Being the new kid is tough, but it also presents opportunities. On the first day, you have little or no data to work with. You may have been influenced by external marketing, a store experience, or even how the brand treated you in the past. But you also have a distinct advantage over every other person at that company: for better or worse, you’re not jaded. Charlie Cole was faced with this same challenge/opportunity upon entering Tumi. How do you take advantage of it? What do you do? What do you need to learn? Who do you need to talk to? How quickly can you change things? What should you change? Learn why and how to run this new employee process on an annual basis. Presentation from the Digital Marketing Workshop at Retail's Digital Summit.

1. “Let’s Change Everything!”
Charlie Cole
Chief Digital Officer
Tumi
Presented: September, 26 2016 at the Digital MarkeKng
Workshop at Retail’s Digital Summit

2. In this session you will learn:
§ What your first day on the job should look like
§ What processes are repeatable beyond your first
day
§ How collaboraKon can be fostered from day one

3. So you’ve joined a new
company…
Don’t worry – we’ve got this figured out for you
§ HR Forms
§ Meet your Team
§ Meet your Partners/Stakeholders
§ Meet your Boss
§ Get a Computer…

4. Is this the process that you would
ins:tute for giving a team a fresh
start?
§ What about the new hire process should be done
repeatedly?
§ Monthly?
§ Quarterly?
§ Annually?

5. MeeKngs

8. Contracts

9. Contracts

10. § MarkeKng
§ CreaKve
§ Digital
§ Technology
§ Retail
§ Wholesale
§ Merchandising (Product +
Visual)
§ Finance
§ Etc

18. Change
§ Change is very, very scary.
§ Don’t focus on incrementality at all Kmes – but strive for the
breakthrough
§ 1 out of 5 major changes is going to work – so set yourself up
to deal with failures and be ready to scale successes

19. What you SHOULD be doing…
§ Look at every meeKng schedule within your team members.
§ Look at every contract you have with external partners +
vendors.
§ What are the processes in place for cross-department
collaboraKons?
§ Have everyone on your team re write their job descripKons
based on what they actually do and what they want to do.
§ Share as much as possible about yourself with your team.

20. To recap on today’s takeaways…
§ Understand that the new hiring process serves as a
great opportunity to go back to the drawing board…
§ … and it doesn’t need to be done once and then
forgoden about
§ Being new let’s you give a fresh perspecKve