increasing revenue. It also discusses CRM implementation topics like planning, product selection, data migration, and hosting. The overall document provides guidance on developing a comprehensive CRM strategy and successfully implementing a CRM system.
Integrate provides high quality, pre-screened sales leads to buyers through an online platform. Leads are verified through multiple checkpoints to ensure accuracy. Both buyers and sellers benefit through this real-time system - buyers get qualified leads and sellers get exposure and revenue. Integrate has solved common issues in lead generation through screening out invalid sources, accurate tracking, effective delivery, and verification.
The document outlines various customer relationship marketing blueprints using iMarketing automation. It provides visual step-by-step templates for lead generation, nurture campaigns, newsletters, sales qualification, targeted campaigns, and multimode upsells. The blueprints are designed to illustrate typical communication interactions with prospective and current customers from initial lead generation through event marketing and retaining customers.
This document discusses customer relationship management (CRM) and provides examples of how CRM can be implemented. It outlines the four basic phases of a winning CRM system: identification, differentiation, interaction, and customization. It also discusses change management and the importance of identifying and interacting with the most valuable customers. Additionally, it presents examples of contact points and marketing programs that can be used as part of a CRM strategy.
Driving Demand Generation Results via Digital NurturingLeft Brain DGA
Understand the modern digital nurturing impetus in the era of Buyer 2.0 and the strategic role of content + email/ Web nurturing in the new content- based buyer dialogue.
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
Data & Marketing Analytics Theatre; Less communication is more conversationTFM&A
The document discusses using data to plan digital marketing channels for acquisition, conversion, and retention. It provides examples of optimizing a hotel booking website and a health club's website using data. Data was used to reduce customer acquisition costs and increase conversion rates and repeat visits for both examples. The document advocates using data from various sources like search analytics, on-site behavior, and CRM systems to improve marketing performance across channels, goals, and the customer journey.
RewardMe provides an in-store intelligent customer relationship management system using iPads in stores to collect customer purchase data and enroll customers in a rewards program. They have signed up over 66,000 users across 20 pilot stores, capturing 27.58% of all purchases. RewardMe users buy 20.5% more on average and generate a provable 2% increase in bottom-line revenue for stores. RewardMe has secured a $1 million contract with a 90-store burger chain and is raising a $5 million Series A funding round to scale the business.
Interactive Marketing – Being Relevant to your CustomerIBM Sverige
How can you be relevant to each an every customer and prospect and respond to their needs in today's multi-channel world? We explore how leading brands across Europe are delivering this highly personalised experience to drive revenues, profits and greater customer experience.
Vladimir Mosewicz, EMM Subject Matter Expert, IBM Europe
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For similar content visit http://www.autosuccesssocial.com/
In this presentation Douglas & Breitner presented its vision on how the online channel plays a role in the process from attracting visitors online to seduce them to testdrive a vehicle with a dealer.
Intershop provides e-commerce solutions including:
- An e-commerce platform used by over 500 customers in 114 countries.
- Consulting services to support customers and partners with projects.
- A partner network for business development, projects, hosting, payments, and fulfillment.
This document discusses modern marketing processes and how they have changed with the rise of the internet. It provides 3 key points:
1. The internet has changed how buyers buy and sellers sell by providing more direct engagement opportunities through various digital channels.
2. Today's marketing requires a dynamic push and pull approach across both outbound and inbound tactics like email, social media, mobile, and more to drive real-time interaction and conversion.
3. Successful campaigns must be designed to fit strategic goals, reach the right audiences through the right channels at the right times, and measure tactics to determine what is most effective.
1) CRM focuses on understanding customers throughout the entire customer lifecycle from initial awareness to repeat purchases. Segmenting customers based on metrics like recency, frequency, and monetary value allows companies to better target high-value customers.
2) Analysis of a yogurt company's loyalty program showed that a small percentage of highly engaged customers accounted for a disproportionate amount of sales and brand advocacy.
3) Developing targeted marketing strategies for different customer segments through a "customer map" can help companies improve retention of high-value customers and re-engage inactive customers.
