1. DWIPA SHAH
Mob: 9867745025
Email: dwipa.shah@gmail.com
OBJECTIVE
A management position where knowledge of personal finance management , channel management, and
team handling can be utilized to achieve organizational, societal and personal objective.
SUMMARY
 An MBA with specialization in marketing from Institute Of Management Technology, Nagpur
&BSc from Rajasthan University, Jaipur.
 Adept in acquiring, building and nurturing channels by developing processes & capabilities.
 Over 10 years of work experience with 6 years in BFSI.
WORK EXPERIENCE
Apr 2012-Present Tupperware India Pvt. Ltd Area Sales Development Manager
Location – Mumbai / Gujarat (June-2014 onwards)
Responsibilities:
 Decide and implement strategy for growth in Maharashtra and Gujarat
 Guide and mentor distributors to increase profitability by ensuring right product mix and
promotional strategies
 Increase penetration as well as reach of Tupperware products in Gujarat & Maharashtra
 Conceptualize and Implement various on field marketing initiatives
 Guiding distributors of Gujarat & Maharashtra to achieve key performance indicators
 Conceptualize and execute various company led mass motivational events
 Training sales force and identifying leaders for career progression
Significant Contribution
 Launched four new distributors, two in Maharashtra and two in Gujarat
 Have been able to achieve 30% sales and revenue growth in Gujarat for 2 consecutive years
 Focused growth in highly under penetrated markets like Rajkot, Vapi, Valsad, Navsari ,
Marathwada , Vidarbha
Since May-2008 ICICI Lombard General Insurance Co Sales Manager
Responsibilities:
 Handling Ahmedabad territory, banc assurance channel.
 Generating GI business through team management and effective channel relations
 Driving GI business from Retail Liability Group of 23 ICICI Bank branches in Ahmedabad

2.  Co-ordinating with ICICI Bank regional head for planning and facilitating GI business growth
across Gujarat
 Leading a team of 10 unit sales managers
Significant Contributions
 Continuous YOY sales growth of 50 % for 3 consecutive years.
 Contributed in making Ahmedabad territory 4th
largest business contributor PAN India.
 Combined ratio brought down to sub 100 level via effective product selection and team
management strategy.
 Developed Retail Asset Operation Group(RAOG) channel, for specific product, Home Safe
Plus(HSP) from a 5 Lac per month channel to 21 Lacs per month within a time span of 6 months.
 Reduced TAT of sourcing to booking time by half for HSP cases
 Lead Ahmedabad RAOG to be the highest contributor of GI PAN India for 4 consecutive months
May 2006-May 2008 Citifinancial Consumer Finance India Ltd Asst Manager
Responsibilities:
 DSA/Vendor management for personal loan division.
 Meeting sales and delinquency targets.
 Recruiting, training and building sales channels for cross selling and up selling of personal loans.
 Developing standardized process so as to minimize COA (cost of acquisition) and increase the
effectiveness of channel.
 Maintain a low attrition rate.
Significant Contributions
 Developed two channels for STPL (Small Ticket Personal Loans), from scratch for Jaipur
territory making them biggest contributor of PL business in Jaipur.
 Lead in establishing Jaipur call centre at lowest COA (cost of acquisition) for 12 consecutive
months.
 Bringing up the percentage conversion of repeat customers by 3% and sustaining the same.
 Passed international Audit in January 2007 without a single error.
ACADEMIA
 MBA (global) with specialization in Marketing And Sales from Institute Of Management
Technology, Nagpur in 2006 (secured 7.21/9 CGPA)
 B.Sc. (biotech, zoology, chemistry) from Rajasthan University in 2004 (secured 73%)
 Higher secondary from M.G.D girl’s school, Jaipur (C.B.S.E board) in 2001 (secured 88%)
 Secondary from M.G.D girl’s school, Jaipur (C.B.S.E board) in 1999 (secured 81%)
SUMMER TRAINING
Organization : Indian Oil Corporation Limited
Projects undertaken:

3.  To study the effectiveness of new retail endeavors on customer satisfaction.
 To study the distribution system of fuel to the petrol retail outlets.
 Finding potential customers for bitumen and bulk L.P.G
PERSONAL VITAE
Date of birth : 3rd
July 1983
Present location : Mumbai
Languages known : English, Hindi, Gujarati
Interests : Reading