Google is making progress in improving search quality in Russia but still lags Yandex in some key areas. The document outlines plans to achieve 40% search share by 2014 through initiatives to fix search and geo issues, become number one in mobile, and make purchasing online as easy as searching. It also details revenue goals to reach $500 million by focusing on customer acquisition and retention.
This document discusses plans to foster community engagement by providing audiences ways to contribute content to newsrooms through a tablet device subscription program. It aims to develop new revenue streams from subscribers and small businesses. The program launched in three markets with over 3,000 app downloads and nearly 500 tablet subscriptions sold so far. Future plans include gaining greater audience insights from device data, adding mobile ads, and developing artificial intelligence using consumer patterns.
This document provides an overview of Google's business strategies and operations in 2011. It discusses Google's mission to organize the world's information and make it universally accessible. It outlines Google's various products and services in 2011 such as Search, Maps, Gmail, Android, and YouTube. It also examines Google's strategies to dominate internet advertising and control more of the internet through new ventures and expanding advertising channels. Finally, it analyzes Google's competitive position and financial performance in 2011.
The document discusses trends in internet marketing and search engine optimization (SEO) in the UK. It provides an overview of Google algorithm changes in 2010 that impacted SEO, including the introduction of real-time search results and personalized search based on location and history. It emphasizes the need for SEO strategies to focus on building authority through high-quality, relevant content and social signals to rank well in evolving search algorithms. Predictions for 2011 include a continued focus on personalized search results based on individual users.
This document discusses why Google acquired DoubleClick. The acquisition positioned Google on the banner advertising market and allowed it to reach highly popular websites. With DoubleClick, Google "moved up" the long tail of advertisers by gaining market shares of main online advertisers in relation to website traffic. The acquisition helped Google expand from the traditional text ad market to the larger banner market.
WIN Marketing Local Search Program is a professional implementation of local search for small business. that means effective, not expensive. See the attached presentation for both the problem we are facing, and the solution!
This document provides an overview of Microsoft's artificial intelligence capabilities and strategies for consumer and business customers. It discusses how AI will power 95% of customer interactions by 2025 and how the world's data will grow to 163 zettabytes annually by then. It also outlines Microsoft's focus on building AI solutions based on principles of trust, open collaboration, and ethical design. The document highlights some of Microsoft's cognitive services like speech, vision, and conversations and how these can be used to understand language, images, and customer interactions. It shares statistics on the large Bing and Microsoft advertising audiences and how AI-driven insights and new channels will drive additional revenue. The document outlines strategies for using Microsoft advertising platforms and AI to target
This document discusses plans to foster community engagement by providing audiences ways to contribute content to newsrooms through a tablet device subscription program. It aims to develop new revenue streams from subscribers and small businesses. The program launched in three markets with over 3,000 app downloads and nearly 500 tablet subscriptions sold so far. Future plans include gaining greater audience insights from device data, adding mobile ads, and developing artificial intelligence using consumer patterns.
This document provides an overview of Google's business strategies and operations in 2011. It discusses Google's mission to organize the world's information and make it universally accessible. It outlines Google's various products and services in 2011 such as Search, Maps, Gmail, Android, and YouTube. It also examines Google's strategies to dominate internet advertising and control more of the internet through new ventures and expanding advertising channels. Finally, it analyzes Google's competitive position and financial performance in 2011.
The document discusses trends in internet marketing and search engine optimization (SEO) in the UK. It provides an overview of Google algorithm changes in 2010 that impacted SEO, including the introduction of real-time search results and personalized search based on location and history. It emphasizes the need for SEO strategies to focus on building authority through high-quality, relevant content and social signals to rank well in evolving search algorithms. Predictions for 2011 include a continued focus on personalized search results based on individual users.
This document discusses why Google acquired DoubleClick. The acquisition positioned Google on the banner advertising market and allowed it to reach highly popular websites. With DoubleClick, Google "moved up" the long tail of advertisers by gaining market shares of main online advertisers in relation to website traffic. The acquisition helped Google expand from the traditional text ad market to the larger banner market.
WIN Marketing Local Search Program is a professional implementation of local search for small business. that means effective, not expensive. See the attached presentation for both the problem we are facing, and the solution!
This document provides an overview of Microsoft's artificial intelligence capabilities and strategies for consumer and business customers. It discusses how AI will power 95% of customer interactions by 2025 and how the world's data will grow to 163 zettabytes annually by then. It also outlines Microsoft's focus on building AI solutions based on principles of trust, open collaboration, and ethical design. The document highlights some of Microsoft's cognitive services like speech, vision, and conversations and how these can be used to understand language, images, and customer interactions. It shares statistics on the large Bing and Microsoft advertising audiences and how AI-driven insights and new channels will drive additional revenue. The document outlines strategies for using Microsoft advertising platforms and AI to target
The document discusses async programming in .NET using the Async CTP. It explains that async programming is important for multicore processing and handling asynchronous operations like web requests without blocking the UI. The Async CTP allows writing async code using the async and await keywords in C# and VB.NET to simplify asynchronous calls and avoid callbacks. It provides an example of asynchronously downloading and parsing RSS feed XML and compares the old callback-based approach to the new async approach.
