Winco Lau is a senior sales and marketing executive with over 15 years of experience in media sales across TV, newspaper, and magazines in Hong Kong, China, Macau, Japan, and other parts of Asia. He holds a Diploma of Social Science from York University and an Advanced Diploma in Business Administration from Centennial College. Winco has worked in various roles such as Corporate Account Manager, Regional Sales Director, and Account Director for companies including PCCW Media, Nikkei Business, and Next Magazine Advertising Limited. He specializes in business development, client and agency origination, sales management, and stakeholder management.

1. Lau Wing Keung Winco
41/A Tow er 7, Oscar by the Sea
Pui Loi Road, TKO
60211311
w incolau55@gmail.com
Hong Kong, China
HKID: G300507(A)
Winco is a dynamic senior sales and marketing executivew ith over 15 years experience. Specialising in media sales
of Ad space for TV, Newspaper and Magazines. He is Business development and client and agencies origination
specialist. Winco has a breadth of regional experience, w ith success in building sales verticals in China, Hong Kong,
Macau, Japan. He has excellent team leading management skills and stakeholder management.
Education
Diploma of Social Science, York University
1990
Business Administration, Advanced Diploma, Centennial College
1987-1988
High School Diploma , York Mills Collegiate Institute:
1986
Languages :
Fluent in English, Cantonese and Mandarin
Work Experience
PCCW Media
April 2015 – March 2016
Corporate Account Manager
April 2015 - present
Multi- Medium 1) Now TV, VIUTV
2) Digital Media- Yahoo, Google, Baidu, Facebook, Youtube
3) Now Digital Platform :Now apps, Yellowpage
Daily w ork– Corporate account review and pitching
4A agencies regular update
Coaching, training, sharing w ith junior colleague
Pitching client and assisting colleague selling
Negotiating w ith internaland externalbusiness partner
Reporting and analysis
Sales reporting and target projecting
Madcradle Digital Ltd
Feb 2014 – March 2015
Multi – digital media :Commercial Radio, Google, Yahoo, Youtube, Baidu
Daily w ork- Pitching new corporate account and 4 A Agencies
Coaching, Training all sales team
Reporting and negotiating
Meeting w ith potentialdirect and non-4A agencies
Sales report and projecting
Clients list w here business started fromMadcradle
Henderson Land Development, SOGO Department
Cadbury Dr Wolf – Plantur 39, Alpecin and Linola
Mertrojet Microsoft Office 365 –WaiOn
Friso KAO – Sofina, Biore, Essential
HKBU HKSPACE
Mead Johnson Warner Music
Superstar Restaurant Show ersof Blessing

2. ATV Television
Senior Sales Manager, Marketingand Sales Department
June 2009- January 2013
Senior sales and marketing manager within the firm where I w as responsible for selling the ATV advertising airtime
and programme sponsorship. I w as also responsible for:
 Creating sales opportunities to clients w ith programme content
 Developing clients in Hong Kong, Macau and Mainland China
 To reach and exceed monthly and yearly sales targets
 4A agencies sales presentation and TV programmes and monthly status updates
 Developing and creating advertising needs and plans to ATV and new clients
 Major clients included
Cartier, Tissot, Hour of Pow er, Harbour City,
Baofeng Modern International, Four Seas Merchantile Limited,
Sun Hung Kei Properties, King of Catering, Kerry Properties Limited,
Show ers of Blessing, Sun Hung Kei Properties,
UniversalMusic, Warner Music, Sony Music,
Hang Lung Properties, China Construction Bank,
Prime Credit, Ocean Allied Financial, Ocean Allied Fin.
Glory Sky
Nikkei Business-Japan’s No1 Business Magazine
Regional Sales Director, Asia Head Office
January 2008-April2009
Regional sales director for the business w here my duties included:
 Leading the Hong Kong sales office, managing tw o Japanese colleagues
 Business planning and reporting in the Japanese Head office ( Tw ice a year)
 Regional coverage of Asia, responsible for China, Hong Kong, Macau, Phillipines, Australia and Southern
China market
 Reporting to Japanese head office weekly and travelto Japan office quarterly
 Presenting advertising sales revenues of the companies clients
 Regular visits to Asia and China sales sites
 Serving HK Government officials- Invest Hong Kong, HKTDC
Next Magazine Advertising Limited
Account Director
May 2001- July 2007
Account director for the businessand my duties included:
 Heading up the sales team w ith 2 direct reports
 Weekly and monthly sales meetings of sales forecast and analysis ( Monthly, Quarterly and Yearly metrics)
 Sales reporting to senior management
Major account coverage:
 I.T – computer product
 Transportation
 Real Estate
 Restaurants
 Entertainment
 Department Stores and Shopping centres
 Automobiles
Completed projects in 2007
 SOGO Department Store – Seasonal Spring&Summer / Fall&Winter fashion booklet ($1.5M x 2)
 New town Plaza – Season booklet ( $0.35)
 Wing on Department store 100th
anniversary booklet ($0.9M)
 La Foret Shopping Arcade booklet ($0.3M)

3. Star TV / ESPN/ Phoenix Channel
Regional Ad Sales Manager
August 1997- August 2000
Regional Ad sales manager w here Isold air-time spots and programme sponsorship
Major Clients included:
Nike Titlelist San Miguel
Next Media.com Philips
Mild 7 Outdoor Quest
Worldw ide Marketing
McDonalds (China) Piage
EEG Record Sinte
Rojam.com Toshiba
Rolex Ericson Motor- sports and Golf Challenge
Apple Daily
Account Manager
March 1995 - 96
 Preparing launch of Apple Daily to clients and 4A agencies
 Selling advertising space (ROP) of Apple Daily
 Serving and selling ad space to local advertising agencies and major brand clients
South China Morning Post
Assistant to BusinessSub-editor
August 1991- November 1993
 International and Asia stocks reporting fromReuters and Associate Press Re-edit and daily business
reports
 Preparing and reporting the daily stockmarket report