Mobile strategy project for South Europe, Middle-East and Africa. Purpose was to define priority regional mobile operators and developed an action plan across product development, marketing, partnership and sales functions.
Session 1: Advertising and the iOS Ecosystem - Ashwani Kumar, head Smart Platforms for InMobi we take app developers through the iOS ecosystem and share data that will debunk the myth that global eCPMs are not on par with U.S. eCPMs.
The document provides an overview of mobile advertising in Africa in Q3 2011 based on data from InMobi's global mobile advertising network. Some key findings include:
- Mobile impressions in Africa grew 26% quarter-over-quarter to over 15 billion impressions.
- The majority of impressions were on advanced phones which saw 23.5% growth, while smartphones saw faster 38.8% growth.
- Impressions on apps more than doubled but still make up a small percentage of total impressions.
- Nokia and Symbian platforms dominated with over 61% of total impressions, though their share declined slightly. RIM was the third largest platform with 5% of impressions.
FL Mobile is a leading Chinese mobile game publisher and operator with a user base of 87 million and monthly active users of 16 million. It has strong partnerships with top game companies and distribution capabilities through various channels including mobile operators, retailers, and advertising networks. FL Mobile also has marketing and promotion experience, including celebrity endorsements, that have led to successful game launches and high rankings.
Central & South America mobile advertising impressions on InMobi's network grew 70.9% in Q3 2011 compared to Q2 2011. Impressions from smartphones and advanced phones increased significantly, while mobile web impressions also grew strongly. While Nokia remained the top manufacturer and platform, Android saw the largest growth in market share. Brazil, Costa Rica, and Venezuela were the top countries for impressions.
The document discusses the evolution of digital media measurement and advertising. It notes that advertising spending is shifting from traditional metrics like clicks to person-based metrics that account for viewability and audience guarantees. This allows for more effective cross-platform measurement and evaluation of digital marketing campaigns. The document also examines device usage and how the best screen depends on factors like content, demographics, and whether the purpose is rational or emotional. It advocates for planning tools that incorporate comprehensive multi-platform audience insights.
VirtualSoftSIM is a platform that allows MNOs/MVNOs to modernize their service offerings and mitigate revenue losses from declining voice and SMS services. It consists of a main switch, billing system, and smart terminal app. The app provides integrated dialing, messaging, contacts and settings. It allows services like calls, video calls, SMS and rich messaging to work over an internet connection rather than a cellular network. This allows MNOs/MVNOs to continue providing full telephony services and potentially monetize non-SIM devices. It also opens opportunities for new products and advertising models.
Winning at podcasting: strategies from abroadAdriano Farano
This document discusses strategies for winning at podcasting globally based on Voxnest's experience. It outlines key business trends like major players doubling down on podcasting and linking with new industries. Voxnest's podcast technology platform helps publishers with hosting, distribution, analytics, and monetization through dynamic ad insertion and programmatic exchanges. Case studies show how it has helped partners like ANSA, HBO Latin America, and Sky UK scale their podcasts. The presentation emphasizes that 2020 will be a big year for podcast growth across new markets and listeners.
The document provides a summary of mobile advertising trends in the Middle East for Q3 2011 based on data from the InMobi mobile advertising network. Some key findings include:
- Mobile impressions in the Middle East grew 38.3% from Q3 to Q4 2011, driven largely by smartphone growth. Smartphone impressions outnumbered advanced phones 2 to 1.
- Symbian OS remained the top mobile platform, increasing share slightly, while iPhone OS share dropped almost 10 points and Android share grew 8.5 points.
- Over three quarters of ads were delivered via mobile web, though app impressions are growing.
- Nokia maintained the largest manufacturer share, while Apple share declined substantially and Samsung share
Session 1: Advertising and the iOS Ecosystem - Ashwani Kumar, head Smart Platforms for InMobi we take app developers through the iOS ecosystem and share data that will debunk the myth that global eCPMs are not on par with U.S. eCPMs.
The document provides an overview of mobile advertising in Africa in Q3 2011 based on data from InMobi's global mobile advertising network. Some key findings include:
- Mobile impressions in Africa grew 26% quarter-over-quarter to over 15 billion impressions.
- The majority of impressions were on advanced phones which saw 23.5% growth, while smartphones saw faster 38.8% growth.
- Impressions on apps more than doubled but still make up a small percentage of total impressions.
- Nokia and Symbian platforms dominated with over 61% of total impressions, though their share declined slightly. RIM was the third largest platform with 5% of impressions.
FL Mobile is a leading Chinese mobile game publisher and operator with a user base of 87 million and monthly active users of 16 million. It has strong partnerships with top game companies and distribution capabilities through various channels including mobile operators, retailers, and advertising networks. FL Mobile also has marketing and promotion experience, including celebrity endorsements, that have led to successful game launches and high rankings.
Central & South America mobile advertising impressions on InMobi's network grew 70.9% in Q3 2011 compared to Q2 2011. Impressions from smartphones and advanced phones increased significantly, while mobile web impressions also grew strongly. While Nokia remained the top manufacturer and platform, Android saw the largest growth in market share. Brazil, Costa Rica, and Venezuela were the top countries for impressions.
The document discusses the evolution of digital media measurement and advertising. It notes that advertising spending is shifting from traditional metrics like clicks to person-based metrics that account for viewability and audience guarantees. This allows for more effective cross-platform measurement and evaluation of digital marketing campaigns. The document also examines device usage and how the best screen depends on factors like content, demographics, and whether the purpose is rational or emotional. It advocates for planning tools that incorporate comprehensive multi-platform audience insights.
VirtualSoftSIM is a platform that allows MNOs/MVNOs to modernize their service offerings and mitigate revenue losses from declining voice and SMS services. It consists of a main switch, billing system, and smart terminal app. The app provides integrated dialing, messaging, contacts and settings. It allows services like calls, video calls, SMS and rich messaging to work over an internet connection rather than a cellular network. This allows MNOs/MVNOs to continue providing full telephony services and potentially monetize non-SIM devices. It also opens opportunities for new products and advertising models.
Winning at podcasting: strategies from abroadAdriano Farano
This document discusses strategies for winning at podcasting globally based on Voxnest's experience. It outlines key business trends like major players doubling down on podcasting and linking with new industries. Voxnest's podcast technology platform helps publishers with hosting, distribution, analytics, and monetization through dynamic ad insertion and programmatic exchanges. Case studies show how it has helped partners like ANSA, HBO Latin America, and Sky UK scale their podcasts. The presentation emphasizes that 2020 will be a big year for podcast growth across new markets and listeners.
The document provides a summary of mobile advertising trends in the Middle East for Q3 2011 based on data from the InMobi mobile advertising network. Some key findings include:
- Mobile impressions in the Middle East grew 38.3% from Q3 to Q4 2011, driven largely by smartphone growth. Smartphone impressions outnumbered advanced phones 2 to 1.
- Symbian OS remained the top mobile platform, increasing share slightly, while iPhone OS share dropped almost 10 points and Android share grew 8.5 points.
- Over three quarters of ads were delivered via mobile web, though app impressions are growing.
- Nokia maintained the largest manufacturer share, while Apple share declined substantially and Samsung share
Go to Market Plan for new OTT players in IndiaSuman Mishra
This document outlines a growth plan to achieve 10 million monthly active users for a new over-the-top (OTT) player in India. It identifies key customer segments including those without internet access or using feature phones. The plan involves developing offline and desktop versions to access users without internet. It also recommends driving traffic from non-users to the landing page through advertisements and partnerships. Additional strategies include simplifying the signup process, engaging users through notifications and new content, and making the product viral by integrating with contacts and allowing sharing through alliances.
This document discusses the results of a survey on European consumers' views of mobile advertising. It finds that 70% of Europeans are comfortable with mobile ads, higher than anticipated. However, women are less enthusiastic than men. Mobile ad relevance is more important to consumers than receiving free apps or phone bill reductions in exchange for ads. Major brands should consider burst mobile ad campaigns. The results vary significantly by country, gender, and age, showing mobile ads need multiple approaches. More testing of mobile ads is encouraged.
The document provides the agenda for the TADSummit 2014 event taking place on Wednesday 12 November. The day includes opening keynotes in the morning featuring speakers from companies such as Axiata Group, Dialog Axiata, Fring, and Turkcell. This is followed by three concurrent workstreams in the afternoon on topics such as go-to-market recommendations for enterprise services, telco and vendor ecosystems, and a telecom application developer showcase. The agenda closes with networking and exhibition periods.
The document provides an overview of global mobile advertising trends in Q3 2011 based on data from the InMobi mobile advertising network. Some key points:
- Mobile ad impressions on the InMobi network grew 32.6% from Q2 2011 to Q3 2011, totaling over 138 billion impressions.
- Smartphone impressions grew 52.6% and now make up 43% of all mobile ad impressions, significantly outpacing growth on advanced phones.
- While in-app advertising is growing quickly, it still only accounts for 21% of impressions, with most ads still delivered via the mobile web.
- Android gained the most share, increasing by 7.2 points to become the leading
The document provides a summary of mobile advertising trends in Europe in Q3 2011 based on data from InMobi's global mobile advertising network:
- Mobile ad impressions in Europe grew 46% from Q2 2011 to over 15.5 billion impressions in Q3 2011, driven entirely by growth in smartphones which increased impressions by 75.8%.
