An experienced digital marketing/product marketing professional with an accountancy academic background that demonstrates my diverse capabilities. First Tier European Business School Junior MBA Degree.

1. Chin-Ting, Chris, Kuo Email: Chris.Kuo@student.ie.edu
Mobile: +34 602-418-311
Madrid, Spain
EDUCATION
IE Business School – Master in International Management Madrid, Spain
Awarded IE Foundation Scholarship | Digital Business Specialization Sep 2017 – Jul 2018
National Taiwan University – Bachelor of Business Administration Taipei, Taiwan
Major in Accounting, Cumulative GPA of 3.87/4.3 Sep 2011 – Jun 2015
University of California, Berkeley – Summer School Berkeley, California
Summer Exchange Student, Cumulative GPA of 3.85/4.0 Jul 2013 – Aug 2013
PROFESSIONAL EXPERIENCE
L’Oréal Taipei, Taiwan
Marketing Executive, L’Oréal Paris Jul 2015 – Jul 2017
Strategic Planning and Product Marketing
• Managed brand marketing and communication functions, overseeing A&P budget. Coordinate product launches, PR, media relations,
advertising, sales forecast, overall above-the-line and below-the-line marketing strategy
• Collaborated with different teams to ensure smooth execution and maintain sustainable product performance
• Expanded L’Oreal Paris Makeup by building up strategic product performance and boosted market share from 2.3% (Dec. 2015) to 3.8%
(YTD July 2016), ranking from No.11 to No.7 with current brand growth rate 6.45 times market average
• Directed the launch of Collection Star to achieve brand ranking to No.1 in lip makeup market and gained brand lip market share by 7.2%
from 11.8% to 19%
• Directed the new launch of L'Oreal Paris Color Riche Matte and drove lip category growth by 77.5% (2017 Mar), resulting in record-high
sell-out of Color Riche collection 27,000 units per month
• Organized media seeding scheme for May 2017 new launch of Caresse Balm with a 3-step approach to engage with international
magazines and KOL to maximize PR exposure and to drive organic consumer trials, resulting in a historical high sell-out of new launch and
a further growth of lip by 19% (2017 May) v.s. LY
• Coordinated the communication between Taiwan and APAC Zone, leading the communication of brand and cross functions within
company and agencies to build a brand direction and drive results.
• Conducted market analysis and collect competitive strategies to develop marketing communication and new launch strategies and make
recommendations to management
Digital Business
• Monitored digital production including photo/video shoots, site design, and advertising material
• Managed brand social media by creating engaging contents and connecting with local influencers
• Lead communication of digital affairs between brand and corporate digital team
• In charge of all L'Oreal Paris digital marketing and evaluate digital media strategy and execution for different categories
• Defined, implemented, and monitored digital KPIs by Google Analytics
Unicorn Skincare Inc. – A Silicon Valley 500 Startup Member Taipei, Taiwan
Marketing Executive Mar 2015 – Jun 2015
• Developed product communication strategies based on consumer insights, fashion trends and male grooming knowledge
• Led first brand/product image shooting campaign and directed initial branding with CEO and Founders
• Managed the overall communication of brand and all new launch products, directly report to CEO
L’Oréal Taipei, Taiwan
Marketing Assistant, L’Oréal Paris Jul 2014 – Dec 2014
• Analyzed sales and consumer data to evaluate current product performance
• Created customized product portfolio and helped drive market share of primary products.
• Coordinated agencies to carry out planned marketing campaigns, both ATL and BTL
• Customized in-store POS materials to attract consumers in different channels based on consumer purchasing behavior
• Created a brand new product value pack and generated extra 144% incremental sales compared with the regular product
• Coordinated 5 marketing agencies and managed 248 in-store product promotion events in main consumer product channel throughout
Taiwan, which generated additional 72% sell-out units within 2 weeks
• Assisted in launching L’Oreal Paris Magic Blur new product campaign by cooperating with agencies and executing distribution channel
project, increasing total product sale-out units by 68% compared with previous product ranges
VOLUNTEER WORK
AIESEC Global Community Development Program Bratislava, Slovakia
Global Educational Volunteer Jan 2013 – Feb 2013
• Designed culture learning program catering to different age groups of students and educated students with Chinese culture
• Promoted Taiwan to more than 1,000 local students and achieved 80% student satisfaction rate of the courses
Additional
• Language Mandarin Chinese: Native | English: Fluent -TOEFL 109 | Spanish: Intermediate -B1
• Interests Fashion, Swimming, Backpack Traveling, Foreign Language Learning