CRM & Multi-Channel Marketing Theatre; Discover how Aimia is using IBM Unica'...TFM&A
This document provides an overview of Aimia's use of IBM Unica's enterprise marketing solution to deliver personalized marketing communications to millions of UK consumers in the Nectar loyalty program. It discusses Aimia's business, the Nectar program, why they chose Unica, how they use Unica's tools in their campaign process, examples of campaigns, and benefits they have realized. It also looks to the future of marketing in an evolving consumer landscape.
Infrastructure And Application Consolidation Analysis And DesignAlan McSweeney
This document summarizes an infrastructure and application consolidation analysis and design project. The objectives are to understand the existing IT landscape, identify consolidation options and costs, produce an optimized architecture design, and provide all information needed to understand if server virtualization will deliver benefits. The analysis will inventory servers and applications, define a virtualization architecture including disaster recovery, and produce an implementation plan and cost-benefit analysis to quantify savings from consolidating infrastructure. The deliverables will document findings and provide a roadmap for a virtualization implementation.
This document discusses customer relationship management (CRM) strategies and implementation. It covers CRM strategy topics like understanding customer needs, reducing churn, and increasing revenue. It also discusses CRM implementation topics like planning, product selection, data migration, and hosting. The overall document provides guidance on developing a comprehensive CRM strategy and successfully implementing a CRM system.
This document discusses fish market infrastructure in India. It notes that the domestic fish marketing system is inefficient and involves many intermediaries, reducing fishermen's profits. Physical infrastructure in markets is unsatisfactory. Infrastructure includes landing centers, harbors, and facilities for storage, transportation, assembly, distribution, drying, cleaning, grading, packaging, weighing, and price dissemination. Major ports discussed include harbors in Cochin with 330 fishing boats and daily landings of 300 tonnes, including sardines, mackerel, shrimp and cuttlefish. Infrastructure is classified and details are provided on wholesale and retail markets across various Indian states.
This App Marketing Plan ppt has been created by Prajakta Tamhankar, during a Marketing Management Internship Under the guidance of Prof. Sameer Mathur, IIM Lucknow.
Infrastructure in 6 slides - The New RealityJulie Dodd
This presentation shares the key points from the Infrastructure theme in The New Reality online report about digital transformation for non-profit organisations.
This document provides a marketing plan for a mobile personal training app called GymOn. The plan outlines the app's goal to launch 100 gym vehicles in major US cities within the first year and achieve 10,000 app downloads. It analyzes the target market of busy professionals, housewives, children, and seniors who lack time for the gym. The plan details the customer and collaborator value propositions, marketing mix strategies around product, promotion, place and price, and implementation processes for booking and scheduling workouts.
Introduction to Service Marketing in Infrastructure Services Azam FA
This document provides an introduction to infrastructure marketing. It defines marketing as identifying and satisfying customer needs profitably. The goals of marketing are to attract new customers by promising superior value and keeping current customers satisfied. Marketing is viewed as satisfying customer needs rather than just selling. The marketing process involves understanding customer wants, designing a customer-driven strategy, creating an integrated program, and building profitable relationships. Infrastructure projects that can be marketed include airports, metro rail systems, ports, special economic zones, roads, urban services, townships, and telecom projects.
The document proposes a new fitness app for Android that allows users to customize workouts based on the time available. It sees opportunity in the untapped fitness market and increasing focus on health. The app will offer free and paid versions, with the paid app providing more personalized training and tools like a calorie calculator. It will target beginners and those with time constraints, positioning itself as more motivating than competitors like 7-Minute Workout. Revenue will come from ads in the free app and purchases of the paid app.
While the right B2B marketing strategy will vary by type of product and industry, we do see distinct trends. The marketer’s challenge is to combine the right mix of programs to build market awareness and fill the sales funnel each month at a low blended cost per lead. With that in mind, we examined the recorded effectiveness of the many online lead generation options. Our experiences are summarized in this B2B marketing strategy infographic.
What key tactics best fit our Marketing Strategy?
What B2B marketing tactics are working now for others, and how well?
Where should we emphasize or deemphasize our marketing focus?