- Samsung surpassed Nokia and Apple to become the top device manufacturer by mobile ad impressions in Europe.
- The Android platform delivered 33% of mobile ad impressions in Europe, up from 25.2% in Q2, as Android growth outpaced the market.
- Android and iPhone OS combined accounted for nearly half of all ad impressions in Europe.
Mobile Software Forum St. Petersburg 161208Luca Cioletti
This document summarizes mobile software trends, including:
1) How people are using their phones for more than just calls, such as applications, services, and content.
2) The mobile application market is growing rapidly and expected to be over $100 billion by 2010, creating opportunities for developers.
3) Nokia is working with mobile operators to promote applications and create application stores to facilitate distribution and monetization.
The document summarizes key findings from the report "The Mobile Economy 2017" published by GSMA. It discusses the following main topics:
1) The shift to mobile broadband and 4G is gaining momentum, with 4G connections forecast to almost double to 41% by 2020. 5G networks are forecast to cover a third of the global population by 2025.
2) Total mobile revenues reached $1.05 trillion in 2016 but future growth outlook remains mixed due to increasing competition and slowing subscriber growth. Operators have invested $1.2 trillion since 2010 in infrastructure.
3) Mobile technologies generated 4.4% of global GDP in 2016, equivalent to $3.3 trillion, and is forecast
FreeWheel Position Paper: Why Premium Video Matters for Advertisers: a Europe...IAB Europe
Faced with infinite choice, how today’s consumer watches TV has changed. Enhanced availability of premium programming anywhere and everywhere has resulted in increased viewing on mobile, tablets and especially on over-the-top (OTT) platforms, as people seek out the best screen available to watch their favourite shows. A new era for TV has arrived, sparking an evolution for the advertising that supports it.
Q3 2011 - Global+Regional Report with Country DetailInMobi
The global mobile advertising market continues to grow significantly, with impressions increasing by 32.6% from Q2 2011 to Q3 2011. Smartphone impressions grew even faster at 52.6%, showing the shift toward smartphones. Android OS gained the most share, increasing by 7.2 percentage points, while Nokia remained the top manufacturer. The Apple iPhone 4 was the most popular device. Africa mobile impressions on InMobi's network grew by 26% over the past quarter.
Nokia went through typical product life cycle stages from introduction to decline over the years. It started with early mobile phone models in the 1990s during the introduction phase with low sales. Growth occurred in the 2000s as models like the Nokia 3310 became popular and sales increased. The maturity phase saw a focus on touchscreen and smartphone models but competition from Android and iOS increased. Finally, Nokia entered a decline phase from 2011 as it struggled to compete with other operating systems and eventually sold its mobile phone business to Microsoft in 2013.
The document provides an analysis of online advertising expenditure (AdEx) in Europe in 2011. Some of the key findings include:
- Total online advertising spend in Europe reached €20.9 billion in 2011, up 14.5% from 2010, outpacing overall ad growth of 0.8%.
- The top 10 markets by spend were UK, Germany, France, Italy, Netherlands, Russia, Spain, Sweden, Norway, and Denmark. Russia saw the most significant change, surpassing Spain as the sixth largest market.
- Central and Eastern European markets grew faster than Western Europe, with Russia and Croatia seeing over 40% growth. Overall CEE markets increased their share of European online ad spend.
In the second quarter of 2011, InMobi served over 18.7 billion mobile ad impressions in North America, a 39.6% increase from the previous quarter. Smartphone impressions grew 63.5% and now make up 78% of impressions, driven by growing adoption. Half of all ads are now seen within mobile apps, triple the global average. Android remains the top mobile platform but lost 4 share points as Apple's iOS grew rapidly following the iPhone launch on Verizon, gaining 11 share points. Nokia and Symbian have low shares in North America relative to their global footprint.
The global mobile advertising market continued strong growth in Q2 2011, with impressions increasing 23% over Q1 2011. Smartphone impression growth significantly outpaced other phones, reaching 45% of all mobile ads. While Nokia and Symbian maintained the top positions, Android and iOS gained substantial share. The top devices were the Apple iPhone and iPod, with nearly 1 in 10 ads viewed on iPhones globally. Device fragmentation beyond the top few was significant. The report aims to track mobile advertising trends to help educate the market and improve industry collaboration.
State of mobile commerce - Q4 2015 - CriteoRomain Fonnier
Criteo a récemment publié une étude présentant l’état des lieux du m-commerce en France
Cette étude confirme l’essor naissant du mobile dans les transactions e-commerce au 4ème trimestre 2015. Elle souligne aussi le retard français sur le développement du m-commerce en comparaison avec les autres pays du monde.
Voici ce que nous apprend l’étude :
Les taux de transactions sur mobile et desktop se rapprochent. Au 4ème trimestre 2015, le mobile a enregistré 25 % de taux de transaction soit +4 points par rapport à l’année précédente. Pour les sites e-commerces qui ont enregistré les meilleurs taux de transactions sur mobile, ce canal représente 38 % de leurs ventes.
Le secteur de la mode est celui qui enregistre le plus fort taux de transactions effectuées sur mobile (plus de 30% des transactions), suivi des secteurs des produits sportifs (plus de 25%) et maison (environ 25%).
La majeure partie des transactions mobiles s’effectuent sur smartphone (54 % des transactions s’effectuent sur smartphone contre 46% sur tablette).
47% des transactions sont multi-devices. En effet, selon Criteo près de la moitié des parcours d’achat ont été effectués sur plusieurs devices dont : 27% des ventes ont été finalisées sur mobile (inclue les tablettes) loin derrière les ventes terminées sur ordinateur qui représentent encore 73% des ventes multi-devices.
Latest InMobi research finds smartphones impression growth outpacing advanced...InMobi
Latest InMobi research finds continued significant smartphone impression growth in the Asian mobile ad market, with smartphones impression growth outpacing advanced phones 3 to 1; Android and iPhone OS combined gain +9.3 pt. share in just 90 days.
Led by Apple iPhone +6.5 pt. share gain, iPhone OS and Android devices look to compete in this enormous market.
This document summarizes mobile advertising data from InMobi's global advertising network in Q3 2011. Key findings include:
- The network served 138 billion ad impressions, a 32.6% increase from Q2 2011, showing continued growth in mobile usage and advertising.
- Smartphones now account for 43% of impressions, up 52.6% from Q2, indicating smartphones are driving mobile growth.
- In-app advertising impressions increased 67% but still represent only 21% of total impressions globally.
- Digital media operations saw 21% revenue growth while reducing expenses from prior year and beating plan. Key priorities are profitability, growth, audience growth, platform stability, and developing expertise in new platforms.
- Traffic and video streams grew significantly year-over-year. Ad sales revenue also grew 38% over prior year and is expected to exceed budget by 9%. The company is focusing on growing platforms beyond the web like long-form video and emerging platforms.
Asus aims to increase market share of PadFone smartphones in the Philippines by cooperating with local mobile operators. A survey found that PadFone matches the growing market for devices that combine phones and tablets. The Philippines has strong economic growth and rising demand for mobile devices, making it a priority market. By offering cloud storage incentives and focusing marketing through operators, Asus could attract higher-value postpaid subscribers. This win-win strategy could boost sales and margins for both Asus and operators.
Development and distribution of applications in partnership with mts(russia)Vodafone developer
MTS is the largest mobile network operator in Eastern Europe with over 102 million subscribers. It is looking to partner with application developers to distribute their apps through MTS's app stores and platforms like JIL and WAC in order to expand their markets into Russia, Eastern Europe, and other regions. Some key terms of the partnership include app revenue sharing of 70% for developers and using MTS's distribution channels to increase app consumption, such as pre-installing app stores on MTS phones and integrating app store links into MTS services.
The document is an agenda for Enea's Capital Markets Day 2019. It includes presentations and discussions on Enea's business and strategy, video traffic management products, 5G core networks, integration of acquisitions, and financial updates. John Giere's portion focuses on Enea's video traffic management products and cloud data management platform. He discusses growth in mobile video usage and streaming services driving increased 4G and future 5G traffic. Enea's solutions help mobile operators optimize and monetize video traffic and cloud-based services.
Go to Market Plan for new OTT players in IndiaSuman Mishra
This document outlines a growth plan to achieve 10 million monthly active users for a new over-the-top (OTT) player in India. It identifies key customer segments including those without internet access or using feature phones. The plan involves developing offline and desktop versions to access users without internet. It also recommends driving traffic from non-users to the landing page through advertisements and partnerships. Additional strategies include simplifying the signup process, engaging users through notifications and new content, and making the product viral by integrating with contacts and allowing sharing through alliances.
This document discusses the results of a survey on European consumers' views of mobile advertising. It finds that 70% of Europeans are comfortable with mobile ads, higher than anticipated. However, women are less enthusiastic than men. Mobile ad relevance is more important to consumers than receiving free apps or phone bill reductions in exchange for ads. Major brands should consider burst mobile ad campaigns. The results vary significantly by country, gender, and age, showing mobile ads need multiple approaches. More testing of mobile ads is encouraged.
The document provides the agenda for the TADSummit 2014 event taking place on Wednesday 12 November. The day includes opening keynotes in the morning featuring speakers from companies such as Axiata Group, Dialog Axiata, Fring, and Turkcell. This is followed by three concurrent workstreams in the afternoon on topics such as go-to-market recommendations for enterprise services, telco and vendor ecosystems, and a telecom application developer showcase. The agenda closes with networking and exhibition periods.
