This document provides a summary of Dwipa Shah's professional experience and qualifications. She has over 10 years of experience in marketing and business development roles in the BFSI sector. Currently she works as an Area Sales Development Manager at Tupperware India, where she is responsible for guiding distributors and implementing strategies to increase sales and revenue. Previously she held roles at ICICI Lombard and Citifinancial, where she successfully grew business, developed new sales channels, and exceeded performance targets. She has an MBA specializing in marketing and a BSc in biotechnology.

1. DWIPA SHAH
Mob: 9867745025
Email: dwipa.shah@gmail.com
OBJECTIVE
A management position where knowledge of personal finance management , channel management, and
team handling can be utilized to achieve organizational, societal and personal objective.
SUMMARY
 An MBA with specialization in marketing from Institute Of Management Technology, Nagpur
&BSc from Rajasthan University, Jaipur.
 Adept in acquiring, building and nurturing channels by developing processes & capabilities.
 Over 10 years of work experience with 6 years in BFSI.
WORK EXPERIENCE
Apr 2012-Present Tupperware India Pvt. Ltd Area Sales Development Manager
Location – Mumbai / Gujarat (June-2014 onwards)
Responsibilities:
 Decide and implement strategy for growth in Maharashtra and Gujarat
 Guide and mentor distributors to increase profitability by ensuring right product mix and
promotional strategies
 Increase penetration as well as reach of Tupperware products in Gujarat & Maharashtra
 Conceptualize and Implement various on field marketing initiatives
 Guiding distributors of Gujarat & Maharashtra to achieve key performance indicators
 Conceptualize and execute various company led mass motivational events
 Training sales force and identifying leaders for career progression
Significant Contribution
 Launched four new distributors, two in Maharashtra and two in Gujarat
 Have been able to achieve 30% sales and revenue growth in Gujarat for 2 consecutive years
 Focused growth in highly under penetrated markets like Rajkot, Vapi, Valsad, Navsari ,
Marathwada , Vidarbha
Since May-2008 ICICI Lombard General Insurance Co Sales Manager
Responsibilities:
 Handling Ahmedabad territory, banc assurance channel.
 Generating GI business through team management and effective channel relations
 Driving GI business from Retail Liability Group of 23 ICICI Bank branches in Ahmedabad

2.  Co-ordinating with ICICI Bank regional head for planning and facilitating GI business growth
across Gujarat
 Leading a team of 10 unit sales managers
Significant Contributions
 Continuous YOY sales growth of 50 % for 3 consecutive years.
 Contributed in making Ahmedabad territory 4th
largest business contributor PAN India.
 Combined ratio brought down to sub 100 level via effective product selection and team
management strategy.
 Developed Retail Asset Operation Group(RAOG) channel, for specific product, Home Safe
Plus(HSP) from a 5 Lac per month channel to 21 Lacs per month within a time span of 6 months.
 Reduced TAT of sourcing to booking time by half for HSP cases
 Lead Ahmedabad RAOG to be the highest contributor of GI PAN India for 4 consecutive months
May 2006-May 2008 Citifinancial Consumer Finance India Ltd Asst Manager
Responsibilities:
 DSA/Vendor management for personal loan division.
 Meeting sales and delinquency targets.
 Recruiting, training and building sales channels for cross selling and up selling of personal loans.
 Developing standardized process so as to minimize COA (cost of acquisition) and increase the
effectiveness of channel.
 Maintain a low attrition rate.
Significant Contributions
 Developed two channels for STPL (Small Ticket Personal Loans), from scratch for Jaipur
territory making them biggest contributor of PL business in Jaipur.
 Lead in establishing Jaipur call centre at lowest COA (cost of acquisition) for 12 consecutive
months.
 Bringing up the percentage conversion of repeat customers by 3% and sustaining the same.
 Passed international Audit in January 2007 without a single error.
ACADEMIA
 MBA (global) with specialization in Marketing And Sales from Institute Of Management
Technology, Nagpur in 2006 (secured 7.21/9 CGPA)
 B.Sc. (biotech, zoology, chemistry) from Rajasthan University in 2004 (secured 73%)
 Higher secondary from M.G.D girl’s school, Jaipur (C.B.S.E board) in 2001 (secured 88%)
 Secondary from M.G.D girl’s school, Jaipur (C.B.S.E board) in 1999 (secured 81%)
SUMMER TRAINING
Organization : Indian Oil Corporation Limited
Projects undertaken:

3.  To study the effectiveness of new retail endeavors on customer satisfaction.
 To study the distribution system of fuel to the petrol retail outlets.
 Finding potential customers for bitumen and bulk L.P.G
PERSONAL VITAE
Date of birth : 3rd
July 1983
Present location : Mumbai
Languages known : English, Hindi, Gujarati
Interests : Reading