Jay Henderson from IBM Marketing Cloud presents: The role of the marketing department is evolving at a rapid pace, with increasing pressure on teams to drive more revenue and to redefine the customer experience. While many CMOs are struggling to keep up, others are completely transforming the way they are doing business and meeting these challenges head-on. Hear insights from IBM's CMO research; assess where your company stands; and learn where the market leaders are focusing their efforts.
The document summarizes an email marketing workshop that covers trends in B2B email marketing, the basics of email marketing, content strategies, different types of email campaigns, integrating email marketing with marketing automation, and important metrics. The workshop agenda includes discussions on personalization, quality content, cross-channel strategies, and moving away from interruptive "buy now" messages to more educational nurturing campaigns.
The Vulnerable CMO: How to Thrive in the Digital EraDemandWave
This webinar from Webmarketing123 discusses how to thrive as a CMO in the digital era. It covers four main topics: 1) how to survive as a CMO who is under pressure to demonstrate marketing ROI, 2) how to prove marketing ROI by tying digital performance to revenue, 3) how to understand the new digital path to purchase for B2B buyers, and 4) a live Q&A session. The webinar emphasizes the importance of search engine optimization, measuring the right metrics like revenue, and aligning sales and marketing.
Graduating from Email Marketing to Marketing Automation
MArkEtinG AutoMAtion is technology
that allows you to nurture leads through automated
campaigns. Because marketing automation uses email
as one of its methods for engaging customers, we are
often asked, “What is the difference between Marketing
Automation and Email Marketing?” For small businesses,
marketing automation is a tool to take your marketing to
the next level while saving your organization’s resources
in the long run. Marketing automation builds upon your
email marketing strategies to produce superior results.
In this paper, we’d like to show you what marketing
automation can do for you and help you decide if
your organization is ready to graduate to a marketing
automation solution.
In a sea of messages, customers will take notice of messages that are relevant and speak to their unique needs. Learn how a popular clothing brand is leveraging Predictive Intelligence to personalize every single message they send—driving more efficient revenue from their email programs and greater engagement across channels.
Email is the cornerstone of any successful marketing campaign. In fact, 68% of marketers say that email is a core component of their business strategy. So, maximizing the impact of your customer emails is more important today than ever before.
Nearly 83 promotional emails are sent to your customers each day, heightening the scrutiny of inbox management. By leveraging the power of Predictive Intelligence in your email marketing strategy, you help your customers make the ‘keep or delete’ decision effortless with meaningful, personalized content in each email that subscribers won’t ignore.
Please join Eric Tobias, Vice President of Web and Predictive Intelligence Products, Salesforce ExactTarget Marketing Cloud, for an insightful webinar that will focus on nurturing your 1:1 customer relationships and maximizing inbox relevancy with seven strategies to enrich your email marketing.
Online Marketing PART 5 - influencer marketingTom Fleerackers
This document discusses the importance of influencer marketing in online marketing. It notes that people are more likely to trust peer recommendations over advertisements. Influencer marketing aims to build relationships with key influencers to help meet business goals. Studies show that influencer marketing is effective, with 81% of marketers finding it so. The document provides examples of influencer marketing campaigns and discusses factors like reach, relevance, resonance, popularity and trust that contribute to an influencer's ability to impact purchase decisions.
Customer centricity and marketing automation keynote presentation at Direct a...Michael Leander
This document discusses thoughts on customer centricity and marketing automation. It emphasizes that the purpose of marketing is to acquire, convert, sustain and grow customers through referrals. It also stresses the importance of having a clear direction and strategy, a strong customer database, and generating relevant content to earn attention. The document advocates automating marketing activities like email marketing while maintaining a customer-focused mindset from beginning to end of the customer experience.
The Many Faces of Sale Enablement: How You Can Triple Your Results With a Mor...Aggregage
The document is a transcript from a webinar discussing how applying empathy can triple sales results. Brian Carroll, the CEO of markempa, discusses how shifting from a sales-focused to empathy-based approach with customers can significantly increase key metrics like opportunities and conversions. Specifically, Carroll presents case studies where addressing customers' emotional motivations in marketing messages, sales outreach, and website experiences led to a 349% increase in leads from email nurturing and a 32.35% increase in free trials from landing pages. The webinar emphasizes discovering customers' core emotional drivers, connecting messages to those motivations, and designing sales processes from the customer's perspective and story.
The document summarizes an email marketing workshop that covers trends in B2B email marketing, the basics of email marketing, content strategies, different types of email campaigns, integrating email marketing with marketing automation, and important metrics. The workshop agenda includes discussions on personalization, quality content, cross-channel strategies, and moving away from interruptive "buy now" messages to more educational nurturing campaigns.
The Vulnerable CMO: How to Thrive in the Digital EraDemandWave
This webinar from Webmarketing123 discusses how to thrive as a CMO in the digital era. It covers four main topics: 1) how to survive as a CMO who is under pressure to demonstrate marketing ROI, 2) how to prove marketing ROI by tying digital performance to revenue, 3) how to understand the new digital path to purchase for B2B buyers, and 4) a live Q&A session. The webinar emphasizes the importance of search engine optimization, measuring the right metrics like revenue, and aligning sales and marketing.
Graduating from Email Marketing to Marketing Automation
MArkEtinG AutoMAtion is technology
that allows you to nurture leads through automated
campaigns. Because marketing automation uses email
as one of its methods for engaging customers, we are
often asked, “What is the difference between Marketing
Automation and Email Marketing?” For small businesses,
marketing automation is a tool to take your marketing to
the next level while saving your organization’s resources
in the long run. Marketing automation builds upon your
email marketing strategies to produce superior results.
In this paper, we’d like to show you what marketing
automation can do for you and help you decide if
your organization is ready to graduate to a marketing
automation solution.
In a sea of messages, customers will take notice of messages that are relevant and speak to their unique needs. Learn how a popular clothing brand is leveraging Predictive Intelligence to personalize every single message they send—driving more efficient revenue from their email programs and greater engagement across channels.
Email is the cornerstone of any successful marketing campaign. In fact, 68% of marketers say that email is a core component of their business strategy. So, maximizing the impact of your customer emails is more important today than ever before.
Nearly 83 promotional emails are sent to your customers each day, heightening the scrutiny of inbox management. By leveraging the power of Predictive Intelligence in your email marketing strategy, you help your customers make the ‘keep or delete’ decision effortless with meaningful, personalized content in each email that subscribers won’t ignore.
Please join Eric Tobias, Vice President of Web and Predictive Intelligence Products, Salesforce ExactTarget Marketing Cloud, for an insightful webinar that will focus on nurturing your 1:1 customer relationships and maximizing inbox relevancy with seven strategies to enrich your email marketing.