The document provides an overview of global mobile advertising trends in Q3 2011 based on data from the InMobi mobile advertising network. Some key points:
- Mobile ad impressions on the InMobi network grew 32.6% from Q2 2011 to Q3 2011, totaling over 138 billion impressions.
- Smartphone impressions grew 52.6% and now make up 43% of all mobile ad impressions, significantly outpacing growth on advanced phones.
- While in-app advertising is growing quickly, it still only accounts for 21% of impressions, with most ads still delivered via the mobile web.
- Android gained the most share, increasing by 7.2 points to become the leading
The document provides a summary of mobile advertising trends in Europe in Q3 2011 based on data from InMobi's global mobile advertising network:
- Mobile ad impressions in Europe grew 46% from Q2 2011 to over 15.5 billion impressions in Q3 2011, driven entirely by growth in smartphones which increased impressions by 75.8%.
- Samsung surpassed Nokia and Apple to become the top device manufacturer by mobile ad impressions in Europe.
- The Android platform delivered 33% of mobile ad impressions in Europe, up from 25.2% in Q2, as Android growth outpaced the market.
- Android and iPhone OS combined accounted for nearly half of all ad impressions in Europe.
Mobile Software Forum St. Petersburg 161208Luca Cioletti
This document summarizes mobile software trends, including:
1) How people are using their phones for more than just calls, such as applications, services, and content.
2) The mobile application market is growing rapidly and expected to be over $100 billion by 2010, creating opportunities for developers.
3) Nokia is working with mobile operators to promote applications and create application stores to facilitate distribution and monetization.
The document summarizes key findings from the report "The Mobile Economy 2017" published by GSMA. It discusses the following main topics:
1) The shift to mobile broadband and 4G is gaining momentum, with 4G connections forecast to almost double to 41% by 2020. 5G networks are forecast to cover a third of the global population by 2025.
2) Total mobile revenues reached $1.05 trillion in 2016 but future growth outlook remains mixed due to increasing competition and slowing subscriber growth. Operators have invested $1.2 trillion since 2010 in infrastructure.
3) Mobile technologies generated 4.4% of global GDP in 2016, equivalent to $3.3 trillion, and is forecast
FreeWheel Position Paper: Why Premium Video Matters for Advertisers: a Europe...IAB Europe
Faced with infinite choice, how today’s consumer watches TV has changed. Enhanced availability of premium programming anywhere and everywhere has resulted in increased viewing on mobile, tablets and especially on over-the-top (OTT) platforms, as people seek out the best screen available to watch their favourite shows. A new era for TV has arrived, sparking an evolution for the advertising that supports it.
Q3 2011 - Global+Regional Report with Country DetailInMobi
The global mobile advertising market continues to grow significantly, with impressions increasing by 32.6% from Q2 2011 to Q3 2011. Smartphone impressions grew even faster at 52.6%, showing the shift toward smartphones. Android OS gained the most share, increasing by 7.2 percentage points, while Nokia remained the top manufacturer. The Apple iPhone 4 was the most popular device. Africa mobile impressions on InMobi's network grew by 26% over the past quarter.
Nokia went through typical product life cycle stages from introduction to decline over the years. It started with early mobile phone models in the 1990s during the introduction phase with low sales. Growth occurred in the 2000s as models like the Nokia 3310 became popular and sales increased. The maturity phase saw a focus on touchscreen and smartphone models but competition from Android and iOS increased. Finally, Nokia entered a decline phase from 2011 as it struggled to compete with other operating systems and eventually sold its mobile phone business to Microsoft in 2013.
The document provides an analysis of online advertising expenditure (AdEx) in Europe in 2011. Some of the key findings include:
- Total online advertising spend in Europe reached €20.9 billion in 2011, up 14.5% from 2010, outpacing overall ad growth of 0.8%.
- The top 10 markets by spend were UK, Germany, France, Italy, Netherlands, Russia, Spain, Sweden, Norway, and Denmark. Russia saw the most significant change, surpassing Spain as the sixth largest market.
- Central and Eastern European markets grew faster than Western Europe, with Russia and Croatia seeing over 40% growth. Overall CEE markets increased their share of European online ad spend.
In the second quarter of 2011, InMobi served over 18.7 billion mobile ad impressions in North America, a 39.6% increase from the previous quarter. Smartphone impressions grew 63.5% and now make up 78% of impressions, driven by growing adoption. Half of all ads are now seen within mobile apps, triple the global average. Android remains the top mobile platform but lost 4 share points as Apple's iOS grew rapidly following the iPhone launch on Verizon, gaining 11 share points. Nokia and Symbian have low shares in North America relative to their global footprint.
The global mobile advertising market continued strong growth in Q2 2011, with impressions increasing 23% over Q1 2011. Smartphone impression growth significantly outpaced other phones, reaching 45% of all mobile ads. While Nokia and Symbian maintained the top positions, Android and iOS gained substantial share. The top devices were the Apple iPhone and iPod, with nearly 1 in 10 ads viewed on iPhones globally. Device fragmentation beyond the top few was significant. The report aims to track mobile advertising trends to help educate the market and improve industry collaboration.
State of mobile commerce - Q4 2015 - CriteoRomain Fonnier
Criteo a récemment publié une étude présentant l’état des lieux du m-commerce en France
Cette étude confirme l’essor naissant du mobile dans les transactions e-commerce au 4ème trimestre 2015. Elle souligne aussi le retard français sur le développement du m-commerce en comparaison avec les autres pays du monde.
Voici ce que nous apprend l’étude :
Les taux de transactions sur mobile et desktop se rapprochent. Au 4ème trimestre 2015, le mobile a enregistré 25 % de taux de transaction soit +4 points par rapport à l’année précédente. Pour les sites e-commerces qui ont enregistré les meilleurs taux de transactions sur mobile, ce canal représente 38 % de leurs ventes.
Le secteur de la mode est celui qui enregistre le plus fort taux de transactions effectuées sur mobile (plus de 30% des transactions), suivi des secteurs des produits sportifs (plus de 25%) et maison (environ 25%).
La majeure partie des transactions mobiles s’effectuent sur smartphone (54 % des transactions s’effectuent sur smartphone contre 46% sur tablette).
47% des transactions sont multi-devices. En effet, selon Criteo près de la moitié des parcours d’achat ont été effectués sur plusieurs devices dont : 27% des ventes ont été finalisées sur mobile (inclue les tablettes) loin derrière les ventes terminées sur ordinateur qui représentent encore 73% des ventes multi-devices.
Latest InMobi research finds smartphones impression growth outpacing advanced...InMobi
Latest InMobi research finds continued significant smartphone impression growth in the Asian mobile ad market, with smartphones impression growth outpacing advanced phones 3 to 1; Android and iPhone OS combined gain +9.3 pt. share in just 90 days.
Led by Apple iPhone +6.5 pt. share gain, iPhone OS and Android devices look to compete in this enormous market.
This document summarizes mobile advertising data from InMobi's global advertising network in Q3 2011. Key findings include:
- The network served 138 billion ad impressions, a 32.6% increase from Q2 2011, showing continued growth in mobile usage and advertising.
- Smartphones now account for 43% of impressions, up 52.6% from Q2, indicating smartphones are driving mobile growth.
- In-app advertising impressions increased 67% but still represent only 21% of total impressions globally.
- Digital media operations saw 21% revenue growth while reducing expenses from prior year and beating plan. Key priorities are profitability, growth, audience growth, platform stability, and developing expertise in new platforms.
- Traffic and video streams grew significantly year-over-year. Ad sales revenue also grew 38% over prior year and is expected to exceed budget by 9%. The company is focusing on growing platforms beyond the web like long-form video and emerging platforms.
Asus aims to increase market share of PadFone smartphones in the Philippines by cooperating with local mobile operators. A survey found that PadFone matches the growing market for devices that combine phones and tablets. The Philippines has strong economic growth and rising demand for mobile devices, making it a priority market. By offering cloud storage incentives and focusing marketing through operators, Asus could attract higher-value postpaid subscribers. This win-win strategy could boost sales and margins for both Asus and operators.
Development and distribution of applications in partnership with mts(russia)Vodafone developer
MTS is the largest mobile network operator in Eastern Europe with over 102 million subscribers. It is looking to partner with application developers to distribute their apps through MTS's app stores and platforms like JIL and WAC in order to expand their markets into Russia, Eastern Europe, and other regions. Some key terms of the partnership include app revenue sharing of 70% for developers and using MTS's distribution channels to increase app consumption, such as pre-installing app stores on MTS phones and integrating app store links into MTS services.
The document is an agenda for Enea's Capital Markets Day 2019. It includes presentations and discussions on Enea's business and strategy, video traffic management products, 5G core networks, integration of acquisitions, and financial updates. John Giere's portion focuses on Enea's video traffic management products and cloud data management platform. He discusses growth in mobile video usage and streaming services driving increased 4G and future 5G traffic. Enea's solutions help mobile operators optimize and monetize video traffic and cloud-based services.
This document provides a summary of MIND Financial's Q2/2023 presentation. It highlights the company's convergent billing and customer care platform for telecom providers, call accounting and UC analytics solutions, and omnichannel mobile messaging services. The summary discusses the company's strategy of maintaining diversification across markets and focusing on strategic accounts. Financial highlights include consistent positive cash flows, a strong balance sheet, and an operating margin target of 20%.
