PRÆSENTATION AF PETER FABRICIUS, CFO, MAGASIN TIL OMNICHANNEL KONFERENCEN 2015. AFHOLDT I BØRSSALEN AF DANSK ERHVERV, NBI OG SITECORE.
EMNE: MAGASINS OMNICHANNEL REJSE.
Online marketing anno 2016 - trends, tendenser og værktøjerBecome A/S
Det går hurtigt inden for online marketing. Rigtig hurtigt!
Arbejder man med - eller interesserer man sig for - online marketing, er det vigtigt at have fingeren på pulsen.
Få indsigt i de nyeste trends og tendenser inden for online markedsføring og brugeradfærd med disse slides, som er udgivet i forbindelse med foredraget "Content social media marketing - de nyeste trends" v. Bjarke Bekhøj i Studentervæksthuset i Aarhus.
Bjarke Bekhøj er direktør i Compell - et digitalt bureau, der arbejder med online forretningsudvikling under fokuset “Bedre markedsføring til alle.” Bjarke ved derfor om nogen, hvad der rører sig inden for content social media marketing
Her har vi samlet alle præsentationer fra DanDomains Store Uddannelsesdag 2019, hvor temaet var "E-handel uden grænser".
Dagens oplæg var:
- Markedsanalyse og internationalt salg (MakesYouLocal)
- Google Analytics for webshops (KompetenceKanalen)
- SEO - pluk de lavest hængende frugter (Searchmind)
- Gamification - en vej til mere salg (Scratcher)
- Optimering af arbejdsgange (YouWe)
- Facebook annoncering 101 (Kendskab)
- Introduktion til elever (Aarhus Business College)
- Case: Fra stuegulv til 2400 m2 lager (Luksusbaby)
OBS. Vil du se videoerne fra KompetenceKanalen, kan du hente den fulde præsentation her: https://handover.dandomain.dk/get/ec508a42-d83b-4b3b-8c5b-b9b1c8dc5c70
”Forstå dine kunder og brug de rette salgsargumenter, så sælger du mere”. Det lyder banalt og indlysende – alligevel matcher indholdet og salgsargumenterne på mange sites slet ikke det, kunderne dybest set er interesserede i. Konsekvensen er langt færre leads.
I dette indlæg viser jeg, hvordan du ved at kortlægge dine kunders købsmotivation, spørgsmål, bekymringer og indvendinger i et såkaldt ”kundeportræt” får et uundværligt grundlag for dine løbende optimeringstiltag.
Metoderne henter inspiration i de gennemprøvede salgsteknikker, succesfulde sælgere anvender i personligt salg.
PRÆSENTATION AF PETER FABRICIUS, CFO, MAGASIN TIL OMNICHANNEL KONFERENCEN 2015. AFHOLDT I BØRSSALEN AF DANSK ERHVERV, NBI OG SITECORE.
EMNE: MAGASINS OMNICHANNEL REJSE.
Online marketing anno 2016 - trends, tendenser og værktøjerBecome A/S
Det går hurtigt inden for online marketing. Rigtig hurtigt!
Arbejder man med - eller interesserer man sig for - online marketing, er det vigtigt at have fingeren på pulsen.
Få indsigt i de nyeste trends og tendenser inden for online markedsføring og brugeradfærd med disse slides, som er udgivet i forbindelse med foredraget "Content social media marketing - de nyeste trends" v. Bjarke Bekhøj i Studentervæksthuset i Aarhus.
Bjarke Bekhøj er direktør i Compell - et digitalt bureau, der arbejder med online forretningsudvikling under fokuset “Bedre markedsføring til alle.” Bjarke ved derfor om nogen, hvad der rører sig inden for content social media marketing
Her har vi samlet alle præsentationer fra DanDomains Store Uddannelsesdag 2019, hvor temaet var "E-handel uden grænser".
Dagens oplæg var:
- Markedsanalyse og internationalt salg (MakesYouLocal)
- Google Analytics for webshops (KompetenceKanalen)
- SEO - pluk de lavest hængende frugter (Searchmind)
- Gamification - en vej til mere salg (Scratcher)
- Optimering af arbejdsgange (YouWe)
- Facebook annoncering 101 (Kendskab)
- Introduktion til elever (Aarhus Business College)
- Case: Fra stuegulv til 2400 m2 lager (Luksusbaby)
OBS. Vil du se videoerne fra KompetenceKanalen, kan du hente den fulde præsentation her: https://handover.dandomain.dk/get/ec508a42-d83b-4b3b-8c5b-b9b1c8dc5c70
”Forstå dine kunder og brug de rette salgsargumenter, så sælger du mere”. Det lyder banalt og indlysende – alligevel matcher indholdet og salgsargumenterne på mange sites slet ikke det, kunderne dybest set er interesserede i. Konsekvensen er langt færre leads.
