1. AFFILIATIONS
Marketing Strategist Assistant- August 2016- present
 Developed strategy to elevate the university’s brand
 Planned on-campus events, photo shoots, and marketing campaigns for University product
Miami University Fashion and Design: PR/Marketing Director- August 2015-present
 On a board that plans a fashion show attended by over 1,000 people
 Drove and launched rebrand of a new era of the organization
 Oversee a PR/ Marketing sub-committee of 120 members
 Organize and run/ oversee social media forums
 Design, order, and print marketing materials for all events
 Organize photo shoots and video promotions
Chi Omega Fraternity: PR/Marketing Director and Recruitment Board- January 2016-January 2017
 Oversee and collaborate with a PR/ Marketing committee
 Design and collaborate with shirt companies to order apparel for 150 members
 Oversee social media forums
 Collaborate with executive board to market all sorority events
Dance Theatre: Choreographer and Member- August 2013- May 2016
 Schedule and run rehearsals
 Manage time to have a 10+ minute choreographed piece within a couple of months
WORK EXPERIENCE
Inside Chicago Program- January2016
 Analyzed and identified the needs and challenges of marketing and communication
 Learned to exhibit critical thinking on industry trends and client needs
GRP Media Internship- January2016 and Starcom Mediavest Internship- June- August2016
 Exposure to Nielsen Adviews and eTelmar media planning systems
 Researched new media trends, digital capabilities, and marketinginsights
 Contributed to marketing recap decks
 Analyzed demographic data relating to various client targets, consumers, and competitors
 Learned strategy development process starting from planning to buying and optimization of media across
various platforms
 Created benchmarks data sheets for campaigns, ad sets, and ads
Nordstrom- May 2014- 2016– Seasonal employee and Apple Tree Boutique- 2016- present
 Provided customer service by making style recommendations and listening to customer needs
 Achieved top sales rankings while working off of 100% commission
 Merchandised floor for our department to appeal to customers using fashion-merchandising knowledge.
Caroline Cliff Photography - 2012- Present
 Takeaction and still photography for athletes, families, and companies using digital photography
Caroline Cliff
847.917.8012
cliffcm@miamioh.edu
21193 North Taylor Lane, Barrington, IL 60010
RELEVANT SKILLS
Proficientin Spanish, all social media
forums,Digital and Film Photography,
PhotoshopElements, CPREandCision
certified, FacebookBlueprint, Twitter
Flight School,Website development
EDUCATION: MiamiUniversity ofOhio
Major:International Studies
Minors: FashionDesign and Spanish
Study Abroadin Spain
Academic Recognition:All sorority GPA award