Miki Berardelli, CEO of KIDBOX, explains how customers 'unpack happy' with each box. Presentation from Retail's Digital Summit 2016.

1. KIDBOX: Unpacking Happiness
Miki Berardelli
CEO
KIDBOX
Presented: September 28, 2016 at Retail’s Digital Summit

2. UNPACKING
HAPPINESS!
THE FIRST KIDS STYLE BOX THAT
COMBINES COOL BRANDS, MEANINGFUL
SAVINGS, AND A MISSION TO CLOTHE
CHILDREN IN NEED

3. 3
THE PROBLEM
No time to shop.
Parents are always busy and feel guilty
about not spending more time with their
kids.
Too many online choices.
Price anxiety online.
Kids outgrow clothing quickly.
Malls are boring and difficult to get to.
Kids clothing is too expensive.

4. 4
THE SOLUTION
Shop with your kids, for your kids, from the
convenience of your home.
Receive a personally curated box of outfits,
customized and styled for your kid's unique
taste and needs.
Pay only for what you keep — shipping
both ways is on us.
Kids’ clothing is easy to fit and more
forgiving.
Gives Moms Time
Disrupts And Reinvents How Parents Shop For
Kids

5. 5
UNPACKING
HAPPINESS!

6. 6
GIVING BACK
Through Kidbox Cares, We Are In Pursuit Of
Clothing One Million Children In Need
In partnership with — the
largest non-profit in fashion — dedicated to
collecting and distributing new clothing to
children of needy families.
Kidbox will donate new clothing for needy
children — one for each box that is
purchased.
To emphasize awareness, parents and kids
will choose together where the clothing will
be donated, i.e., homeless children,
children of single moms, military families,
flood victims, etc.

7. 7
NATIONAL BRANDS

8. 8
UNPACK HAPPY
The Power Of Simplicity

9. 9
UNPACK HAPPY
The Power Of Simplicity

10. 10
KID RECEIPT
Examples
PERSONALIZED FOR CHILD
PERSONALIZED STYLIST LETTER
VALUE PROPOSITION
EASY STEPS

11. 11
HOW IT WORKS
Enjoy The Simplicity

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