I dette indlæg viser jeg, hvordan du ved at kortlægge dine kunders købsmotivation, spørgsmål, bekymringer og indvendinger i et såkaldt ”kundeportræt” får et uundværligt grundlag for dine løbende optimeringstiltag.
Metoderne henter inspiration i de gennemprøvede salgsteknikker, succesfulde sælgere anvender i personligt salg.
Backlinks. AdWords. Rank Brain. Pay per click. What does it all mean and where should retailers concentrate their efforts when it comes to search engine marketing? Ron Dod of Visitor gives a peek into new strategies to increase organic and paid search engine traffic. These strategies--which Dod illustrates through case studies and data--are working for retailers today and driving traffic to their sites. Find tools to boost your own website’s performance and combat against the trends that play against retailers in today’s market.
Presentation from the Digital Marketing Workshop at Retail's Digital Summit.
Why Email Just Doesn't Die - Bright Shiny Objects: What's Sexy Now in Digital...National Retail Federation
What's sexy now in digital marketing? Forrester analysts Melissa Parrish and Shar VanBoskirk explore what's new in digital and email marketing - digging into which are worth your time and budget versus those that are truly just shiny objects. Presentation from Retail's Digital Summit 2016.
The millennial generation commands the labor force, consumer spend and content creation across digital platforms. This generation’s rise has led to a wide range of theories and studies designed to help brands engage and court millennials -- often with mixed results. Go “beyond the meme” to understand the real behaviors and motivations of this key demographic. Using their experiences in retail, strategy and marketing, these young gun millennials highlight relevant research and share examples of meaningful millennial engagement to spark ideas, strategies and action. This highly visual presentation breaks down leading practices to help bring you greater results. Presentation from Retail's Digital Summit 2016.
This document discusses embracing imperfection and how the concept of "good enough" can be a perfect solution. It promotes agile thinking and emphasizes understanding the problem, defining a minimum viable product (MVP), and building credibility incrementally. The document provides examples from ThinkGeek of addressing issues like address normalization and pre-orders with iterative, pragmatic solutions. It also discusses techniques like design sprints and feature planning that help determine MVPs and prioritize work. The overall message is that by focusing on solving core customer problems with iterative solutions, organizations can achieve success without needing a perfect plan or solution.
This document discusses top retail trends to watch in 2016, including increased mobile phone usage, the need for retailers to have a mobile-first mindset, growing investment in digital strategies and analytics capabilities, and emerging technologies like wearables, augmented reality, beacons, and the Internet of Things. It also references studies on unified commerce and the future of digital stores, and argues the case for customer-centric commerce. Pictures from a store tour and a video on bricks-and-mortar stores in a digital world are also mentioned.
A team of venture capitalists, retailers and industry analysts have narrowed down the nominees to three finalists that have the biggest potential to transform the shopping experience or make a positive impact on the retail industry. This showcase from the top finalists and award one winner includes ideas and technologies destined to significantly impact the business of retailing in the next five years. Presentation from Retail's Digital Summit 2016.
These two rising media stars in the e-commerce and retail industry brought their weekly podcast, “The Jason and Scot Show” to the Shop.org stage. Join Jason Goldberg and Scot Wingo as they tackle three of the most pressing challenges facing retailers: lagging mobile conversion rates, Amazon domination and brands going direct. Presentation from Retail's Digital Summit 2016.
Speakers: Ken Morris of Boston Retail Partners & Erik Hoiden of AlfaPeople
The store continues to be the front line for retail purchases. And store associates are the direct link to winning a sale. But today, retailers must be innovative and savvy in order to meet the demands of technology-enabled consumers. That means arming store associates with the tools to deliver the information and services that will drive increased revenue, including upsells and cross-sells.
So what are the best ways to enable store associates to deliver a superior customer experience? This webinar will outline 5 ways retailers can win the battle for brand loyalty and long-term success.
1. Anticipate customers' questions before they ask.
2. Be ready to offer suggestions for upsells and cross-sells.
3. Create an interactive experience throughout the store.
4. Deliver personalized offers and promotions.
5. Execute a seamless checkout experience.
Being the new kid is tough, but it also presents opportunities. On the first day, you have little or no data to work with. You may have been influenced by external marketing, a store experience, or even how the brand treated you in the past. But you also have a distinct advantage over every other person at that company: for better or worse, you’re not jaded.
Charlie Cole was faced with this same challenge/opportunity upon entering Tumi. How do you take advantage of it? What do you do? What do you need to learn? Who do you need to talk to? How quickly can you change things? What should you change? Learn why and how to run this new employee process on an annual basis.
Presentation from the Digital Marketing Workshop at Retail's Digital Summit.