The document is the Q1/2022 financial presentation for MIND Financial. Some key points:
- MIND provides billing software, call accounting solutions, and mobile messaging services. It has over 200 employees and has been public since 2000.
- In 2021, MIND reported $26.3 million in revenue and its main products are its billing & customer care solution and mobile messaging.
- MIND has a strong balance sheet with consistent positive cash flows from operations and aims to maintain a diversified business across enterprise customers, carriers, and partners.
Ecommerce & Retail - Presentation by Romain Voog, CEO of Global Fashion Group at the NOAH 2015 Conference in London, Old Billingsgate on the 13th of November 2015.
This is the presentation I gave in the recent LTE Asia event (http://asia.lteconference.com) in Singapore. The Philippines has tremendous potential for broadband!
This document provides a summary of MIND Financial's Q4/2023 presentation. It highlights the company's public listing since 2000, headquarters in Israel with offices in Romania and Germany. The presentation outlines MIND's convergent billing and customer care platform, call accounting/UC analytics solutions, and mobile messaging services. It provides an overview of the company's strategy, product portfolio, and financial performance with consistent positive cash flows and profitability.
This document provides an overview of MIND Financial's Q2/2022 presentation. Some key points:
- MIND Financial is a public company since 2000 that provides billing and customer care solutions, call accounting software, and mobile messaging services.
- In Q2/2022, revenue was $5.2M with net income of $1.2M. Revenue grew in enterprise markets, messaging, and for communication service providers.
- The company maintains a diversified portfolio including convergent billing platforms, call accounting software, and mobile messaging APIs.
Poynt is a leading mobile local search application that has over 2.5 million users growing by 7,000 per day. It provides the richest directory content and is natively integrated with major navigation solutions. Poynt is available in North America and Western Europe on platforms like BlackBerry, iPhone, and is planned for Android and other OS's based on market demand. It offers business search capabilities and allows users to call businesses, view websites, and book reservations directly from search results.
Africa Reach is a mobile marketing company operating in South Africa and several other African countries. It partners with other companies to provide services like mobile display advertising, messaging, and a microjob platform. Africa Reach's approach involves understanding customer insights, defining campaign objectives, using multiple media types, and managing performance. It highlighted growth statistics for mobile internet and tablet usage in Africa to explain the opportunities in the African mobile advertising market.
Your mobile test plan can't be adhoc. Watch this webinar and learn how to start testing more methodically to provide test coverage that reflects your users and ensures a great digital experience.
We'll cover the most important insights from the latest issue of the Digital Mobile Test Coverage Index, including benchmarks, geographies and the latest devices and OS's that app developers and testers need to know.
The document discusses the history and operations of an insurance company in Portugal called Companhia de Seguros Tranquilidade Portuense. It outlines the company's founding in 1871 and expansion nationally and internationally over time. It also summarizes the company's IT strategy which involves moving core applications to the cloud, adopting Linux, and migrating email and office functions to Google Apps to increase mobility and reduce costs. The strategy has resulted in positive impacts such as improved support and application lifecycles.
LTE Smartphone Market - Europe Outlook (2015-19)ResearchFox
With increase in broadband penetration, adoption of LTE smartphone has increased over years. Need for faster data access over network has increased tremendously over the last 24 months. Companies are focusing on providing faster data accessible networks at affordable prices. Competitive price among the vendors forcing the manufacturers to build the LTE smartphone at a very affordable price with rich features.
Affordability of LTE smartphone has increased among the people where many startups gaining grounds to provide LTE smartphones. Technical advancement in different geographic regions have enabled the customers to go for rich featured smartphone. This report presents interpretative and easy-to-understand facts on how the current LTE smartphone market is segmented based on price, shipment and geographies. It cuts through several facets of the LTE smartphone market such as market size, market share for each segment, the drivers and constraints of LTE smartphone marketplace. Report also provides information on the challenges and opportunities that lie ahead for these smartphones.
Rags Gupta - Breakfast & Brains - Mobile video monetisation best practicesJonathan Gardiner
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2. 2
SEEMEA Mobile / Android Strategy
Project Scope
Formulate the x-functional strategy for Mobile in SEEMEA by:
• Identifying key partners and structure a partner strategy
• Assessing areas to improve to complete our offer
• Define clear product asks to Eng team
Due to lack of data, Distributors are not covered in the deck though they play an important
role in Emerging Markets (ie: Russia, MENA, SSA…)
3. 3
SEEMEA Mobile / Android Strategy
Agenda of today’s meeting
I Overview of SEEMEA in Global Context
II Market Overview of SEEMEA by Country, Operator
and Languages
III Cross-functional Strategy
IV Product Completeness and Asks
4. 4
SEEMEA Mobile / Android Strategy
SEEMEA overview
287
2128
1313
431
# of Phones in M in 2010
US: 292
JP:
117
SEEMEA
NACE
JAPAC
Americas
Source: GSSL 02’10
SEEMEA*
NACE
JAPAC
Americas APAC:
705
Am.:
254
73
100
250
28
JP: 28
US: 124
# of Smart phones in M in 2010
Source: GSSL 10’10
* Based on Local sources (GSSL omits to account many African,
Middle Eastearn and markets)
2003 2004 2005 2006 2007 2008 2009 2010
SEEMEA
NACE
LATAM
NA
JAPAC
# of 3G+ mobiles sold per year in 2003 - 2010
Source: Gartner
Number of Countries 80+
Population: 1.9B
Number of Mobile Sub.:
(Penetration %)
1.3B
68%
Number of Mobile Operators 62+
Mobile Operator Revenue: $250 B+
Key Fact of Mobile in SEEMEA
6. 6
SEEMEA Mobile / Android Strategy
SEEMEA Overview – Fact-sheet
a 3G Penetration modified based on internal discussion. (IT from 17% to 30%, TR from 7% to 10% and
SA from 26% to 20%). Source: Number of subs – GSSL (2010) & Pyramid Research (2008), 3G % -
Gartner (2010) & Pyramid Research (2008)
0 50 100 150 200 250
0 100 200 300 400 500
Others
Nigeria
Czech
Egypt
Romania
Saudi Arabia
South Africa
Greece
Poland
Portugal
Turkey
Russia
Spain
France
Italy
Number of subs
3G subs installed
mobiles
Number of 3G installed base
Number of mobile subscriptions
Ctry Subs 3G
mob.
Pen. 3G
IT a 91 27.2 30%
FR 60 20.1 34%
ES 64 18.8 30%
RU 203 17.7 9%
TR a 67 6.7 10%
PT 16 5.6 34%
PL 46 5.2 11%
GR 25 5.1 20%
ZA 56 4.9 9%
SA a 14 2.9 20%
RO 28 2.7 10%
EG 57 2.6 5%
CZ 13 2.4 18%
NG 85 2.3 3%
Others 488 25.9 5%
Number of mobile subscribers & 3G Installed base by Country
We agreed that the
minimum
threshold for
attention would be
5Mio+ 3G users
7. 7
SEEMEA Mobile / Android Strategy
Cluster Overview – Operator view
Top Mobile Operators in SEEMEA by number of subscribers -
Estimated 2010
Source: Number of subs – GSSL, Mobile Operator market share by
country - IE Market & Pyramid Research
0 50 100 150 200
0 200 400 600
Others
Cosmote
Bouygues
3 Italia
T-Mobile
Turkcell
MTN
Etisalat
MTS
Telef
TIM
Vimpelcom
Orange
Vodafone
Subs 3G
Oper Subs
in M
3G
mob.
Pen.
3G
Vodaf a 177 27.3 15%
Orange 128 16.8 13%
Vimpel. 94 11.7 12%
TIM a 34 10.2 30%
Telef 33 9.2 28%
MTS 69 8.0 12%
Etisalat 51 6.9 14%
MTN 95 5.6 6%
Turkcella 45 4.5 10%
T-Mobil. 25 3.2 13%
3 Italia 10 3.0 30%
Bouyg. 10 2.8 28%
Cosmote 11 2.4 22%
Others 531 38.3 7%
a 3G Penetration modified based on internal discussion. (IT from 17% to
30%, TR from 7% to 10% and ZA from 26% to 20%)
We agreed that all
major players
operating in those
markets would
also deserve
priority + Etisalat
8. 8
SEEMEA Mobile / Android Strategy
SEEMEA Overview – Fact-sheet
3G Penetration modified based on internal discussion. (IT from 17% to 30%, TR from 7% to 10% and SA from
26% to 20%) Source: Number of subs – GSSL& Pyramid Research, 3G % - Gartner & Pyramid Research
Number of 3G installed base
Number of mobile subscriptions
Lang Subs 3G
mob.
Pen.