Поскольку закончился Global Ecommerce Summit-2016, мы достали из загашников доклад Бориса Лепинских, который он делал еще 2015 году. По условиям соглашения мы не имели права публиковать его ранее. В презентации использовано очень много данных от компании Data Insight, за что ей отдельное спасибо.
The document provides an overview of opportunities and challenges for international e-retailers looking to enter the Russian market. It finds that while Russia represents a large market with strong demand for foreign brands, success requires localizing operations to Russian preferences around language, payment methods, fulfillment, and customer service. Local partnerships are also important to gain market insights. While growth is predicted, political and economic instability and the country's large size pose challenges that require commitment to serving Russian customers.
eCommerce and ePayments markets in Russia : trends , analytics , perspect...Data Insight
- A survey of 4,100 Russian internet users found that peer-to-peer money transfers and cross-border purchases had grown the most over the past year at 69% and 53% respectively.
- Online payment for goods and services was used by 66%, an increase of 6% from the previous year.
- Mobile payments and shopping have become the norm, with 64% of smartphone users making payments from their device in the last 30 days.
In 2014, online orders in Russia totaled 195 million, with 7.7 orders placed per online shopper annually. The top 5 product categories purchased online were apparel (22.3% of domestic orders), portable devices (12.3%), house appliances (7.6%), toys and kids care (9.9%), and desktops/laptops (6.5%). The Russian B2C e-commerce market grew 35% to 560 billion rubles, while the number of online shoppers increased 37% to 25.4 million people. Cross-border e-commerce from Russia to foreign online stores increased 115% to 85.1 billion rubles.
"Going EAST. Challenges and tips to enter new markets. Spotlight on Poland"
1. Different strategies to enter new markets 2. Overview of eCommerce market and size of the opportunity in the CEE region 3. Important factors for customers to be taken into consideration
E-commerce sales continue to grow, generating over $300 billion in the U.S. alone in 2015. But e-commerce still remains a small percent of overall retail sales at approximately 10%.
So what can multichannel and ecommerce retailers do to increase their online sales?
How would e-commerce look in 2018?
What skills Solution Providers would need to support retailer's technology needs?
The document discusses digital media trends in China for 2012, as presented in a report by AdChina. Some key points:
- Internet advertising spending in China is expected to double in 2012 to 8% of total advertising, as the category grows exponentially.
- Mobile internet usage and online video consumption will increase significantly, driven by government policies and technology upgrades.
- Social media growth will slow, but mobile social platforms like Weixin will see dramatic growth.
- Third-party advertising platforms that offer cross-channel solutions will thrive by helping advertisers manage budgets across new opportunities like online video.
- Overall, internet advertising is still underdeveloped in China compared to other markets, but significant growth is expected in 2012.
The document provides an outlook on digital media trends in China for 2011-2012. Some key points:
1. Mobile internet and online video usage are growing rapidly, driven by increasing smartphone penetration and upgrades to broadband infrastructure.
2. Advertisers are increasing their use of third-party platforms and cross-channel media planning to maximize reach across different digital platforms.
3. Emerging technologies like location-based services on mobile and tablets are creating new opportunities for targeted digital marketing.
4. Younger internet users in China are spending more time with digital media like online video and mobile apps compared to traditional TV and print.
Disrapp applications help manage personal finances, tasks, and time. The company collects valuable user data on preferences and plans to use this data to offer targeted advertisements and services to interested users. The goal is to generate $200 million in revenue from a personal efficiency service in Russia by offering leads to financial and other apps. Key aspects of growth plans include expanding platforms, prioritizing usability, integrating payments, and building an advertising platform for partner apps. An investment of $500,000 is sought to fund these plans.
#MBC2016 Bashir Modanov, NewBornTown: Globalized mobile ecosystemClickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
Poynt is a leading mobile local search application that has over 2.5 million users growing by 7,000 per day. It provides the richest directory content and is natively integrated with major navigation solutions. Poynt is available in North America and Western Europe on platforms like BlackBerry, iPhone, and is planned for Android and other OS's based on market demand. It offers business search capabilities and allows users to call businesses, view websites, and book reservations directly from search results.
NewBornTown is a Chinese mobile company that focuses on the global market. It created the popular Solo System app suite which now has over 400 million downloads worldwide and 60 million daily users. NewBornTown's business model includes Solo System apps, monetization platforms like LeadHUG and PingStart, and a big data system called Solo Aware. The document discusses NewBornTown's timeline, the Solo System app portfolio, user distribution, native ad placements within the apps, and its monetization platforms PingStart and Solo Aware which use big data to optimize ad performance and revenue for partners.