There’s no question that the right marketing strategy for your business will depend on your brand, your business capabilities, your solutions, and most importantly, your market. But knowing the distinct trends can and should influence your marketing priorities.
Infrastructure in india ,Indian InfrastructureShubham Jain
The document discusses infrastructure in India. It notes that while India is the fourth largest economy, lack of proper infrastructure has slowed GDP growth by 1-2% annually. Key sectors of infrastructure in India include energy, transport, communication, education and health. However, India faces problems developing its infrastructure like issues with land acquisition, funding constraints, and delays in approvals. While India aims to invest $500 billion in infrastructure by 2012, it still lags behind China which spends 11% of its GDP on infrastructure and has been increasing spending by 25% annually. Improving infrastructure is important for India's continued economic growth and development.
Information technology infrastructure includes physical hardware like transmission lines, routers, and software that manages transmission signals between connected computers and users. It is the integrated framework that digital networks operate on and includes components like data centers, computer networks, databases, and regulatory systems. The seven major coordinated components that make up a firm's IT infrastructure are computer hardware, operating systems, enterprise software, data management and storage, networking and telecommunications platforms, internet platforms, and consulting/integration services.
8 steps for excellent B2B CX (customer experience)B2B Marketing
Customer Experience is an increasingly hot topic right now (but like most things) it is far more complex in B2B than it is in B2C, given the length and complexity of the buying process. So what does great CX look like? And how do you set about achieving it? These were questions that we sought to answer as part of our CXcellence report, the findings of which we then unveiled at our November conference.
Coca Cola is a global leader in beverage manufacturing founded in 1886. It has local operations in nearly 200 countries and thousands of employees worldwide. In Sri Lanka, Coca Cola Beverages Sri Lanka operates the only Coca Cola bottling plant located in Biyagama with 443 employees. It produces over 10 million unit cases annually through a network of 128 distributors. Coca Cola maintains quality and consistency through stringent requirements and employs scientists to ensure product safety. It uses various marketing strategies including competitive pricing, extensive distribution network, and massive advertising to maintain its position as the world's most valuable brand.
- Provide technical information
Assist in evaluation
Provide post purchase feedback
Decider: - Approve the purchase
Final decision maker
Gatekeeper: - Control information flow
Screening suppliers
Influencer: - Provide technical advice
Recommend suppliers
User: - Provide product specifications
Evaluate product performance
Top Management: - Approve major purchase
Provide budget & policy guidelines
4. Segmenting the Business Market
- Importance of Market Segmentation
- Bases for Segmenting Business Markets
- Geographic Segmentation
- Demographic Segmentation
- Psychographic Segmentation
- Behavioral Segmentation
- Benefit Segmentation
What Would Steve Do? 10 Lessons from the World's Most Captivating PresentersHubSpot
The document provides 10 tips for creating captivating presentations based on lessons from famous presenters like Steve Jobs, Scott Harrison, and Gary Vaynerchuk. The tips include crafting an emotional story with a beginning, middle, and end; creating slides that answer why the audience should care, how it will improve their lives, and what they must do; using simple language without jargon; using metaphors; ditching bullet points; showing rather than just telling through images; rehearsing extensively; and that excellence requires hard work with no shortcuts.
Recorded webinar from Sales Benchmark Index: Designing organizational models for inside sales. Links, downloads and registration for future presentations are included.
The document discusses trends in customer relationship management (CRM). It notes that CRM has evolved through three stages - operational CRM, analytical CRM, and multi-channel CRM. Organizations are now focusing on analytical and collaborative CRM. The document also discusses priorities for CRM initiatives, such as eMarketing, eService, social media integration, and managing multi-channel customer interactions. Finally, it provides estimates for the typical costs of implementing CRM software.
The document discusses the dilemma between CEOs and CMOs regarding marketing ROI. Specifically:
1) CEOs do not trust marketing departments and want to see ROI measurements, while CMOs feel unprepared to provide hard numbers on ROI.
2) CEOs believe marketing is disconnected from financial realities and has failed to prove generating business growth.
