1. LAUREN N SEARLE
4976 Oak Bluff Ct., Howell, MI C: 847-636-0956 lnsearle@gmail.com
PROFESSIONAL SUMMARY
Seasoned marketer with over 10 years of experience focused on content development, marketing strategy &
brand management, enhancing client relationships by understanding short- and long-term goals. Directly and
indirectly managed online and offline media focusing on increasing visibility within specific target markets to
increase brand awareness and response to marketing tactics. Analytical and strategic with excellent problem
solving skills. Organized, efficient and always willing to go the extra mile for on-time content delivery.
SKILLS
Content marketing development Social media engagement
Budget development and management Exceptional copywriter
Presentation strategy & production Strategic marketing
Brand management Strategic thinker
Client relations Thought leadership content development
Email marketing Marketing plan development
Special event management Product lifecycle management
Data analysis E-mail and direct mail marketing campaigns
Digital marketing management Partnership cultivation
Cross-channel media management
WORK HISTORY
DIGITAL MEDIA MANAGER, ACCOUNT SUPERVISOR, 05/2013 to 10/2015
Synergis Education/Artium Marketing – Palatine, IL
Optimized multi-million dollar media budgets to increase brand awareness and lead generation volume to
hit monthly, quarterly and annual lead, enrollment and start goals
Developed strategic online mixes for each clients' unique needs including SEO optimization, paid search,
content marketing, email marketing, industry-specific partnerships and cost per lead vendors
Was the face of Artium/Synergis with client contacts, developing and enhancing relationships within
organizations at multiple levels and building confidence in our partnership Increased net profits by 5% by
offering add-on services such as live chat, collateral and sales products, special events, sponsorships, new
testing opportunities and strategic insight regarding market optimization
Researched and executed emerging partnership and advertising opportunities increasing clients'
visibility across multiple markets Monitored performance across multi-channel platforms, providing
real-time reporting to C-level management and client contacts.
Directed and coordinated marketing activities and policies to promote products and services.
Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.
Collaborated with developers, advertisers and production managers to market products and services.
Preserved brand integrity by monitoring the consistency and quality of marketing content.
Communicated marketing teams' plans and accomplishments to verify alignment with senior management
objectives.
PRODUCT MARKETING MANAGER, 04/2012 to 05/2013
Omeda – Northbrook, IL
Developed long- and short-term goals for improving current client relationships through enhanced
marketing tactics & corporate communications.
Created an integrated, strategic approach for increasing awareness across online media for increased brand
awareness in new markets.
Enhanced corporate identity through integrated media efforts targeting specific audiences from initial

2. inquiry to partnering firm to long-term partner.
Developed a new corporate website designed to speak directly to key decision makers and increase
conversion.
Directed and coordinated marketing activities and policies to promote products and services.
Initiated market research studies and analyzed findings.
MARKETING MANAGER, 01/2011 to 04/2012
Kelly/Brady Advertising – Schaumburg, IL
Managed a team of online & offline media experts, adjusting client budgets based on performance of media
effectiveness and goals.
Took the role of resident expert in market research through survey content development, distribution &
analysis, enabling clients to make informed operational, location and program decisions.
Developed online & offline media focused on direct response & event attendance.
Analyzed business developments and monitored market trends.
ACCOUNT COORDINATOR, 02/2008 to 12/2011
LEAD COPYWRITER ARS Interactive Aisle Rocket Studios – Hoffman Estates, IL
Created effective e-commerce communications for online media including consumer emails and interactive
experiences focused on concise content, promotions and sales conversion.
Worked with the account and creative teams to create new tactics for the client to increase brand
awareness, website traffic and sales.
Coordinated marketing initiatives with clients and planned monthly promotions to maximize profits.
EDUCATION
Bachelor of Science: Advertising & Public Relations, April 2006
Grand Valley State University - Grand Rapids, MI
ACHIEVEMENTS
Developed and managed online and offline direct response media efforts to surpass client lead
expectations, helping hit internal admissions goals 3 three consecutive quarters for all clients
Advised website, e-mail and affiliate marketing programs for The Great Indoors to hit the client's projected
annual sales only 8 months into their fiscal year
Organized and supported a black-tie dinner for the 2006 Woodrow Wilson Awards, raising over
$100,000
ADDITIONAL INFORMATION
BOARD OF DIRECTORS, SECRETARY, MARKETING COMMITTEE MEMBER, Camp Fire Illinois
Prairie 2012-Present
FOSTER HOME/CAREGIVER & VOLUNTEER, Cause 4 Paws Humane Society 2008-Present
VOLLEYBALL & SOFTBALL, Willow Creek Church, Elgin Parks & Recreation 2008-Present
SOFTWARE PROFICIENCIES
Microsoft Word
Microsoft Excel
Microsoft PowerPoint
Google Analytics
Google AdWords
WordPress
Wix
Constant Contact
Mail Chimp
Survey Monkey
Velocify
Omniture