In this presentation Douglas & Breitner presented its vision on how the online channel plays a role in the process from attracting visitors online to seduce them to testdrive a vehicle with a dealer.
Big Data, Bigger Campaigns: Using IBM’s Unica and Netezza Platforms to Increa...graemeknows
Is your organization challenged by the explosion of data and increasing expectations for results? Unica Campaign Management and IBM Netezza appliances can provide capabilities to address and overcome them. This presentation offers customer case histories and performance studies that provide insights in today's world where digital and traditional channels are increasingly intertwined.
Presented in Lean circle - Bangalore meetup http://bangalore.leanstartupcircle.com/events/84149722/ by Rammohan and Pallav Barah. There are 5-6 examples of Indian companies and their plausible Business Model canvas
Big Data, Bigger Campaigns: Using IBM’s Unica and Netezza Platforms to Increa...graemeknows
Is your organization challenged by the explosion of data and increasing expectations for results? Unica Campaign Management and IBM Netezza appliances can provide capabilities to address and overcome them. This presentation offers customer case histories and performance studies that provide insights in today's world where digital and traditional channels are increasingly intertwined.
Presented in Lean circle - Bangalore meetup http://bangalore.leanstartupcircle.com/events/84149722/ by Rammohan and Pallav Barah. There are 5-6 examples of Indian companies and their plausible Business Model canvas
Consumer Behaviour and Customer relationship management on online perchaseVijay r chari
the ppt tells about online consumer behaviour
data about internet user
c/s
social media marketing
B2B,B2G
mobile based marketing
decision making process
SECRETS TO SUCCESS SERIES: Customer listening and feedback metrics are the most powerful for optimizing and maximizing your digital strategies. In this discussion, CRM Metrix will identify why it is a misconception to rely solely on site traffic and satisfaction metrics to justify the brand website investment. Hemen Patel, Russ Shirley, and Ike Brunner will illustrate and educate about the large opportunity to drive sales and revenue, increase loyalty, and gain or convert market share by focusing on the metrics that count.
Our presentation to the Digital Hub Non-Conference: The Dichotomy of Digital Marketing. Reach vs. engagement, push vs. pull; which is the right strategy? What is the role of the brand website in this evolving realm? We share measurement methodology and best practices.
Copernica DM Summit 2012: Ian Stuyver - Hoe haal ik meer uit mijn e-commerce ...Copernica BV
Uw e-commerce systeem bevat een goudmijn aan informatie; niet enkel klanteninformatie, maar ook koopgedrag, abandoned baskets, wishlists, returns enz.. Deze informatie stelt u in staat uiterst gerichte e-mailmarketing in te zetten richting uw (potentiële) klanten. Een feilloze, geautomatiseerde integratie tussen uw e-commerce systeem en Copernica kan dit process versnellen en optimaliseren. Deze presentatie biedt een overzicht van de mogelijkheden van deze oplossing en de voordelen ervan.
Overview on measurement in the digital space, broken down by digital tactics, and with best practice on how to measure them in an integrated, customer-centric and financially focused ways.
Consumer Behaviour and Customer relationship management on online perchaseVijay r chari
the ppt tells about online consumer behaviour
data about internet user
c/s
social media marketing
B2B,B2G
mobile based marketing
decision making process
SECRETS TO SUCCESS SERIES: Customer listening and feedback metrics are the most powerful for optimizing and maximizing your digital strategies. In this discussion, CRM Metrix will identify why it is a misconception to rely solely on site traffic and satisfaction metrics to justify the brand website investment. Hemen Patel, Russ Shirley, and Ike Brunner will illustrate and educate about the large opportunity to drive sales and revenue, increase loyalty, and gain or convert market share by focusing on the metrics that count.
Our presentation to the Digital Hub Non-Conference: The Dichotomy of Digital Marketing. Reach vs. engagement, push vs. pull; which is the right strategy? What is the role of the brand website in this evolving realm? We share measurement methodology and best practices.
Copernica DM Summit 2012: Ian Stuyver - Hoe haal ik meer uit mijn e-commerce ...Copernica BV
Uw e-commerce systeem bevat een goudmijn aan informatie; niet enkel klanteninformatie, maar ook koopgedrag, abandoned baskets, wishlists, returns enz.. Deze informatie stelt u in staat uiterst gerichte e-mailmarketing in te zetten richting uw (potentiële) klanten. Een feilloze, geautomatiseerde integratie tussen uw e-commerce systeem en Copernica kan dit process versnellen en optimaliseren. Deze presentatie biedt een overzicht van de mogelijkheden van deze oplossing en de voordelen ervan.
Overview on measurement in the digital space, broken down by digital tactics, and with best practice on how to measure them in an integrated, customer-centric and financially focused ways.
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
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Pianificazione strategica per la creazione di un Global E-CommerceFederico Gasparotto
Quali considerazioni e quale percorso dev\'essere fatto per definire la pianificazione strategica dell\'apertura di un Global E-Commerce per prendere la decisione imprenditoriale.
