Rocky Willis has over 15 years of experience in residential construction sales management, information technology, and project management. His background includes sales, leadership, business analysis, systems engineering, desktop support, and application development. He has worked with a variety of industries and clients on both technical projects and providing IT support.

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Rocky Willis
1118 Dauphin Street
Tel. (251) 423-7252
Email: rwillis02@yahoo.com
SUMMARY
Proficient across the spectrum of Residential Construction Sales and Management, and Information Systems
and Information Technology functions. Strengths include sales, leadership, project management, business /
systems analysis; systems / network engineering, desktop support, analysis, development and
implementation. Excel in public speaking / sales presentations, and technical subject-matter presentation,
while consistently serving as the primary sales and technical relationship liaison for business units,
organizations, executives and sales and technical teams. From the desktop to the boardroom, I am
comfortable, professional, productive and successful in any organization.
INDUSTRIES
Healthcare, Shipbuilding, Banking & Financial, Transportation, Restaurant, Cosmetics, Residential Construction,
Entertainment, Military and I.T. Services
LARGE CLIENTS / TECHNICAL PROJECTS
Blue Cross/Blue Shield of Florida Business Analysis, Project Management, requirements gathering,
systems development, RBAC / Identity Management tools and
applications requirements and development.
Avon Products Systems Analysis / Development, Project Management,
Level II / III escalated support
CSX Transportation Project Management, Help/Service Desk
Crowley Maritime Help Desk and LAN / Server support, Level II / III
Ruby Tuesday Technical Architect, Infrastructure Design / Re-engineering, Mid-Tier
(Unix) Design / Integration, Mainframe Migration, Peoplesoft, Help
Desk
SunTrust Banks Project Manager (N. Florida) for Global Server / Workstation / Image
Replacement, and Applications Implementation
Disney Project Management, Help Desk
Homeside Lending LAN / Server Development, NOS / Mail migration
CitiBank / CitiCard Level II / III Network Support Services
Physicians Service & Supply (PSS) Infrastructure / Server Design, Project Management
Barnett Bank / Bank of America Level I / II Help Desk, LAN / Server Support
Baptist Medical Center Server / NOS Migration, Infrastrucutre Re-Design, Project
Management
Bender Shipbuilding Systems Engineer, Infrastructure / LAN / WAN Re-engineering,
AutoCad / Network Design & Development
St. Luke’s Hospitals Infrastructure / Server Design & Implementation
St. Vincent’s Medical Center Infrastructure / Remote Access for multi-site hospital systems
Jacksonville Jaguars Server / Infrastructure Implementation and Support
Winn-Dixie Infrastructure Design / Support, MS Exchange Implementation

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WORK EXPERIENCE
Sales Manager / Residential Construction Senior Sales Consultant
Bass Homes, Inc.
2011-Present
Serving as builder’s residential construction sales manager and primary contact with home buying
public. Support customers and sales consultant employees through all phases of the buying process.
Inform customers concerning builder’s offerings, policies and procedures regarding products and
services. Top performer individually achieved more than $13 million in sales since 2012.
Current duties include:
● Convert customers to satisfied homeowners. Remain the source of communication from sale to settlement. Seek and
secures referrals from satisfied homeowners. Ensure that sales center is properly staffed during advertised hours.
● Ensure that appearance and presentation of Model Park and communities meet established standards.
● Initiate approved follow up plans to reach desired sales levels.
● Implement sales process with prospective buyers
● Apply knowledge, skills and information to customer needs during the buying/construction process to cultivate
satisfied customers.
● Understand the selling process and be able to use it to influence prospective clients.
● Prepare and administrates the agreement of sale, change order and addenda.
● Maintain regular contact with customers.
● Maintain regular contact with competition and prepares reports for builder.
● Familiar with all models, styles and variations of homes offered by builder.
● Familiar with all financing plans available through the builder’s mortgage company, if applicable.
● Collect and maintain current information about community facilities and services.
● Keep informed about the products and activities of the builder’s competitors: report new information to builder.
● Schedule and staff model homes during hours designated by the builder.
● Maintain the sales center and model home in orderly condition by taking care of minor repairs and reporting major
repairs via timely model discrepancy list to the builder.
● Maintain an adequate supply of brochures and other selling aids.
● Responsible for directional, available, and sold sign placement and other signage as determined by the builder.
● Maintain effective and accurate communication between builder and the customer until settlement or the prospect has
made a decision to pursue another course of action.
● Communicate problems and/or delays in construction, processing or financing to the customers.
● Communicate factors influencing customer’s ability to settle on time to the builder.
● Complete and file all forms and reports.
● Communicate home progress regularly to the customer.
● Assist the customer in securing mortgage approval.
● Secure any monies necessary for the balance of down payment or savings plan and forward them to the proper person
as specified by the sales agreement.
● Maintain good customer relations by providing prompt attention to the questions and complaints of the purchaser.
● Contact outside sources to identify prospective referrals.
● Follow through on prospects with the objective of arranging appointments for sales presentations; maintain accurate
records on all prospect contacts.
● Host and attend meetings as required by the builder
● Report all customer complaints, suggestions and other information reflective of the Company’s products and features
to the builder.
● Participate in builder training activities, and seminars.
● Achieve or surpass the community sales quota established with builder.
● Maintain customer relations rating at or above the level established by builder.
● Keep cancellations within an acceptable standard.
● Achieve or surpass the co-op Realtor sales quota established with builder.
● Maintaining communication between office, builder, mortgage, and customer.
● Keeping up with competitive information.
● Maintaining a consistent and effective follow up follow through program.
● Maintain an acquired knowledge of homes, homesites, community, location, financing, and builder.
● Participating fully in every customer’s home buying experience.
● Ability to demonstrate homes, models, inventory homes and home sites.