The document discusses the technology strategy and transformation at Cambridge Satchel, a British bag company. It summarizes that in 2014, the company saw an opportunity to reinvent its technology and team due to technology debt. It implemented a clean sheet approach, building a new modern technology stack from the ground up with a small but highly skilled team. This included replacing all existing systems and building new capabilities for unified commerce across multiple selling channels.
Digital Retail Fast Track explores the sophisticated capabilities and applications of AR/VR as they transform the way retailers and brands touch consumers digitally. Learn how Google Tango and the Sephora Innovation Lab are leveraging augmented and virtual reality technologies. Presentation from Retail's Digital Summit 2016.
Buy It to Try It: Where New Consumer Expectations Meet Retail-Redefining Inno...National Retail Federation
However financially and logistically burdensome, ecommerce merchandise returns are a necessary evil. Yet most retailers haven’t fully grasped consumers’ attitudinal change -- what could be called conditional buying -- driving those returns. Three recent ecommerce models -- home try-on, subscription shopping and e-stylist -- have seized upon the conditional buying attitude as a given. Together, they symbolize retail’s shift from product- to service-centricity. Learn how these ecommerce models are capturing the new consumer fervor for convenience, curation and continuity and converting transactions into relationships in the process. Presentation from Retail's Digital Summit 2016.
For years, we’ve heard how new technologies like Artificial Intelligence, Augmented Reality, and Virtual Reality are going to transform the way retailers do business and how people shop. But now they're actually on board and in use. Experts share who’s using which technology, how it’s working and some thoughts on what to embrace and where to use caution. Presentation from Retail's Digital Summit 2016.
How can digital marketers finally dominate the industry? By changing the metaphor. Forget storytelling. Move to worldbuilding. Internet marketing prodigy Ian Lurie shows how to shake off old methods and develop environments where customers can move from one ‘place’ to another, building their own individual and adaptable pathways. Find out how to use social media advancements, user-generated comments and highly polished content to build worlds for your customers to explore and return to time and again. Learn how effective marketing can be -- even when you don’t control “when, where or how" the audience consumes your message. Presentation from Retail's Digital Summit 2016.
The document discusses achieving unified commerce through the right technology. It defines unified commerce as eliminating individual channel silos to offer a holistic customer experience across all touchpoints. Only 2% of retailers have adopted this approach. The document recommends retailers implement a single commerce platform, middleware/SOA, master data management, and business process management to enable unified commerce capabilities like personalized selling, real-time operations monitoring, and enterprise inventory visibility. This will allow retailers to sense and respond to customer needs in real-time.
This document summarizes an email marketing presentation given by Katherine Klinger of The Grommet and David Cost of Rainbow Shops. They discuss how to optimize emails to drive traffic, the importance of testing different elements of emails to improve results, and how to begin segmenting customers and personalizing emails. Key aspects of Rainbow Shops' email program are also outlined, including only sending to active subscribers, paying attention to customer buying cycles, and using retargeting and incentives. The presenters emphasize the importance of understanding customers for effective email marketing.
With examples of how Calvin Klein set up their online presence in China, highlights from this session provide proven strategies to take your business to emerging markets in the fast-growing regions of India and Southeast Asia. Presentation from Retail's Digital Summit 2016.
Creating a Category: How Drizly Transformed the Adult Beverage Industry--One ...National Retail Federation
Now in 21 major metropolitan markets, alcohol delivery startup Drizly is using technology to serve up a superior online shopping experience. Drizly Co-Founder and CEO Nick Rellas is raw and honest as he shares his twin passions: problem solving and business, and opens up about starting a company in a fledgling category. Find out both the challenges uncovered and rewards earned as he and the Drizly team researched and navigated their way through the highly regulated alcohol industry while staying nimble and customer focused. Presentation from Retail's Digital Summit 2016.
The document discusses the challenges facing retailers from increased pressures in the industry. It outlines how SAP cloud solutions can help retailers address issues like rapid changes in customer preferences, global expansion, pricing pressures, and the need for flexibility and speed. Specifically, SAP's cloud offerings for customer engagement, business networks, human resources, financial management, and data management can help retailers deliver personalized experiences, optimize sourcing and buying strategies, empower employees, gain real-time insights, and leverage in-memory computing in the cloud. The cloud provides benefits like faster innovation, scalability, cost reduction, and a lower barrier to innovation. SAP has deep expertise and many retail customers using its cloud solutions.
E-mail marketing og marketing automation Morgeninspiration 08.11.16Peytz & Co
Du ved garanteret, at e-mail er den mest effektive digitale kanal af dem alle. Den giver dig direkte kontakt, skaber trafik og øger loyaliteten. Hver gang.
Du ved også, at effekten bliver endnu højere, jo mere relevant budskabet er.
