1. C A R E E R : W O R K A N D E D U C A T I O N
2014– present
www.mido.com.eg
M i d o I n t e r n a t i o n a l T r a d i n g - G r o u p P r o d u c t M a n a g e r –
MIDO Company was established in 1977 with the prime objective to be the leading Food & Beverage distributor
And solution provider to the Food Service and Away from Home market in Egypt. In 1985, MIDO established the
First Smoked Salmon facility in the Middle East, currently MIDO’s Smoked Salmon is considered to be the most
prestigious with the highest quality.
Tasks & Responsibilities
 Supervise Sales and marketing activity ,
 Improve Distribution mechanism & geographic / Sectors coverage &
Market penetration.
 Create a strong operating process for Mido Brands
 Follow up Inventory Level. Ordering & Forecast
 Communicate with vendors in term of product information, orders,
payment terms & Marketing support
 Key Accounts & Contracts Management
 Target achievement & Profitability
EHAB EID
Group Product Manager
F&B Distribution.
New Cairo- 46 Road 90 N
Cairo - Egypt
+ 2011-111 54105
Ehabeid.page.tl@gmail.com
P R O F E S S I O N A L S U M M A R Y
Ehab Eid +19 years of diversified experience in managing
Information Technology, Retail, Franchise, F&B &
Distribution within Egypt-Middle East & Asia.
Led global business & strategy management in consumer
Electronic, communication, Retail, Franchise and F&B business.
o Experienced business strategist and leader.
o Initiated and managed win / win business
partnership with global tier 1 Vendors & Clients
o Proven Competencies in business planning,
project management ,channel development
sales& marketing, Product management,
Distribution, and Supply Chain
o Proven experience in managing Vendor
Relations, Customer Relations, sales & marketing
team,
 Operation team, Franchise and RetailQuickly disseminate
superior deliverables whereas web-enabled application.
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2. 2010 – 2014
www.delifrance.com
Country Manager – Delifrance Egypt
The Leading French Bakery +600 outlets over the world.
 Establishing the business in Egypt as Master Franchise & Exclusive
distributor for Delifrance full range of products.
 Opening & Management for 5 branches in Cairo.
 Establishing the distribution business unit for Delifrance products
Include major clients in Hotels, Restaurants, Cafes, Hyper Markets,
Catering business & Schools.
Major Duties:
*Promote ,Develop & supervise current and future Franchise business for
Location, Layout & Operation model approval for new outlets.
*Management & Operation team training (Concept & Standards.
 Menu development and products offered approval.
 Set quarter target for each outlet.
 Insure quality and hygiene for outlets.
 Insure standard price for products offered and menu pricing
 Business Development.
Market study includes SWOT analysis, Market size, competition analysis &
Pricing strategy.
Initiate new ideas for marketing penetration, distribution strategy, product
mix & brand positioning.
 Sales & Marketing
Establishing sales & distribution unit,
Sales training and coaching.
Setting the marketing budget and quarter activities
Setting the distribution model and pricing strategy for each unit.
Handle major accounts
 Supply Chain & Logistics
Managing quarter forecast based on inventory level and business targets
Order process & Product selection based on market analysis and business
needs, Logistics activities include freight and customs follow up.
Warehouse Management and inventory follow up.
Fleet Management & supply mechanism.
.
2008-2010
www.digi-mart.hk
Digi Mart Asia - CEO
Digi Mart is IPO office based on Hong Kong to support major clients in Middle East
Focus on retail product & project support ,
1996-2007
www.caira.net
Moonstone Group (CAIRA) – VP Sales & Ma
Co-founded Moonstone Group of companies "IT HARDWARE – CONSUMER
ELECTONICS & Retail"
Director of Business Development Moonstone Group Egypt- 1996-2000
Director of purchasing Moonstone Group Egypt- Singapore 2000-2003
Managing Director Micro Chip Distribution – Dubai- Jafza 2003-2005
“Moonstone Group”
Vice president
Regional sales & Development Egypt-Dubai-Libya-Morocco
Supply Chain, vendor relations
Product Development Taiwan – China-Singapore 2005-2007

3.  Events & Training
 Delifrance Management training Lebanon – Cairo 2012
 Exhibitor At MIEF 2012 “Egypt Franchise exhibition and conference”
 Member of EFDA “Egyptian Franchise Development Association”
 Participate in Dubai International Franchise ForumOctober 2012.
 Member of World Franchise Associates since 2012
 Exhibitor Gulfood Exhibition Dubai 2013 (Delifrance Middle East Booth)
 Exhibitor at Hace 2014 - Delifrance Booth.
 Exhibitor at Gulfood Exhibition Dubai 2014 (Delifrance Booth)
 Exhibitor at Cafex 2014 – Mido Booth.
 Exhibitor at Cafex 2015- Mido Booth
KEY SKILLS OFFERED
 Strategy formation, development and implementation measurement via BSC
 Creativity and innovation
 Concept development & management
 Change Management & Organization Development
 P/L & Performance improvement
 Experience of managing major Sales & Marketing activities
 Project Management
 Integrated Marketing Communication – IMC
 Negotiation & persuasion skills on international level
 Strategic Alliances & International relations
 Research skills & Business Intelligence
 Media relations
 Logistic & Supply chain management
 Product Management
 Franchise Management.

4. Educational & Training Qualifications
Education
1992 graduate faculty of Arts Ain Shams University “foreign language section”
1993-1995 Business Management Diploma "AUC " Cairo
1-1 Managerial Economics
1-2 Marketing Management
1-3 Contemporary Management
1-4 Accounting & Financial Reporting
2-1 Quantitative Analysis
2-2 Managerial Finance
2-3 HR Management
2-4 Organization Behavior
3-1 Consumer Behavior
3-2 Advanced Marketing Management
3-3 Marketing Research
3-4 Promotion & Personal Selling
4-1 Strategic Management
4-2 Investment & Portfolio Management
4-3 International Marketing
4-4 International Finance
Extra Courses
 Foundations of Organizational Behavior
 Leadership & Managerial Decision Making
 Strategic Management
 Operations & Total Quality Management
 Financial Management
 Human Resource Management
 Strategic planning
Personal Details:
Nationality: Egyptian
Place of Birth: Cairo
Date of Birth: 28 June 1971
Marital Status: Married