3G
Italian a 91 27.2 30%
French 99 20.7 21%
Russ. 272 20.1 7%
Span. 64 18.8 30%
Arabic a 171 14.8 9%
English 133 6.9 5%
Turk. a 67 6.7 10%
Portug. 24 5.6 23%
Polish 46 5.2 11%
Greek 25 5.1 20%
Afrika. 56 4.9 9%
Persian 59 2.8 5%
Roman. 28 2.7 10%
Others 178 8.6 5%
Final all major
language in those
markets would
also deserve
priority + Arabic
0 50 100 150
0 50 100 150 200 250 300
Others
Bulgarian
Czech
Romanian
Persan
Afrikaans
Greek
Polish
Portuguese
Turk
English
Arabic
Spanish
Russian
French
Italian
Mobile Subs 3G
9. 9
Cross-functional actions agreed by the team
Countries we should be focus:
• Italy
• France
• Spain
• Russia
• Turkey
• Poland
• Greece
• Portugal
• South Africa
Operators we should be focus:
• Vodafone
• Orange
• Vimplecom
• TIM
• O2 Telefonica
• T-Mobile
• MTS
• MTN
• Wind
• 3
• Bouygues
+ Etisalat
Language we should be focus:
• Italian
• French
• Spanish
• Russian
• English
• Turk
• Polish
+ Arabic
+ Czech – due to competition
• Israel*
We agreed that although Greece and
Portugal have more than 5Mio 3G
installed base, they should not be
countries of focus because Mobile
RPMs are low.
While South Africa has just below 5M
3G installed base, RPMs are high
(almost to the level of Spain or Russia)
and should be treated as priority
Israel is an important ads Market also
do to big exporters and should be
treated as a priority for a B2B
perspective
We agreed that all operators with more
than 2.8Mio 3G installed base should
be of focus.
Although Etisalat is not in one of the
countries identified previously, the
operator should be identified as focus
as it is a large 3G operator
We agreed that languages with
more than 6.0Mio 3G installed base
should be of focus.
Although Arabic is not a language in
countries identified previously, it
should be considered from a
product completeness point of view
12. 12
Actions from the cross-functional Team
Service
Partnership
Android
Partnership
Marketing
Sales
Ad Mob
B2C B2B Publishers Developers
Italy
• Extend current mobile
portal deal to sign GSC
deal with local players
TIM and Wind
• Work with local Op-co
support for Global
search deal (Vodafone
& Hutschison)
• Find operators to
push GMS on
Android (likely Wind)
• Leverage Vodafone
and Hutchinson via
Group relationship
• Drive GMA
downloads
• Drive GMS &
Android Co-
marketing
(Meeting and selecting best
partner – Q2; Execution H2)
• Branding: Think Mobile
event
• Increase Ad Spend via
Workshops, PPC
• Grow Publisher
Inventory via Workshops;
localized collateral,
emails; PPC
• Product launches
• Set up in-market
specialized sales
team (2-3 FTEs)
• Build sales
workplan with
DSO,Display etc
• Grown revenue
>150% Y/Y
• Sign 3-4 Premium
publishers, of which 1-
2 “Anchor publishers”
(Eg. RCS, Manzoni,
Mondadori)
• Support OPG team to
drive cross-sell of Tier
1 AdSense pubs to
mobile
• Support 1-2 key
local developer
events
France
• Sign GSC deal with
local player Bouygues
Telecom
• Work with local Op-co
support for Global
search deal (Orange &
Vodafone)
• Drive adoption of
Android across
operators
• Leverage Orange
and Vodafone via
Group relationship
• Drive GMA
downloads
• Drive GMS &
Android Co-
marketing
(Opportunity identified,
Resource in place;
Execution Q1)
• Branding: Watch this
Space, YouTube Channel,
Think Mobile
• Increase Ad Spend
• Grow Publisher
Inventory
• Product launches
• Set up in-market
specialized sales
team (4-5 FTEs)
• Build sales
workplan with
DSO,Display etc.
• Grown revenue
>150% Y/Y
• Sign 3-4 Premium
publishers, of which 1-
2 “Anchor publishers”
(Eg. Amaury,
Lagardere)
• Support OPG team to
drive cross-sell of Tier
1 AdSense pubs to
mobile
• Support 1-2 key
local developer
events
• Leverage new in-
country Dev Rel
person
Spain
• Sign GSC deal with
Telefonica
• Work with local Op-co
support for Global
search deal (Orange &
Vodafone)
• Continue to engage
Orange and
Telefonica via Group
eng.
• Telefonica directly
involved in Group
conversation
• Drive GMA
downloads
• Drive GMS &
Android Co-
marketing
(Meeting and selecting best
partner – Q2; Execution H2)
•Branding: Think Mobile
event
• Increase Ad Spend
•Grow Publisher Inventory
• Product launches
• Set up in-market
specialized sales
team (2-3 FTEs)
• Build sales
workplan with
DSO,Display etc.
• Grown revenue
>150% Y/Y
• Sign 2-3 Premium
publishers
• Engage anchor
publishers currently
on sub syndicated
backfill to direct
relationship
(Prisacom, Unidad
Editorial)
• Support OPG team to
drive cross-sell of Tier
1 AdSense pubs to
mobile
• Support 1-2 key
local developer
events
Russia
• Sign GSC deal with 1
or 2 local players MTS
or Beeline
• Engage discussions
with Svyaznoy
• Sign Android
Market revenue-
share deals with
MTS & Beeline
• Drive GMA
downloads
• Drive GMS &
Android Co-
marketing
(Opportunity identified,
Resource in place;
Execution Q1)
• Brand – Speaker opps
• Increase Ad Spend via
emails
• Grow Publisher
Inventory via emails
• Product launches
• Train local AM to
Google and
AdMob Mobile
products
• Hire local mobile
lead depending on
partnerships
success
• Engage existing Direct
AdSense publishers
to extend to mAFC
• Support OPG team to
drive cross-sell of Tier
1 AdSense pubs to
mobile
• Support 1 key
local developer
event
Execution in 2nd half of 2011
13. 13
Actions from the cross-functional Team
Partnership Android
Marketing
Sales
Ad Mob
B2C B2B Publishers Developers
Turkey
• Sign GSC deal with
local player Turkcell
• Drive adoption of
Android to drive
GMS usage
• Drive GMA
downloads
• Drive Adhoc Co-
marketing
opportunities: TV
campaign on
voice search with
Turkcell
• Branding: speaker
opps
• Increase Ad Spend
via emails
• Grow Publisher
Inventory via emails
• Product launches
• Train local AM
to Google and
AdMob Mobile
products
• Hire local mobile
lead in H2 2011 if
HC approved
• Close current
deal with
Turkcell
• Focus on
maintaining
current premium
publishers,
unless local
sales activity
pushes up
RPMs
• Organic Growth
(but could be
stepped if
Turkey included
in local Android
market launch
for sellers)
Poland
• Sign GSC deal with
Polkomtel
• Work with local Op-
co support for Global
search deal (Orange
& Vodafone)
• Engage
operators in H2’11
• Support only if
part of broader
partner marketing
activity
(Lack of B2B
resource to cover
market)
• Brand – speaker opps
• Increase Ad Spend
via emails
• Grow Publisher
Inventory via emails
• Product launches
• Train local AMs
to Google and
AdMob Mobile
products
• Hire local mobile
lead in H2 2011 if
HC approved
• Focus on
maintaining
current premium
publishers,
unless local
sales activity
pushes up
RPMs
• Support 1 key
local event
South
Africa
• Engage MTN in a
GSC deal
• Organic growth
supported by NBD
data plan deals
• Drive GMA
downloads
• Test B2C
Android
Marketing in
Africa
• Brand – speaker opps
• Increase Ad Spend -
emails
• Grow Publisher
Inventory - emails
• Product launches
• Expand current
team scope from
AdMob to all
mobile products
• Sign 2-4
premium
publishers
• Support 1-2 key
local events
Etisalat
• Evalutate
opportunity of GSC
deal
• Organic growth
supported in
absence of Arabic
& Market support
(Language and
Market support
aimed to be solved
in Q3’11)
• Adhoc Co-
marketing
opportunities
(Lack of B2B
resource to cover
market)
• Brand – speaker opps
• Increase Ad Spend -
emails
• Grow Publisher
Inventory - emails
• Product launches
• Train local AMs
to Google and
AdMob Mobile
products
• Hire local mobile
lead in H2 2011 if
HC approved
Execution after 2nd half of 2011
Execution not prioritized for 2011
(looking into 2012)
14. 14
Actions from the cross-functional Team
Partnership Android
Marketing
Sales
Ad Mob
B2C B2B Publishers Developers
Israel
• Brand – speaker
ops
• Increase Ad
Spend - emails
• Grow Publisher
Inventory - emails
• Product launches
• Train local AMs
to Google and
AdMob Mobile
products
• Hire local mobile
lead in H2 2011 if
HC approved
• Sign 1-2 local
premium
partners
(dependent on
support from
local specialist
sales)
• Support 1-2
key local
developer
event
(dependent on
support from
local specialist
sales)
Portugal
• Get Optimus join
Orange group deal
• Initiate
discussions with
TMN
• Organic growth
• Ad hoc co-
marketing
opportunities
(Lack of B2B resource
to cover market)
• Brand – speaker
opps
• Increase Ad
Spend - emails
• Grow Publisher
Inventory - emails
• Product launches
• No specific plan
at this point – to be
served from ES
• Organic
Growth
• Organic
Growth
Greece
• Engage with
Cosmos for a GSC
distribution deal
• Organic growth
• Ad hoc co-
marketing
opportunities
(Lack of B2B resource
to cover market)
• Brand – speaker
opps
• Increase Ad
Spend - emails
• Grow Publisher
Inventory - emails
• Product launches
• No specific plan
at this point
• Organic
Growth
• Organic
Growth
Execution after 2nd half of 2011
Execution not prioritized for 2011
(looking into 2012)
15. 15
X-functional strategy
SSA Mobile Partnerships
15
2010
• Achievements: Mobile SRPVs grew 60% y-o-y primarily due to low data plans driven by competition;
Gmail usage grew ~40% to 2.5M 30da
• Highlights: Created scalable contractual structure in Q3; signed 2 strategic MSA (Mobile Services
Agreement) deals in Q4; signed 10 standard SMS Services deals across 5 countries
• Lowlights: Slow deal progress indicative of weak operator value proposition
• Key Learnings: Avoid MSA engagements unless directly influential on data or SMS pricing
GOAL
• Unlock Internet and product usage by 1) addressing mass market Internet capable mobile
devices through operator partnerships focused on entry level data plans and co-marketing;
2) bridging voice/ SMS only devices with the Internet through SMS features and products; 3)
expanding distribution deals with regionally focused software players
2011
EOY 2011 Achievements:
• Product Target: Increase search to 52M 30da; Gmail usage 140% to 6M 30da
• Deal Target: 15 MSA deals (totaling 17 deals); scale standard SMS Services deals
Strategy:
• Product: Develop a more compelling offer through the Emerging Markets FA efforts
• Operators: Sign 15 strategic MSA deals focused on lower data and SMS pricing
• Distributors: Scale Opera Mini deal to 6 countries; sign Snaptu (or equivalent feature phone app) deal and
distribute quid pro quo
• Android: Increase platform penetration through coordinating 3 way deal with OEMs, Operators,
Distributors coupled with Google D2C or co-marketing
• Big Bets: Exchange WACS capacity for low-cost data plans
Challenges:
• Products: Partner value proposition is weak, yet evolving; impacting speed/ effectiveness of deals work
• Competition: Intensifying across the market - E.G. monetization (InMobi), usage/ mindshare (Facebook)
• X-Functional Coordination: Collating value proposition across Enterprise, NetOps and Partnerships
17. 17
SEEMEA Mobile / Android Strategy
Major languages | Core Product Completeness
Key Mobile Features:
English English (UK) Italian French Spanish Arabic Russian Czech Polish Turkish
Search
Search by Voice
Voice Actions
Buzz
Google Voice
Goggles
Earth
Orkut
Books
Gmail
Contact Sync
Calendar Sync
Talk
Maps
Street View
News & Weather
YouTube
Android Market
Shopper
Legend:
Product officially launched
Product not officially
launched but could be
available in country
Product not
available
English English (UK) Italian French Spanish Arabic Russian Czech Polish Turkish
Overall
Ability to Purchase
Ability to Sell
Android Market
Legend:
Feature available Feature not available
Product available in
country but only free
apps
18. 18
Product completeness asks:
Core products requirements:
Mobile
Feature
Country/
Lang.
