Slides for a discussion at MeasureCamp Sydney 2017. What are some things to watch for when building out your freelance career as a web analytics specialist?
Taking the step from freelance to agency can be intimidating. In this presentation, I share some tips along with some lessons learned along the way to help you decide when and if it is time.
Lean startup & customer development with Javelin Experiment BoardTaavi Lindmaa
Workshop about how to user Javelin experiment board for validation innovative idea and customer group. Presentation consists of different example of methods that could be used for conducting interview, setting up landing page, a/b testing, validating value propositions and delivering service with concierge method.
Taking the step from freelance to agency can be intimidating. In this presentation, I share some tips along with some lessons learned along the way to help you decide when and if it is time.
Lean startup & customer development with Javelin Experiment BoardTaavi Lindmaa
Workshop about how to user Javelin experiment board for validation innovative idea and customer group. Presentation consists of different example of methods that could be used for conducting interview, setting up landing page, a/b testing, validating value propositions and delivering service with concierge method.
Learn Proven 3 Step Formula How To Get Your First Clients & How To Get More C...Dainis Graveris
If you want more head out to http://www.1stwebdesigner.com/ site or you can check out membership training to get clients and avoid wasting time on trial and error - http://1wd.tv
Are you struggling to get your first clients, to get more clients in your freelance career?
We have received lots of questions about this exact problem - "How Do I get more clients?" And we listen and offer this webinar for you - FOR FREE!
My very first client came when I understood how to look at everything through his eyes! I became marketer,not only web designer and I never had to worry about not having enough work or clients!
Using a super-simple 3-Step System, you will learn exactly how to become expert freelancer and land well paid freelance gigs every time you want even if you are just STARTING OUT!
This formula will be taught by our freelance expert Spencer Forman.
Spencer Forman is the best freelancer (evil genius) I know, he is the go-to expert for any freelance related questions. Over past 6 years Spencer has worked with over 8,500 clients and he's experienced WordPress and freelance teacher - he has published over 300 instructional videos online. Throughout his journey Spencer has appeared on sites such as TechCrunch, Wallstreet, Mashable and he's visible person in WordPress field has appeared with ManageWP, WPEngine, W3 Total Cache.
On this webinar you'll learn:
- You will learn exactly how to leverage from WordPress popularity, pick "low hanging fruits" - pain jobs you can solve in short time!
- You will learn how to talk with clients, how to make them respond to you and how to get paid more!
- You will learn the art of following up with existing clients and get testimonials, recommendations and more work from them!
- And much, much more!
-------
If you want more head out to http://www.1stwebdesigner.com/ site or you can check out membership training to get clients and avoid wasting time on trial and error - http://1wd.tv
Learn how to get more web design, writing, SEO, and consulting clients. Read the full article here: https://carminemastropierro.com/how-to-get-more-clients-full-step-by-step-guide/
Running an online business can be very rewarding. Here's my personal story of the online business I run. This presentation is part of a talking series I'm during this year.
Lean Startup Methods & Thinking: apply it in hackathon Taavi Lindmaa
Lean how to apply leans startup methods to weekend hackathons, your startup, your enterprise or daily work. You will find practical tools and examples of how to start with customer validation from day 1 and get, validate idea and get your product hypothesis feedback in hours.
What's there to validate about your ideas? What are the cheaper, smarter, and faster way to learn the problem, solution, and the feasibility of the implementation?
How can MVP help to validate ideas, engage with users to decide what's a good idea and what's a stupid idea.
Let's learn why you should validate your idea before you put everything to leap-of-faith assumptions and bankrupt.
Being the new kid is tough, but it also presents opportunities. On the first day, you have little or no data to work with. You may have been influenced by external marketing, a store experience, or even how the brand treated you in the past. But you also have a distinct advantage over every other person at that company: for better or worse, you’re not jaded.
Charlie Cole was faced with this same challenge/opportunity upon entering Tumi. How do you take advantage of it? What do you do? What do you need to learn? Who do you need to talk to? How quickly can you change things? What should you change? Learn why and how to run this new employee process on an annual basis.
