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Retail Trends 2014


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The FITCH Key Trends presentation outlines fundamental shifts in consumer behaviour that we observe in sectors and markets across the world. It also highlights specific ways that brands and retailers can tap into these dynamic trends and provides best-practice examples as a springboard for future innovation.

Published in: Retail, Business
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Retail Trends 2014

  1. 1. Retail Trends Prepared by FITCH 2014
  2. 2. Insights Processes The FITCH Insights team constantly monitor and analyse trends in consumer behaviour By working across the FITCH global network we observe these patterns in markets worldwide We interpret these trends to provide clients with relevant insights The priority of these insights is to inspire tangible improvements to the customer experience Applied solutions are guided by best-practice examples from around the world
  4. 4. 4 NEW BEHAVIOUR To stand out and resonate with increasingly connected, transmedia-savvy shoppers, brands are beginning to mix facts with playful storytelling to emotionally engage with their customers and entertain them with compelling experiences. Marvelism Yayoi Kusama & Louis Vuitton - Selfridges, London
  5. 5. 5 Retailer responses Blurring Physical & Digital Power of Play Fantasy Aesthetics Surreal Environments Crowded marketplace Need for escapism Seamless technology
  6. 6. 6 Blurring of Physical & Digital Nike FuelFest, London
  7. 7. 7 The Power of Play Globetrotter rain room, Munich
  8. 8. 8 Fantasy Aesthetics Tesco Online Viking
  9. 9. 9 Surreal Environments Target Dolls House Grand Central Station, New York
  10. 10. 10 SK Telecom Smart Cart, South Korea Mobile Minute NEW BEHAVIOUR: Shoppers are increasingly not prepared to wait. They have a world of digital choice at their fingertips and want to conveniently locate and explore products and services whenever and wherever they happen to be.
  11. 11. 11 Retailer responses Stolen Moments Time & Place Specific Promotions Seamless Experiences Instant Information Everywhere connectivity Convenience Digital layers
  12. 12. 12 Stolen Moments Tesco Homeplus, Seoul
  13. 13. 13 Time & Location Specific Promotions Meat Pack Shoes, Guatemala CIty
  14. 14. 14 Seamless Experiences Kate Spade Saturday storefronts, New York
  15. 15. 15 Instant Information Casino supermarket NFC, France
  16. 16. 16 NEW BEHAVIOUR: News and views are shared faster each day and trust has become a key currency. Brands must be more than open; they must be transparent, even to the point of sharing their imperfections, because deception is quickly exposed. Trust Worthy Dominos Tracker Billboard, Times Square, NYC
  17. 17. 17 Retailer responses Brand Transparency Let Them Speak Encourage Open Dialogue Power of Influencers Sharing culture Two-way dialogue Sceptical consumers
  18. 18. 18 Brand Transparency Dominos Pizza, Salt Lake City, US
  19. 19. 19 Topshop, London Fashion Week Let Them Speak
  20. 20. 20 Encourage Open Dialogue Jyske Bank, Copenhagen, Denmark
  21. 21. 21 Power of Influencers Purex Insider
  22. 22. 22 NEW BEHAVIOUR Companies are collaborating with consumers, enabling them to create the items they desire, to realize their individual creative ideas and to interweave their own unique stories with those of their favorite brands. Creator Culture Bite Lip Lab, New York
  23. 23. 23 Retailer responses Share Your Tools Short-cut Learning Reward Experiments Use Experts to Guide Taste democracy Projects, not campaigns Belief in Change
  24. 24. 24 Share your tools Audi City showroom, London
  25. 25. 25 Short-cut Learning Bilder & de Clerq grocery, Amsterdam
  26. 26. 26 Reward Experiments LEGO Cuusoo crowd-sourced innovation
  27. 27. 27 Use Experts to Guide Taylor Stitch, San Francisco
  28. 28. 28 NEW BEHAVIOUR: As consumers’ lifestyles become ever more pressured and hyper- connected, many are seeking a moment of repose. They are looking to cut through the noise and to achieve balance and focus. Sensorial Selfridges, No Noise, London
  29. 29. Quiet Brands Serene Spaces Digital Downtime Curated Choices 29 Retailer responses Information overload Living publicly Urbanisation
  30. 30. 30 Quiet Branding Aesop, Sydney
  31. 31. 31 Serene Spaces New York Times, US
  32. 32. 32 Curated Choices Pave Bicycles, Barcelona
  33. 33. 33 Digital Downtime KitKat No Wifi, Netherlands
  34. 34. Thank you