Suparna Dey is seeking a role that utilizes her 8 years of experience in marketing and communications. She has held roles of increasing responsibility at AIRWIL GROUP, MMR Group, and Media India Group. Her experience includes planning and executing marketing campaigns through various online and offline channels, media planning and budgeting, vendor management, and social media marketing. She holds an MBA in International Business and Marketing and has experience in various projects related to branding, retailing, and sensory marketing.

1. SUPARNA DEY
Dilshad Garden, New Delhi - 110093
Mobile : 91-9560187904
Email: deysuparna20@gmail.com
CAREER OBJECTIVE
To enhance the goodwill of the company with continuous learning for better results through my sound knowledge of
marketing strategies with the ability to formulate strategies, make decisions, and plan with confidence having a quick grasp
of new technologies and market trends.
PROFESSIONAL EXPOSURE
AIRWIL GROUP – Manager – Marketing & Corporate Communication May 2015 - Till date
Deputy Manager – Marketing & Corporate Communication Jan 2014 – Apr 2015
Assistant Manager – Marketing & Corporate Communication May 2013 - Dec 2013
• Heading and handling entire Media department of the Group.
• Handling media department of all the projects launched since joined the organization.
• Responsible for planning, coordinating, supporting and executing marketing campaigns through various online
and offline marketing channels (ATL & BTL)
• Co-ordinate with the creative agencies for timely and effective delivery on advertising promotions/media
relations as well as managing the in – house designing team.
• Media planning and budgeting marketing strategy & plans to focus on planning for Advertisements and
promotional activities
• Content writing for various PR activities, or for marketing collaterals.
• TV, Print and Outdoor campaign planning and execution
• Dealer’s branding
• Handling the digital platform
• Event Planning & Conceptualizing of branding on various PAN India level exhibitions.
• Vendor selection, coordination & management.
• Coordinating with digital agency for website updating, web based campaigns, direct mail campaigns, ad
words, SMO activities. Also, for the development of strategies to promote company products and services on
Social Media platforms.
MMR Group - Senior Executive – Marketing & Corporate Communication Jan 2011- April 2013
MMR Group is a real-estate company, with a huge land property in Noida. As a Senior Executive – MARCOM, my profile
includes following jobs:
• Plan the Marketing communications calendar (ATL+BTL) in tune with company’s objectives.
• Responsible for strategic inputs into brand/creative development and executing communications strategies
• Co-ordinate with the AD agencies for timely and effective delivery on advertising promotions/media relations
• Media planning and budgeting marketing strategy & plans to focus on planning for Advertisements and
promotional activities
• Implement a work system that ensures adherence to timelines and quality with specific reference to agency
reviews, MIS, competition tracking & budget monitoring.
• Co-ordinate with digital agency for website updating, web based campaigns, direct mail campaigns, ad words,
SMO activities. Also, for the development of strategies to promote company products and services on Social
Media platforms.
• Manage the brand on social media (Facebook, Twitter, LinkedIn, etc).
• Vendor management, handling various service providers and keeping delivery/financial records of marketing
activities.
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2. • Coordinate with vendors to give print, get a quotation / estimate, raise PO and send back approved PO to them
and get the whole work done on time.
Media India Group - Marketing Executive April- Dec, 2010
It’s a Paris based magazine publishing company, with an objective to promote Indian-European Tourism and Business.
As a management trainee the following tasks I had performed:
• My profile was to promote the French magazine among the Govt. HODs, Ministers, VPs & CEOs of various
industrial companies. Meeting them over various govt meeting, seminars, conferences and informing them about
our magazine were the part of my job profile
• I was also engaged in ‘Space selling and Marketing’.
• Represented company in many International National Exhibitions, Seminars, and Conferences to increase the
awareness about the brand among the national & internal clients.
• Formulate marketing strategies to ensure short and long term growth of the brand
• Build relationships with customers and ensure excellent sales/ after sales service
• Maintain contact with all clients on a regular basis and in a planned manner
• Content writing for magazine article, Proposal Making and Client Servicing and Follow Up.
• As a management trainee, I was instrumental in bringing business to the organization from Himachal Tourism
(Rs. 2 Lakh) and Orissa Tourism (Rs. 11 Lakh) and wrote a 2 page article for Delhi Govt at the price of 1 lakh
per page.
Summer Training in:
Bharat Coking Coal Limited May, 2009
Eight weeks training in Marketing, on a project titled “Supply Chain Management”.
Training was in a different department like, Sales Control & Planning, Traffic, Road Sales, Realization, Sales Accounts,
Linkage/E where I learned the various process of supply of coal from production to transportation, its sales and customers.
I also learned various reasons for the tremendous loss of the company.
PROFESSIONAL QUALIFICATION
• Completed MBA- IB (Masters of Business Administration – International Business & Marketing) from Amity
International Business School, Noida (U.P.) with 7.2 CGPA 2008-10
ACADEMIC QUALIFICATIONS
1. Graduation B.Sc 2005-08
Microbiology with Zoology from St. Thomas College, Bhilai (C.G.) with 59 %
2. Intermediate: 2005
Science Stream with Biology from Radiant Public School, (CBSE Board) with 64 %
3. Matriculation: 2002
From D.A.V. Public School, (CBSE Board) with 64%
PROJECTS UNDERTAKEN
• Retailing and marketing strategy of Mc Donald’s (2010)
• Dissertation report on “Sensory Branding”(2010)
My study emphasizes on how marketers are successfully using the ‘theory of five senses’ for attracting people and
converting them into their customers.
• Company Presentation –Lakme’ (2008)
An all-time popular Brand who has failed in positioning its services.
• Presented research paper in State Level Seminar on Poisonous and non-poisonous Snakes(2005)
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3. EXTRA CURRICULARS
Painting - I have won many certificates including, merit certificate in the 5th International Children’s Art Competition, in
2001.
Chess - I have secured 1st
position in School Level in 2004.
Debate and Speech - Won many 1st
prize in both the activities (2001-2004)
Theatre
• Performed Live, a Dramatic Play titled “Mujhe Bhi Hindustan Chahiye”, at Indian Public Talent Academy on
Sept 15, 2006 and was awarded as Best Actress. Enacted the same in college where it was acknowledged the
Best Play and also presented at State Trade Fair
• Secured Consolation Position for “One White Man” at University Level in 2007.
Classical Dance
• Secured 1st
position in regional level 2002
• Many other school level prizes
Intelligence, Aptitude and Scholastic Test - Secured a merit certificate (86%), in 2002.
LINGUISTIC PROFICIENCY
• Hindi.
• English.
• Bengali
• Chinese (Elementary)
KEY SKILLS AND ATRIBUTES
• Outstanding organizational skills and excellent project-management skills.
• Motivated and enthusiastic team player and leader.
• Able to work smoothly under pressure and always reach deadlines.
• Experience managing campaign budgets.
• Committed to the firm, willingness to learn from others and willingness to develop own ideas and solutions
• Proficiency with Corel, Photoshop, Microsoft Office, PowerPoint, Excel, Word, and Outlook.
• Sound knowledge and understanding of marketing principles.
• Close familiarity with current technologies and skill in its effective marketing application.
• Outstanding interpersonal skills and team-play
• Self-motivated, creative and innovative, confident, energetic.
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