3) In response, CMOs will partner more closely with finance, focus on data analytics, and establish centers of excellence for capturing marketing metrics and insights.
The document discusses how marketers are challenged by today's complex marketing environment and how conventional marketing mix models are limited in their ability to address this complexity. It introduces ThinkVine's agent-based marketing mix modeling approach, which simulates individual consumer behavior from the bottom-up to provide more accurate forecasts and insights. ThinkVine's software allows marketers to optimize their spending, tactics, targets, and timing to improve ROI across all of their marketing investments.
Kneebone financial services presentation Kneebone Inc.
Marketing Performance Management Presentation for financial services industry. Drive new accounts by increasing your marketing effectiveness. Kneebone is a cross marketing performance software platform.
CRM at Oracle Series: Marketing Business IntelligencetbOracleCRM
The CRM at Oracle series highlights Oracle's internal implementation of Oracle CRM products such as Siebel CRM and Oracle CRM On Demand. This presentation discusses an overview of Oracle's Enterprise Reporting Architecture and highlights the Marketing Business Intelligence dashboards and reports.
Ralph Paglia Recommended Digital Marketing StrategyRalph Paglia
The best dealers in 2012 and 2013 will get competitive advantages from targeting technology like search engine advertising, online display advertising, social media advertising, and online video advertising. They will also leverage customer relationship management systems, retargeting strategies, and customer engagement on social networks. Dealers need to establish an online presence through profiles, groups, pages, and posts to engage customers and build their reputation through positive reviews. An integrated digital marketing strategy across websites, apps, display ads, video, search, and social media can help dealers increase traffic, sales, and return on investment.
Rise of the Marketing Technologist (And What It Means For Agencies)Scott Brinker
Slides from an updated Rise of the Marketing Technologist presentation -- including what it means for agencies.
An essay version of this presentation will be published on http://www.chiefmartec.com on Oct 26, 2011.
Feedback? Reach me on Twitter: @chiefmartec
The document discusses strategies for accelerating a SaaS business in a changing world. It outlines key business challenges like the speed of change and customer demands. It then provides recommendations across different areas like business models, go-to-market strategies, and channels. Specific topics covered include the top drivers and challenges of direct sales, partner channels, and online channels. The document emphasizes the need to rethink approaches to meet customer needs in today's environment.
This document discusses how print management organizations can offer intelligent 1-to-1 print marketing through MarketLink Systems to improve revenue and margins. It describes how MarketLink allows organizations to bridge print and digital marketing by using data to personalize print campaigns. The document also notes that if print management organizations do not adopt these solutions, their clients may seek other vendors that can provide digital capabilities.
Powering Multi-Channel Marketing in Distributed Organizations (Gleanster / Di...Gleanster Research
Change is afoot. Now more than ever, consumers are demanding more intimate interactions and world-class customer service. Share of wallet is rewarded to organizations that create highly relevant and personalized customer experiences. That means corporate marketers are increasingly relying on local and field resources to engage with local audiences more intimately. Marketing is no longer a centralized function!
Unfortunately, for industries with a distributed sales and marketing presence (like Insurance, Financial Services, Franchises, Pharmaceuticals, and Hospitality) empowering local resources is challenging. It’s all too common to see fragmented and disconnected systems supporting customer communication in these industries. Corporate marketing struggles to control the brand which ultimately leads to less autonomy in local markets.
Learn how Top Performing distributed organizations are embracing multi-channel communications and achieving industry leading performance as a result.
You’ll learn:
• 7 Secrets to Top Performer Success
• The role of technology in powering brand consistency AND local autonomy
• Industry specific trends for the recent Gleanster 2012 survey on Distributed Marketing
Innerworkings Pitch - Think Small to Get Big 3-4-13PrestonPate
The document introduces a new digital service called Integrated Marketing Management (IMM) that could provide ongoing revenue and benefits for InnerWorkings clients. IMM allows marketers to plan, budget, and execute multichannel campaigns to directly link marketing activities to business objectives. It maintains consistent messaging across channels through a centralized system. The service would require no additional costs or expertise for InnerWorkings or its clients to use.