Details
1. Android
Market
Arabic &
Turk
Ability to launch Android Market for paid
apps
Polish,
Czech
Due to prioritization issues, ability to sell
is not available
2. Mobile
Geo
Russia
Streetview & Navigation is not available
in Russia
Turkey,
Arabic,
Polish
Maps & Streetview are not available due
to prioritization issues
3. Google
Voice
RU, CZ,
FR, ES, IT
Due to no telephony support, Google
Voice is not available in SEEMEA
4. Voice
Search
Arabic
Due to prioritization not available in
Arabic
5. Googles
Russia, CZ
Due to prioritization, Googles is not
available
Arabic,
Turkish,
Polish
Due to prioritization, Googles is not
available
We agreed countries with full features should be:
CZ& RU due to competition issues
+ 3 largest SEEMEA markets: IT, FR and ES
Specific products requirements:
Mobile Feature Country/Lang.
1. Voice Actions
Russia, CZ, FR,
ES, IT
2. Voice Input
Russia, CZ, FR,
ES, IT
3. Speech-to-speech
translate
Russia, CZ, FR,
ES, IT
4. Maps 3D
Russia, CZ, FR,
ES, IT
IT, FR, ES, RU and CZ should be
prioritized for New Mobile Feature
launches
20. 20
Prioritization based on internal data (Queries + RPMs)
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
0 100 200 300 400 500
RPMs
Monthly queries in M
Country
Sum of Queries
In M queries
Sum of RPMs
France xx xx
Italy xx xx
Spain xx xx
South Africa xx xx
Russia xx xx
Turkey xx xx
Israel xx xx
Poland xx xx
Saudi Arabia xx xx
UAE xx xx
Greece xx xx
Portugal xx xx
Czech xx xx
Romania xx xx
Hungary xx xx
Slovakia xx xx
Egypt xx xx
Nigeria xx xx
Algeria xx xx
FR
IT
ES
ZA
IL
RU
TR
SA
PL
Country Mapping of SEEMEA markets by Queries, RPMs and Revenue
21. 21
Actions and asks from the Teams
Partnership Product Marketing
Objectives Hurdles Asks Objectives Hurdles Asks Objectives Hurdles Asks
Russia
• Sign GSC
deal w local
player
• Engage
Discussion w
Retailer
(Svyaznoy)
• Yandex
strong w good
products,
better terms
and better
monetization
• Large retail
market
• Specific
budget to
match
Yandex
offer
• Co-
marketing
budget
• Strong
product
road map
• Sign
Android rev
share deal
with 1st and
2nd largest
operator
• Market
requires
specific
partner
engagement,
not justified
by devices
volumes/reve
nue short
term
Need
continued
Local
Marketing
and
Partnership
support
TR only:
need market
intelligence
• Drive GMA
downloads
• Drive GMS
Co-marketing
• Drive
Android Co-
Marketing
• Operators
decentralized
marketing
team
• Recruiting
SEEMEA
PMM
• 50% of res.
Dedicated in
each market
Turkey
• Sign GSC
deal w
Turkcell
• Android
Market not
launched
• Mobile Ads
not launched
• Launch
Android
Market,
Mobile Ads
• Co-
Marketing
budget
• Drive
Android
Market
adoption to
Drive GMS
usage
• Lack of
Android
Market
• Operators
face
difficulties to
market
Android
• Drive GMA
downloads
• Ad-hoc Co-
marketing
opportunities
• Launch
Android
Market
• No Mobile
focused B2C
ressource
Poland
• Engage
Polkomtel w
GSC deal
• Size of deal
may not get
attention of
operator
• Engage
operators in
H2’2011
No Mobile
focused B2C
ressource
22. 22
Actions and asks from the Teams
Partnership Product Marketing
Objectives Hurdles Asks Objectives Hurdles Asks Objectives Hurdles Asks
Italy
• Sign GSC
deal w local
player
• Provide
local Opco
support for
Global
search deal
• Large retail
market
• Limited
success
reduces
interest and
deal size
• Co-
marketing
budget to
incentivize
relationship
• Find
operators to
push GMS on
Android
• Leverage
VF and 3 via
Group eng.
• Difficulty to
push Android
• Operator
force under
their terms
• Large Pre-
pay market
Need local
team support
• Drive GMA
downloads
• Drive GMS
Co-marketing
• Drive
Android Co-
Marketing
• Operators
decentralized
marketing
team
• Recruiting
SEEMEA
PMM
• 50% of res.
Dedicated in
each market
France
• Drive
adoption
across
operators
Spain
• Telefonica
relunctant to
commit
• Continue to
engage
Orange and
Telef via
Group eng.
23. 23
Actions and asks from the Teams
Partnership Product Marketing
Objectives Hurdles Asks Objectives Hurdles Asks Objectives Hurdles Asks
South
Africa
• Engage
Discussion w
MTN for GSC
deal
• Organic
growth
supported by
NBD data
plan
• Low cost
data plan and
mobile – not
before H2’11
• Need low
cost data
plan
• Need local
market
intelligence
• Drive GMA
downloads
• Test B2C
Android
marketing
• Price points
for carrier
and OEM
• Penetration
of
smartphones
• Need Low-
end Android
device
• GMS
solution for
low-tier
device
Etisalat
• Evaluate
opportunity of
GSC deal
•No Arabic
support
• No Android
Market
• Arabic
version of
Android
• Organic
growth in
absence of
Arabic &
Market
• No Arabic
support
• No Android
Market
• Android/BD
support in
Android
platform
timeline:2012
• Ad-hoc Co-
marketing
opportunities
• High RIM
penetration
• Regional
opportunity
fragmented
• Product
Challenges
• No Mobile
focused B2C
ressource
24. 24
Italy | X-Functional Overview
Carrier /
Retailer
# of
Subscribers
Subscriber
Share
Smartphone
Forecast
Android
Forecast
Android Status & Plans
Ability to execute on
co-marketing?
(high/medium/low)
Google Distribution
Status & Plan
TIM 33.5m 37% 10.1m Nothing proactive High
Commencing Q2,
meet with each major
operator in Italy
Select best partner
opportunity and
execute H2
Mobile Portal deal.
GSC distribution – Plan for 2011
OPI (Vodafone) 29.9m 33% 9.0m
Ongoing as part of
Group
GSC & Mob. Portal deals.
Wind 17.2m 19% 5.2m Negotiations in 2011
Mobile Portal deal.
GSC distribution – Term sheet
3 (Hutchison) 10.0m 11% 3.0m
Ongoing Group
Discussions GSC & Mob. Portal deals.