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
The business model canvas of the Brazilian startup Bedoo, which use the client behavior and necessities to recommend the perfect product to him.
You can see more details in my blog: http://startupbizmodel.com
Digital Metrics - Presentation to Schulich School of BusinessDelvinia
Digital Metrics lecture slides providing an overview of digital measure landscape and best practices. The lecture was for MBA Marketing Students at the Schulich School of Business by Rosalina Lin Allen
The business model canvas of a Brazilian startup that put together group of people that want to buy a certain car and use this group size to negotiate better discounts. You can see more details in my blog: http://startupbizmodel.com (in portugueses)
In this presentation we will discuss the aspects that brought boom in the e-commerce industry. Opportunities which helped e-commerce to flourish by applying certain business model to it has been discussed in detail.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
E-commerce involves direct selling of goods and services over the internet, agent services and research and development. E-commerce ventures target niche as well as broad customers. Examples of companies targeting niche customer’s includejbmountainbikes.com and southwest.com
2. Facts
81% of people who agree that they like innovative cars are going
online everyday or most days.
80% of those who like to drive fast go online everyday or most days.
77% of online users who would choose a car mainly on the basis of
its looks, are going online everyday or most days.
74% of online users who are not interested in what goes on under
the bonnet of a car are going online everyday or most days.
Of online users who are very/quite likely to convince others about a
car, 79% are going online everyday or most days (64% everyday).
Of online users who have talked to many different people about cars
in the last 12 months, 78% are going online everyday or most days
(and 16.5% of people who go online everyday have talked about
cars to many different people across the last 12 months).
Those who intend to buy a car in the next 12 months are 38% more
likely to use online during the car purchasing process than regular
internet users.
(From BMRB TGI.net, wave 14)
3. Future
Consumers expect significant changes to the vehicle buying process in the
coming decade. Will automotive dealers and manufacturers be ready?
Online Vehicle Buying: ‗With the Click of a Mouse‘
Fuel Economy/Alternative-Fuel Vehicles: ‗No Emissions, No Petrol‘
The Role of Dealers and OEMs Will Change and follow the consumer‘s
needs
―The Web will be used to compare vehicles, select the model to buy,
configure it and get a quote, select the financing (credit or lease quote on
site), and make an appointment with the dealer for a test drive‖
―The role of the dealer will be to allow test drives, wrap up the sale and the
financing, and maintain the vehicle.‖
4. Recommendations
Implement online vehicle buying capabilities.
Take green seriously
Implement a holistic customer interaction strategy focused on improving
loyalty.
Be vigilant in allocating your marketing mix in reaching your customers.
5. Our vision
Internet has revolutionized how consumers buy cars and how the become
far more informed than a decase ago.
Online has greatly streamlined the decision making process for purchasing
a car.
Consumers are nowadays less dependent on a dealer channel.
Our vision
The better consumers are informed, the happier they are to buy.
6. Automotive process
• Online Customer
• Website • Dealerships buying
acquisition process
– Recruiting leads with – Optimize landings – Dealer/model
different needs, in pages, website
What‘s up
websites?
different market patterns, path/click – (Local) SEM
segments stream analysis
– Dealer response on
– Intuitive navigation leads
– Precision and – Internet leads are – Short lead closing time
What to know
behavioural targeting, quality opportunities*
depending on stage in – Customer engagement:
buying process current customers are
– Latest technologies e.g. more savvy, expect to
online video be engaged
development, social
– Branding or lead – Digital marketing – Lowest customer
generating campaigns consulting & execution acquisition cost
What we do
– Lowest CPM/CPC – Contact strategies – Optimized brand
– Audits digital marketing awareness
performance
* study from J.D. Power and Associates.
8. Needs phase Feature phase Price phase
Test-drive
Brand, image, Space, styling, Post-testdrive
Paid quality Enhanced car configuration Quote survey
Models available
search
Local search
Finance
Content optimisation dealer/OEM Dealer
Natural
search websites
Dealer
website Insurance
(incentiviced) owners & test-drive
Social ambassadors Dealer
media Spy fotos
OEM My Car Car specs
website
Behavioral & re-targeting
Display Dealer
ads
Eye-tracking study
3rd party After sales
website
Develop contact strategy for
Email personalised newsletter & brochures Dealer
marketing Maintenan
Event invitation, sneak previews ce plan
Affiliate marketing strategy Dealer profiles Print, save, email Dealer communication
Affiliation
Video technology Select multiple dealers availibility
Online registration Full price availability Testcar delivered at home
Negotiate price online
CPM, CPC, CPA Cost per Cost per Dealer response Cost per
ROAS Visitor Configured car times test-drive
Cost per viewed content Cost per
Cost per registration survey
9. More information
Douglas & Breitner
Timorplein 45
1094 CC Amsterdam
P.O. Box 94588
1090 GN Amsterdam
Stephan Schroeders - partner
M +31(0) 6 456 00 507
E stephan.schroeders@douglasandbreitner.com
W douglasandbreitner.com