Presentation from the Digital Marketing Workshop at Retail's Digital Summit.
Working with several stakeholders (internal or external) belonging to virtually every geography in the world, can be tough for a support function like marketing communications. I created this PowerPoint as a training tool to help the writers in my team. Since a subjective areas like this is highly dependent on experience, there is constant room for learning and improvement. As such, my presentation is intended to be purely advisory in nature and not an expert thesis of any sort.
Lean Validation: 10 Ways to Quickly Test Your Startup IdeaProductPlan
Last month I gave a talk at the opening night of Startup Weekend at the University of California, Santa Barbara. In attendance were 200 eager students and entrepreneurs who wanted to learn how to build a startup in 54 hours. For many first-timers with great ideas, the process is exciting but also a bit intimidating.
The goal for my talk was simple: To lay out a few practical tips for entrepreneurs to quickly validate their ideas. I also wanted to help them understand that even first-time entrepreneurs can launch successful products by taking a few easy (and often free) steps.
After validating several software products, I’ve discovered that it doesn’t take much experience or money to bring amazing products to market with excited buyers on the first day.
Here are my tips for confirming whether you have product/market fit with real customers. By simply engaging with real people and asking the right questions, you can confirm if your idea solves a problem, who your potential buyers are, and ultimately whether there’s a market for your product.
Join me in this webinar, where I will share with you how to get more clients using your signature story in our next Overcoming Mediocrity anthology book project, because it DOES WORK!
Why on earth would you want to share your personal story?
When it comes to your story, here’s the million-dollar truth:
You must tell your story because your signature story builds trust and creates a memorable brand for YOU. It positions you!
There are three reasons for this:
1. People Remember Stories
Your prospect might not remember the first thing you said with your facts, features or data, but tell her your story of how you lost over 100 pounds and are now a dedicated weight-loss coach who knows how to get proven results because THAT is what she will remember.
Because stories are visceral, stories are universal and they connect with our hearts.
2. People Need Personal Connection
More than ever, we are all seeking deeper connections beyond reading today’s Facebook news feed. When it comes to your marketing materials, always think in terms of connection with your prospects and clients. And make sure you learn how to use your signature story as a part of your marketing.
Your story builds trust. It tells your prospect that you’re real and that you “get” her.
3. People Need Trusted Resources
Knowing how to position yourself is crucial in your marketing. Sharing your signature story will allow you to speak into your prospect’s head and their heart at the same time. When you are honest enough to share your story, they recognize that you are a vulnerable and “real” person and this will help them to feel comfortable working with you (HEART). This, of course, is also an opportunity to share your results, numbers, certifications, publications, sales, speaking dates, etc. in your story and also in your author bio (HEAD).
Both head and heart matter to your clients.
So, when it comes to your work in the world – whether you’re trying to get customers, clients, readers or patients – your story, your vulnerability has to be a piece of the puzzle.
Let me help you bring it all together by featuring you in our next Overcoming Mediocrity book project. Not only will we do everything for you (except write your story) to publish and print your new book, but we have many avenues that we implement to market you and your brand where we highlight your new “Published Author” status.
NEED TO KNOW MORE?
All of the details for this project are housed in our project website. http://www.dpwnpublishing.com/
http://mybusinesscardbook.com/
http://youtu.be/EB0P_snpvV8
Learn Proven 3 Step Formula How To Get Your First Clients & How To Get More C...Dainis Graveris
If you want more head out to http://www.1stwebdesigner.com/ site or you can check out membership training to get clients and avoid wasting time on trial and error - http://1wd.tv
Are you struggling to get your first clients, to get more clients in your freelance career?
We have received lots of questions about this exact problem - "How Do I get more clients?" And we listen and offer this webinar for you - FOR FREE!
My very first client came when I understood how to look at everything through his eyes! I became marketer,not only web designer and I never had to worry about not having enough work or clients!
Using a super-simple 3-Step System, you will learn exactly how to become expert freelancer and land well paid freelance gigs every time you want even if you are just STARTING OUT!
This formula will be taught by our freelance expert Spencer Forman.