Online Marketing PART 5 - influencer marketingTom Fleerackers
This document discusses the importance of influencer marketing in online marketing. It notes that people are more likely to trust peer recommendations over advertisements. Influencer marketing aims to build relationships with key influencers to help meet business goals. Studies show that influencer marketing is effective, with 81% of marketers finding it so. The document provides examples of influencer marketing campaigns and discusses factors like reach, relevance, resonance, popularity and trust that contribute to an influencer's ability to impact purchase decisions.
Customer centricity and marketing automation keynote presentation at Direct a...Michael Leander
This document discusses thoughts on customer centricity and marketing automation. It emphasizes that the purpose of marketing is to acquire, convert, sustain and grow customers through referrals. It also stresses the importance of having a clear direction and strategy, a strong customer database, and generating relevant content to earn attention. The document advocates automating marketing activities like email marketing while maintaining a customer-focused mindset from beginning to end of the customer experience.
The Many Faces of Sale Enablement: How You Can Triple Your Results With a Mor...Aggregage
The document is a transcript from a webinar discussing how applying empathy can triple sales results. Brian Carroll, the CEO of markempa, discusses how shifting from a sales-focused to empathy-based approach with customers can significantly increase key metrics like opportunities and conversions. Specifically, Carroll presents case studies where addressing customers' emotional motivations in marketing messages, sales outreach, and website experiences led to a 349% increase in leads from email nurturing and a 32.35% increase in free trials from landing pages. The webinar emphasizes discovering customers' core emotional drivers, connecting messages to those motivations, and designing sales processes from the customer's perspective and story.
This document provides a five step guide to effective email advertising. It discusses best practices for email campaigns, including getting three bites with consumers through the from line, subject line, and content when they open the email. It emphasizes having a long-term view, avoiding spam, only promoting offers that seem reasonable, developing targeted campaigns, and using third-party tracking of website traffic and sales to measure effectiveness.
Let’s look at how business owners can write B2B sales emails. Please note that this article is dedicated to B2B emails specifically. All of the following recommendations are based on our B2B marketing experience.
https://belkins.io/how-to-write-b2b-sales-email
Lifecycle Loop - The New Ecommerce Sales FunnelHubSpot
The document discusses how consumer behavior has changed to expect immediacy, and how this impacts eCommerce marketing and sales funnels. It introduces the concept of a "Lifecycle Loop" where potential customers move through different phases from awareness to advocacy. This loop replaces the traditional linear sales funnel model. The key is engaging customers earlier through content to increase lifetime value rather than just focusing on the sale. Marketers need metrics for each phase and to calculate the ratio of customer lifetime value to cost of customer acquisition.
An introduction to email marketing. The presentation provides an overview of email as a marketing tool and looks at the trends, pitfalls and best practices currently employed.
Smartphone mobile browse to buy email tactics silverpop etailSilverpop
Successfully Use Email to Close the Smartphone Browse-To-Buy Gap - presented by Loren McDonald at eTail East, August 2014
It’s likely that many people are viewing your emails and visiting your website on their smartphones. But how many of them are converting? Conversions can be negatively impacted by various factors, including clicking from a mobile-friendly email to a non-mobile website or landing page, distractions and multitasking on the part of the recipient and the awkward or time-consuming registration and payment process on a small screen.
While addressing some conversion roadblocks might require extensive website and ecommerce makeovers, email can be a key tool in helping to take the friction out of smartphone shopping.
In this session, McDonald highlighted tactics designed to make your emails an engaging (and mobile-friendly) experience that will lead consumers to keep your messages in their inboxes until they're ready to act, including:
• Use responsive design techniques
• Add an email message to your onboarding program that encourages customers to register an account and/or store payment information
• Promoting social sign-in
• Creating educational emails for your shoppers
• Re-sending
• And much more
How can I convert my subscribers into customers, turn my customers into great customers, and extend the lifetime value of my customers?
In each of those cases, lifecycle marketing is key. Lifecycle marketing is about triggering marketing communications when you know they will have maximum impact—and also knowing who you shouldn’t focus your efforts on.
If you’re part of an eCommerce company and are interested in building an automated customer acquisition and retention plan, then this presentation is for you. Mike Arsenault, Co-founder and CEO of Rejoiner, covers:
--The basics of lifecycle email marketing for eCommerce
--How to use a simple spreadsheet to identify customers with the highest potential ROI
--How to predict when customers are about to defect from your company
--How to measure the profitability of your triggered email program
--Examples of lifecycle email campaigns that real eCommerce companies are using today
How Brands Use Email to Engage Customers at Every Stage of the Life CycleChad S. White
In the era of the connected consumer, marketing has become more competitive and challenging than ever. Today's consumers are better informed and more empowered, and they expect a personalized experience at every stage of the customer life cycle. This is why email has become the #1 channel for delivering offers, information and customer service communications tailored to the needs, interests and behaviors of the consumer.
In this presentation, Joel Book of Salesforce and Chad White of Litmus will share:
• Case studies from innovative brands that use email to engage consumers and deliver personalized content at each stage of the customer life cycle
• How to use customer data and predictive analytics to trigger email execution and personalize email content based on the customer's needs and intent
• Creative tips and techniques to optimize email click-through and conversion
• How to use email in combination with other channels to engage consumers
If you have a digital product, you are fully aware that your business is defined by your important behavioral segments. Organizing your prospects and customers around how they interact with your site and product is essential for organizing your growth activities.
From an analytical perspective, understanding what makes these important segments tick is crucial for making the decisions that drive their growth. More importantly, however, is the ability to take actions off these groups to actually drive growth behaviors. And this is why we built Kissmetrics Populations.
Join us for this webinar to learn all about how to operationalize your behavioral data with Kissmetrics Populations. Specifically, you will learn how to:
Create the right Populations for your business
Gather important insights about any Population
“Operationalize” your Populations to drive growth
2016 Email Marketing Best Practices - Kuala Lumpur Marketing MeetupFreelance
When it’s done right, Email Marketing can easily be one of the most efficient and effective ways to keep customers regularly coming back to do business with you – over and over again.
Learn how to gain the most from this powerful marketing channel – at all key stages of the process.
In this training guide, veteran marketer Nikki Johnson presents various tips, tricks, and best practices to help you capture maximum value through this tool.
This document discusses cross-media campaigns. A cross-media campaign utilizes multiple marketing channels, such as direct mail, email, websites, and social media, to deliver coordinated messages to customers. The goal is to provide customers with a consistent brand experience across different media. Effective cross-media campaigns include direct mail with personalized URLs to track customer engagement online. They also incorporate multiple touchpoints, such as follow-up emails, to reinforce the campaign's message. Measuring customer responses allows marketers to optimize cross-channel campaigns for maximum results.