This presentation is to de-mystify customer relationship management or what is called as CRM. You can also write to me on vinayak.pai@relationext.com if you have any queries on this presentation. Your feedback will help in improving this presentation so please do contribute.
Advances in technology have created a new B2B marketing paradigm. In this presentation, Malcolm Friedberg and Adam Needles address how to create a holistic demand generation strategy in response to changes in the B2B buying process.
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
This document discusses maximizing revenue through CRM and integration. It notes that 68% of companies surveyed have data entry issues due to a lack of integration between CRM, ERP, SFA, BI and other systems. CRM integration can help companies make better decisions, drive revenue, provide better customer service and intelligence, faster marketing and sales funnel management, and proactive product management through integration with entitlement and usage systems. The document promotes the services of Scribe Software, noting it has 12,000 customers, 1,000 partners, and 1,200 certified consultants experienced in CRM integration.
IPA Creative Pioneers Conference - 2nd May 2012Code Worldwide
CMOs are increasingly managing large IT budgets as technology becomes central to marketing. A 2011 Gartner prediction found that 35% of enterprise IT spending will be controlled outside the IT department by 2015. Many CMOs now feel more like CIOs as they oversee various marketing technologies. This represents an opportunity for agencies to become "creative technology partners" that unite marketing and technology strategies through expertise in both areas. It also requires moving to an emerging vendor model beyond traditional agencies and consultants by developing new ways of working and new business models.
John Kottcamp is the Chief Marketing Strategist at Ascentium, a digital marketing agency. He has over 20 years of experience in strategic marketing and has held executive roles at several large companies. Ascentium has over 600 employees, $80 million in annual revenue, and is focused on strategy, research, experience design, and measurement for its clients. Successful CMOs need to be strategic thinkers who are customer-oriented, results-focused, and able to create and manage change. However, CMOs face challenges like short job tenure and a lack of respect from other C-level executives. To be successful, CMOs must adopt a data-driven, customer-focused approach and ensure marketing efforts are measurable and aligned with
The document discusses electronic business and commerce applications. It describes cross-functional integrated systems, functional business information systems that support marketing, production, human resources, accounting and finance. It also discusses electronic commerce technologies like transaction processing systems and electronic payment and security systems.
Everything Is Marketing, Everyone Must Be AgileScott Brinker
1) Everything is now marketing as customers interact with companies through digital experiences and marketing technology enables personalized engagement;
2) To adapt, organizations must be agile by prioritizing individuals, collaboration, and responding quickly to change like agile methodologies;
3) Software is defining new customer experiences and marketing technology is thriving, so everyone in an organization must think and act with agility.
Similar to Build Your B2B Marketing Infrastructure (20)
David Raab - Why Analytics is Finally the Next Big Thing in B2B MarketingLeft Brain DGA
The document discusses the growing importance of analytics in B2B marketing. It notes that spending on marketing analytics is projected to increase 60% over the next three years. However, many companies still struggle with data assembly and analysis challenges. The document outlines some common challenges such as integrating multiple data sources and performing advanced statistical analysis. It then provides recommendations for solutions like hiring analysts, using marketing automation software, and focusing on key non-revenue metrics. The overall message is that while analytics adoption faces hurdles, the benefits of improved marketing ROI can outweigh the challenges.
1. The document outlines a 7-step process to map content to personas at different stages of the buying process: identify personas, questions, answers, audit content, map content to questions, identify gaps, and create new content.
2. Personas are defined with details on role, concerns, and buying stage. Questions the persona would ask at each stage are identified.
3. A content inventory and matrix maps existing and missing content to questions and formats for each persona's buying stage. New content is created to fill gaps.
Content distribution is a discipline that needs to be integrated with content creation, SEO and management strategies, not thought about after the fact.
Marketers now have the ability to easily and precisely capture data, assign values to leads, and predict/drive revenue, all through the use of marketing automation.
A step-by-step nurturing program consisting of educational content, combined with a clean database and communication with sales will provide you with an effective lead nurturing flow.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesYourLegal Accounting
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
Thus, we’ll be looking at several fantastic accounting apps in this blog that will help you develop your business and save time.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.