Spencer Forman is the best freelancer (evil genius) I know, he is the go-to expert for any freelance related questions. Over past 6 years Spencer has worked with over 8,500 clients and he's experienced WordPress and freelance teacher - he has published over 300 instructional videos online. Throughout his journey Spencer has appeared on sites such as TechCrunch, Wallstreet, Mashable and he's visible person in WordPress field has appeared with ManageWP, WPEngine, W3 Total Cache.
On this webinar you'll learn:
- You will learn exactly how to leverage from WordPress popularity, pick "low hanging fruits" - pain jobs you can solve in short time!
- You will learn how to talk with clients, how to make them respond to you and how to get paid more!
- You will learn the art of following up with existing clients and get testimonials, recommendations and more work from them!
- And much, much more!
-------
If you want more head out to http://www.1stwebdesigner.com/ site or you can check out membership training to get clients and avoid wasting time on trial and error - http://1wd.tv
Learn how to get more web design, writing, SEO, and consulting clients. Read the full article here: https://carminemastropierro.com/how-to-get-more-clients-full-step-by-step-guide/
Running an online business can be very rewarding. Here's my personal story of the online business I run. This presentation is part of a talking series I'm during this year.
Lean Startup Methods & Thinking: apply it in hackathon Taavi Lindmaa
Lean how to apply leans startup methods to weekend hackathons, your startup, your enterprise or daily work. You will find practical tools and examples of how to start with customer validation from day 1 and get, validate idea and get your product hypothesis feedback in hours.
What's there to validate about your ideas? What are the cheaper, smarter, and faster way to learn the problem, solution, and the feasibility of the implementation?
How can MVP help to validate ideas, engage with users to decide what's a good idea and what's a stupid idea.
Let's learn why you should validate your idea before you put everything to leap-of-faith assumptions and bankrupt.
Being the new kid is tough, but it also presents opportunities. On the first day, you have little or no data to work with. You may have been influenced by external marketing, a store experience, or even how the brand treated you in the past. But you also have a distinct advantage over every other person at that company: for better or worse, you’re not jaded.
Charlie Cole was faced with this same challenge/opportunity upon entering Tumi. How do you take advantage of it? What do you do? What do you need to learn? Who do you need to talk to? How quickly can you change things? What should you change? Learn why and how to run this new employee process on an annual basis.
Presentation from the Digital Marketing Workshop at Retail's Digital Summit.
Working with several stakeholders (internal or external) belonging to virtually every geography in the world, can be tough for a support function like marketing communications. I created this PowerPoint as a training tool to help the writers in my team. Since a subjective areas like this is highly dependent on experience, there is constant room for learning and improvement. As such, my presentation is intended to be purely advisory in nature and not an expert thesis of any sort.
Lean Validation: 10 Ways to Quickly Test Your Startup IdeaProductPlan
Last month I gave a talk at the opening night of Startup Weekend at the University of California, Santa Barbara. In attendance were 200 eager students and entrepreneurs who wanted to learn how to build a startup in 54 hours. For many first-timers with great ideas, the process is exciting but also a bit intimidating.
The goal for my talk was simple: To lay out a few practical tips for entrepreneurs to quickly validate their ideas. I also wanted to help them understand that even first-time entrepreneurs can launch successful products by taking a few easy (and often free) steps.
After validating several software products, I’ve discovered that it doesn’t take much experience or money to bring amazing products to market with excited buyers on the first day.
Here are my tips for confirming whether you have product/market fit with real customers. By simply engaging with real people and asking the right questions, you can confirm if your idea solves a problem, who your potential buyers are, and ultimately whether there’s a market for your product.
Join me in this webinar, where I will share with you how to get more clients using your signature story in our next Overcoming Mediocrity anthology book project, because it DOES WORK!
Why on earth would you want to share your personal story?
When it comes to your story, here’s the million-dollar truth:
You must tell your story because your signature story builds trust and creates a memorable brand for YOU. It positions you!
There are three reasons for this:
1. People Remember Stories
Your prospect might not remember the first thing you said with your facts, features or data, but tell her your story of how you lost over 100 pounds and are now a dedicated weight-loss coach who knows how to get proven results because THAT is what she will remember.