Yandex is a large European internet company headquartered in Russia with over 6000 employees in 16 offices worldwide. Their mission is to build people-centric products and services to help users solve everyday problems. As one of the top 6 global search engines, Yandex has over 20% market share in several Eastern European and Central Asian countries. The document outlines Yandex's advertising solutions for increasing sales, selling goods, and maximizing traffic, including contextual advertising through Yandex Direct and display advertising across Yandex sites. It also describes Yandex's role in the growing Russian internet and advertising markets.
The document discusses trends in the internet search industry. It notes that search advertising revenue has grown significantly over the past decade and is expected to continue growing. Google dominates the search market but Baidu and other players are gaining share, especially in mobile search which is growing rapidly. The document outlines revenue and market share for major search companies and discusses areas of focus and innovation among search engines.
The document discusses async programming in .NET using the Async CTP. It explains that async programming is important for multicore processing and handling asynchronous operations like web requests without blocking the UI. The Async CTP allows writing async code using the async and await keywords in C# and VB.NET to simplify asynchronous calls and avoid callbacks. It provides an example of asynchronously downloading and parsing RSS feed XML and compares the old callback-based approach to the new async approach.
Поскольку закончился Global Ecommerce Summit-2016, мы достали из загашников доклад Бориса Лепинских, который он делал еще 2015 году. По условиям соглашения мы не имели права публиковать его ранее. В презентации использовано очень много данных от компании Data Insight, за что ей отдельное спасибо.
The document provides an overview of opportunities and challenges for international e-retailers looking to enter the Russian market. It finds that while Russia represents a large market with strong demand for foreign brands, success requires localizing operations to Russian preferences around language, payment methods, fulfillment, and customer service. Local partnerships are also important to gain market insights. While growth is predicted, political and economic instability and the country's large size pose challenges that require commitment to serving Russian customers.
eCommerce and ePayments markets in Russia : trends , analytics , perspect...Data Insight
- A survey of 4,100 Russian internet users found that peer-to-peer money transfers and cross-border purchases had grown the most over the past year at 69% and 53% respectively.
- Online payment for goods and services was used by 66%, an increase of 6% from the previous year.
- Mobile payments and shopping have become the norm, with 64% of smartphone users making payments from their device in the last 30 days.
In 2014, online orders in Russia totaled 195 million, with 7.7 orders placed per online shopper annually. The top 5 product categories purchased online were apparel (22.3% of domestic orders), portable devices (12.3%), house appliances (7.6%), toys and kids care (9.9%), and desktops/laptops (6.5%). The Russian B2C e-commerce market grew 35% to 560 billion rubles, while the number of online shoppers increased 37% to 25.4 million people. Cross-border e-commerce from Russia to foreign online stores increased 115% to 85.1 billion rubles.
"Going EAST. Challenges and tips to enter new markets. Spotlight on Poland"
1. Different strategies to enter new markets 2. Overview of eCommerce market and size of the opportunity in the CEE region 3. Important factors for customers to be taken into consideration
E-commerce sales continue to grow, generating over $300 billion in the U.S. alone in 2015. But e-commerce still remains a small percent of overall retail sales at approximately 10%.
So what can multichannel and ecommerce retailers do to increase their online sales?
How would e-commerce look in 2018?
What skills Solution Providers would need to support retailer's technology needs?
The document discusses digital media trends in China for 2012, as presented in a report by AdChina. Some key points:
- Internet advertising spending in China is expected to double in 2012 to 8% of total advertising, as the category grows exponentially.
- Mobile internet usage and online video consumption will increase significantly, driven by government policies and technology upgrades.
- Social media growth will slow, but mobile social platforms like Weixin will see dramatic growth.
- Third-party advertising platforms that offer cross-channel solutions will thrive by helping advertisers manage budgets across new opportunities like online video.
- Overall, internet advertising is still underdeveloped in China compared to other markets, but significant growth is expected in 2012.
The document provides an outlook on digital media trends in China for 2011-2012. Some key points:
1. Mobile internet and online video usage are growing rapidly, driven by increasing smartphone penetration and upgrades to broadband infrastructure.
2. Advertisers are increasing their use of third-party platforms and cross-channel media planning to maximize reach across different digital platforms.
3. Emerging technologies like location-based services on mobile and tablets are creating new opportunities for targeted digital marketing.
4. Younger internet users in China are spending more time with digital media like online video and mobile apps compared to traditional TV and print.
Disrapp applications help manage personal finances, tasks, and time. The company collects valuable user data on preferences and plans to use this data to offer targeted advertisements and services to interested users. The goal is to generate $200 million in revenue from a personal efficiency service in Russia by offering leads to financial and other apps. Key aspects of growth plans include expanding platforms, prioritizing usability, integrating payments, and building an advertising platform for partner apps. An investment of $500,000 is sought to fund these plans.
#MBC2016 Bashir Modanov, NewBornTown: Globalized mobile ecosystemClickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
Poynt is a leading mobile local search application that has over 2.5 million users growing by 7,000 per day. It provides the richest directory content and is natively integrated with major navigation solutions. Poynt is available in North America and Western Europe on platforms like BlackBerry, iPhone, and is planned for Android and other OS's based on market demand. It offers business search capabilities and allows users to call businesses, view websites, and book reservations directly from search results.
