Lama Walid Moustafa El Daour has over 5 years of experience in marketing and brand management roles. She currently works as an Assistant Brand Manager for the Fabric Care category at Arma Group. Previously, she held roles as Assistant Brand Manager at Arma Group, Junior Marketing Product Management at Orange Egypt, Marketing Specialist at Orange Egypt, and Account Executive at a digital marketing agency. She has a Bachelor's degree in Management Technology from the German University in Cairo.

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LAMA WALID MOUSTAFA EL DAOUR
Cell Phone: +201140011771 Home Phone: 22747968
Address: Mivida, 5th
Settlement Email: lamaeldaour94@gmail.com
EDUCATION
Bachelor of Management Technology, German University in Cairo Year: 2016
 1st
Major: Marketing 2nd
Major: Economics
 GPA 1.65 - Very Good with Honors (According to GUC GPA calculation method)
 GUC in Berlin University 6th
Semester
St. Fatima Language School - IGCSE (2009-2012)
WORK EXPERIENCE
Assistant Brand Manager – Fabric Care Category (Oxi Low Suds Powder & Gel) at Arma Group
November 2020 – Current Job
Assistant Brand Manager - Home Care Category (Oxi DWL & Brix Floor Cleaner) at Arma Group
November 2019 – October 2020
 Strategic Planning: Assists in Developing yearly marketing plan to include OGSM, Budget, Building
Blocks and way forward for each brand
 Budget Control: Assists in Controlling Category’s budget for each product and monitoring the
spending throughout the year.
 Profitability: develop solutions to enhance profitability within the company and maintain strategies
to increase profitability for each product
 Marketing Mix: Managing and applying the marketing mix in order to satisfy the growth objectives
of the business from planning to execution and analysis.
 Marketing Research: Supervising research agencies to answer business questions related to the
detergents market through the appropriate qualitative or quantitative method
 Promotional Activities: Developing and executing consumer and trade promos and implementing
all ATL and BTL activities
 Trade Deals: Managing and assessing the appropriate trade deals for traders in comparison to
competition on monthly basis
 Competition Analysis: Assessing competitor’s activities to identify market gaps and opportunities.
 Development & Innovations: Monitoring the market trends and movements to be able to come up
with innovative products that can compete within the market from a new approach
 Brand Status: Conduct frequent brand updates and market analysis presentations to assess
possible opportunities and identify threats
 Social Media Management: Managing each brand presence on social media platforms with
specified agencies
 Assessing Sales Performance: Analyzing sales performance through Retail Audit data and Market
Visits
 Production: Tracking Stock & Production status on daily basis to fulfil market demands
Achievements:
 Increase of Oxi DWL Market Share (Volume) YOY with 5%
 Launched Brix Floor Cleaner and Toilet Cleaner to the market with all needed support

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Junior, Marketing Product Management at Orange Egypt December 2019 – October 2019
 Product Portfolio & Life Cycle Management: Responsible for the selection process of the
Accessories and Data Products portfolio and allocating each product within the proper marketing
segment and owning the product life cycle
 Pricing Strategies: Responsible for setting pricing strategies for all products SKUs
 Forecasting: Developing each Q Sales forecast for all Accessories and Data Products SKUs
 Planning and Implementing Marketing Activities: Creates and execute yearly marketing activities
calendar for annual fixed campaigns, responsible for Promotional and marketing campaigns for
products including (Incentive Programs, BTL/ATL, SMS Campaigns, Social Media Campaigns, on
ground activation)
 Group’s AMEA Direct interface: Direct Interface for the group’s AMEA devices team for products
portfolio related matters such as major group deals & initiatives that have major impact on revenues
and image
Achievements:
 Achieved 50% YOY Growth in Sales, in terms of Both Volume & Value
 Introduced over 50 new SKUs and 5 new vendors within the Portfolio
 Revamped the whole accessories day to day process within Company & Introduced Connected
Objects Portfolio
Marketing Specialist at Orange Egypt (November 2017 – December 2018)
 Activity Calendar Plan: Create, maintain and regularly issue an up-to-date a device activity calendar that
coordinates with the Orange devices portfolio roadmap E.g. new launches, bundle activity and ATL
 Go to Market Activities: support and organize Go to market activities for introducing devices to the market
with a differenced added value to stand out within the competition
 Promotional Tools: Responsible for choosing and applying the appropriate communication plan including
(Social media, SMS, in shops Posters, branded wall)
Account Executive at Creative Zonal (Digital Marketing Agency) (June 2017 – November 2017)
Sessions and Courses
 Represented Orange Egypt at Accessories & Connected Objects Workshop 2019 (Orange France)
 Digital Marketing Diploma at DM Arts Academy
INTERNSHIP EXPERIENCE
- HR Trainee at Bel Groupe Egypt (July 2016 to September 2016)
- Content Creator Trainee at The Creative Zone (April 2015 – June 2015
PERSONAL/ TECHNICAL SKILLS
 Adobe Photoshop, SPSS, Opera (Hotels System), SAP,
 Microsoft office: Excellent user (Word, Excel and power point) and Microsoft Project Plan