Men ved du, hvordan du gør i praksis?
Slides fra seminar om 'Produktdata – nøglen til succesfuld e-handel' afholdt af Vertica og PIM system leverandøren inRiver.
Indlægget handlede om hvorfor produktdata er vigtige i den digitale tid vi lever i og hvordan det udfordrer os, som virksomheder, hvordan vi anvender produktdata i e-handelsløsninger og hvordan det konkret kan give udfordringer og introducerede hvordan man kan arbejde med produktdata og hvordan man kan komme igang med det.
Backlinks. AdWords. Rank Brain. Pay per click. What does it all mean and where should retailers concentrate their efforts when it comes to search engine marketing? Ron Dod of Visitor gives a peek into new strategies to increase organic and paid search engine traffic. These strategies--which Dod illustrates through case studies and data--are working for retailers today and driving traffic to their sites. Find tools to boost your own website’s performance and combat against the trends that play against retailers in today’s market.
Presentation from the Digital Marketing Workshop at Retail's Digital Summit.
Why Email Just Doesn't Die - Bright Shiny Objects: What's Sexy Now in Digital...National Retail Federation
What's sexy now in digital marketing? Forrester analysts Melissa Parrish and Shar VanBoskirk explore what's new in digital and email marketing - digging into which are worth your time and budget versus those that are truly just shiny objects. Presentation from Retail's Digital Summit 2016.
The millennial generation commands the labor force, consumer spend and content creation across digital platforms. This generation’s rise has led to a wide range of theories and studies designed to help brands engage and court millennials -- often with mixed results. Go “beyond the meme” to understand the real behaviors and motivations of this key demographic. Using their experiences in retail, strategy and marketing, these young gun millennials highlight relevant research and share examples of meaningful millennial engagement to spark ideas, strategies and action. This highly visual presentation breaks down leading practices to help bring you greater results. Presentation from Retail's Digital Summit 2016.
This document discusses embracing imperfection and how the concept of "good enough" can be a perfect solution. It promotes agile thinking and emphasizes understanding the problem, defining a minimum viable product (MVP), and building credibility incrementally. The document provides examples from ThinkGeek of addressing issues like address normalization and pre-orders with iterative, pragmatic solutions. It also discusses techniques like design sprints and feature planning that help determine MVPs and prioritize work. The overall message is that by focusing on solving core customer problems with iterative solutions, organizations can achieve success without needing a perfect plan or solution.
This document discusses top retail trends to watch in 2016, including increased mobile phone usage, the need for retailers to have a mobile-first mindset, growing investment in digital strategies and analytics capabilities, and emerging technologies like wearables, augmented reality, beacons, and the Internet of Things. It also references studies on unified commerce and the future of digital stores, and argues the case for customer-centric commerce. Pictures from a store tour and a video on bricks-and-mortar stores in a digital world are also mentioned.
A team of venture capitalists, retailers and industry analysts have narrowed down the nominees to three finalists that have the biggest potential to transform the shopping experience or make a positive impact on the retail industry. This showcase from the top finalists and award one winner includes ideas and technologies destined to significantly impact the business of retailing in the next five years. Presentation from Retail's Digital Summit 2016.
These two rising media stars in the e-commerce and retail industry brought their weekly podcast, “The Jason and Scot Show” to the Shop.org stage. Join Jason Goldberg and Scot Wingo as they tackle three of the most pressing challenges facing retailers: lagging mobile conversion rates, Amazon domination and brands going direct. Presentation from Retail's Digital Summit 2016.
Speakers: Ken Morris of Boston Retail Partners & Erik Hoiden of AlfaPeople
The store continues to be the front line for retail purchases. And store associates are the direct link to winning a sale. But today, retailers must be innovative and savvy in order to meet the demands of technology-enabled consumers. That means arming store associates with the tools to deliver the information and services that will drive increased revenue, including upsells and cross-sells.
So what are the best ways to enable store associates to deliver a superior customer experience? This webinar will outline 5 ways retailers can win the battle for brand loyalty and long-term success.
1. Anticipate customers' questions before they ask.
2. Be ready to offer suggestions for upsells and cross-sells.
3. Create an interactive experience throughout the store.
4. Deliver personalized offers and promotions.
5. Execute a seamless checkout experience.
Being the new kid is tough, but it also presents opportunities. On the first day, you have little or no data to work with. You may have been influenced by external marketing, a store experience, or even how the brand treated you in the past. But you also have a distinct advantage over every other person at that company: for better or worse, you’re not jaded.
Charlie Cole was faced with this same challenge/opportunity upon entering Tumi. How do you take advantage of it? What do you do? What do you need to learn? Who do you need to talk to? How quickly can you change things? What should you change? Learn why and how to run this new employee process on an annual basis.
