Promit Sinha has over 7 years of experience in marketing communications, brand management, and product planning. He is currently working as an Activation Manager at Century Plyboards India Limited, where he develops and executes marketing and branding strategies. Prior to this, he worked at Times Business Solutions Limited as a Management Trainee, and held roles at advertising agencies like James Walter Thompson and Genesis Advertising. He has strong skills in handling multiple agencies, media planning, and coordinating branding, marketing, and communication teams.

1. Promit Sinha Contact: +91- 9874128178
promitsinha@gmail.com DOB: 04-11-1984
 PGPMM from ISBM , 7+ years of experience in National & International brands
 Last 3 years in FMCD, managing ATL & BTL responsibilities
 Experience in Branding Strategy, Creative Development, Market Activation and Implementation
 Strong Business acumen with analytical ability for decision making tools and methodology
 Have excellent people abilities, personal integrity, professionalism
International School of Business & Media University of Burdwan
PGPMM– Advertising, PR & Communication Bachelor of Arts (English)
PROFESSIONAL OVERVIEW
Keywords: Marketing Communications/ Brand Management/ Product Planning/ Agency
Handling/ Vendor Coordination
OCCUPATIONAL CONTOUR
Century Plyboards India Limited (Aug 2013– till date) Activation Manager
Key
Activities
 Ensure that the brand is nurtured & nourished in keeping with Strategic objectives
 Assists in developing & executing the marketing & branding strategy to improve
market share & reach
 Defines the brand, it’s proposition & activation, it’s advertising concept, packaging,
promotion
 Coordinate with sales department to implement & monitor marketing initiatives for
the brand
 Ensures effective evaluation & planning attain maximum ROI by coordinating with
key media providers for the brand
 Team leading & development
Handling Corporate & Panel brands nationallyProject
 Marketing Initiatives
 Brand Management
 Communication strategy
 Event Management
Skills
 Handling multiple Advertising Agencies simultaneously
 Handling Media Agency
 Handling all BTL vendors
 Regular coordination with Sales & PMG teams
Key Roles
EDUCATION

2. Times Business Solutions Limited (timesjobs.com) – Management Trainee
Year Institute University Degree %/CGPA Class
2009 Int. School of Business & Media AICTE PGPMM 5.5/8 First
2006 Bidhan Chandra College Burdwan Uni. Eng. Hons. 54% Second
2003 De Nobili ISC 12th 70% First
2001 St. Vincent’s ICSE 10th 74% First
 Silver Medal at Inter School Swimming competition
 Awarded Brand Ambassador for the most Caring & Sharing Employee
 Nominated for Best Team Player among employees
INTERNSHIP
ACADEMIC PERFORMANCE
CERTIFICATIONS & EXTRA CURRICULAR
 Connecting an Agency’s efforts with Advertisers’ need
 Researching media outlets for a campaign, analyze markets and help develop
business goals
 Maintain relationships with executives of client Business
 Oversee the Agency’s Account Team across all disciplines & develop strategies for
clients
 Regular brainstorming session with the creative team
 Project Management
 Requirement Analysis
 Project QCT
 Business Process Re-engineering
ICCS (1 year) Marketing Executive
 Business Development (cold calling)
 Introducing services to prospective clients
 Servicing Existing clients
 Extensive Research to penetrate new market
 Cross selling of existing services to clients
Key Roles
James Walter Thompson (1 year) Senior Account Executive
Skills
Key Roles
Skills
Genesis Advertising (2 year) Account Executive
 Client Servicing
 Regular coordination with branding & Market communication team
 Participation in creative strategy formation
 Implementation of ideas for growth & development of brand
 Planning & execution of day to day campaign
 Regular tracking of bills & outstanding
 Also include pitching for new client, working on creative routes
 Ideas for specific client for primary presentation requirements.
 Regular Market Research in Kolkata & ROWB for tracking of revenue generation,
growth, downbeat factors if any, areas to focus & concentrate.
Key Roles