Operator / Retailer Landscape
Sources: Merrill Lynch (subs), Gartner (smartphone forecast),
Canalys (Android forecast)
Key Metrics
SEEMEA Mobile / Android Strategy
# of Mobile Subscrip. 60.5M
Mob Penetration 150%
3G Penetration 45%
Android Penetration
Share of Retail sales by
3-party distribution
Low
TIM Vodafone Wind 3
P’ips/NBDAndroidMktg
Objectives Asks
-Sign one/two new
GSC distribution
(Wind/TIM)
-Work closely with
local opco to support
for global search
deals (VF/3)
Need support from
local sales team to:
1) Illustrate the
potential of the market
2) Help assessing
operators
-Drive GMA
downloads
- Drive Co-
marketing of GMS
- Drive Android Co-
Marketing
- Facing difficulty for
operators to embrace
Android
- Operators want to
enforce under their
terms
- Large Pre-pay market
which makes market
less of a priority
Hurdles
No deal
Mobile
Portal deal
Current Current
On-going
Legend:
On-going
GSC/GMM: Android:
- Retail market, with
limited control by the
operators on the
devices sales
- Limited success of
Android reduces size
of the deals & interest
from operators
Co-marketing
budget to
incentivize Wind
/TIM to work with
us
- Telcos have a de-
centralised marketing
execution, therefore
co-marketing is
resource intensive
- Recruiting SEEMEA
PMM currently
- 50% dedicated
marketing resource in
Italy
- Find and operator
to push GMS on
Android (WIND?)
- Leverage VF and 3
in IT via Group
relationships
25. 25
France | X-Functional Overview
Carrier /
Retailer
# of
Subscribers
Subscriber
Share
Smartphone
Forecast
Android
Forecast
Android Status & Plans
Ability to execute on
Co-marketing deals?
(high/medium/low)
Google Distribution
Status & Plan
Orange 25.9m 43% 7.1m .6m
Ongoing as part of
Group
High
Meet with each major
French telco at senior
level
Opportunities identified
Resource in place
Q1 execution planning
underway
MVNOs not supported
GSC, GMM deals.
SFR (Vodafone) 20.1m 34% 5.5m .5m
Ongoing as part of
Group
GSC and Mob. Portal deals
Bouygues 10.0m 17% 2.8m .2m Ongoing Discussions
GSC Distrib - Term sheet
Orange's MVNOs 2.4m 4% .7m .1m None
SFR's MVNOs 1.5m 2% .4m .0m None
Operator / Retailer Landscape
Sources: Merrill Lynch (subs), Gartner (smartphone forecast),
Canalys (Android forecast)
Key Metrics
SEEMEA Mobile / Android Strategy
# of Mobile Subscrip. 59.9M
Mob Penetration 94%
3G Penetration 32%
Android Penetration
Share of Retail sales by
3-party distribution
Low
Orange SFR Bouy
gues Others
P’ips/NBDAndroidMktg
Objectives Asks
Drive adoption of
Android across
Operators
-Drive GMA
downloads
- Drive Co-
marketing of GMS
- Drive Android
Co-Marketing
Going well
Hurdles
No deal
Mobile
Portal deal
Current Current
On-going
Legend:
On-going
GSC/GMM: Android:
-Sign GSC
distribution with
Bouygues T.
-Work closely with
local opco to support
for global search
deals (Orange/VF)
Co-marketing
budget
No asks
- Telcos have a de-
centralised marketing
execution, therefore
co-marketing is
resource intensive
- Recruiting SEEMEA
PMM currently
- 50% dedicated
marketing resource in
France already
appointed
26. 26
Spain | X-Functional Overview
Carrier /
Retailer
# of
Subscribers
Subscriber
Share
Smartphone
Forecast
Android
Forecast
Android Status &
Plans
Ability to execute on Co-
marketing deals?
(high/medium/low)
Google Distribution
Status & Plan
Telefonica 25.9m 44% 8.3m
Ongoing discussions
as part of Group
High
Commencing Q2, meet with
each major operator in Italy
Select best partner
opportunity and execute H2
GSC & Mob. Portal – Term Sheet
Vodafone 20.1m 31% 5.8m
Ongoing as part of
Group
GSC & Mob. Portal deals
Orange 10.0m 22% 4.1m
Ongoing as part of
group
GSC, GMM & Mob. Portal deals
Xfera 2.4m 3% .6m None
Operator / Retailer Landscape
Sources: Merrill Lynch (subs), Gartner (smartphone forecast),
Canalys (Android forecast)
Key Metrics
SEEMEA Mobile / Android Strategy
# of Mobile Subscrip. 63.5M
Mob Penetration 138%
3G Penetration 41%
Android Penetration
Share of Retail sales by
3-party distribution
Low
Telefonica Vodafone X’feraOrange
No deal
Mobile
Portal deal
Current Current
On-going
Legend:
On-going
GSC/GMM:
P’ips/NBDAndroidMktg
Objectives Asks
Co-marketing
budget to incentivize
TEF to work with us
-Continue to engage
with Orange and
Telefonica via Group
relationships
- TEF ES directly
involved in Group
conversations
-Drive GMA
downloads
- Drive Co-
marketing of
GMS
- Drive Android
Co-Marketing
Telefonica does
not see the deal
as strategic to
them and
reluctant to
commit
Hurdles
Android:
-Sign GSC
distribution with TEF
-Work closely with
local opco to support
for global search
deals (Orange/VF)
No asksNo hurdles
- Telcos have a de-
centralised marketing
execution, therefore
co-marketing is
resource intensive
- Recruiting SEEMEA
PMM currently
- 50% dedicated
marketing resource in
Spain (appointed)
27. 27
Russia | X-Functional Overview
Carrier /
Retailer
# of
Subscribers
Subscriber
Share
Smartphone
Forecast
Android
Forecast
Android Status &
Plans
Ability to execute on Co-
marketing deals?
(high/medium/low)
Google Distribution
Status & Plan
MTS 69.0m 34% 8.0m
Negotiations in
2011
Medium
Meet with each major
French telco at senior level
Opportunities identified
Resource in place
Q1 execution planning
underway
MVNOs not supported
GSC distrib. – Discus. In progr.
Vimpelcom 52.8m 26% 6.1m
Negotiations in
2011
Mob. Portal deal
GSC distrib. – Discus. In progr.
Megafon 46.7m 23% - None Limited smartphones sales
Tele2 16.2m 8% - None
Others Operators 18.3m 9% 3.5m None
Stavaznoy - - -
Operator / Retailer Landscape
Sources: Merrill Lynch (subs), Gartner (smartphone forecast), Canalys (Android forecast)
Key Metrics
SEEMEA Mobile / Android Strategy
# of Mobile Subscrip. 203.1M
Mob Penetration 141%
3G Penetration 12%
Android Penetration
Share of Retail sales by
3-party distribution
High
MTS Vimpel Others
P’ips/NBD
Androi
d
Mktg
Objectives Asks
- Drive GMA
downloads
- Drive Co-
marketing of
GMS
- Drive Android
Co-Marketing
-Strong local
competitor with good
products, better
commercial terms and
better monetization
-- Retail market, with
limited control by the
operators on the
devices sales
Hurdles
No deal
Mobile
Portal deal
Current Current
On-going
Legend:
On-going
GSC/GMM: Android:
-Sign one or two
GSC distribution with
MTS/Beeline
- Engage discussions
with Svyaznoy
(retailer)
- Specific budget to
match our competitor
offer
-Co-marketing budget to
incentivize operators to
work with us
- Strong product road
map
- Sign Android
Market revshare
deals with MTS
& Beeline
- RU market
requires specific
partner
engagement that is
not, initially, justified
by device
volumes/revenues
- Telcos have a de-
centralised marketing
execution, therefore
co-marketing is
resource intensive
- Recruiting SEEMEA
PMM currently
- 50% dedicated
marketing resource in
Russia(appointed)
- (continuing) local
Mktg, Product &
(new) Partnerships
support
28. 28
Turkey | X-Functional Overview
Carrier /
Retailer
# of
Subscribers
Subscriber
Share
Smartphone
Forecast
Android
Forecast
Android Status &
Plans
Ability to execute on Co-
marketing deals?
(high/medium/low)
Google Distribution
Status & Plan
Turkcell 33.3m 50% 3.3m
Discussions on
opportunities in
2011
Low
(except where part of
broader partner marketing
activities)
No dedicated B2C
marketing resource
TV campaign on voice
search with Turkcell on AM
Mob. Portal deal.
GSC distrib. – Term sheet
Turk Telecom 18.0m 27% 1.8m
Discussions on
opportunities 2011
Vodafone 15.3m 23% 1.5m
Ongoing as part of
Group
GSC & Mob. Portal deal
Operator / Retailer Landscape
Sources: Merrill Lynch (subs), Gartner (smartphone forecast),
Canalys (Android forecast)
Key Metrics
SEEMEA Mobile / Android Strategy
# of Mobile Subscrip. 66.5M
Mob Penetration 89%
3G Penetration 10%
Android Penetration
Share of Retail sales by
3-party distribution
Mid
Turkcell Turk Tel Vodafone
P’ips/NBDAndroidMktg
Objectives Asks
- Launch Android
Market
- Launch mobile ads
- Co marketing
budget
- Drive Android
adoption in Market
to drive GMS usage
- Local Mktg & Sales
support of Android
msgs to Operators
- Local market
intelligence e.g. on
local app stores
- Android market
not launched in
Turkey
- Mobile ads not
launched in Turkey
- Lack of Android
Market
- Operators face
difficulty to
market Android
Hurdles
No deal
Mobile
Portal deal
Current Current
On-going
Legend:
On-going
GSC/GMM: Android:
-Sign GSC
distribution with
Turkcell
-Drive GMA
downloads
- Ad hoc co-
marketing
opportunities
- Telcos have a de-
centralised marketing
execution, therefore
co-marketing is
resource intensive
-Launch Android
Market
- Currently no mobile
focused B2C marketing
resource in Turkey
29. 29
Poland | X-Functional Overview
Carrier /
Retailer
# of
Subscribers
Subscriber
Share
Smartphone
Forecast
Android
Forecast
Android Status &
Plans
Ability to execute on
Co-marketing deals?
