Phillip Barnes has over 2 years of experience in advertising sales, media consulting, and research management. He increased sales by $20,000 as Advertising Sales Manager for the University of Idaho Student Media. As a media consultant, he developed a client solution for an auto dealership. Barnes also conducted research and developed advertising campaigns for Pizza Hut and Snapple as a Research Manager. He graduated from the University of Idaho with a B.S. in Advertising and a marketing minor and received various honors including Employee of the Year.
1. PHILLIP E. BARNES
246 WEST 500 SOUTH • JEROME, IDAHO 83338
PHONE: (208) 421-2296 • E-MAIL: PHILLIPBARNES608@GMAIL.COM
LinkedIn: www.linkedin.com/in/phillipbarnes608
EXPERIENCE
Advertising Sales Manager Student Media – University of Idaho Moscow, ID
May 2015 – May 2016
Managed sales representatives of Student Media with marked goals and monitored progress in an effort to meet and
exceed the goals of the department, increasing FY ’16 income by $20,000.
Maintained client relationships, catered to specific needs, and delivered prompt sales calls and email responses while
working under bi-weekly deadlines for each edition of the student newspaper.
Utilized creative and media planning strategies to assist in providing clients with the best advertising media, strategy,
and creative products possible.
Media Consultant Arizona State University NABEF Media Sales Institute Phoenix, AZ
Jun. 2015
Worked with a team to develop a client-needs based solution forthe Airpark Chrysler dealership, based near Scottsdale
Arizona.
Gathered research of the Phoenix DMA and the automotive industry to identify in behavior and media consumption
habits our target consumer.
Created a creative concept to build our media solution upon, then constructed and presented our solution to the client
and a panel among other competitive groups.
Research Manager Advertising Team – University of Idaho Moscow, ID
Aug. 2014 – May 2016
Collaborated with a team to develop a national advertising campaign to compete in the AAF National Student
Advertising Competition for 2015 and 2016.
Conducted research to develop a target audience to satisfy the requests put forward by the client as described in a case
study for both Pizza Hut and Snapple.
Utilized primaryand secondary research data to develop a year-long campaign designed to drive Pizza Hut and Snapple
to new successes.
EDUCATION
B.S. Advertising, Marketing Minor
University of Idaho, May ‘16
Cumulative GPA: 3.77
Dean’s List; Spring ’13-Spring ‘15
AWARDS & HONORS
ASU NABEF Media Sales Institute Certification, June ‘16
Employee of the Year, Student Media Advertising ‘16
Eagle Scout, April ‘09
Valedictorian, Jerome High School ‘12
SKILLS & QUALIFICATIONS
Skilled in Office Suite and general computer knowledge
Knowledge of research platforms, including Nielsen and Scarborough
Firsthand media sales and client relations experience
REFERENCES
Shawn O’Neal, Director of Student Affairs – University of Idaho: Shawno@uidaho.edu, (208) 596-1314
Justin Barnes, Assistant Professor – University of Idaho: Barnesj@uidaho.edu, (347) 453-7289
Margie Albert, Co-Director – ASU NABEF Media Sales Institute: Margie@focusonconsumersuccess.com, (480) 201-9098