#FlipMyFunnel Boston 2016 - Vala Afshar - 2016 State of Marketing#FlipMyFunnel
This document summarizes key findings from a survey of nearly 4,000 marketing leaders worldwide about trends in marketing. Three main findings are:
1. High-performing marketing teams adopt a customer journey strategy and lead customer experience initiatives across their business.
2. Digital marketing ROI is increasing, especially for email, social media, mobile and content marketing. High performers take sophisticated approaches to digital channels.
3. Successful marketers align digital channels like mobile, social and email with their overall marketing strategy and target ads using customer data.
14 reasons why 14000+ businesses chose Fresh sales over SalesforceBikashKumar141
Selling is a tough job, but using a CRM needn’t be one.
Did you know? Sales reps spend less than 37% of their time selling and almost 30% (that is, practically one-third of their time) juggling between CRM and spreadsheets. For salespeople, CRM is the primary tool for selling and there are numerous CRMs available in the market today. Despite this, why do salespeople still face these challenges.
Read and download the document to gain some knowledge on how to build and strengthen a sales team in any kind of situation.
Best Practices in Email Design & Development: HighRoad Solution WorkshopLitmus
This document provides best practices for email design and development. It discusses understanding the purpose and audience for an email. Key aspects to consider include the who, what, when, where, why and how. Additional topics covered include subject lines, preheader text, buttons, images, and testing for different email clients and mobile devices. Mobile email has increased significantly and responsive design is important to consider. Proper planning, testing, and understanding your subscribers are essential for effective email campaigns.
Your Email Marketing campaigns have a goal: to bring ROI. To reach this goal, Relevance is key. And Relevance comes from Data. Let’s look at the way to connect this Data to your campaigns, in order to perform better.
Discover how you can measure the impact of online activity and offline sales with some actionable takeaways that can help you get to grips with the true value of your marketing efforts.
CGRAY-Aprimo Think Before You Send WP-Press-QualityCaryn Gray
This document discusses best practices for using customer behavior data to trigger automated marketing communications, known as trigger campaigns. It emphasizes that while companies have access to vast amounts of customer data, they must thoughtfully consider privacy, permission, and how the average person may perceive such communications. Specifically, marketers should test different message strategies, contents, offers and timings to find the right balance of generating sales without appearing intrusive. Trigger campaigns can significantly boost conversion rates when done respectfully and for the customer's benefit rather than just to make a sale.
Sales are all-important when it comes to the world of ecommerce; and there are many different ways to increase them. We’ve collated a handful of some handy tips to ensure you are making the most of your ecommerce site.
Igniting Summer Sales: Marketing Strategies for a Successful SeasonKlaviyo
Summer’s right around the corner, and the competition for your customers’ attention is hotter than ever as brands increasingly shift their focus to ecommerce. Are you equipped to see record-high sales?
Join BigCommerce and Klaviyo as we unpack the latest trends in consumer behavior and what they mean for your brand’s summer sales strategy. You’ll explore ecommerce growth trends by vertical, email marketing engagement tactics practiced by top DTC brands, and the new state of relationship-building that consumers expect from ecommerce brands.
Plus you'll hear from Solo Stove, a global leader of portable stainless steel wood-burning stoves and fire pits. Tune in to discover the brand’s marketing game plan, and hear how they plan to drive sales all summer long.
Whether it's your main season or your makeup season, summer's the time to deliver unforgettable customer experiences.
Traveler is the mobile offering for IBM's messaging platform. At our Connect 2014 conference in Orlando Paul Miller and I discussed our 2013 accomplishments and strategy for 2014 for the Traveler product.
Retail Retention Marketing Trends with IBM Marketing CloudWhatConts
We surveyed more than 250 retailers for the annual retention marketing survey we've shared the results in this Webinar! Steve Dumas, Retail Segment Solutions Director for IBM Marketing Cloud, and Gautham Pandiyan, Director of Strategic Alliances for Windsor Circle, walk through the results, key trends from the survey, and recommendations for taking your marketing to the next level.
This document provides a five step guide to effective email advertising. It discusses best practices for email campaigns, including getting three bites with consumers through the from line, subject line, and content when they open the email. It emphasizes having a long-term view, avoiding spam, only promoting offers that seem reasonable, developing targeted campaigns, and using third-party tracking of website traffic and sales to measure effectiveness.
Let’s look at how business owners can write B2B sales emails. Please note that this article is dedicated to B2B emails specifically. All of the following recommendations are based on our B2B marketing experience.
https://belkins.io/how-to-write-b2b-sales-email
Lifecycle Loop - The New Ecommerce Sales FunnelHubSpot
The document discusses how consumer behavior has changed to expect immediacy, and how this impacts eCommerce marketing and sales funnels. It introduces the concept of a "Lifecycle Loop" where potential customers move through different phases from awareness to advocacy. This loop replaces the traditional linear sales funnel model. The key is engaging customers earlier through content to increase lifetime value rather than just focusing on the sale. Marketers need metrics for each phase and to calculate the ratio of customer lifetime value to cost of customer acquisition.
An introduction to email marketing. The presentation provides an overview of email as a marketing tool and looks at the trends, pitfalls and best practices currently employed.
Smartphone mobile browse to buy email tactics silverpop etailSilverpop
Successfully Use Email to Close the Smartphone Browse-To-Buy Gap - presented by Loren McDonald at eTail East, August 2014
It’s likely that many people are viewing your emails and visiting your website on their smartphones. But how many of them are converting? Conversions can be negatively impacted by various factors, including clicking from a mobile-friendly email to a non-mobile website or landing page, distractions and multitasking on the part of the recipient and the awkward or time-consuming registration and payment process on a small screen.
While addressing some conversion roadblocks might require extensive website and ecommerce makeovers, email can be a key tool in helping to take the friction out of smartphone shopping.
In this session, McDonald highlighted tactics designed to make your emails an engaging (and mobile-friendly) experience that will lead consumers to keep your messages in their inboxes until they're ready to act, including:
• Use responsive design techniques
• Add an email message to your onboarding program that encourages customers to register an account and/or store payment information
• Promoting social sign-in
• Creating educational emails for your shoppers
• Re-sending
• And much more
How can I convert my subscribers into customers, turn my customers into great customers, and extend the lifetime value of my customers?
In each of those cases, lifecycle marketing is key. Lifecycle marketing is about triggering marketing communications when you know they will have maximum impact—and also knowing who you shouldn’t focus your efforts on.