NewBornTown is a Chinese mobile company that focuses on the global market. It created the popular Solo System app suite which now has over 400 million downloads worldwide and 60 million daily users. NewBornTown's business model includes Solo System apps, monetization platforms like LeadHUG and PingStart, and a big data system called Solo Aware. The document discusses NewBornTown's timeline, the Solo System app portfolio, user distribution, native ad placements within the apps, and its monetization platforms PingStart and Solo Aware which use big data to optimize ad performance and revenue for partners.
Yandex is a large European internet company headquartered in Russia with over 6000 employees in 16 offices worldwide. Their mission is to build people-centric products and services to help users solve everyday problems. As one of the top 6 global search engines, Yandex has over 20% market share in several Eastern European and Central Asian countries. The document outlines Yandex's advertising solutions for increasing sales, selling goods, and maximizing traffic, including contextual advertising through Yandex Direct and display advertising across Yandex sites. It also describes Yandex's role in the growing Russian internet and advertising markets.
The document discusses trends in the internet search industry. It notes that search advertising revenue has grown significantly over the past decade and is expected to continue growing. Google dominates the search market but Baidu and other players are gaining share, especially in mobile search which is growing rapidly. The document outlines revenue and market share for major search companies and discusses areas of focus and innovation among search engines.
With a larger market share than Google, Yandex dominates the Russian search engine market. In this presentation we look at how to advertise on Yandex and also how to optimise natural rankings on the search engine
The Global Mobile Revolution - GGV CapitalGGV Capital
The birth of the smartphone and then the app store have provided companies with a revolutionary platform to reach consumers all over the world. But this also means that any business that has an app is essentially global from day 1. This presentation analyzes how this global mobile revolution has occurred and offers strategies for tackling international mobile markets, specifically China and Europe.
This document summarizes a presentation about how the Virginia Employment Commission (VEC) uses LogiXML business intelligence software for government reporting. It discusses VEC's reporting mandates, challenges with their previous system, how LogiXML helped create 30 intuitive reports in 6 weeks, and the positive results including presenting at a national conference. The presentation concludes with discussing choosing the right vendor based on flexibility, speed of development, and ease of use.
As a part of the Strategy Assignment during MBA. We tried to create a Strategic Landscape of Google Inc. This is one of the best presentations we ever made. I made it with my friends Abhishesh Kumar Sharma and Virindersingh Villkhoo
Conduit is a free platform for creating browser tools, websites and mobile apps that has over 260,000 publishers and 250 million active users. It was founded in 2005 and reached major milestones like being the #29 top site on Google in 2010 with over 100 million toolbars. By 2012 it was included in the "$1 Billion Start-Up Club" and valued at $1.5 billion. The presentation compares Conduit's mobile app creation platforms Appifier, Bizness Apps and Conduit Mobile, detailing their pricing, requirements, features, supported platforms and revenue sources. It also shows Conduit's organizational structure and attributes its success to the growth of smartphones, apps becoming inseparable from mobile use, and earning revenue
This document provides an overview of Yandex, one of the largest internet companies in Europe. It summarizes Yandex's mission to build people-centric products and services, its global presence with over 6000 employees across 16 offices worldwide, and its position as one of the top six recognized search engines globally. The document also highlights Yandex's leadership in the Russian internet market, with over 20% search engine market share, and its growth opportunities in advertising and e-commerce as Russia's internet audience and economy continue to expand rapidly.
Webinar: How Penton Uses MongoDB As an Analytics Platform within their Drupal...MongoDB
NorthPoint Digital worked with the Penton and MongoDB teams to deliver a MongoDB based solution, Govalytics, to serve city and county governments. We will review the design decisions made and steps taken to implement and integrate into the existing digital platform.
In the session, we will review:
How Govalytics fits into Penton's entire digital platform?
What were the business drivers for choosing MongoDB (with Product Owner testimony) and why it was so successful?
How NorthPoint Digital implemented a complete, highly interactive UX solution powered by MongoDB as part of an integrated solution and not just as a database
Roadmap for the future – how the solution was designed to be independently scalable
As of 2022, over 78% of people in China aged 16-64 are using WeChat - the most popular app in the country. Mini-programs, the sub-applications built within the WeChat ecosystem, are one of the most popularly used methods to convert customers which annual transactions totaling over 1.5 trillion RMB. Extremely versatile, quick, and affordable to develop, Mini-programs allow brands to engage and convert consumers. Following our first release on this topic in 2019, we are excited to give readers the opportunity to learn from our experience in WeChat Mini-Program development and analytics which is why we are proud to release an all-in-one guide for WeChat mini-program analytics 2022 version.
