Coast Host Facebook Presentation

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Slides presented to Coast Host members, Carolina Beach, NC, January 21, 2011

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Coast Host Facebook Presentation

  1. 1.
  2. 2. HELLO<br />Ty Downing – CEO Perspective Internet Marketing & SayItSocial – Nationally known speaker.<br />@TyDowning<br />
  3. 3.
  4. 4. you think you are “in social media”<br />
  5. 5.
  6. 6. before you begin strategizing…<br />Is Facebook the right tool to market my business?<br />Do I have the staffing resources to create & maintain an active page?<br />
  7. 7. step 1<br />social influence assessment<br />
  8. 8. social influence assessment<br />Are my competitors on Facebook?<br />What are consumers saying about my brand or product?<br />
  9. 9.
  10. 10. lets give it a try… <br />
  11. 11.
  12. 12. step 2<br />strategize<br />
  13. 13. Define goals & expectations<br /><ul><li>(Likes? Impressions? Call to action, sign up for something?)</li></ul>Identify and define staff roles and responsibilities <br />Determine what tools you want to use to enhance your page or create updates<br />Draft up a plan/calendar<br />Research your Community<br />
  14. 14. market your page!<br />Try Facebook Advertising<br />
  15. 15. Source: socialbakers.com<br />
  16. 16. wilmington, NC<br />Source: socialbakers.com<br />
  17. 17. Source: socialbakers.com<br />
  18. 18. Source: socialbakers.com<br />
  19. 19. Source: socialbakers.com<br />
  20. 20. step 3<br />implement<br />
  21. 21. January 2011<br />
  22. 22. implement<br />
  23. 23. step 4<br />market your page!<br />
  24. 24. market your page!<br />Combine with Traditional Marketing!<br />
  25. 25. step 5<br />measure your progress<br />
  26. 26. measure your progress<br />
  27. 27. <ul><li> Search Engine Optimization
  28. 28. Social Media Marketing Strategy
  29. 29. Pay Per Click Marketing
  30. 30. Local Search
  31. 31. Mobile Advertising
  32. 32. Location Based Advertising</li>

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