Frances O'Malley is an accomplished marketing and business development executive with over 15 years of experience in Fortune 500 and start-up environments. She has nearly doubled sales to $130 million in her current role at 123 Technology and has a proven track record of developing marketing strategies that enable explosive growth for companies.

1. Frances OMalley
604 Harmony Lane
Pleasantville, CA 94588
Home (925) 555-1234
SUMMARY
Accomplished marketing and business development executive with more than 15 years of achievement in Fortune
500 and start-up environments. In current role, nearly doubled sales in two years,to $130 million.
MANAGEMENT PROFILE
• Strong executive management background includes strategic planning, team building, alliance building,
board-level presentations and investor relations.
• Top-level marketing experience includes market analysis, client relations, product and market development,
product management, global sales channels and marketing communications.
• Expertise in technology includes telecommunications, broadband,wireless and satellite communications, with
successfulmarketing and operations track record in multiple sectors.
• Twice developed product development processes that vastly improved marketing efforts and enabled explosive
growth, for both ABC (1996-1999) and 123 Technology (2000-present).
EXPERIENCE
123 supplies integrated circuits for fiber-optic transmission systems; sales of $130 million in 2010.
Oversee all aspects ofmarketing, including product management, segment and strategic marketing, roadmaps,
product definition, R&D, partnerships,M&A valuation, business plans,profitability and growth. Manage three
direct reports in marketing.
• Determine all project selection and resource allocation for marketing and product development.
• Drive and maintain strong industry-wide reputation for technical and service excellence, enabling 95% client
retention rates and higher price points, despite economic downturn.
• Play key role in investor relations. Wrote substantialportions of S1 document for successfulIPO in 2001 and
script quarterly conference calls in conjunction with IR manager.
• Manage all MarCom activities, including tradeshows,PR, advertising, promotions, brochures,collateral
development, white papers and press interactions.
• Built strategic marketing teams for two main segments:transport and framing/aggregation. Developed
roadmaps in both segments to guide engineering staffing and planning toward sustained growth.
• Built product management team of professionals to accommodate five product lines and 20 launches,producing
substantialrevenue growth (from $70 million to $130 million within two years).
• Built supporting technical marketing to streamline systemengineering and develop product strategy.
• Built Critical Success Factors tracking systemto manage customer-focused interactions with required actions
for marketing, sales and engineering. Created competitive advantage with resulting synergy.
Planned and managed all marketing and sales.
• Drove 21-fold sales increase, from $3.4 million in 1998 to $20 million in 2009 and $72 million in 2010.

2. • Built scalable, worldwide sales force to support $70 million in revenue. Created all MarCom support for
company, with FY 2011 budget of $3.5 million.
• Provided product definition roadmaps for new products in mixed-signal, VLSI and module product groups.
Built highly responsive product-management organization to support all four product lines.
• Negotiated over $20 million in development and production contracts with tier-one telecom firms.
• Played essentialrole in opening and penetrating key new accounts,including Cisco and NABC.
• Managed real estate transactions,fitting and operational aspects for company headquarters during relocation
from San Francisco, CA to New York, NY.
• Rapidly promoted from Director of Marketing and Sales (2009).
Firm is leading developer of optoelectronic components for cable TV networks; acquired by XYZ.
Planned and managed development of firm's first digital telecommunications products:10Gb/s receiver and laser.
• Co-developed and wrote business plan for new Telecommunications business unit in 1996.
• Led successfulmarketing and product development efforts that produced $15 million in new revenue by 1999,
exceeding expectations by 50%. Initiated and negotiated all contracts.
• For Satellite Communications unit, helped grow sales to produce 30% of overall ABC business.Also managed
design-in opportunities in satellite communications and microwave transmission.
• Managed account penetration at two tier-one telecommunications companies.
Played key troubleshooting and management role.
• Advanced technology work included leading participation in WEST 40Gb/s DWDM consortium, ABC’s first
effort in digital transmission. Received accolades as one of DARPA’s most successfulefforts.
• Managed implementation team for ISO-9001, achieving first-pass success with no major violations in four
months. Rapidly created and documented product development proces s that met ISO objectives.
• Saved 20% of company revenue in 2006 by rescuing major development contract: redesigned fiber-optic
transmitter to meet requirements of leading cellular customer, resulting in patent award.
Managed all product development from technical perspective for 50% of ABC revenue. Managed three direct
reports and numerous key projects.
Handled product development and project work for microwave and millimeter wave transmission products.
• Served as REA (project leader) for satellite millimeter wave receiver program, involving 12 engineers and $17-
million budget.Also did advanced R&D in millimeter wave receiver technology.
• For outstanding efforts,received two promotions in less than four years.
EDUCATION
• Masters of Business Administration: The Anderson School of Management, UCLA (2008). Executive MBA
program included field study ofSun Microsystems and 10 of its customers.
• Bachelor of Science: Electrical Engineering: Massachusetts Institute ofTechnology,Cambridge, MA (1993).
Chemical Engineering minor.
PROFESSIONAL RECOGNITION
Co-holder of two patents,with 25 professional publications and presentations (1997-present).