If you’re part of an eCommerce company and are interested in building an automated customer acquisition and retention plan, then this presentation is for you. Mike Arsenault, Co-founder and CEO of Rejoiner, covers:
--The basics of lifecycle email marketing for eCommerce
--How to use a simple spreadsheet to identify customers with the highest potential ROI
--How to predict when customers are about to defect from your company
--How to measure the profitability of your triggered email program
--Examples of lifecycle email campaigns that real eCommerce companies are using today
How Brands Use Email to Engage Customers at Every Stage of the Life CycleChad S. White
In the era of the connected consumer, marketing has become more competitive and challenging than ever. Today's consumers are better informed and more empowered, and they expect a personalized experience at every stage of the customer life cycle. This is why email has become the #1 channel for delivering offers, information and customer service communications tailored to the needs, interests and behaviors of the consumer.
In this presentation, Joel Book of Salesforce and Chad White of Litmus will share:
• Case studies from innovative brands that use email to engage consumers and deliver personalized content at each stage of the customer life cycle
• How to use customer data and predictive analytics to trigger email execution and personalize email content based on the customer's needs and intent
• Creative tips and techniques to optimize email click-through and conversion
• How to use email in combination with other channels to engage consumers
If you have a digital product, you are fully aware that your business is defined by your important behavioral segments. Organizing your prospects and customers around how they interact with your site and product is essential for organizing your growth activities.
From an analytical perspective, understanding what makes these important segments tick is crucial for making the decisions that drive their growth. More importantly, however, is the ability to take actions off these groups to actually drive growth behaviors. And this is why we built Kissmetrics Populations.
Join us for this webinar to learn all about how to operationalize your behavioral data with Kissmetrics Populations. Specifically, you will learn how to:
Create the right Populations for your business
Gather important insights about any Population
“Operationalize” your Populations to drive growth
2016 Email Marketing Best Practices - Kuala Lumpur Marketing MeetupFreelance
When it’s done right, Email Marketing can easily be one of the most efficient and effective ways to keep customers regularly coming back to do business with you – over and over again.
Learn how to gain the most from this powerful marketing channel – at all key stages of the process.
In this training guide, veteran marketer Nikki Johnson presents various tips, tricks, and best practices to help you capture maximum value through this tool.
This document discusses cross-media campaigns. A cross-media campaign utilizes multiple marketing channels, such as direct mail, email, websites, and social media, to deliver coordinated messages to customers. The goal is to provide customers with a consistent brand experience across different media. Effective cross-media campaigns include direct mail with personalized URLs to track customer engagement online. They also incorporate multiple touchpoints, such as follow-up emails, to reinforce the campaign's message. Measuring customer responses allows marketers to optimize cross-channel campaigns for maximum results.
#FlipMyFunnel Boston 2016 - Vala Afshar - 2016 State of Marketing#FlipMyFunnel
This document summarizes key findings from a survey of nearly 4,000 marketing leaders worldwide about trends in marketing. Three main findings are:
1. High-performing marketing teams adopt a customer journey strategy and lead customer experience initiatives across their business.
2. Digital marketing ROI is increasing, especially for email, social media, mobile and content marketing. High performers take sophisticated approaches to digital channels.
3. Successful marketers align digital channels like mobile, social and email with their overall marketing strategy and target ads using customer data.
14 reasons why 14000+ businesses chose Fresh sales over SalesforceBikashKumar141
Selling is a tough job, but using a CRM needn’t be one.
Did you know? Sales reps spend less than 37% of their time selling and almost 30% (that is, practically one-third of their time) juggling between CRM and spreadsheets. For salespeople, CRM is the primary tool for selling and there are numerous CRMs available in the market today. Despite this, why do salespeople still face these challenges.
Read and download the document to gain some knowledge on how to build and strengthen a sales team in any kind of situation.
Best Practices in Email Design & Development: HighRoad Solution WorkshopLitmus
This document provides best practices for email design and development. It discusses understanding the purpose and audience for an email. Key aspects to consider include the who, what, when, where, why and how. Additional topics covered include subject lines, preheader text, buttons, images, and testing for different email clients and mobile devices. Mobile email has increased significantly and responsive design is important to consider. Proper planning, testing, and understanding your subscribers are essential for effective email campaigns.
Your Email Marketing campaigns have a goal: to bring ROI. To reach this goal, Relevance is key. And Relevance comes from Data. Let’s look at the way to connect this Data to your campaigns, in order to perform better.
Discover how you can measure the impact of online activity and offline sales with some actionable takeaways that can help you get to grips with the true value of your marketing efforts.
CGRAY-Aprimo Think Before You Send WP-Press-QualityCaryn Gray
This document discusses best practices for using customer behavior data to trigger automated marketing communications, known as trigger campaigns. It emphasizes that while companies have access to vast amounts of customer data, they must thoughtfully consider privacy, permission, and how the average person may perceive such communications. Specifically, marketers should test different message strategies, contents, offers and timings to find the right balance of generating sales without appearing intrusive. Trigger campaigns can significantly boost conversion rates when done respectfully and for the customer's benefit rather than just to make a sale.
Sales are all-important when it comes to the world of ecommerce; and there are many different ways to increase them. We’ve collated a handful of some handy tips to ensure you are making the most of your ecommerce site.
Igniting Summer Sales: Marketing Strategies for a Successful SeasonKlaviyo
Summer’s right around the corner, and the competition for your customers’ attention is hotter than ever as brands increasingly shift their focus to ecommerce. Are you equipped to see record-high sales?
Join BigCommerce and Klaviyo as we unpack the latest trends in consumer behavior and what they mean for your brand’s summer sales strategy. You’ll explore ecommerce growth trends by vertical, email marketing engagement tactics practiced by top DTC brands, and the new state of relationship-building that consumers expect from ecommerce brands.
Plus you'll hear from Solo Stove, a global leader of portable stainless steel wood-burning stoves and fire pits. Tune in to discover the brand’s marketing game plan, and hear how they plan to drive sales all summer long.
Whether it's your main season or your makeup season, summer's the time to deliver unforgettable customer experiences.
Traveler is the mobile offering for IBM's messaging platform. At our Connect 2014 conference in Orlando Paul Miller and I discussed our 2013 accomplishments and strategy for 2014 for the Traveler product.
Retail Retention Marketing Trends with IBM Marketing CloudWhatConts
We surveyed more than 250 retailers for the annual retention marketing survey we've shared the results in this Webinar! Steve Dumas, Retail Segment Solutions Director for IBM Marketing Cloud, and Gautham Pandiyan, Director of Strategic Alliances for Windsor Circle, walk through the results, key trends from the survey, and recommendations for taking your marketing to the next level.
Digiday and IBM Marketing Cloud: Email marketing benchmark webinarDigiday
If you want to build a world-class email marketing program, you’ll need to know how you measure up when it comes to opens, clicks, engagement and list churn – and how you can improve performance in areas that are falling short.
Join Jay Jhun, Account Director at IBM as he dives into the data from IBM Marketing Cloud’s exclusive “2016 Email Marketing Metrics Benchmark Study,” a performance analysis of emails sent by nearly 3,000 brands.