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Technical Architect / Project Manager
Coastal Technologies
2008-2011
Responsible for the analysis, re-engineering of business/systems processes, new technical design, development
and completeness of integrated systems, application/database design/development, project management and
technology services to include:
● Review and analyze systems, processes, applications and determine and implement client requirements.
● SDLC Project Management / Development Methodology
● Client / Server Global Application Development (Contact Management>Financials)
● Infrastructure / IP networks (wired/wireless LAN / WAN) design, configuration and installation.
● SQL Server database design / modeling
● Web (Extranet) / Desktop (Intranet) Application and Development
● Convergence / Telephony design(CTI, VoIP, SIP), IP Phone design / implementgation
● WAN development and Remote Access to common corporate databases (3DES, 128-bit encryption running IPSEC)utilizing
Cisco Routers / Switches
 Provided analysis of business and technology operations and services to established client(s) and prospective clients.
 Evaluated customer business/systems capabilities and needs, and collection of data.
 Interfaced daily with the customer and customer business partners’ in the strategic design and project planning process
while defining the requirements for making changes across systems and publishing those requirements.
 Managed day-to-day client interaction and expectations for projects.
 Primary participant in the preparation of request for proposals, presentations, demonstrations, white papers, benchmark
studies, bid specifications, solution development, tasks and timelines, cost projections, and return on investment
projections (ROI).
 Continually sought and capitalized upon opportunities to increase customer satisfaction and deepen client relationships
and incremental revenue.
Systems Engineer / Project Manager / Business & Systems Analyst (IT)
NexGen - IT Consulting Group, Inc. (MindPower Consulting)
2002-2007
Managing Consultant providing professional and managed services while interfacing with the client, sales and
IT staff for the gathering and defining of requirements and the design, integration, upgrade and support of
client systems and applications.
 Responsible for the technical design, development and completeness of integrated systems and applications design, and
project planning / management to include:
 SDLC Project Management Methodologies selection and plannning
 MS SQL Server and Oracle Databases Data Modeling, SQL Reporting Services
 RBAC (Role Based Access Controls) / centralized identity management tool development
 Client / Server Applications Development
 Mainframe Systems and Applications familiarity
 Infrastructure, IP networks design, configuration and installation.
 Windows / Unix Server installations
 Convergence / Telephony design and installation (CTI, VoIP, SIP).
 HIPAA-SA (Health Insurance Portability & Accountability Act – Administrative Simplification) Compliance expert
 Consulted with business units for requirements gathering,
 Performed planning and installation of systems and applications and updates as required.
 Monitored status of projects and provided consultation on complex issues.
 Managed the day-to-day operational and tactical aspects of technical projects.
 Implemented engagement review and quality assurance procedures in accordance with assigned methodology to ensure
profitable and successful execution of consulting engagements as measured by goals and customer satisfaction.
 Managed day-to-day client interaction and expectations for projects.
 Primary participant in the preparation of request for proposals, presentations, demonstrations, white papers, benchmark
studies, bid specifications, solution development, tasks and timelines, cost projections, and return on investment
projections (ROI).
 Continually sought and capitalized upon opportunities to increase customer satisfaction and deepen client relationships
and incremental revenue.

