1. Becky Frusher
Excerpts from Letters of Reference and Evaluations
Page 1 of 2
“Becky is a great writer who can generate quality work very quickly. I really appreciate
her editing skills. Her work on TSTC Magazine is top notch and resulted in our first ever
request for additional copies, both on campus and from government officials in Austin.”
Jan Osburn
Director, Marketing & Communications
Texas State Technical College
“Becky is a likeable and dedicated employee with admirable work habits and a
positive influence within the marketing department. She has a number of strengths,
among them:
 She has a thorough and complete understanding of the Curves organization,
culture, and franchisee mindset.
 She is smart and anticipates problems.
 She is a terrific writer.
 She takes the initiative and follows through well.”
Mike Raymond
Chief Marketing Officer
Curves/Jenny Craig
“Becky is a self-starter who is able to take a project and see it through from beginning
to end. As a member of the writing staff at BA Advertising for over three years, I found
her to have good concepting ability and to be very detail oriented. Most importantly,
Becky is able to assimilate all the pertinent information and mold it into an ad concept
that sells what the client needs to sell. Becky also has a journalism background, so she
has an excellent command of the English language.”
Karen Mann
Senior Copywriter/Associate Creative Director
BA Advertising

2. Becky Frusher
Excerpts from Letters of Reference and Evaluations
Page 2 of 2
“Becky embraced taking on responsibility for our social media program and has
done a very professional job putting all the different materials together. One thing that
really impressed (Curves co-founder) Diane (Heavin) was that Becky chose to do all the
work herself even though we had a social media expert under contract to help. Becky
wanted first-hand experience and learning, which included attending a social media
conference, so that she could relate to the franchisee’s experience. When she was
finished with all the materials, she asked for feedback from anyone and everyone with
knowledge in this area. She wanted to make sure that nothing was missed.”
Mike Raymond
Chief Marketing Officer
Curves/Jenny Craig
“Becky has continued to evolve the Grassroots PR program, which is now used by
over 2,000 franchisees, and has added international capability as well. Furthermore,
she has done a great job clarifying expectations of what franchisees should expect from
a public relations support standpoint and provides meaningful counsel when it is needed
at the club level.”
Mike Raymond
Chief Marketing Officer
Curves/Jenny Craig