Presentation from the Digital Marketing Workshop at Retail's Digital Summit.
The document discusses the technology strategy and transformation at Cambridge Satchel, a British bag company. It summarizes that in 2014, the company saw an opportunity to reinvent its technology and team due to technology debt. It implemented a clean sheet approach, building a new modern technology stack from the ground up with a small but highly skilled team. This included replacing all existing systems and building new capabilities for unified commerce across multiple selling channels.
Digital Retail Fast Track explores the sophisticated capabilities and applications of AR/VR as they transform the way retailers and brands touch consumers digitally. Learn how Google Tango and the Sephora Innovation Lab are leveraging augmented and virtual reality technologies. Presentation from Retail's Digital Summit 2016.
Buy It to Try It: Where New Consumer Expectations Meet Retail-Redefining Inno...National Retail Federation
However financially and logistically burdensome, ecommerce merchandise returns are a necessary evil. Yet most retailers haven’t fully grasped consumers’ attitudinal change -- what could be called conditional buying -- driving those returns. Three recent ecommerce models -- home try-on, subscription shopping and e-stylist -- have seized upon the conditional buying attitude as a given. Together, they symbolize retail’s shift from product- to service-centricity. Learn how these ecommerce models are capturing the new consumer fervor for convenience, curation and continuity and converting transactions into relationships in the process. Presentation from Retail's Digital Summit 2016.
For years, we’ve heard how new technologies like Artificial Intelligence, Augmented Reality, and Virtual Reality are going to transform the way retailers do business and how people shop. But now they're actually on board and in use. Experts share who’s using which technology, how it’s working and some thoughts on what to embrace and where to use caution. Presentation from Retail's Digital Summit 2016.
How can digital marketers finally dominate the industry? By changing the metaphor. Forget storytelling. Move to worldbuilding. Internet marketing prodigy Ian Lurie shows how to shake off old methods and develop environments where customers can move from one ‘place’ to another, building their own individual and adaptable pathways. Find out how to use social media advancements, user-generated comments and highly polished content to build worlds for your customers to explore and return to time and again. Learn how effective marketing can be -- even when you don’t control “when, where or how" the audience consumes your message. Presentation from Retail's Digital Summit 2016.
The document discusses achieving unified commerce through the right technology. It defines unified commerce as eliminating individual channel silos to offer a holistic customer experience across all touchpoints. Only 2% of retailers have adopted this approach. The document recommends retailers implement a single commerce platform, middleware/SOA, master data management, and business process management to enable unified commerce capabilities like personalized selling, real-time operations monitoring, and enterprise inventory visibility. This will allow retailers to sense and respond to customer needs in real-time.
This document summarizes an email marketing presentation given by Katherine Klinger of The Grommet and David Cost of Rainbow Shops. They discuss how to optimize emails to drive traffic, the importance of testing different elements of emails to improve results, and how to begin segmenting customers and personalizing emails. Key aspects of Rainbow Shops' email program are also outlined, including only sending to active subscribers, paying attention to customer buying cycles, and using retargeting and incentives. The presenters emphasize the importance of understanding customers for effective email marketing.
With examples of how Calvin Klein set up their online presence in China, highlights from this session provide proven strategies to take your business to emerging markets in the fast-growing regions of India and Southeast Asia. Presentation from Retail's Digital Summit 2016.
Creating a Category: How Drizly Transformed the Adult Beverage Industry--One ...National Retail Federation
Now in 21 major metropolitan markets, alcohol delivery startup Drizly is using technology to serve up a superior online shopping experience. Drizly Co-Founder and CEO Nick Rellas is raw and honest as he shares his twin passions: problem solving and business, and opens up about starting a company in a fledgling category. Find out both the challenges uncovered and rewards earned as he and the Drizly team researched and navigated their way through the highly regulated alcohol industry while staying nimble and customer focused. Presentation from Retail's Digital Summit 2016.
The document discusses the challenges facing retailers from increased pressures in the industry. It outlines how SAP cloud solutions can help retailers address issues like rapid changes in customer preferences, global expansion, pricing pressures, and the need for flexibility and speed. Specifically, SAP's cloud offerings for customer engagement, business networks, human resources, financial management, and data management can help retailers deliver personalized experiences, optimize sourcing and buying strategies, empower employees, gain real-time insights, and leverage in-memory computing in the cloud. The cloud provides benefits like faster innovation, scalability, cost reduction, and a lower barrier to innovation. SAP has deep expertise and many retail customers using its cloud solutions.
E-mail marketing og marketing automation Morgeninspiration 08.11.16Peytz & Co
Du ved garanteret, at e-mail er den mest effektive digitale kanal af dem alle. Den giver dig direkte kontakt, skaber trafik og øger loyaliteten. Hver gang.