Because stories are visceral, stories are universal and they connect with our hearts.
2. People Need Personal Connection
More than ever, we are all seeking deeper connections beyond reading today’s Facebook news feed. When it comes to your marketing materials, always think in terms of connection with your prospects and clients. And make sure you learn how to use your signature story as a part of your marketing.
Your story builds trust. It tells your prospect that you’re real and that you “get” her.
3. People Need Trusted Resources
Knowing how to position yourself is crucial in your marketing. Sharing your signature story will allow you to speak into your prospect’s head and their heart at the same time. When you are honest enough to share your story, they recognize that you are a vulnerable and “real” person and this will help them to feel comfortable working with you (HEART). This, of course, is also an opportunity to share your results, numbers, certifications, publications, sales, speaking dates, etc. in your story and also in your author bio (HEAD).
Both head and heart matter to your clients.
So, when it comes to your work in the world – whether you’re trying to get customers, clients, readers or patients – your story, your vulnerability has to be a piece of the puzzle.
Let me help you bring it all together by featuring you in our next Overcoming Mediocrity book project. Not only will we do everything for you (except write your story) to publish and print your new book, but we have many avenues that we implement to market you and your brand where we highlight your new “Published Author” status.
NEED TO KNOW MORE?
All of the details for this project are housed in our project website. http://www.dpwnpublishing.com/
http://mybusinesscardbook.com/
http://youtu.be/EB0P_snpvV8
Common mistakes accountants make on their website – and how to fix them. By Matt Ellis, from https://honcho.agency.
Download The Perfect Accountancy Website Book here: https://honcho.agency/the-perfect-accountancy-website-book
Every person who works for someone thinks that they can run the business better! The author of E-Myth Michael Gerber calls this the Entrepreneurial Seizure which means “the moment the entrepreneur decides it would be a great idea to start his or her own business”.
So, once the idea sets in some will procrastinate and others will jump head in and workout the things that need to be done as they progress. In my time of working with many business owners the situation is the same, especially with Small Business Owners. So I thought it would be a good idea if I am able to share An Entrepreneurs initial check list
Every person who works for someone thinks that they can run the business better! The author of E-Myth Michael Gerber calls this the Entrepreneurial Seizure which means “the moment the entrepreneur decides it would be a great idea to start his or her own business”.
So, once the idea sets in some will procrastinate and other will jump head in and workout the things that need to be done as they progress. In my time of working with business owners the situation is the same, especially with Small Business Owners. So I thought it would be a good idea if I am able to share my Entrepreneurs initial check list.
Girls Do Digital is a free learning hub where women (or anyone, really) can learn hands-on, practical digital skills to start their own home-based freelance business.
Like many other workers, you have probably fantasized about
working from home. You dread the commute because of the stress and the time that it takes to get yourself to and from the office. On top of that, working out there in the world requires you to deal with lots of personalities and loads of work related drama. Who hasn’t listened to their co-worker's gossip about one another, or list their complaints about their lot in life? It's more than enough to wish we could get away from it all.
Start Working & Earning Online
Discover how to become an 'Online Assistant' and get paid to do freelance work, tasks & projects from home on behalf of companies.
If you need a website for yourself or your small business, it can be overwhelming and seem next to impossible to figure out the best thing to do. In this presentation, we explain the basics of what you need to do, how to decide if you should hire someone or do it yourself, how to decide who to hire, and what you can expect when working with a web designer.
Hard Money Marketing Case Study: How We Generated $60,000 CommissionsLuis Camargo
In this online marketing case study for the hard money niche, we go over how we were able to harness 3 powerful inbound lead generation tactics to automatically and predictably bring in leads every week.
- The 1st case study was able to go drastically increase the amount of leads that their website was able to convert from website visitors. They went from converting 1.36% to a whopping 10.2% of all website traffic.
- After doing better SEO, there is a clear difference as you will see, they were able to generate 23.1 hard money borrower leads each month. Before, they were only generating 4.2 hard money leads each month.