You’ll learn:
How your metrics stack up against the best of the best (and the worst of the worst)
How measurements differ by industry, vertical and region
New mobile, holiday and engagement metrics you need to be paying attention to
How to map out strategies and tactics that will take your programs up a notch
And more.
Content marketing is a staple in the digital marketing landscape. In fact, in our recent SEJ Annual Report, 66% of respondents said content marketing is the most effective aspect of digital marketing.
Is your content marketing strategy giving you the results you want? There may be strategies you are overlooking. Learn from AdLift's Managing Director, Arron Goodin in this sponsored SEJ ThinkTank webinar.
遊戲行銷與企劃 Game marketing and planning - Class5 Case StudyFAUST CHOU
The Lectures of marketing and planning of the Game serious 5
Subject :Case Study
This course explores the marketing and planning of the game ,and others through 5 units over 3 weeks.
遊戲行銷與企劃 Game marketing and planning -Class 4 _Introduction of the public rela...FAUST CHOU
This document discusses public relations and PR strategies. It introduces the concepts of who communicates what message through which channels to whom and with what effect. It then discusses key considerations for PR including the spokesperson, message, channel, audience, and desired outcome. Finally, it briefly covers different types of PR events and some rules for effective PR such as developing relationships with reporters and having a solid marketing plan.
1) The document discusses IoT market opportunities and how Intel's vision and technology can enable transformation across various verticals like video, health, agriculture, smart homes, and smart cities.
2) It highlights challenges and solutions for each vertical, showcasing examples of Intel's work with partners to deliver end-to-end IoT solutions using Intel processors, gateways, and software.
3) The presentation is intended for partners, OEMs, and internal audiences to educate them on Intel's vision and approach to capturing opportunities in various IoT vertical markets.
Aligning Your Marketing Team and Strategy with the Modern Customer JourneyGary DeAsi
Taking a customer journey-centric marketing approach means engaging the right target customers with the right experiences, at the right time— adding more qualified leads to your sales funnel, and ensuring that more loyal customer advocates come out the bottom. Sure, this all sounds great in theory, but how do you actually go about designing and executing an effective strategy for your organization?
Topics include:
• Understanding your customer journey: Adopting a buying stages model, and key factors to consider based upon characteristics your business, target customers and market landscape
• Mapping content strategy and multi-channel marketing initiatives to engage your audience across customer journey stages
• Lessons learned from nearly 4 years of experience practicing agile marketing to support a high volume, high velocity, B2B model
Gary DeAsi is a global digital marketing and demand generation expert with a passion for technology and thinking both analytically and creatively to overcome business challenges at every stage of the customer journey. At SmartBear, he manages the company’s corporate brand and leads the inbound/digital marketing team to drive demand for more than 15 software quality tools used by more than four million software professionals and over 25,000 organizations worldwide. His initiatives helped SmartBear earn back-to-back Marketo Revvie Awards in 2013 and 2014 for Most Dramatic Business Impact and Most Creative Integrated Marketing Campaign. Also an expert in lead nurturing and marketing automation, Gary has been honored as a three-time Marketo Champion, having presented at Marketo’s Marketing Nation Summit. Follow him on Twitter @gDAZ.
This document provides an overview of SMS marketing and its benefits. Some key points:
- SMS has high open and response rates, making it an effective marketing channel. Campaigns can see response rates as high as 45%.
- SMS is versatile and can be used for various types of campaigns like promotions, customer loyalty programs, surveys, and more.
- SMS is cost effective compared to other channels, with messages as low as 2.5p each. This provides a strong return on investment.
- The document provides examples of SMS marketing campaigns and ideas, and outlines best practices for creating an effective SMS strategy and measuring results.
SLM Marketing provides social networking solutions and mobile marketing services to local businesses. They promote clients' businesses on Facebook, Twitter, and MySpace, as well as through mobile marketing and digital advertising. Their services include launching, maintaining, and updating clients' social media profiles, as well as using cutting-edge technologies like mobile marketing and digital tags to interact with customers. Their goal is to help businesses effectively market themselves on social media through consistent posting and mobile messaging at a reasonable monthly cost.
The document discusses best practices for mobile marketing and commerce for retailers during Black Friday, Cyber Monday, and holidays. It recommends retailers focus on optimizing the mobile customer experience through features like one-click checkout, customized SMS and email campaigns, mobile-specific merchandising like hot deals, and building a loyal mobile customer base through SMS signup and loyalty programs. Retailers who fail to optimize for mobile are missing out on significant sales, as mobile now accounts for over half of all online visits and 16% of 2013 holiday sales.
Direct Mail Intelligence (DMI) provides marketing solutions for franchisors and franchisees through targeted direct mail campaigns, digital marketing services, and customer data analytics. DMI helps franchisors find new franchise owners and helps franchisees grow their business through direct marketing. DMI's services include turn-key direct mail campaigns, creative design, and an online marketing platform that provides customer profiling, digital communications, and lead management. Client testimonials highlight how DMI's services have increased their sales and number of qualified leads through effective direct marketing.
Direct Mail Intelligence (DMI) provides marketing solutions for franchisors and franchisees to help increase sales and leads. DMI builds targeted databases to power direct mail, email, and telemarketing campaigns. They offer a turn-key direct mail service that handles all aspects of campaign creation, printing, and mailing. DMI helps franchisors attract new franchise owners and helps franchisees grow their business through direct marketing campaigns tailored for their needs.
This document discusses how digital marketing utilizes social media and other digital channels to improve brands and connect with audiences. It outlines some traditional marketing objectives that digital marketing moves away from, such as fabricating information. The key objectives of digital marketing are defining strategies, selecting initiatives to improve digital maturity, and using digital channels to enhance brand experience. Digital marketing offers capabilities like mobile experiences, analytics and optimization, rich media management, and social technologies. It also discusses some strategies and trends in digital marketing, emphasizing the importance of content marketing and real-time engagement. Finally, it notes that leading organizations are using social collaboration to better understand and serve customers.
Driving change in banking bank marketing pov may2015 v 3.5 updated final Chris Yaldezian
This document discusses the disruption of traditional retail banking by non-traditional banking options. It notes billions lost in revenue, challenges to brand loyalty, and rapidly changing customer expectations and technologies. It states that established tech companies and fintech startups are entering financial services with new offerings that appeal to diverse groups like millennials. Peer-to-peer lending platforms are allowing customers to bypass retail banks for loans. The document advocates that banks improve understanding of individual customers, accelerate digital transformation, and deliver improved mobile banking experiences to meet changing customer needs.