Du ved også, at effekten bliver endnu højere, jo mere relevant budskabet er.
Men ved du, hvordan du gør i praksis?
Slides fra seminar om 'Produktdata – nøglen til succesfuld e-handel' afholdt af Vertica og PIM system leverandøren inRiver.
Indlægget handlede om hvorfor produktdata er vigtige i den digitale tid vi lever i og hvordan det udfordrer os, som virksomheder, hvordan vi anvender produktdata i e-handelsløsninger og hvordan det konkret kan give udfordringer og introducerede hvordan man kan arbejde med produktdata og hvordan man kan komme igang med det.
Præsentation fra FDIH arrangementet, “e-handelseftermiddag spækket med gode råd fra eksperter”, hvor jeg var en af “eksperterne”.
Jeg talte om udviklingen indenfor e-handel og hvordan kundernes forventninger til en bedre mere personlig købsoplevelse, er steget over de sidste 10-15 år og vores muligheder for at møde forventningerne, som e-handlere aldrig har været bedre.
Vi er nød til at gå væk fra kanaler – kunderne har gjort det for længst og møder os kun, som brand. Vi er nød til at kunne sætte kunden i reelt centrum. Vi er nød til at tænke i hele sammenhængende forretninger.
Vi er nød til at lægge og eksekvere en omni-channel strategi med udgangspunkt i et så sammenhængende system så muligt og agere samlet – Unified Commerce.
Den 14. september 2015 holdt jeg oplæg på EPiServer eventet - Den digitale verden 2015 om, hvad kunderne forventer i dag og fremadrettet.
Kundernes forventninger har flyttet sig langt siden vi begyndte at sælge til dem for 15-20 år siden og i dag er sandheden at de i langt de fleste tilfælde er foran virksomhederne, der vil sælge til dem.
Som vi har introduceret flere og flere kanaler er kompleksiteten vokset, men i dag er kunderne ligeglade med kanaler og forventer vi giver dem en sammenhængende oplevelse uanset, hvor vi møder dem. At vi tænker i sammenhængende forretning – Unified Commerce.
I præsentationen giver jeg eksempler på, hvad vi er nød til at gøre for at bygge de digitale løsninger, der møder kundernes forventninger.
I foråret 2014 lavede vi derfor en undersøgelse i samarbejde med Business Danmark blandt mere end 1000 medarbejdere og ledere inden for salg i Danmark. Vi ville undersøge udbredelsen af digitale produkter til at understøtte salget og ikke mindst den værdi, det tilfører virksomheden. Og resultaterne taler deres tydelige sprog: Det gør ganske enkelt en klar forskel i salgsprocessen, når den bliver gjort digital i alt lige fra det indledende pitch til den efterfølgende dialog og opfølgning.
På
Præsentation fra seminar med Sitecore og Vertica om e-handelsplatforme og hvordan man bedst vælger den rigtige i forhold til ens virksomhed og løsning.
På seminaret blev der vist to e-handelsplatforme til brug i løsninger med Sitecore: Commerce Server og uCommerce.
Præsentationen ridser op hvad e-handel er i dag, hvordan e-handelsløsninge bygges og hvilken kontekst de agerer i.
Den tydeliggør hvor e-handel ikke er simpelt og hvorfor platformsvalget netop af den grund er vigtigt, men heller ikke er simpelt.
Præsentationen opstiller seks områder til overvejelse i forbindelse med valg af e-handelsplatform: Produktkatalog, Search, Marketing og Rabatter, Kurv og Ordrehåndtering, Teknik og Integrationer, Roadmap.
Kan man indenfor de seks områder identificere de behov man har som virksomhed står man bedre til en mere overskuelig vurdering af de muligheder og funktionaliteter man får med de forskellige platforme.
Sådan skaber du mere værdi ved at inddrage kunderneUsertribe
10 eksperter deler deres indsigt!
Enhver virksomhed vil påstå, at den er kundeorienteret, men hvordan kan man bruge kundernes adfærd og oplevede værdi til at skabe forretningsmæssig værdi?
Det spørgsmål giver 10 af landets førende eksperter inden for UX, konverteringsoptimering og strategi svaret på i denne e-bog. Den er lavet for at øge forståelsen for, hvad det egentlig vil sige at være kundeorienteret.
I bogen medvirker
Peder Rudbeck
Per Østergaard Jacobsen
Tina Dyhr Dupont
Kasper Kristensen
Tomas Lykke
Michael Aagaard
Rasmus Houlind
Jens Winther Kristensen
Rise Vestergaard
Thomas Snitker
Bogen er udgivet af Usertribe.
