How to optimise your traffic and build brand loyalty

1. GAINING TRAFFIC
© 2006 Zebra Digital Pty Ltd, All Rights Reserved, Commercial in Confidence 1

2. WHAT NEXT
5 MAGIC INGREDIENTS TO DRIVE
YOUR ONLINE BUSINESS
1. The Website
2. The Optimisation of each of your pages
3. Your Direct communication
4. Online promotion
5. Offline Promotion

3. WHAT YOU NEED
YOUR SUCCESS •Web Design
•Email Design
•Poll & Survey
•Traffic Analysis
•Blogs & Social Media •Campaign reporting
REQUIRES A •Downloadable Podcast
•SEO & SEM
STRATEGIC BRAND •Social Media
AND MARKETING
COMMUNICATION DIGITAL BUSINESS
BRANDING INTELLIGENCE
ALIGN
MENT TECHNOLOGY
ONLINE
MARKETING
•CMS
•CRM
•Email Marketing
•Booking Engine
•E-Commerce •Lead Generation
•Security •Client Retention
•Client Acquisition

4. BUILDING YOUR BUSINESS
In the heart of every Business there are Customers...
AND EVERY BUSINESS NEEDS THEM

5. SERVICES AND SOLUTIONS | DIGITAL MARKETING
Digital marketing offers companies an
opportunity to be more efficient and effective in
reaching consumers by:
1. Measuring success of a marketing campaign,
allowing for more precise target marketing
2. Reaching clients on a national and global scale
that were once ‘untouchable’
3. Expanding overseas without having to set up
product and service distribution
 Email Marketing
 Social Media
 Search Engine Marketing
 Podcast and Webinars
 Website - Microsites - Extranet
 Online Communities - Blogs
 Surveys and Polls
 Viral Marketing
 Affiliate Programs
 Competitions
 Online Sampling
 Multi-Lingual Services

6. BUILDING YOUR DATABASE
Print-Blog
Social Media
or Email to
YOUR DATABASE IS THE ASSET drive traffic
Register and to subscribe
OF YOUR BUSINESS Win a prize forms
competition
Let us help you build your database
and nurture your clients.
Give
something
Brand advocacy transforms ordinary away
clients into brand ambassadors,
encouraging them to refer and
purchase more products and services
from your business.
YOUR DATABASE

7. WHAT NEXT
The fight to
be heard...

8. WHAT NEXT
Synchronized and aligned communication
1. The Website – (engaging, interactive, fresh)
2. The Optimization of each of your pages (SEO)
3. Your Direct communication
a) Email with refer a friend program
b) Printed mail
4. Online promotion
a) Search Engine Marketing (SEM)
b) Social Media Optimization (SMO)
c) Social Bookmark
d) Blogs
e) Video Promotion (You Tube)
f) Slide Show Promotion (SlideShare)
5. Offline Promotion
a) Postcard, competition, incentives
b) Event (corporate gathering, sponsorship, launch)