(high/medium/low)
Google Distribution
Status & Plan
Polkomtel 14.8m 32% 1.6m None
Low
Except where part of
broader partner
marketing activities
GSC distrib. – Not started
PTK (Orange) 14.8m 32% 1.6m
Ongoing as part of
Group
GSC, GMM, Mob. Portal deal
PTC (T-Mobile) 13.9m 30% 1.5m
Ongoing as part of
Group
Play (Novator) 2.8m 6% 0.3m
Ongoing as part of
Group
Operator / Retailer Landscape
Sources: Merrill Lynch (subs), Gartner (smartphone forecast),
Canalys (Android forecast)
Key Metrics
SEEMEA Mobile / Android Strategy
# of Mobile Subscrip. 46.4M
Mob Penetration 117%
3G Penetration 13%
Android Penetration
Share of Retail sales
by 3-party distribution
Mid
Polkomtel Orange T-Mobile
P’ips/NBDAndroidMktg
Objectives Asks
- Engage with
Polkomtel for
a GSC
distribution
deal
- Start to
engage
operators in
H2’2011
- Limited size of
the deal might
not get attention
of the operator
Unknown
Hurdles
No deal
Mobile
Portal deal
Current Current
On-going
Legend:
On-going
GSC/GMM: Android:
-Drive GMA
downloads
- Ad hoc co-
marketing
opportunities
- Telcos have a de-
centralised marketing
execution, therefore
co-marketing is
resource intensive
- Currently no mobile
focused B2C marketing
resource in Poland
30. 30
South Africa | X-Functional Overview
Carrier /
Retailer
# of
Subscribers
Subscriber
Share
Smartphone
Forecast
Android
Forecast
Android Status &
Plans
Ability to execute on Co-
marketing deals?
(high/medium/low)
Google Distribution
Status & Plan
Vodafone 27.6m 50% 2.4m
Ongoing as part of
Group
Low
GSC & Mob. Portal deals
Gmail/Chat SMS - Discussions
MTN 20.3m 27% 1.8m
Discussions in H2
2011 GSC distrib. - Discussions
Cell C 15.3m 23% 0.7m None Discussions
Other 0.6m 1% 0.1m None
Operator / Retailer Landscape
Sources: Merrill Lynch (subs), Gartner (smartphone forecast),
Canalys (Android forecast)
Key Metrics
SEEMEA Mobile / Android Strategy
# of Mobile Subscrip. 56.4M
Mob Penetration 107%
3G Penetration 9%
Android Penetration
Share of Retail sales
by 3-party distribution
Mid
Vodafone MTN Cell C
P’ips/NBDAndroidMktg
Objectives Asks
- Organic
growth
supported by
NBD data plan
deals
- Low cost data
plans
- Local market
intelligence on
opportunities
- Low cost data
plan and mobile
not before H2’11
-Price points
carriers and
OEMs
- Penetration
of
smartphones
Hurdles
No deal
Mobile
Portal deal
Current Current
On-going
Legend:
On-going
GSC/GMM: Android:
- Engage with
MTN for a
GSC
distribution
deal
-Drive GMA
downloads
- Test B2C
Android
marketing in
Africa
- Need lower end
Android devices
- GMS solutions for
lower tier devices
31. 31
Portugal | X-Functional Overview
Carrier / Retailer
# of
Subscribers
Subscriber
Share
Smartphone
Forecast
Android
Forecast
Android Status &
Plans
Ability to execute on Co-
marketing deals?
(high/medium/low)
Google Distribution
Status & Plan
TMN 7.0m 43% 2.4m None
Low
Except where part of
broader partner
marketing activities
Telecel (Vodafone) 5.9m 36% 2.0m
Ongoing as part of
Group
GSC & Mob. Portal deal
Optimus (Orange) 3.4m 21% 1.2m
Ongoing as part of
Group
GSC & Mob. Portal -
Discussion
Operator / Retailer Landscape
Sources: Merrill Lynch (subs), Gartner (smartphone forecast),
Canalys (Android forecast)
Key Metrics
SEEMEA Mobile / Android Strategy
# of Mobile Subscrip. 16.3M
Mob Penetration 151%
3G Penetration 52%
Android Penetration
Share of Retail sales by
3-party distribution
Low
TMN Vodafone Orange
P’ips/NBDAndroidMktg
Objectives Asks
- Get Optimus
join Orange
group deal
- Initiate
discussions with
TMN
Organic
growth
Local team(s) to
give market
intelligence and
advise of issues /
opportunities
Lack of Operator
awareness/incenti
ve to promote
Android w/ GMS
Hurdles
No deal
Mobile
Portal deal
Current Current
On-going
Legend:
On-going
GSC/GMM: Android:
- Limited size of
the deal might
not get attention
of TMN
- Ad hoc co-
marketing
opportunities
- Telcos have a de-
centralised marketing
execution, therefore
co-marketing is
resource intensive
- Currently no mobile
focused B2C marketing
resource in Portugal
32. 32
Greece | X-Functional Overview
Carrier /
Retailer
# of
Subscribers
Subscriber
Share
Smartphone
Forecast
Android
Forecast
Android Status &
Plans
Ability to execute on Co-
marketing deals?
(high/medium/low)
Google Distribution
Status & Plan
Cosmote 11.1m 44% 2.3m None
Low
Except where part of
broader partner marketing
activities
GSC distrib. – Not started
Vodafone
Panafon
7.3m 29% 1.5m
Ongoing as part of
Group
GSC & Mob. Portal deal
Wind Hellas 6.8m 27% 1.4m None
Operator / Retailer Landscape
Sources: Merrill Lynch (subs), Gartner (smartphone forecast),
Canalys (Android forecast)
Key Metrics
SEEMEA Mobile / Android Strategy
# of Mobile Subscrip. 25.2M
Mob Penetration 220%
3G Penetration 45%
Android Penetration
Share of Retail sales
by 3-party distribution
Low
Cosmote Vodafone Wind
P’ips/NBDAndroidMktg
Objectives Asks
Organic
growth
- Ad hoc co-
marketing
opportunities
Hurdles
No deal
Mobile
Portal deal
Current Current
On-going
Legend:
On-going
GSC/GMM: Android:
- Engage with
Cosmos for a
GSC
distribution
deal
- Limited size of
the deal might
not get attention
of the operator
- Telcos have a de-
centralised marketing
execution, therefore
co-marketing is
resource intensive
- Currently no mobile
focused B2C marketing
resource in Greece
Local team(s) to
give market
intelligence and
advise of issues /
opportunities
Lack of Operator
awareness/incenti
ve to promote
Android w/ GMS
33. 33
Etisalat | X-Functional Overview
Countries
# of
Subscribers
Subscriber
Share in
Country
Smartphone
Forecast
Android
Forecast
Android Status &
Plans
Ability to execute on Co-
marketing deals?
(high/medium/low)
Google Distribution
Status & Plan
Saudi Arabia 6.8m 48% 3.4m
Depends on
exploratory
discussions
Low
Gmail/Chat SMS – Discussions
UAE 4.4m 71% 1.6m ditto Gmail/Chat SMS – Term Sheet
Nigeria 22.1m 26% 1.2m ditto
Gmail/Chat SMS – Discussions
Egypt 7.5m 13% 0.3m ditto
Kuwait 1.9m 51% 0.3m ditto
Others 8.7m 24% 0.1m ditto
Operator / Retailer Landscape
Sources: Merrill Lynch (subs), Gartner (smartphone forecast),
Canalys (Android forecast)
Key Metrics
SEEMEA Mobile / Android Strategy
# of Mobile Subscrip. 51.4M
Mob Penetration N/A
3G Penetration 13%
Android Penetration
Share of Retail sales by 3-
party distribution in
countries of op.
High
Saudi Arabia UAE Nigeria Egypt
P’ips/NBDAndroidMktg
Objectives Asks
- Evaluate
opportunity of
GSC
distribution
deal
- Arabic version of
Android and GMA
for RIM
Organic growth
in absence of
Arabic and
Market
Exploratory
discussions Q1
2011
- Arabic/BiDi
support in Android
platform
Timeline: 2012
-Android does not
support Arabic yet
-GMA for RIM does
not support arabic
- Android Market
not available in
several countries
- No Android
Arabic Support
- No Android
Market available
Hurdles
No deal
Mobile
Portal deal
Current Current
On-going
Legend:
On-going
Gmail/Chat SMS: Android:
-Ad hoc co-
marketing
- Resource if this
region requires
marketing focus
-High Blackberry
penetration
-Fragmentation
across regional
opportunities
- Product
challenges