Oplæg holdt på MetroExpress' Brunch Briefing arrangement:
http://mxmedia.dk/event/gratis-brunch-briefing-fra-brandimage-til-brandede-oplevelser/
Forbrugeren anno 2015 befinder sig i en verden, hvor den teknologiske udvikling hele tiden føder nye former for kommunikation og indkøbsmuligheder. Forbrugeren har mange holdninger til disse nye muligheder og vil meget gerne i dialog med virksomhederne bag.
Dagligt er der masser af møder virksomheder og forbrugere imellem – nogle af dem kan virksomheden kontrollere andre ikke. Disse møder påvirker samlet set forbrugerens købsbeslutning, præferencer og loyalitet. I dag er det derfor ikke længere nok at ”se godt ud”. Virksomheden skal derimod kunne leve brandet der, hvor forbrugeren møder virksomheden både fysisk og digitalt.
Analyse: Hvem giver de bedste kundeoplevelser og hvordan?
Brandhouse har for andet år i træk gennemført Danmarks største analyse af, hvordan virksomheden opleves med forbrugernes øjne. Analysen afdækker også, hvem der giver kunderne de bedste oplevelser.
Analysen indeholder mere end 75.000 unikke kundeoplevelser, som giver en værdifuld viden om forbrugerne, deres behov og ikke mindst deres drømme. Den tegner et billede af de generelle tendenser, vi pt. ser hos forbrugerne – alt sammen viden, der er vigtig for at drive en god forretning.
Deltag og få nye idéer
Deltag i denne Brunch briefing og få indsigt i analysens konklusioner samt idéer til, hvordan en virksomhed vinder forbrugerens gunst.
Du får konkrete tal på:
• Hvilken loyalitet kunden giver tilbage på en god kundeoplevelse
• Hvor og hvor mange, der oplever en god kundeoplevelse
• Genkøbsgraden på den gode kundeoplevelse
Desuden får du inspiration til:
• Hvordan man skaber værdifulde relationer til kunderne
• De forretningsmæssige udfordringer der er i gap’et mellem kundeoplevelser og loyalitet
• De 5 afgørende ting, du skal have tjek på for at være kundefokuseret.
Vi har inviteret Martin Gjerløff strategisk direktør hos Brandhouse og rådgiver indenfor digital strategy, content-, loyalty- og cross channel marketing til at dele hans viden med os til denne Brunch Briefing.
Hvor:
Hos metroxpress
Lygten 39
2400 KBH NV
Hvornår:
Torsdag 5. februar kl.09.00 – 11.00
Vi har kun 50 pladser og vi inviterer alle vores samarbejdspartnere og det er mange. Plus vores 3000 nyhedsbrev modtagere.
Similar to FDIH Peter Justesen Company - Salg til diplomater (20)
1. Vertica 2015
Peter Justesen Company:
