The document provides a professional summary and background for Danielle Jorgensen. She has 14 years of experience in marketing, including channel management, corporate marketing, communications, event management, product launches, branding, and social media marketing. She is currently the Marketing, Communication & Operations Director at Identification Systems Group where she leads marketing teams and initiatives.

1. danielle jorgensenp: 612.205.7349 e: djorgensen739@yahoo.com
PROFESSIONAL SUMMARY
Marketing professional with 14 years of experience in channel management, corporate
marketing and communication. Track record of success utilizing a broad set of strengths
including event and tradeshow management, promotion and product launches, B2B/B2C
marketing, strategic marketing, customer-centric communications, brand management, web
marketing, advertising, public relations and building synergistic teams. Recognized for being
self-motivated, a good communicator, organized, growth oriented and trustworthy.
AREAS OF EXPERTISE
New Product Launches
Market Research
Account Management
Product Positioning
Trade
Shows/Conferences/Expos
Brand Development
Social Media Marketing
Advertising & Promotional
Strategies
Strategic Partnerships &
Relationship Marketing
Marketing Campaigns
Website Design
EXPERIENCE
IDENTIFICATION SYSTEMS GROUP – Kansas City, MO 2010-Current
Marketing, Communication & Operations Director
Lead website design team in two new website overhauls in record time and under
budget
Develop and maintain websites and web advertising
Manage budget process and marketing accountability plans
Coordination of all creative and visionary marketing efforts of ISG
Creation of all marketing plans, data sheets, brochures, promotions, direct mail pieces
and card designs
Represent the company at tradeshows, business meetings and customer events
Maintain member and partner relationships
Collaborate in strategic corporate planning
Manage communication, newsletters and public relations
Generate leads through brand and identity management
Lead marketing, service and NACCU corporate teams to achieve goals
Organize all social media marketing and classes
Coordination of our national charity campaign in giving
DATACARD GROUP - Minnetonka, MN 1999-2009
Channel Marketing & Communication Specialist (2005 – 2009)
Lead channel marketing programs and initiatives to drive sales activity and lead
generation
Coordinated lead follow up activities to maximize revenue growth
Managed and coordinated tradeshows and events for North American Channels while
managing lead output and follow up activities
Developed training programs for products, promotions, and sales tools
Managed and maximized marketing budget of $500,000, consistently delivering at or
below budget
Created marketing and sales tools for channel partners to use for their own marketing
programs
Worked with individual North American Dealers to assist in implementation of their
individual marketing programs
Created various brochures, advertisements, direct mail pieces and sample card
designs
Managed communication program including channel websites, newsletters, and
daily/weekly communications
Represented the company at various customer events and tradeshows presenting the
latest marketing and sales initiatives
Developed relationships with current and future customers, partners and vendors
Primary communication liaison with partners and end-user customers
Collaborated with corporate and product marketing to bring products to market in
effective and timely manner
EDUCATION
Northwestern University
St. Paul, Minnesota
Marketing & Communication
University of Wisconsin-Stout
Menomonie, Wisconsin
Business Management
COMPUTER COMPETENCIES
Microsoft Applications: Excel,
Word, and PowerPoint
Oracle and Business Objects
Website Publishing Software
Adobe Photoshop
PeopleSoft
PROFESSIONAL AFFILIATIONS
Public Relations Society of America
(PRSA)
Social Media Marketing
Professionals
National Association of
Professional Women (NAPW)
COMMUNITY INVOLVEMENT
Youth Soccer Manager
Girl Scout Leader
Sunday School Teacher
District 112 PTO Board Advisor
District 112 Special Projects