- A 2nd case study of a newly created hard money lender knew the importance of generated inbound leads, especially in the beginning while they built referrals and brand recognition. They immediately got started with PPC (pay per click) and within the first 30 days, was able to generate 21 leads.
Multiply delivers relevant jobs from around the web to a single dashboard. Start today for free. Multiply delivers relevant jobs from around the web to a single dashboard
Freelancing for Web Professionals, a slide presentation lecture for ATCM 3395: Topics in Arts, Technology and Emerging Communication - Internet Studio at the University of Texas at Dallas.
Start Working & Earning Online
Discover how to become an 'Online Assistant' and get paid to do freelance work, tasks & projects from home on behalf of companies.
Various tasks & projects available for you to choose from
Totally flexible - set your own working hours
Work from home or anywhere with an internet connection
Suitable for any age, ability or background
This presentation was based on information given at FOWA workshop by Mike McDerment, creator of Freshbooks. This was not meant to cover anywhere near the level Mike did, but simply some highlights and tips.
Philosophers With Laptops - Superweek 2018Damion Brown
From Plato to Alain De Boton, philosophers have been the people tasked with finding truth, and bringing it to the masses. To a web analyst, that pursuit of truth should sound familiar: it's the job of web analytics to shine a light in the corners that reveal truth about human behaviour. In this fun and informative talk, Damion looks at how the history of philosophy has parallels with analytics best practice, and along the way ponders on whether the Digital Analytics industry might just have found an incredibly rare thing that nobody thought existed: an actual use for a philosophy graduate.
Damion Brown - The Missing Automation Layer - Superweek 2017Damion Brown
You use APIs and third-party services to automate the extraction of data from a web analytics tool. But what about automating the sending of data too? In this hands-on talk, Damion shows you how to use services like IFTTT and Zapier to augment the clickstream with context.
Using a mix of RSS, web hooks, open APIs and the Google Analytics Measurement Protocol, you can grab things like company blog posts, new backlinks, and social interactions like Twitter mentions, Instagram posts, and more. It's all possible by making use of the increasingly-connected web of services and there are even possibilities of tracking the internet of things with your favourite web analytics tool.
Emetrics 2016 - Getting Closer To Content With Advanced AnalyticsDamion Brown
If you look after a content website, you need to think about web analytics a little differently. Conversion rates aren't relevant, revenue doesn't really exist, and funnels won't cut it. This talk shows how you can find quick wins in your analytics data for content websites.
(Government) Google Analytics - How You're Only Ever Three Steps Away From H...Damion Brown
A presentation delivered to the Victorian State Government on how to get deeper into web analytics data, jumping from numbers on the screen to actionable insight.
Tracking Your Life In Google AnalyticsDamion Brown
This presentation details some techniques to track cornerstones of your life in Google Analytics: your daily activity via Fitbit, the music you listen to via Last.fm, and the drinks you consume via HappyOver. Delivered at MeasureCamp Melbourne, March 2016.
Show drafts
volume_up
Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
10. Don’t become a taxi driver
Only working when the meter’s running → :(
Budget 10 hours a week for new business, knocking on doors
You won’t do 10, you’ll do 5. Do budget for 10.
12. People like to pay “an amount” for “a thing”
Google Analytics Audit
Google Tag Manager Audit
Enhanced Ecommerce Implementation
Team Training
One-to-one Beginner Coaching
(Probably all stuff you do already?)
20. Web agencies are your friend
Spend a day emailing web agencies
Pick small and medium
Offer to send them a rate card
Work with the ones that you like….
...bigger clients, bigger projects, repeat work
22. Web agencies are your friend
Spend a day emailing web agencies
Pick small and medium
Offer to send them a rate card
Work with the ones that you like….
...bigger clients, bigger projects, repeat work
24. These are all shitty
Repeatedly asks you SEO questions because they think Google
Analytics = SEO
Expects an answer quickly
Doesn’t think before they contact you
26. Because this:
Emailing at night = disorganised
Emailing in the morning = super on top of it
Ten hours reverses perception completely
...email, save in Drafts (or use Boomerang, Yesware, Sidekick)