This document discusses challenges and advantages of using Google and libraries for finding information online. It provides statistics on internet search engine usage and user perceptions of search results. It also covers issues like information overload, ads, content farms, and filter bubbles when using search engines. Finally, it discusses how libraries can help users find reliable and scholarly information.

1. To
or not to
Elaine Settergren; esettergren@globeuniversity.edu
Alyssa Novak; anovak@globeuniversity.edu
Globe Education Network

2. Where do you get info?

3. Information in the
Digital Age
Challenges and advantages of
using Google and the Library

4. Stats about 92
Internet Search
90
How many
88
Online Adults
use search 86 2004
engines to find 2012
information on 84
the web? 82
80
Usage

5. Stats about Search Engine Users
Internet Search
Users think that
most or all the Accurate &
information they Trustworthy
find as they use Other
search engines is
accurate and
trustworthy.

7. Information Overload

8. Ads

9. Content Farms
 Overview of Content Farms:
http://www.npr.org/2011/04/2
1/135514220/webs-content-
farms-grow-audiences-for-ads
 Latest News on Content
Farms:
http://searchengineland.com
/library/content-farms

10. Filter Bubbles
 Video Overview:
http://blog.ted.c
om/2011/05/02/b
eware-online-
filter-bubbles-eli-
pariser-on-ted-
com/

11. Filter Bubbles – no “standard Google”

12. Filter Bubbles
Not Signed in:
1. Delete cookies
2. Or “opt out”
Signed in:
1. “Hide personal results”
2. Or remove Google
Web History
 Turn off personalization:
http://support.google.com/accounts/bin/answer.py?hl=e
n&answer=54048

13. CRAP
 Currency
 Reliability
 Authority
 Purpose

14.  http://scholar.google.com

15. Search Tips from
Keep it simple. Describe what you want in as few
terms as possible.
Think of how the page you want will be written. Use
words that are likely to appear on the page.
Use descriptive, specific words. Avoid general or
common words.
Slides 15-18 developed by:
Trent Maverick
Tasha Bergson-Michelson

16. ! ""
% *
Use Search Operators &
+ _
>
()
$ #

17. excludes words

18. includes similar words

19. includes one, the other, or both words

20. include only the exact phrase

21. Useful OneBox searches
 Calculator: [224.6 + 791 + 3]
 Conversions: [5 gallons in ounces]
 Spell Check: [neccesary]
 Dictionary: [define nebulous]
 Public Data: [unemployment rate california]

23. Library is the best at…
 Librarians to help you!

24. Library is the best at…
 Privacy – no personalization or filter bubble
 Balance

25. Library is the best at…
 No Content Farms
 Scholarly

26. Library makes scholarly easy

27. The Library is overwhelming too!

28. Become informed

29. Collaborate
with your
Librarian

30. Require Library Sources
Unit 6 Assignment
This assignment is devoted to researching your
specific public health topic. Find at least five
peer-reviewed articles related to your topic.
Use the Online Library to find quality articles.

31. Does it matter where you get info?
 What do you think?

32. Life After Graduation

34. Thanks!
Elaine Settergren; esettergren@globeuniversity.edu
Alyssa Novak; anovak@globeuniversity.edu
Globe Education Network

35. Resources
 Overview of Content Farms:
http://www.npr.org/2011/04/21/135514220/webs-content-farms-grow-
audiences-for-ads
 Latest News on Content Farms:
http://searchengineland.com/library/content-farms
 TED talk on Filter Bubbles: http://blog.ted.com/2011/05/02/beware-online-
filter-bubbles-eli-pariser-on-ted-com/
 Turn off Personalization in Google:
http://support.google.com/accounts/bin/answer.py?hl=en&answer=5404
8
 Google Search Education Lesson
Plans:https://sites.google.com/site/gwebsearcheducation/lessonplans
 Google’s search Tips &
Tricks:http://www.google.com/insidesearch/tipstricks/
 LifeHacker’s Evaluation Techniques: http://lifehacker.com/5950871/how-
to-spot-truth-in-the-sea-of-lies-rumors-and-myths-on-the-internet

36. References List
comScore, Inc. (2013, January 11). comScore releases
December 2012 search engine rankings [Press release].
Retrieved from http://www.comscore.com/Insights/Press_
Releases/2013/1/comScore_Releases_December_2012_U.S.
_Search_Engine_Rankings
Purcell, K., Brenner, J., & Rainie, L. (2012, March 9). Search
engine use 2012. Pew Internet & American Life Project.
Retrieved from http://www.pewinternet.org/Reports/
2012/Search-Engine-Use-2012.aspx
University of Minnesota. (2012). Library Data and Student Success
[PowerPoint Presentation from the Lib Tec Conference].
Retrieved from
http://digitalcommons.macalester.edu/libtech_conf/2012/s
essions/28/