International handel og Unified
Commerce
FDIH – E-handelskonferencen 2015
2. Købe alle steder
Én sammenhængende
digital forretning
Købe vores varer og
services
Købe også online
Sammenhængende
personlig behandling
Udviklingen i e-handel
Multi Channel Cross Channel Omni Channel Unified CommerceSingle Channel
3. Købe alle steder
Én sammenhængende
digital forretning
Købe vores varer og
services
Købe også online
Sammenhængende
personlig behandling
Genkend kunden og
kommuniker 1:1 på
tværs af kanaler
Byg den gode
e-handelsløsning, der
virker for den enkelte
Vær tilgængelig og
mobil og kommuniker
ensartet i alle kanaler
Drop kanalerne og skab
sammenhængende
digital forretning
Nødvendige tiltag
Multi Channel Cross Channel Omni Channel Unified CommerceSingle Channel
- Forstå kundeadfærden
- Get the basics right
- Styr på stamdata
- Styr på kommunikation
- Vær personlig
- Forstå kundens rejse
- Skab sammenhæng
- Byg platformen
4. Defining Unified Commerce
Unified Commerce is a system or a platform, that
allows a business to track and use relevant
business data in all business touch points
anytime - real time for optimal customer
experience
5. Hvorfor arbejde hen imod unified commerce?
More than half (52 percent) foresee significant improvement to
controllable items that directly impact margin, including inventory turn
and returns
Nearly half (46 percent) expect to see increases in brand value,
specifically significant improvements due to positive impact on total
customer value and their Net Promoter Score
Nearly four in 10 (38 percent) believe significant improvements will occur
in average order value, promotional redemption and conversion rates
“a unified commerce platform is the most logical approach to
simplify our consumer-facing technologies and effectively serve
our connected customers”
6. Udfordringen i e-handel
Købe alle steder
Én sammenhængende
digital forretning
Købe vores varer og
services
Købe også online
Sammenhængende
personlig behandling
Cross Channel Multi Channel Omni Channel Unified CommerceSingle Channel
Kunderne
Virksomhederne
8. 2015
Etableret I 1950 af Peter Justesen og er fortsat familieejet
Sælger til diplomater i hele verden fortrinsvist højafgiftsvarer og luksusvare
Diplomater kan I henhold til Wien traktaten handle told og afgiftsfrit, når de er
udstationeret. Så vi handler med kunderne når de er udenfor deres hjemland
Vi distribuere til hovedsagligt det “gamle Sovjetunionen”, Asien og Skandinavien men
er repræsenteret I mere end 130 lande. Vi har lager i Danmark og Dubai
Vi er ca. 120 medarbejdere fordelt med ca. halvdelen i DK resten ude i verden
9. Fra postordre til eCommerce/eService
e-handel startede midt i ´90erne, hvor web shoppen blev anset som alternativ til
fax – altså en ordremotor
Forvandlingsrejsen fra postordre til e-handel begyndte reelt ´09 og er stadig
undervejs
Er gået fra en ”one size fits all” til stor grad af personalisering over de sidste 3 år.
Gamle dage For lidt siden I dag
10. Peter Justesen Digital Vision
A market leading digital platform
that creates and supports strong
and lasting customer relations in
all touchpoints across channels -
for an optimal customer
communication and shopping
experience!
13. Hvorfor arbejde med segmentering?
1.
Vi har valgt at samle “hele verden” i et site. Det betyder, at vi på platformen skal ramme
meget forskellige kundesegmenter og opfylde forskellige behov.
2.
Vi vil øge værdien for os og for kunden. Ved at være relevante gør vi brugeroplevelsen
bedre for den enkelte og vi kan vise flere budskaber i samme placeholder - da det
enkelte budskab er målrettet den besøgende
18. Resultater
1. Servicegraden er øget markant på web, hvilket har nedsat antallet af
administrative henvendelser
2. Online omsætning på lande, der tidligere ikke var web-vante er næsten
fordoblet
3. Mængden af ordre på web er nu større end ordre fra salgskontorer
19. 3 tips – segmenteret indhold
1. Tænk over en struktur og systematik fra dag 1
Der er mange kampagner pr placeholder, så det er vigtigt at holde overblik.
Både så budskaber ikke vises dobbelt men også, at der ikke er blanke spots.
2. Kommunikation om givne regler
Så en intern medarbejder ikke ser fjollet ud når en kunde ringer eller kan
rådgive kunderne, hvis de har spørgsmål
3. Definer dine segmenteringskriterier og vær kritisk i forhold til brugere og
mål.
For mange regler øger risikoen for gensidig udligning eller at målgruppen bliver
for snæver
21. Hvorfor arbejde med en Recommendation Engine?
Baggrund
Vores ordre bliver typisk bygget op over en række besøg
Vores kunder kan (skal) handle I nogle faste leveringsintervaller
Vores kurve er typisk store – I gns 19 linjer
Hvorfor:
Recommendation engine understøtter både vores ønske om at være relevant
for den enkelte kunde i kryds/mersalg samt vores kompleksitet
28. 3 tips – recommendation engines
1. Brug tilstrækkelig tid på at vælge den rigtige motor
Og lav en fornuftig business case
2. Vær opmærksom på placering af anbefalinger
Husk balancen mellem den gode service og pushy salg
3. Prøv det af, lær og ret til
Pas på ikke at analysere dig ihjel. Prøv det af, høst erfaringerne og ret til
30. Købe alle steder
Én sammenhængende
digital forretning
Købe vores varer og
services
Købe også online
Sammenhængende
personlig behandling
Udviklingen i e-handel
Multi Channel Cross Channel Omni Channel Unified CommerceSingle Channel
32. Sådan kommer I i gang
Beskriv alle de steder I møder kunderne (touch point analyse) og forstå kunderejsen
Kortlæg jeres interne processer på kunderejsen – vær bevidst om organisationens
sammensætning og formåen
Få et overblik over, hvordan disse kontaktpunkter og adfærdsmønstre understøttes af
jeres systemer
Læg en prioriteret strategisk plan for, hvordan I kommer frem imod en
sammenhængende digital forretning
33. Tak for i dag…
Lars Christensen
Partner
Vertica A/S
Mobil : +45 27 79 60 22
Mail : lch@vertica.dk
Kristian Østergaard
Online Marketing Manager
Peter Justesen Company A/S
Mobil : +45 27 80 02 15
Mail : koe@pj.dk
Bonusinfo
Få fire gratis e-bøger om e-handel
www.vertica.dk/vi-elsker-ehandel
34. Vertica.tv
Se dette indlæg – og alt muligt
andet – og få inspiration om e-
handel og iværksætteri på Vertica.tv
http://vertica.tv/