Daniel Richards – Insight Marketing
- Using marketing to grow your client base, with practical examples
- Online marketing tools – Websites, email and social media
- Referrals and lead generation – Two steps every firm can take to produce new results
Crawl, Walk, Run with Account-Based MarketingSangram Vajre
How do you get started with account-based marketing, then fully execute ABM at scale? In this webinar, Sangram Vajre from Terminus teamed up with Dialpad, LookBook HQ, and Lattice Engines to discuss the steps for successful ABM campaigns.
Why should consumers buy from you instead of your competitors or other choices, including doing zilch? In other words, what are your key differentiators or unique selling points? As more consumers use social media to reach brands,superb social customer service is becoming an important business differentiator.
Seventy-one percent of consumers who experience good customer service on social media are likely to recommend a brand based on their most recent experience, according to the 2012 State of Social Customer Service Report. And an Edison study says 32 percent of consumers expect a response on social media within 30 minutes.
These studies represent a huge opportunity for brands today. Although there are many other brands with similar features as you and doing content marketing to the hilt, superb social customer service is where most are lacking. In fact, only 10 percent of companies deliver great customer service (Help Scout). In this webinar, we'll learn the five best practices in social customer service. Please join our panel of experts to discuss:
-Identifying the vision and objectives of your brand’s social customer service
-Building a team to meet your brand’s social customer service objectives
-Creating a process for responding to negative and positive messages
-Providing your team with customer social and product history in an easy to use system
-Defining a specific, measurable social customer service differentiator
-Measuring your social customer service performance
The CMO Playbook for B2B Lead Gen - slides 012414DemandWave
The document is a presentation on lead generation strategies for B2B companies. It discusses how the modern CMO faces pressure to show ROI from marketing activities. It also summarizes how the B2B buying process has changed, with more of the journey now happening online, and the importance of influencing buyers early through various touchpoints. The presentation emphasizes implementing an integrated content marketing strategy to nurture leads at different stages of the funnel. It also highlights how applying lean principles like continuous improvement can help marketing activities generate better results, as shown through a case study of increased leads, revenue, and cost reductions. The key takeaways stress strengthening the digital presence, conducting a content audit, implementing attribution modeling, and applying lean optimizations.
This webinar discusses how to thrive as a CMO in the digital era. It covers four main topics: 1) how to survive as a CMO who is under pressure to demonstrate marketing ROI, 2) how to prove marketing ROI by tying digital performance to revenue, 3) how to understand the new digital purchasing paths of B2B buyers, and 4) a live Q&A session. The webinar emphasizes the importance of search engine optimization for lead generation and sales, and aligning marketing and sales processes.
This document discusses email marketing and how iDreamBiz can help with email marketing tasks. Some key points include: iDreamBiz helps businesses with email list and campaign management, template design, and ongoing optimization. Email marketing has a high ROI and is an effective way to engage customers and drive sales. iDreamBiz tests email campaigns thoroughly and uses tools like Litmus and EmailOnAcid to ensure quality.
Michigan Mobile Marketing is a mobile consulting firm that offers a full range of services to create successful mobile marketing campaigns for businesses. They guarantee an increase in revenues from their services by providing the campaign free of charge if it does not add value. They are experts in mobile technology who create customized campaigns to maximize value for each client.
Beyond Email: How Loyalty Programs and SMS Can Help You Win the Hearts and M...Tinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
LIFT Network offers small businesses marketing tools and services to increase sales through customer loyalty programs, direct mail, email marketing, mobile marketing, and more. Their services include a loyalty program with custom cards, credit card processing, contact management tools, local search listings, direct mail campaigns, email marketing templates, and business coaching. Testimonials from existing clients report increases in repeat customers, frequency of visits, and overall sales ranging from 20-25% after implementing LIFT Network's programs and services. Plans start at $149.99/month.
This document provides an overview of campaign automation and lead nurturing using Microsoft Dynamics 365 and ClickDimensions marketing automation. It discusses what campaign automation is, the benefits, best practices, and examples of how it can be implemented at different stages of the buying cycle for various industries. The document is intended to introduce readers to campaign automation and provide guidance on building effective automated nurturing campaigns.
The document discusses best practices for content marketing, including developing buyer personas, understanding the buyer's journey, creating remarkable context, and leveraging content. It provides two case studies that demonstrate how developing buyer personas allowed companies to better target their content and marketing efforts. This led to increases in web traffic, leads, sales-ready leads, and revenue for both companies.
Discovering new drive for Business Growth: Digital MarketingLee Myeongho
Learn how to reach, engage and convert your target audience into customers. The talk is aimed at promoting the value of digital marketing and discussing how you can improve your marketing capability by following the step-by-step process that brings your business to the next level.
UK ONLY - Our All In One Marketing System is simple but very powerful. 2 steps - Build A List And Market To The List
Call 07800 501715 for a chat to see if it can help you
Similar to The Marketing Journey: Transforming For Success (20)
Unlocking Email’s Hidden Opportunities to Create a Competitive AdvantageSparkPost
Learn how to leverage the power of analytics and competitive intelligence to uncover opportunities to gain an edge
on competition and capture subscriber attention.
SparkPost Celebrates International Women's Day 2020SparkPost
In honor of Women's History Month and International Women's Day, we asked our employees to share with us who their biggest female role model is as well as what they do to champion women at SparkPost. Check out their inspiring responses!
PowerMTA Integration Experiences and SolutionsSparkPost
This document discusses PowerMTA integration and solutions. It covers PowerMTA building blocks like SMTP configuration and accounting. It also addresses integration challenges and solutions for email submission via SMTP, APIs, and pickup folders. Additionally, it provides examples of mail merge support, email generation flows, and processing inbound email and accounting data through log tailing, pickup folders, and pipes to external systems. Finally, it discusses potential features for PowerMTA 5.X like APIs for email, configuration, and delivering events through webhooks.
Get Ahead of the Game! Our Journey to Rebranding and SuccessSparkPost
In his welcome speech at the PMTA Summit 2019, Joal Barbehenn, SVP, Head of On Premises Software Vertical, presented the Business Unit's rebranding story.
Beyond the Norm: Email and the Innovation EthosSparkPost
Assumptions, acceptance of norms and bad best practices all conspire to keep email marketers tied to past practices. In this keynote, Kath Pay, CEO at Holistic Email Marketing, challenges you to begin to question all of these and inspires and equips you with a desire to innovate.
SparkPost's Director of Support Scott Habicht talks through the new features in PMTA 5.0 and explains how companies can make the most of the new version.
Amie Durr, VP of Product at SparkPost, together with Technical Product Manager Harold Vass, review the company's roadmap on deliverability and analytics, and discuss the future of the industry.
At the Wheel: An Evolution Story for Email Strategists (and Cyclists)SparkPost
SparkPost's CEO, Rich Harris, discussed how email has evolved, SparkPost's vision for the future of email and how the company's strategy works in tandem with the market's needs at the 2019 PowerMTA Summit. He threw in some thoughts on bicycles as well!