This document provides information on marketing mobile apps in the Russian market. It discusses the major mobile platforms and app stores, revenue sources, and effective promotion strategies. Key points include: Android has 84% market share in Russia; Google Play earns less revenue from Russia than other countries; top traffic sources are VK and Odnoklassniki social networks and Google AdWords; case studies demonstrate success using CPI campaigns on networks like MobioNetwork, A/B testing, and optimizing for quality installs and conversion.
DMC 2013. Mark Read. Как изменится digital-ландшафт в ближайшие 5-10 лет, и к...GRAPE
The document discusses trends in digital advertising spending and media consumption. Some key points:
- Global digital ad spending is expected to grow 14% annually from 2013 to 2018, reaching $327 billion.
- Digital media is growing as a percentage of total ad spending in many countries, including a projected 47% in the UK by 2018.
- Forces driving digital include the shift to mobile, growth of ecommerce, increasing data availability, social media, and importance of content.
- Mobile is becoming the primary way many consumers access media, with implications for advertising and content strategies.
Similar to Russia Localization Review to Executive team (20)
1. The document provides an overview of the Middle East ecommerce market, highlighting the large population sizes and GDP per capita of Gulf countries like Saudi Arabia, UAE, and others.
2. It notes the high internet and smartphone penetration rates in these countries and identifies major online merchants like Souq.com in the UAE. Magento is also mentioned as a commonly used ecommerce platform.
3. Examples are given of businesses currently using Magento in the region, including the largest online retailers in Saudi Arabia and Kuwait, showing their traffic rankings and number of store locations.
The document provides an executive summary and strategy for OSO China's operations in 2009. The key points are:
1) OSO China doubled revenue in 2008 through DCS up-sell and acquisition, leveraging Google's advantage in the export market, and improving efficiency.
2) The 2009 strategy has 5 themes - aggressive acquisition, DCS management, improving the torso/tail, leveraging content opportunities, and focusing on employee development.
3) The goal is to achieve 69% revenue growth in 2009 through initiatives in these areas, such as improving the acquisition funnel, using marketing to drive new customers, and re-tiering DCS accounts.
Emerging Markets Plan - New Market InvestmentApple
Designed and implemented a market Investment framework for opening new sales offices worldwide. This framework represented one of the biggest ‘asks’ in the company’s history: recommending the opening of offices in 18 new locations, along with recruiting of a total of 144 new employees to generate an estimated $650 million in new revenue over the following 3 years.
Content of the presentation:
My research during the study demonstrated that historically local offices enabled Google to capture, on average, 1% of the ad market per year in each of the countries it was established in, thus reaching profitability quickly in just over 12 months.
Through an analysis of past performances, I established that substantial results could be achieved by the front-loading recruitment of teams.
Interacting with regional Directors in Marketing as well as with Managing Directors across all sales channels, I ascertained that viable operational structure could be reached with a minimum of 8 employees per country.
Extending these findings to markets where Google had no presence, I determined that opening in 18 new locations, along with recruiting of a total of 169 new employees, would generate an estimated $650 million in new revenue over the following 3 years.
Mobile strategy project for South Europe, Middle-East and Africa. Purpose was to define priority regional mobile operators and developed an action plan across product development, marketing, partnership and sales functions.
Erich Gunsenheimer is a senior strategy and partnerships executive with over 15 years of experience in strategic planning, business development, and international expansion across various industries. He has facilitated partnerships that generated over $1 billion in revenue. Currently, he runs a Dubai-based management consultancy supporting technology companies in the Middle East. Previously, he spent 5 years at Google developing strategies for emerging markets and overseeing their global expansion.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
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IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
2. We are monetising well
What is going well – internet growth & monetization
2
We are leading in mobile
Internet Penetration: Russia following US trajectory
0%
10%
20%
30%
40%
50%
60%
70%
80%
US Penetration 1991-2007
Russia Penetration 2001-2010
InternetPenetration
2011
Users Online
Russia = 52M
France = 45M
UK = 51M
Germany = 65M
1991
2001
2001
2011
Google Russia achieved record high results in
both number of advertisers and RPM
Key Metrics
Google
Russia
Yandex
Mobile Search users 5.1m 8.5m (tbc)
Mobile
Maps users
3.3m 2.5m
Mobile Apps 18 TBC
Mobile Access Points TBC TBC
# of Killer Products 3 2
2010
In M
(Pen.)
% CAGR
‘06-’10
Social
network
43 (83%) 55%
Search
Engine
41 (79%) 21%
Online
Videos
40 (77%) 64%
Online News 32 (62%) 20%
Download
music
21 (40%) 35%
Online video
games
16 (31%) 58%
Mobile
Internet
15 (29%) 50%
Shopping
online
15 (29%) 43%
Bank online 6 (12%) 45%
Number of internet user by online activity & Time spent:
Legend: Leading
Minor Gap/
Improving
Major Gap/
Lagging
Russian internet population is growing fast and still
expected to grow
Search shows great potential in
access points with internet pen.
