Lorena Tapie is seeking a customer-focused marketing or public relations position that leverages her intercultural and leadership skills. She has over 5 years of relevant experience in marketing, public relations, and communications roles for companies such as L'Oreal, NEORIS, Viacom/MTV, Sony, and Pernod-Ricard in both the United States and Latin America. Her experience includes tasks such as creating purchase orders, coordinating shipments, assisting managers, managing events, tracking press coverage, translating materials, and providing strategic input. She is currently pursuing an M.S. in Marketing from Florida International University.

1. Lorena Tapie
5271 SW 8th
St., Apt. 415
Coral Gables, FL 33174
Cell. (786) 395-1228
lorenatapie@gmail.com
Professional Objective: Leverage my intercultural and leadership skills in a customer- focused
company in marketing or public relations in order to build and
strengthen brand and corporate image.
Relevant Experience:
L’Oreal Travel Retail, Latin America, Miami Florida
Commercial Assistant (June 2016 – present)
• Create and manage Purchase Orders
• Maintain contact with brand representatives
• Coordinate shipments through specific vendors
• Assist and support Area Managers
• Manage destruction product destruction process
• Coordinate gift with purchase orders
NEORIS, Miami Florida
Marketing & Communications Coordinator (February 2016 – May 2016 / temporary project)
• Assist CMO & Sr. Manager with internal executions
• Coordinate Corporate events for company
• Developed strategies and ideas for our corporate event which involved team building to
create engagement among employees
• Provide direction to our agencies for the creation of material for upcoming events
• Keep track of our budget and payments
Viacom/MTV, Miami Florida,
Press Coordinator, (November 2015- February 2016 / temporary project)
• Track press coverage
• Coordinate events for different brands
• Compile and distribute clippings reports for premiers
• Draft and /or translate press releases as assigned; distribute and format releases
• Manage press social media accounts
• Work closely with and provide support to regional communications team and public relations
agencies in Mexico, Brazil, Argentina and Colombia
• Maintain and develop press list and databases
• Assist with budgets for department; process invoices and track payments for vendors
• Create POs and input expense reports
SONY, Miami Florida
TV Marketing Coordinator, SOLA (February 2015– November 2015)
• Provided direction to (advertising/marketing) agencies in other countries regarding designs of
Promotional Material for upcoming campaigns such as commercials, key visuals, carton
boxes and sticker designs, product brochures.
• Ensured quality of visuals for advertising campaigns, including resolution, specs and other
requirements before approving to designing agencies.

2. • Provided input about taglines and best way to promote products to target markets in Latin
American countries.
Lorena Tapie, p. 2
• Communicated daily with agencies in Latin America countries in order to follow up on projects
• Helped create and acted in an internal educational video produced with product information
for SONY sales teams in all the Latin America countries.
• Analyzed and learned about competitor brand campaigns for trends and best practices.
• Assisted with written and verbal translations (English/Spanish) for the Marketing team.
• Developed survey/questionnaire for people in different study markets
Pernod-Ricard, Mexico City
International Marketing Intern (February – August 2014)
• Researched and analyzed competitor tendencies, presenting them to International Marketing
Team and Vice President
• Contributed ideas for international marketing strategies
• Investigated global statistics from IWSR (International Wines and Spirits Research) in order to
develop qualitative and quantitative reports for international marketing team.
• Researched mezcal as a possible future product
• Analyzed global sales information and tendencies
• Assisted with department presentations in English and Spanish
• Maintained database
Grupo Cinbersol (Ragga), Mexico City
Public Relations Representative (August 2010 –May 2013)
• Promoted club’s image among select market
• Promoted events and distributed publicity
• Used social media to reach customers
Education:
M.S. in Marketing, FIU, Miami, FL (currently student, graduation date June 2017)
B.S. Communications, (focus on Corporate Communication and Strategic Planning)
Iberoamericana University, Mexico City, 2010-2014
La Salle High School, Cuernavaca, Mexico 2007- 2010
Souderton High School, Souderton, PA 2006-2007
Key Strengths:
• Adaptability and flexibility
• Positive attitude and good team work skills
• Communication and rapport building skills
• Responsible/meet deadlines
• Quick learner
Community Service:
• 480 hours volunteer community service summer 2013 at Ilumexico, providing training and
support in marginalized communities for effective budget management and access to
inexpensive forms of electricity.
• 50 hours social service hours at animal shelter (May 2009)
• Various visits to orphanages in Morelos, Mexico to provide food and entertain children.

3. Languages: Complete fluency in English and Spanish, basic ability in French
Triple Citizenship: USA, Mexico and France