Webinar: Retail Banking - Optimizing the Customer Deposit LifecycleSparkPost
Marketing has become a dominant force for revenue growth in the battle for retail bank relationships. As consumer preferences shift rapidly to digital channels, there’s both a great challenge and opportunity to cultivate a customer journey that is more personalized and engaging than ever.
SparkPost is so excited to celebrate National Pride Month! It's a time where people come together to honor, celebrate and support the LGBTQ community. There are local events and celebrations that recognize how far we've come, in our country and across the globe. It's also a time to consider the work still needed to be done to support these individuals in our families, friendship circles and in the workplace.
How LendingTree is Growing Rapidly with Email and Customer Engagement SparkPost
These slides cover:
- The concept of the customer engagement maturity curve
- Tips for mastering 1:1 personalization
- Business factors that lead to a focus on growing email volumes
- Challenges you’ll encounter as sending volumes increase
- Best practices for optimizing high volume sending
On-Premises and Cloud - Putting the Pieces TogetherSparkPost
This document summarizes a panel discussion on hybrid email delivery solutions using SparkPost, PowerMTA, and Momentum. The panelists discuss SparkPost's offerings for on-premises and cloud implementations. They describe how a hybrid solution can provide failover redundancy, handle peak loads by offloading to the cloud, and provide analytics and engagement insights. Implementing a hybrid approach allows leveraging the strengths of both on-premises and cloud-based email delivery.
Scaling Your Product with Key Growth SurfacesSparkPost
The panelists discussed how companies can identify intrinsic growth surfaces within their own products to drive user engagement and business growth. A growth surface is a feature that encourages users to spend more time, broaden their use of new interactions, and engage with additional product lines. Drift uses its conversational marketing product as a growth surface through features like a test drive option, which results in 20% of leads scheduling meetings. The key is leveraging a product's natural interactions to deliver value to both current and prospective users.
When utilizing email to communicate with customers, organizations are faced with the challenge of sending to the right people, at the right time, and with the right message. All of these factors contribute to the success of email sending; however, it can be a massive undertaking to tie all these strategies together.
In this webinar replay with Ongage, we discuss the value of email segmentation and how it can be used to effectively engage with your users, improve deliverability and optimize internal operations.
State of Transactional Email 2018 (Benchmark report)SparkPost
Transactional email is a fundamental part of the customer experience and is increasing in importance in our app and cloud-based economy. It now plays a critical role in acquiring and retaining customers. To understand how organizations are utilizing this important communications channel SparkPost surveyed more than 1,800 organizations to gain insight into their use of transactional email. From overall strategy to specific tactics – such as sending patterns, deliverability, technologies used and people involved – the results are both eye-opening and instructive.
Learn how GDPR will affect your organization and how you can ensure that your company’s email sending is compliant with the new regulation. Taking action now will help you avoid the significant fines for noncompliance. Hear practical advice from SparkPost and 250ok on steps your organization should take to get your email sending practices in line with GDPR’s requirements.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
6. #sendlikeabossIBM Marketing Cloud
Something
new
is
happening
with
technology…
As
computing
moves
to
the
front
office,
we
are
serving
new
clients.
They
are
looking
for
help
to
change
the
way
they
work
and
lead.
Police
chiefs
fight
crime
with
data
Farmers
track
livestock
through
data
Doctors
deliver
personalized
prescriptions
Marketers
engage
customers
with
personalized
communications
9. #sendlikeabossIBM Marketing Cloud
Expectations
for
marketing
have
exploded
Customer
Show
me
you
know
me
Give
me
a
consistent
experience
across
channels
Provide
me
relevant
content
Business
Acquire
and
grow
customers
Drive
revenue
Build
brand
loyalty
CMO
Use
data
to
drive
decisions
Be
agile
and
innovative
Deliver
results
that
grow
the
business
faster
10. #sendlikeabossIBM Marketing Cloud
Technology
has
made
more
possible
but
not
easier
I need my applications
to talk to each other.
I can’t access a single view of
customer data across channels.
It is too hard to offer relevant offers
and content to my customers.
“ ” “ ”
”
Getting the right analytics to inform
interactions in real time is difficult.
”“
“ It is too hard to provide a
consistent experience
across channels.“
”I can’t react to my
customers in real time.
”“
14. #sendlikeabossIBM Marketing Cloud
of
consumers
won’t
even
open
an
email
if
they
think
it’s
not
relevant
to
them
58%
Source: Silverpop, “Are You a Best Friend Brand?” study
16. #sendlikeabossIBM Marketing Cloud
• Digital
marketing
is
still
primarily
used
for
generic
push
emails
• Marketing
is
moving
to
delivering
personalized,
behavior-‐driven
content
that
helps
customers
along
their
customer
journey.
• Continuing
to
push
discounts,
free
shipping
and
new
products
like
they
always
have
has
the
potential
to
reach
a
point
of
diminishing
returns
–
if
it
hasn’t
already.
• Add
more
value
to
the
relationship
by
giving
subscribers
a
compelling
reason
to
open
and
interact
with
the
emails
you
send
20. #sendlikeabossIBM Marketing Cloud
Triggered,
automated
messaged
driven
by
a
contact’s
behaviors
or
demographics
can
run
the
gamut
from
“happy
birthday”
messages
to
browse
abandonment
reminders
to
product
recommendation
emails.
One
of
the
best
ways
to
increase
relevance
is
to
shift
from
a
calendar-‐driven
approach
to
your
communications
to
one
in
which
each
individual’s
actions
and
attributes
shape
how
you
interact
with
them.
Regardless
of
the
trigger,
they’re
inherently
relevant
since
they’re
based
on
an
attribute
or
behavior
specific
to
the
recipient.
23. Trend
#2:
Marketing
is
on
the
move…and
going
Mobile
#sendlikeaboss
24. #sendlikeabossIBM Marketing Cloud
over
30%
of
the
holiday
purchases
come
from
mobile
devices
over
50%
of
emails
are
opened
on
mobile
devices
over
50%
of
holiday
shopping
traffic
comes
from
mobile
devices
Mobile
continues
its
steady
march
to
ubiquity….
25. #sendlikeabossIBM Marketing Cloud
Don’t
forget,
mobile
is
a
device,
not
a
single
channel
Customer
Mobile
Email
e
Mobile
Applica3ons
Mobile
Websites
Mobile
Display
&
Search
DISPLAY
Mobile
Messaging
(SMS,
Push
No>fica>ons,
Wallet/
Passbook)
27. #sendlikeabossIBM Marketing Cloud
Richest
experience;
links
and
images
on
by
default.
Rich
graphics;
user
may
need
to
side-‐
scroll
to
view
full
message.