still low
Very fast growth in Mobile
Internet and users are among
the most active
Watching videos and
downloading music show great
prospect with already strong
adoption
Ecommerce starting to be
significant but still untapped
potential
Social Network deem to show
great prospects but users
choosing mostly a local player
$-
$1
$2
$3
$4
$5
$6
$0k
$10k
$20k
$30k
$40k
$50k
$60k
Advertisers
RPM
NumberofMonthlyusers
inkusers
RPM
in$
Google Russia: number of users & RPM – Q1’08 to Q2’11
3. Access points
What worries us – most roads lead to Yandex
3
Launch times
Search / Geo qualitySearch evolution
6% 12%
18%
32% 29% 26%
60%
53% 53% 50% 58% 64%
29% 27%
10%
6%
2%
2005 2006 2007 2008 2009 2010
Search share – Google vs Yandex
After strong evolution, we start losing since 2008 particularly
in: Search/Geo localization, Launch times and Access Points
1996
1998
2000
2002
2004
2006
2008
2010
2012
Yandex & Google Russia Launch Times
Russian users find new Google products at Yandex 18
months earlier than they appear on Google.ru
Number of downloads via access points (in M downloads) 2010
Google Yandex
13.7 m 31.9 m
Yandex major partners:
Yandex has put itself at the user fingertips with DHP, default
search and Toolbar deals
Local Search
9 /10 times
Yandex offers better
search results for locally
intended queries
Users find Yandex products better tailored to local specific,
be it traffic in large cities or regional search
Launch Year
Table in Annex
Maps
38 vs 3 cities w Traffic
50 vs 0 cities w Streetview
75 vs 42 cities w Base Maps
Yandex Launch
Google.ru Launch
Top 5 largest gap
Product
Yandex
Google
Rambler
Mail.ru
To be confirmed
4. Our plan: 40% search share and achieve
$500m by 2014
4
User plan: Grow from 26% to 40% share
1
2
3
4
Fix the plumbing
Search: Improve web search precision, especially
for queries with strong regional intent
Geo: Significantly improve Base maps, cover at
least 20 cities with Streetview
No 1 in Mobile
Lead in localized mobile innovation, Build the
ecosystem with operators and retailers &
Consider one umbrella app
Purchasing as easy as surfing
Help Russian users search for and purchase
products online
Current
Search
Share:
26%
Fix the
plumbing + 4%
Access
Points:
+ 1 - 4%
1
2
3
4
Win in
Mobile : + 3%
Purchasing as
Easy as
Search : + 3%
Search
Share in
2014:
40%
Estimated Impact of user strategy in 2014:
Revenue plan: Grow to $.5 B by 2014 Government plan: Become a trusted advisor
5 6
Scale revenue generation across all segments
to next level by focusing on quality of
acquisitions and step-changing retention
Support Skolkovo’s innovation and start-up
environment through cloud computing
1
2
3
4
Impact by
2014
+4% Search
Share
+3% Search
Share
+3% Search
Share
Win access points
Turn around the access points situation by
capturing distribution share and driving Chrome
adoption. Consider one single access point to all
Google products
+1-4% Search
Share
+3-6% plus
Firefox
(not covered
today)
(not covered
today)
(not covered today)
5. Current status
Geo:
• Need to improve Geo-IP tracking
Maps:
• Establish or acquire mapping entity in Russia with
cartography license.
• Kick-start Streetview by sourcing new suppliers
and/or deploying our own resources to cover 20
cities
• Improve Local Geo Search precision
• Prioritize Russia in launch of new local/geo
products (Base Maps, Traffic, …)
User strategy – Fix the Plumbing
5
• Significantly improve precision of implicitly
regional queries
• Make major improvements to our Geo
offering in coverage, quality and content
Our plan
What we need
1
Search
25MYearlyusers
Maps
12MYearlyusers
Number of
monthly users
Yandex Google
6.0m
2.3m
Geo Coverage Google vs Yandex
Yande
x
Google
Google
by Q4’11
Base
Maps
75 42 45
Street-
view
50 0 3
Traffic 38 3 6
Product Priority Google
Russia
Yandex
Web Search precision High Medium High
Universals precision Medium Medium High
Regional search precision High Low High
Samara
Core Search Product Gap
Precision of Regional Implicit
Queries
(Source: Analyzethis.ru)
Distribution results of actual
users In Samara
PM reviewing Plan
xxx
Legend: Blue – In Plan
Lack of regional results for queries (outside of
Moscow) is a major disadvantage for Google
6. Current status
• Prioritize RU on mobile road map, incl.
