1. W E B E R C O L L E C T I V E A G E N C Y
UNF CAREER SERVICES
2. It is our mission to represent organizations and individuals
while providing premier services. We look to help our
clients achieve and progress. Erudite, efficient and
creative, we aim to offer an all-encompassing and
positive experience.
3. Robby Weber (CEO): Robby has a master's degree in public relations and corporate communications from
Georgetown with experience in public relations coordination and marketing integration at Chloé and Alice + Olivia,
respectively. Now based in Jacksonville, he established his own firm, highlighting his areas of expertise.
Kenlie Kubart (CFO): Kenlie has a master’s degree from Florida State University in finance. She started as an intern
with Weber Collective Agency three years ago, has since worked her way up and is currently the CFO.
Kristen Nix (Creative and Advertising Director): Kristen has a Bachelor of Science in Communication from the
University of North Florida. She then furthered her education and received a Master of Arts in Communication Studies
from the University of Miami. Shortly after, she moved back to Jacksonville and received a position at
Weber Collective Agency as the creative and advertising director.
Kristen Boiani (Event Coordinator): Kristen has a Bachelor of Science in Communication with a focus in public
relations from the University of North Florida. She went on to obtain dual master's degrees in public relations and
corporate communication from NYU. With three years of experience in a successful PR firm, she teamed up with
Weber Collective Agency and runs the event planning department.
Jessica Rogers (Marketing and Social Media Director): Jessica has two Bachelor of Science in
Communication degrees from the University of North Florida. One is in marketing, the other is in advertising. She then
went on to get a Master of Art in Mass Communication from the University of Florida. After completing her graduate
program, she moved back to Jacksonville and was hired at Weber Collective Agency to run their marketing and social
media departments.
4. The Career Services staff is led by Director, Rick Roberts, and Associate
Director, Vivian Senior. There are 12 others listed on the staff page, bearing
titles like "Career Counselor" and "Career Coordinator". Career Services
engages in "strategic planning." There are multiple files available for those
interested which contain annual Career Services reports. A look inside the
2014-2015 report includes a mission statement, purpose, ASWOT, statistical
highlights, budget, and many more points. Some very notable statistics: "3051
new students and alumni registered in Career Wings." And, "6076 students
and alumni actively used Career Wings."
5. • Only 20 percent of the graduating class of 2013 had
jobs secured after graduation
• Only 17 percent of the graduating class of 2014 had
jobs secured after graduation
• These numbers are decreasing each year
• Career Services could highlight assets and achieve
goals with the right representation
6. Strengths
• Services reach students
and alumni
• Very dedicated staff
• Offers career planning
courses
• Career fairs
Weaknesses
• Budget deficits
• Successful statistics may
not make it to potential
participants
• Exposure is low
7. Opportunities
• Greek life
• Social media
• Events
• Contests and incentives
Threats
• Millennial generation
traits
• Inconvenient for busy
students
• Other affiliations may
take the time of students
8. Overall Campaign Goal
In an effort to raise awareness and improve the
effectiveness of Career Services, this campaign aims to
inform and make students conscious of the assets offered
at Career Services. The campaign also aims to establish
strong roots within the local community through the use of
local businesses and philanthropic endeavors.
9. Objective One
To increase the usage of Career Services by students over
a two-semester period by employing a member list and
engaging with students.
Strategy
Increase word-of-mouth advertising, increase online traffic
and gains students attention.
10. Tactics
• Interactive tables at Market Days
• Member and email club lists
• Students and alumni with experience with Career
Services will speak at events and in classes
11. Objective Two
To improve the advertisement and awareness of Career
Services by hosting events that engage the students.
Strategy Two
As Career Services is located on campus, Career
Services has direct access to its target audience.
12. Tactics
• Coffee & Careers Event on Jan. 21, 2016
#CareerServicesCafe.
• Cupcake & Careers Event on Feb. 11, 2016
#IHeartCareerServices
• St. Patrick Goes to Market Day Event on March 16, 2016
#StPatrickLovesCS
13. Tactics (continued)
• Career Services Greek Mixer Event on Sep. 20, 2016
#CSGoesGreek
• Career Services Halloween Spooktacular Event on Oct.
26, 2016 #CSHalloweenSpooktacular
• Career Services Fall Carnival Event on Nov. 17, 2016
#CSFallCarnival
14. Philanthropies
The fall carnival is a canned food drive, donations go to
Sulzbacher Center
In the last month of the campaign, November, students
and alumni can drop donated gifts by the Career Services
building. All donations will go to Hubbard House.
15. Objective Three
To engage with students on social media and increase
followers by 30 percent by Nov. 30, 2016.
Strategy
Social media is the quickest and easiest way our audience
interacts with the world. Information is extracted from
social media constantly.
16. Tactics
• Host contests across all social media platforms
• Create a Wordpress and start a blog
• Create an email club, purchase the domain
• Give all social media platforms a new logo and unified
theme
17. Evaluation
Objective One will be measured by comparing Career
Service Annual reports and member list growth
Objective Two will be measured via sign-up sheets and
email club memberships
Objective Three will be measured by social media
analytics programs
40. Proposed long sleeve shirt
(shirt front will be the same as
short sleeve)
Some shirts will be given
away at events and they will
also be for sale (price
dependent on campaign
success).