Shows
text
part
of
HTML
as
well
as
URLs
for
links
and
images.
HTML
supported,
but
images-‐off
under
default
settings.
Blackberry
Android
iPhone
Windows
Mobile
6
Rendering
will
vary
wildly
across
devices
28. #sendlikeabossIBM Marketing Cloud
Mobile
is
not
all
thumbs,
fingers
too
21.7%
9.13%
8.5%
3.7%
4.7%
24.6%
13.4%
18.0%
9.2%
12.3%
United
Kingdom
United
States
Australia France Germany
Percentage of Sales By Device/Platform
Retail, November-December 2014
29. #sendlikeabossIBM Marketing Cloud
• separate
tablet
site
• navigation
is
simple
• buttons
are
huge
• support
for
finger-‐swipe
Tablet
optimisation
could
mean
a
different
customer
experience….
32. #sendlikeabossIBM Marketing Cloud
Client
success
story
-‐-‐
Bridgevine
• Bridgevine
was
challenged
with
prospective
customers
not
calling
into
the
call
center
to
schedule
an
installation
appointment
• Implemented
an
automated
email
and
SMS
campaign
• If
a
prospect
completes
the
form
but
doesn’t
immediately
schedule
an
appointment,
the
individual
is
automatically
placed
into
an
automated
re-‐touch
program
33. #sendlikeabossIBM Marketing Cloud
Client
success
story
-‐-‐
Bridgevine
• Automated
SMS
and
email
messages
continue
to
be
sent
for
up
to
three
days,
unless
it
becomes
a
conversion
• If
the
prospect
in
the
program
calls
to
schedule
an
installation
appointment,
they
are
automatically
removed
from
the
automated
program
34. #sendlikeabossIBM Marketing Cloud
Client
success
story
-‐-‐
Bridgevine
• The
program
has
resulted
in
a
300
percent
increase
in
conversions,
with
a
call-‐back
rate
of
33
percent.
• More
than
30
percent
of
the
prospects
who
provided
their
email
addresses
also
opted
in
to
the
SMS
program.
35. Trend
#3:
Marketing
Must
Evolve
to
Enable
Cross-‐Channel
Experiences
#sendlikeaboss
36. #sendlikeabossIBM Marketing Cloud
of
consumers
today
are
using
social,
local
and
mobile
technologies
to
do
some
combination
of
browsing,
researching
and
buying
products.
80%
37. #sendlikeabossIBM Marketing Cloud
How
the
customers
behave
Customers
and
Prospects
Online
Email
Mobile
Call
center
Social
Kiosk,
ATM
Point
of
sale
Postal
mail
38. #sendlikeabossIBM Marketing Cloud
Marketer
One
person
behind
all
the
channels,
guiding
the
dialogue
and
relationship
What
the
customer
expects
Customers
and
Prospects
Online
Email
Mobile
Call
center
Social
Kiosk,
ATM
Point
of
sale
Postal
mail
39. #sendlikeabossIBM Marketing Cloud
What
customer
often
experiences
Customers
and
Prospects
Online
Email
Mobile
Call
center
Social
Kiosk,
ATM
Point
of
sale
Postal
mail
agenda
strategy
data
tech
agenda
strategy
data
tech
agenda
strategy
data
tech
agenda
strategy
data
tech
agenda
strategy
data
tech
agenda
strategy
data
tech
agenda
strategy
data
tech
agenda
strategy
data
tech
Marketing
43. #sendlikeabossIBM Marketing Cloud
…and
more
New
Media
Social
Media
Social
+
Mobile
Website
Email
PPC
?
Warning!
things
change…especially
emerging
marketing
channels
50. #sendlikeabossIBM Marketing Cloud
Creating
a
mess…
Customer
Database
Files
Files
Files
Web Analytics
Provider
Website
Behavioral
Targeting
Product &
Content
Recos
Customer
Insight Tool
Predictive
Analytics
Email Service
Provider
Data
warehouse
Files
Marketing
Finance Mgmt
Digital Asset
MgmtCall Center /
Inbound
Decisioning
Marketing
Operations
Management
Lead
Management
SMS
Marketing
Files
Local
Marketing
Mobile Push
Notifications
Mobile
Marketing
Files
Files
Files
Social
Marketing
App/Widget
Creation
Campaign
Management
Files
Contact
Optimization
Transactions
Search Bid
Management
SEO
Files
Marketing Mix
Modeling
51. #sendlikeabossIBM Marketing Cloud
Using
Pace
Layering
to
frame
technology
investments
Furniture
Walls
Foundation
Ambiguous
&
Highly
Flexible
Built
to
Change
Modest
Expectations
Understood
Tightly
Controlled
High
Integrity
Built
to
Last
52. #sendlikeabossIBM Marketing Cloud
Using
Pace
Layering
to
frame
technology
investments
Systems
of
Innovation
Systems
of
Differentiation
Systems
of
Record
Ambiguous
&
Highly
Flexible
Built
to
Change
Modest
Expectations
Understood
Tightly
Controlled
High
Integrity
Built
to
Last
53. #sendlikeabossIBM Marketing Cloud
Five
big
implications
for
marketing
technology….
1. Foundation
of
integrated
capabilities…
2. A
modular
solution
with
multiple
entry
points
so
you
can
buy
and
adopt
what
you
need
and
expand
over
time
if
you
want
3. An
open
solution,
so
you
can
integrate
it
with
your
existing
infrastructure
(which
might
include
competitive
solutions)
4. …with
an
ecosystem
of
additional
capabilities,
out
of
the
box
integrations,
and
certified
partners
5. A
platform
with
connective
tissue
and
unifying
constructs
56. #sendlikeabossIBM Marketing Cloud
Audience syndication between
a publisher and destination
Event syndication between
publishers and destination
Point
and
click
data
connections
in
the
hands
of
marketers
57. Trend
#5:
Marketers
must
cultivate
the
right
culture
#sendlikeaboss
59. #sendlikeabossIBM Marketing Cloud
Work
with
IT
not
around
IT
Ownership
and
flexibility:
§ IT
really
should
own
solu>on
architecture,
but…
– IT
needs
to
earn
credibility
with
marke>ng
(know
the
business
needs)
– IT
needs
to
be
sensi>ve
to
the
need
for
significant
change
§ IT’s
choice:
Be
100%
standards-‐driven/
inflexible
and
influence
50%
of
marke>ng
technology
design
Be
20%
flexible
and
influence
100%
of
marke>ng
technology
design
OR
60. #sendlikeabossIBM Marketing Cloud
High
performing
marketers
work
better
with
IT
Overall, marketing and IT
work well together.
Marketing and IT at high-
performing companies,
however, work more
effectively .
High Performers
51%
41%
Lower Performers
Q. How well does marketing collaborate with IT?