4. 4
Project Manager / Senior Systems Engineer
Avon Products, Inc.
2000-2001
Full life-cycle project management and enterprise network support providing corporate location with
technology programs and project process assessment as a member of IT staff.
 Created and executed project work plans and revise as appropriate to meet changing needs and requirements.
 Demonstrate and possess expertise in a variety of concepts and practices in application programming, database modeling
and system design.
 Knowledge in Internet, Intranet, Extranet and client/server architectures.
 Responsible for corporation’s largest, most successful technology program, Avon’s Virtual Agent Program. This
program allowed customer service personnel to work from home with no additional applications or systems requirements
while saving the corporation significant budget. The following technologies were designed and developed and
implemented in this project:
 Application / Database re-engineering
 VoIP
 High-Speed Remote Internet Access
 Convergence / Telephony
 VPN
 Served as Senior Analyst providing escalated Help Desk Level II / III support to IT and Call Center internal customer.
Responsible for:
◦ Troubleshooting and repair of large corporate networks and VLANS.
 Administration of Windows networks and core server applications (Windows 2000/2003 Server, MS Exchange, MS
SQL, Lotus Notes)
 Installation, troubleshooting and repair of corporate desktop client systems.
 Authored Standard IT Operating Procedures and Disaster Recovery documents for site IT department.
Client Services Manager / Technical Architect
Inacom Information Systems
1997-2000
As the north Florida leader of technology services, responsible for serving as the technical lead for assigned
technical teams, clients, and vendors in the District offices.
 Possessed significant knowledge of:
Complex network and database concepts and assists in establishing standards applied across project teams. Core technology expertise in the
design and configuration of:
·Client/Server and Windows Networking
·TCP/IP networks design, configuration and installation
·Enterprise Infrastructure design (switching, routing, cabling with additional focus on failover and
redundancy to address the needs of disaster preparedness)
·Windows 2000 / 2003 Server configuration and installation
·MS Exchange Server / Client design, configuration, and installation
·MS SQL and Oracle database and data model design, configuration and implementation.
·Designed and implemented network management solutions to include SMS and HP OpenView.
·Client / Server Application Development
·Web / Desktop applications
·Convergence / Telephony designs and installations
·Various programming languages and assists in establishing standards applied across project teams
·Browser/client specific compatibility issues
 Managed multiple technical teams within budget and project schedule.
 Focused on the acquisition of new clients and new business opportunities.
 Primary in the pre-sales process interfacing with the customer in the strategic design and project planning and services
delivery process.
 Provided solution guidance to sales staff to penetrate new and key accounts to generate revenue.
 Primary participant in the preparation of request for proposals, presentations, demonstrations, white papers, benchmark
studies, bid specifications, solution development, tasks and timelines, cost projections, and return on investment
projections (ROI).
 Ensured consistent delivery of superior technical solutions to clients.
 Directed 12,000+ unit infrastructure refresh for SunTrust Banks in the state of Florida.

5. 5
Director of Systems Management / Technical Architect
Ruby Tuesday, Inc.
1996-1997
Directed the management of corporate LAN/WAN, Database, Help Desk, Technical Support and Web Group
activities and resolved escalated issues if necessary.
 Lead technical architect in the design and implementations, additions, deletions and major modifications to the
supporting multi-tier network infrastructure (switched fiber optic, fast ethernet).
 Designed and implemented mid-tier processing solution based on HP-UX and HP 6000 servers supporting Peoplesoft
application with EMC SAN storage – included Veritas backup/recovery aspects.
 Designed and implemented network management solutions to include SMS and OpenView.
 Directed corporate IT security policies, procedures and guideline efforts.
 Established and built relationships with vendors as required.
 Managed IT Systems related purchasing and budget processes.
 Responsible for capacity planning and scheduling vendor negotiations related to IT.
 Exercised staff oversight to ensure new operations plans, policies, procedures, and transition/migration plans are
consistent with the overall company goals and objectives.
 Held responsibility for IT staffing and budgeting projections for Systems Group.
 Authored Standards, Policies and Procedures for the corporate IT department.
LAN/WAN Supervisor / Senior System Administrator
Bender Shipbuilding & Repair Company, Inc.
1990-1996
Responsible for technical architecture and design and maintenance of corporate systems, applications and
databases.
 Designed and implemented corporate multi-tier network protocol / topology solution. Eventually designed and upgraded
network to TCP/IP based using Windows networking.
 Designed and implemented AutoCad releases for network access. As an early network capable product, Release was
incapable of reliability and robustness required for the engineering requirements and quality of service. Worked
diligently with AutoDesk to identify and fix numerous design problems.
 Managed the administration and maintenance of all IT equipment, applications, and infrastructure.
 Managed and planned workflow of subordinate personnel as necessary.
 Planned and implemented designs, additions, deletions and major modifications to the supporting corporate
infrastructure.
 Responsible for troubleshooting, systems backups, archiving, and disaster recovery and provides expert support when
necessary.
 Managed help desk activities and responded or assigned personnel to escalated help desk issues.
 Built and maintained vendor relationships and manages the purchase of hardware and software products.
 Complied with and enforced standards, policies and procedures.
Field Engineer
Computer Dynamics, Inc.
1988-1990
Systems Engineer providing technical support for network, servers and desktops for
the installation and repair of computer hardware and software for 150 plus customer sites.
 Performed basic and more complex troubleshooting, backup, archiving, and disaster recovery.
 Installed and upgraded computer software and network equipment.
 Answered all basic trouble calls/emails and enters work orders into our tracking software.
 Interacted with clients to resolve basic and complex help desk issues in a timely manner.
United States Army
82nd
Airborne Division Honorable Discharge
1978-1987
Mililtary Awards and Commendations: Army Commendation Medal (2), Army Acheivement Medal (3), Good
Conduct Medal (3)
EDUCATION
Fayetteville Technical College University of Miami
Fayetteville, NC Coral Gables, FL
BS-MIS/CS Undergraduate Study, Business Administration