Prime
• Working on a RPM guarantee of $1 (budget of
$3.3M (maximum) to offer deal terms on par with
Yandex
• Include significant marketing investment of
$10M on mobile to 2012 business plan
User strategy – No 1 in Mobile
6
• Continue to own mobile innovation
• Investigate Google Mobile 1 app to combine our
current 18 distinct mobile apps
• Build sustainable eco-system through:
• strong Co-marketing deals and support to retail
partners
• fostering the App developer community
• leveraging good distribution deals with key
operators
Our plan
What we need
2
% of smart phones to total
handsets
2009 2010 2011f 2012
6%
12%
18% 23%
Users are switching quickly to smartphones
We had great success in establishing our mobile
leadership but we need to make further effort to build the
ecosystem
Killer App launches &
Marketing campaigns
Current Mobile distribution terms:
Google Yandex
Business
model
Tiered revenue
share
Flat revenue
share or bounty
Payments 0-16% tiered
revenue share
50% rev share
or $1 RPM
guarantee
$1 bounty with
OEMs
Contract
type
24months -
non duplication
of services
Non-exclusive,
incl exit clause
Products
offered
Opera mini,
GMA, Android
search
Opera mini,
T2/3 app,
Android search,
Maps
Chart showing our
advantage:
Table comparison
Google vs Yandex
2010 2011e
Total
Smartphones
11.2m 14.5m
IPhones 1.5m 3.3m
Android 0.7m 4.0m
# of smartphones in Russia (in M)
Legend: Blue – In Plan
7. Current status
• Prioritize launch of Product Search
• Prioritize launch of Check-out and Wallet
• Prioritize launch of Music & Books and
recruit SPD resource to add local content
User strategy – Purchasing as easy as surfing
7
• Catch up with Yandex on:
• Helping users find products they need
• Enabling payments online and offline
• Leapfrog and overtake Yandex by:
• Offering Mobile Payments
• Providing access to digital content
Our plan
What we need
3
Evolution of Forms of Payment as % of Clients
Products purchased by Russian online Buyers*
29%
24%
31%
19%
14% 15%
1997
2007
2011
0
200
400
600
US Timeline
Russia Timeline
2001
2011
Ecommerce per Capita: Russia following US
trajectory
Ecommerce
Spend = 13B
E-commerce is taking off to become one of the largest European market
• $24B Russian E-
commerce by 2014.
• Today almost as large
as Italy and by 2014, 4th
largest market in Europe
New FOP were well adopted and Checkout would show great prospects
• Today 1m Yandex
Money active users
• 60% of Adwords
customers use E-FOP &
20% of local bank
transfers deliver 80% rev.
Today purchase are mainly physical good but moving to digital
• 86% of users search
products online
• 10m users & 2K per-per-
click merchants on
Yandex Market
• 29m Digitsl Content
users by 2013Books CE Gadgets Apparel Media Cosm.
-
10,000
20,000
30,000
40,000
50,000
Y.M WM CC Wire terms Wire prepay
H2’08 H1’09 H2’09 H1’10 H210 H1’11
Legend: Blue – In Plan
8. Revenue & Government strategy
8
Revenue strategy
Government Strategy: Become a trusted advisor
Revenue strategy: Achieve 500M by 2014
5
6
Focus Areas Actions 2011 Uplift
Head
• Developed plan to get 15 $1m+ DSO accounts (vs $5m in 2010) in
key verticals: Local, Entertainment, Tech & Telco, Retail
• YouTube to deliver $5m in CPG and Tech & Telco verticals
$15m
Torso • ISO on the ground to deliver incremental $65m in next 3 years $ 2m
Long Tail
Acquisition
• Integrated campaign for Yandex clients (10k new monthly actives)
• GAGA target 500 agencies working w 6k SMBs
• Launch Internet Revolution in Q3
$13m
Long Tail
Retention
• Begun + 2 new reselling deals (+10k monthly active clients by EoY)
• Soft Landing to improve retention and upsell newbies
• ETO to deliver incremental revenue
$24m
Total
2010:
$117M
Total
2011:
$210M
Total 2012:
$330M
Total 2013:
$480M
Organic:
$39M
Upside:
$54M
Revenue Plan:
Google’s Skolkovo Mission: Support Skolkovo’s innovation and start-up environment through cloud
computing around 5 pillars
INNOVATION EDUCATION INFRASTRUCTURE INVOLVEMENT
DEVELOPER
OUTREACH
Invest to kick start
local tech start-up
Invest in grants to
professors and
students
Invest in
infrastructure and a
Research Centre
Engage on par with
partner on Board
Campus to
evangelize Google
technologies
9. Product Needs by Product Area
9
Product Area Background Product Need Related strategic priority
Search • Yandex delivers better regional
targeting across Russia
• Improve generic search precision
and regional search precision
Regional Search
Ads • Search share/quality is primary focus
at this time
• Payment options to all types of
publishers (Adsense, Android,
Youtube, Books)
• Implement Local Forms of
Payment
Local Forms of Payment
Local &
Commerce
• Google Maps cover 34M people, 3
cities, with 5 planned streetview cities
• Yandex maps cover 49M people, in
40 cities with streetview in 37 cities
• E-commerce is large, growing, and no
leading pureplay webstore exists
• Accelerate Basemaps, MapMaker
and StreetView launches
• Launch Product Search, Checkout
and Wallet
Improve current products
Invest in future growth
Mobile • User base is big and growing 4M
Android handsets by EOY. Strong
opportunity to grow.
