Resume Erich Gunsenheimer

1. ERICH GUNSENHEIMER
Dubai • +971 55 480-3751 • erichg@alumni.gsb.stanford.edu • linkedin.com/in/erichg
SENIOR STRATEGY & PARTNERSHIPS EXECUTIVE WITH STRONG INTERNATIONAL EXPERIENCE
Experienced professional with over 15 years’ expertise analysing markets, developing new revenue strategies and
overseeing implementation. Strong global experience across leading companies in technology, telecom, consumer goods
and financial services. In depth expertise in strategic partnerships, product development, modelling, marketing and go-
to-market in Europe, Asia and emerging markets. Facilitated international expansion of operations that brought new
products to market and generated over $1B in corporate revenue.
Core competencies include:
● Strategic Partnerships ● Business Development ● Strategic Planning
● Business Analysis ● Go-to-Market ● International Markets
WORK EXPERIENCE
Gunsenheimer Management Consulting FZE – Dubai, UAE 2013 - Now
Founder & Strategy Consultant
Founded and managing a management consultancy supporting local Technology, Media and Telecom companies in
the middle-east with implementation of high-value strategic projects. Projects involved strategic partnerships, business
development, market entry, sales and marketing go-to-market, seed valuation. Clients engagements include:
Transfast – FinTech – Dubai, UAE 2016 - Now
Establishing and managing commercial initiatives for a leading payment solution provider and leading digital
companies and start-ups to support the build-up of new business streams in emerging markets.
Shopify – Ecommerce SaaS– Dubai, UAE 2016
Provided market study to assess regional E-commerce characteristics and readiness for commercial expansion.
Apple Middle-East – Dubai, UAE 2015
Developed 3-Year commercial strategy to drive Apple’s expansion in the Middle-East through partnerships with
telecom operators and retailers. Presented feasibility study and gain extraordinary approval for an affordability app
in partnership with banks to be rolled out in point of sale.
Qatar Telecom Group – Telecom operator – Doha, Qatar 2014 - 2015
Identified and elaborated partnerships within major global and local technology players to drive new revenue
streams in Africa, Middle-East and South East Asia:
 Achieved to generate the 2nd fastest growing revenue stream across the group.
 Reached strong partnership agreement with internet, software, app and OTT players to position client as a
partner of choice.
 Transformed Google’s perception of Qatar Telecom to a strategic regional partner in 3 months. Signed
agreement to be one of the first telecom group to launch carrier billing in the Middle-East.
 Launched new services in collaboration with major partners in video (Youtube, IcFlix, VuClip, Starz Ent.),
security (Intel) and taxi services (Careem). Initiated discussions with OTT players over call termination and
sms facilitation with Viber and Line.
Google Inc – Dublin, Ireland; Beijing, China; Moscow, Russia; Dubai, UAE 2006 - 2011
Strategy & Operations Manager, Emerging Markets (2010 – 2011)
Business Analysis Manager, Greater China (2008 – 2009)
Marketing & Strategy Analyst, Europe (2006 – 2008)
Oversaw the global expansion of sales offices in emerging markets & successful development of operations in developed
markets. Major accomplishments include:
 Market Expansion: Implemented a market investment framework for opening Google’s next 20 local sales
offices globally involving recruiting 144 employees; estimated to generate $650M incremental revenue over three
years.
 New Business Development: Facilitated deployment of inside sales team and vendor call-centers for acquisition
of long-tail customers; generated $35M in new revenue annually.
 Cross-functional Strategy: Crafted mobile strategy for EMEA by defining priority regional mobile operators
and brought together an action plan across product development, marketing, partnership and sales functions.
 Business Planning: Created business plans and provided oversight of business and market analysis for
European, Asian, Russian, Middle Eastern and North African markets to increase market penetration.

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Erich Gunsenheimer • erichg@alumni.gsb.stanford.edu • Page 2
EDUCATION
Stanford Graduate School of Business - Stanford, USA 2013
Master’s Degree in Management – Sloan Program
Stanford GSB’s full-time management program for mid-career managers and executives.
MBA Institute, IPESUP Group - Paris, France 2001
Bachelor’s Degree in International Management
One of Europe's leading schools for preparation to the top 25 US MBA programs.
1st student in school’s history to have been admitted to Stanford GSB.
London School of Economics - London, UK 1999
Certificate in Economics and in Finance – General Course
Selected as a visiting student in the second-year program.
OTHER RELEVANT EXPERIENCE
Volvo Construction Equipment, Global HQ - Brussels, Belgium 2006
Global Market Analyst, Strategic Planning
Developed 10-year strategic plan for construction machinery division in view of becoming top five players globally.
Electrolux Home Products Europe – Brussels, Belgium 2002 - 2005
European Market Analyst, Business Intelligence & Strategic Planning
Managed and provided oversight of business and market analysis to senior management. Oversaw the launch
of strategic products and initiatives across Europe and assessed market performance of divisions, products, key
initiatives and new launches.
CSFBdirect, Credit Suisse Group - London, UK 2000 - 2001
Assistant Strategic Product Manager, Marketing Department (full-time then part-time)
Led the development of new product offering for high net-worth customers: Identified content partners, oversaw
technical implementation and launch.
E*TRADE France - Paris, France 2000
Analyst, Internet Marketing Department (Internship)
Researched, identified and measured profitability of online advertisement investments across major portals and vertical
websites.
LANGUAGES
Bilingual in French and English. Proficient in German. Basics of Chinese and Italian.
Extensive business travel worldwide: US, China, Taiwan, Japan, Korea, Singapore, Qatar, Bahrain, Russia, Germany,
Great Britain, France, Italy, Spain, Sweden, and Czech Republic.