Facebook Marketing Campaigns - Strategy To Metrics

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These slides given at BizTech Expo in Wilmington, NC discuss simple steps into a successful Facebook marketing strategy, beginning with assessment, clear to measuring.

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Facebook Marketing Campaigns - Strategy To Metrics

  1. 1.
  2. 2. HELLO<br />Ty Downing – CEO Perspective Internet Marketing & SayItSocial<br />@TyDowning<br />Lori Lorusso – Client Manager Perspective Internet Marketing <br />@LoriLorusso<br />
  3. 3.
  4. 4. before you begin strategizing…<br />Is Facebook the right tool to market my business?<br />Do I have a good understanding of how Facebook works to create a page<br />Do I have the staffing resources to create & maintain an active page?<br />
  5. 5. step 1<br />social influence assessment<br />
  6. 6. social influence assessment<br />What current tools am I using to market my company?<br />Are my competitors on Facebook?<br />What are consumers saying about my brand or product?<br />
  7. 7.
  8. 8. lets give it a try… <br />
  9. 9.
  10. 10. step 2<br />strategize<br />
  11. 11. Define goals & expectations<br /><ul><li>(Likes? Impressions? Call to action, sign up for something?)</li></ul>Identify and define staff roles and responsibilities <br />Determine what tools you want to use to enhance your page or create updates<br />Draft up a plan/calendar<br />Research your Community<br />
  12. 12. Source: socialbakers.com<br />
  13. 13. wilmington, NC<br />Source: socialbakers.com<br />
  14. 14. step 3<br />implement<br />
  15. 15. implement<br />
  16. 16. step 4<br />market your page!<br />
  17. 17. market your page!<br />Combine with Traditional Marketing!<br />
  18. 18. market your page!<br />Try Facebook Advertising<br />
  19. 19. step 5<br />measure your progress<br />
  20. 20. measure your progress<br />
  21. 21. <ul><li> Search Engine Optimization
  22. 22. Social Media Marketing Strategy
  23. 23. Pay Per Click Marketing
  24. 24. Local Search
  25. 25. Mobile Advertising
  26. 26. Location Based Advertising</li></ul>Booth 515…Enter To Win An iPad!<br />

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