Rolling thunder mobile launches:
Voice Actions, Speech-to-speech
translate
Invest in future growth
Social • Google+ launched in Russia and
allowed for Advertising
• Need to integrate with local social
networks (if possible at all)
Improve current products
Chrome • 7days active: 5.9M users • Invest in marketing and distribution
deals
Invest in future growth
YT & Video • YT is true market leader in Russia • Continue premium content
acquisition
• Fix Opera bug showing no Ads on
YT Front page
1
Color = progress on product need
Number = country priority level1
3
1
2
3
11. Current status
• Approve bounties of $2 per first search in Russia
for a budget of $10m in Year 1
• Maintain current Chrome marketing budget
commitments
• Legal to investigate how to stop Yandex’s Chrome
User strategy – Win access points
11
• Distribute additional 10m access points
(+1% additional search share) by signing
current Yandex partners or new local players
with aggressive terms.
(Note: 10m activations is approx. 5m First Searches)
• Stretch goal: Win back Firefox carve out for
RU (up to +2% additional search share in
2012)
• Boost Chrome adoption with
comprehensive Marketing campaigns (+6m
downloads
• Investigate portal approach
• Stop Yandex to promote its own chrome
default search (chrome.yandex.ru)
Our plan
What we need
4
… but we expect 22M (+48%) new online users in the next 4
years and current users will access in new ways
# of new Russian users in M
2011 2012 2013 2014
# of downloads expected by user type in M
2010 2011 2012 2013 2014
Current
users
New
users
Google Yandex
13,683 31,913
Yandex dominates access points today …
# of downloads (in K) 2010 Yandex major partners:
Google Yandex
Partners
Distribution mainly stems from
Russian traffic from foreign
global deals
• Deals w large number of local
partners
• Deals for Russia traffic w
major Google partners (ie:
Firefox, Opera)
Payment
s
4c first search
(Bounty guidelines)
$1.7 first search
(50% rev share on 2x Google
RPMs)
Contract
terms
2 year exclusive 1 year non-exclusive
Other Leaner policy & product offering
Current Desktop distribution terms:
Yet our current distribution terms are not as attractive as
Yandex
12. Overall Google search quality is higher than Yandex, varying
across different query types
12
Overall our search quality has improved since Nov ‘10 and is higher than Yandex
Overall Search Precision Yandex vs Google
Source: Internal
Our areas of strengths lie particularly in:
Major Search Quality Elements - Yandex vs Google
Source: Analyzethis.ru & Internal
%ofq Yandex Google
26% Long Tail queries -- -
5% Popular queries + +
4% Questions + ++
5% Spelling/Suggest ++ ++
22% Navigational queries + ++
10% Regional queries ++ -
6% Regional + city queries - +
10%? Digital Media - -
10% Porn -- -
- Precision + +
- Speed + ++
- Freshness/Updating - ++
In navigational Search we have a
clear lead
Head and Long tail we are on par or
better
Speed and Freshness we are way ahead
Loading Time
Yandex:
0.9s
Google:
0.3s
Indexation Time
0
10
20
30
40
50
60
70
80
90
Jan Mar May Jul
Long Tail (300 random queries)
Most Popular (Top
300 queries)
Source: Internal Source: Internal
91
92
93
94
Product queries will be assessed together with Commerce
Legend:
Gap Google to Yandex
Significant
gap
Small gap and
Improvement
area
Significantly
better
13. However Google precision is worse in implicit regional search
– representing 9% of overall queries and …
13
Av. Number of regional results of Yandex vs Google among
100 implicit regional queries (all cities outside Moscow)
Yandex
Google
Legend:
Source: Analyzethis.ru
We are behind versus Yandex because of problems in Geo IP tracking…
Distribution of result of users In Samara
Hired 2 HC in Feb. dedicated to
Regional improvements:
-> Implementing Metroboost
-> Improving GeoIP tracking
together with local/MV team
What is Regional Implicit search: A query implying a local related result without specifying
the city
Source: Internal
… but we have done progress and delivering on the plan
Geo-ip precision is not good enough
14. … In Geo, we need massive improvements
14
Yandex’s coverage is far more extensive than ours
Yandex offers more & fresher content:
Geo Coverage Google vs Yandex
Features of Yandex products:
Yandex is:
• able to create own GT-
alike maps
• significantly better speed
in their updates
• able to sign-up more
directories
•
Streetview
Yande
x Google Google
by Q4’11
Base
Maps
75 42 45
Street-
view
50 0 3
Traffic 38 3 6
5%
5%
33%
30%
27%
Distribution of new users in Russia – city
typology
Moscow
St Petersburg
Cities > 100K hab
Cities < 100K hab
Villages
Legend:
Traffic
• better quality in traffic
jams info
• highlights accidents
• integration with twitter
• live cameras
Number of monthly users
Yandex Google
6.0m
2.3m
Business
Directories
Is there an overall
metric on
quality?
# of Biz
directories
+ automatic
directory sign-up
with websiteRefresh
Yandex refreshes
more often than
Google